True North Custom

What True North Custom does

True North Custom is a healthcare-exclusive, full-service marketing agency that has operated for over 30 years (founded 1994 per source-attached data) serving US health systems, specialty practices, integrated delivery networks, and adjacent healthcare organizations. The company delivers an integrated portfolio of services spanning Healthcare Marketing Strategy, Digital Marketing (Google Ads, PPC, social, programmatic), Brand Strategy & Creative, Content Strategy & Production, SEO & AIO, Measurement & Reporting, Traditional Marketing, Direct Mail, and specialized offerings such as HIPAA-Compliant Marketing, Patient Acquisition, Provider Marketing, Health Insurance Marketing, Recruitment Marketing, and Mental Health Marketing. Its central product is Compass, a proprietary healthcare-built marketing measurement solution designed to consolidate fragmented data into performance insights that connect marketing activity to business outcomes, all built on a privacy-first, HIPAA-compliant performance stack.

The company operates a strategic partnership model in which it functions as an extension of client marketing teams. Distribution is direct enterprise field sales targeting healthcare marketing leaders, with free 30-minute consultation strategy sessions offered as the top-of-funnel engagement mechanism; no public pricing tiers or rates are disclosed, and revenue is described as subscription-recurring. The agency has been recognized as a Google Premier Partner for three consecutive years, placing it in the top 3% of Google Partners and providing access to Google resources, beta testing, and dedicated support. Headcount is reported at 101-250 employees, the company is privately held (True North Custom Publishing LLC) with no disclosed funding, parent, or M&A activity, and named customers include Maine Health, Charlotte Radiology, Beaufort Memorial, Driscoll Children's Hospital, University of Maryland Medical System, Essentia Health, Lumexa Imaging, and Golden Steps ABA. Eric Silberman is identified as Chief Executive Officer.

Name

True North Custom

Legal name

True North Custom Publishing LLC

Website

https://truenorthcustom.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

True North Custom is a healthcare-exclusive, full-service US marketing agency serving health systems, specialty practices, and integrated delivery networks with strategy, digital, creative, content, and HIPAA-compliant measurement services anchored by its proprietary Compass analytics platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Marketing Agency Services: Full-service healthcare marketing agency providing strategy, digital marketing, brand strategy, creative services, content production, SEO, and measurement services to healthcare organizations through ongoing strategic partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

True North Custom is a full-service healthcare-exclusive marketing agency that provides integrated marketing services to healthcare organizations. The company delivers strategy, digital performance marketing, brand strategy, content production, SEO/AIO, and measurement services anchored by its proprietary Compass analytics solution, all built on a privacy-first, HIPAA-compliant foundation for health systems, specialty practices, and integrated delivery networks.

Product overview

True North Custom is a full-service healthcare marketing agency offering a unified portfolio of strategic and execution services. The core product is Compass, a proprietary marketing measurement solution that transforms fragmented data into meaningful performance insights. Around this central platform, the agency delivers an integrated suite of service modules including Healthcare Marketing Strategy, Healthcare Digital Marketing (Google Ads, PPC, social media, programmatic), Brand Strategy & Creative Services, Content Strategy & Production, SEO & AIO (AI Optimization), Measurement & Reporting, Traditional Marketing, Direct Mail Marketing, and specialized vertical services (Omni-Channel Marketing, HIPAA-Compliant Marketing, Patient Acquisition & Lead Gen, Provider Marketing, Health Insurance Marketing, Recruitment Marketing, and Mental Health Marketing). All services are designed exclusively for healthcare organizations and built on a privacy-first, HIPAA-compliant foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Compass Proprietary healthcare-built performance measurement solution that turns fragmented marketing data into meaningful performance insights, connecting marketing activity to real business outcomes for healthcare marketing leaders.
• Healthcare Marketing Strategy Strategic consulting services that align growth priorities with brand positioning, tailored to healthcare organizations' specific goals and consumer needs.
• Healthcare Digital Marketing Performance marketing services including Google Ads, PPC, social media, and programmatic advertising to optimize online presence and engage healthcare target audiences.
• Brand Strategy & Creative Services Brand strategy and creative production services that transform client visions into impactful campaigns that resonate with healthcare audiences and elevate brand presence.
• Content Strategy & Production Content strategies designed to attract audiences and boost brand awareness across digital and traditional platforms for healthcare organizations.
• SEO & AIO Organic reporting, analysis, content strategy support, and execution for SEO and AI optimization properties to drive performance for healthcare clients.
• Measurement & Reporting Healthcare-built performance visibility and measurement solutions connecting marketing activity to real business outcomes, anchored by the Compass analytics platform.
• Omni-Channel Marketing Integrated marketing services spanning multiple channels for consistent healthcare brand messaging and consumer engagement.
• HIPAA-Compliant Marketing Privacy-first marketing solutions built for HIPAA-covered entities ensuring regulatory compliance while delivering marketing performance.
• Patient Acquisition & Lead Generation Lead generation and patient acquisition services for healthcare organizations across digital and traditional channels.

Quantifiable outcome

• Connected marketing activity to real business outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GooglecoreGTM or Marketing PartnerTrue North has been recognized as a Google Premier Partner for three years in a row, an elite status awarded to only the top 3% of Google Partners. As a Premier Partner, they have exclusive access to Google resources, beta testing opportunities, dedicated Google support, and specialized training for managing Google Ads campaigns.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Accenture Song (formerly Accenture Interactive): Global experience agency under Accenture with a meaningful health practice; competes for large enterprise transformation mandates in healthcare.
• Deloitte Digital: Large consultancy-owned digital agency serving healthcare alongside other verticals; broader portfolio but overlaps on enterprise health system engagements.

Direct peers

• Ogilvy Health (WPP): Healthcare arm of WPP providing advertising, medical communications, and consulting to pharma and health systems; competes for the same healthcare marketing RFPs.
• IPG Health: Network of healthcare-focused agencies (formerly FCB Health) delivering brand, medical, and digital marketing to global health clients.
• Klick Health: Independent, healthcare-only marketing agency offering strategy, digital, creative, and analytics — directly comparable in vertical specialization and service mix.
• Publicis Health: Publicis Groupe's dedicated health and wellness agency network offering strategy, creative, and data-driven marketing for healthcare brands.
• Elevate Healthcare Marketing: Independent healthcare-specialist agency focused on health systems and biopharma, offering similar brand-and-performance marketing services.
• VMLY&R Health (WPP): WPP's healthcare-focused brand and experience agency providing integrated marketing, communications, and data services to health clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/truenorth.healthcaremarketing
• LinkedInlinkedin.com/company/true-north-custom-media
• Instagraminstagram.com/truenorth.agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True North Custom