Radio City Rockettes

What Radio City Rockettes does

The Radio City Rockettes is a precision dance company and brand asset of MSG Entertainment Holdings, LLC (NYSE: MSGE), operating primarily from Radio City Music Hall at 1260 Avenue of the Americas in New York City. Founded in 1925 in St. Louis as the Missouri Rockets, the company relocated to New York in the 1930s and is recognized as America's longest-running precision dance company, with a current performing line of 36 dancers. Its flagship product is the annual 90-minute Christmas Spectacular, a ticketed live stage production featuring synchronized kickline choreography, projection mapping, drones, and pyrotechnics; the 2025 centennial season drew 1.2 million guests across 216 performances, the highest attendance in 25 years, with audiences from all 50 U.S. states and 125 countries.

The product portfolio extends well beyond the show itself. Dancer development programs (Rockettes Conservatory, Preparatory, Fundamentals, and Community Partner Performances) build the talent pipeline, supported by college-level partnerships (Boston Conservatory at Berklee, The Ailey School, Pace University, Dance Theatre of Harlem, Debbie Allen Dance Academy) and a medical partnership with the Hospital for Special Surgery. On the demand side, the company sells premium experiences (Roxy Suite Reception, Santa's Breakfast Spectacular, Dance Workshops, Tour Experiences, Scout Packages, Sounds of Christmas stage performances), direct-to-consumer merchandise via shoprockettes.com, and on-site concessions; technology assets include the Rockettes mobile app and the recently deployed Sphere Immersive Sound system (7,000+ individually amplified loudspeaker drivers).

Revenue is generated across five streams: ticket sales (primary), premium experiences and add-ons, merchandise, on-site food and beverage concessions, and corporate sponsorships (Chase, Delta, Dove, Hallmark, Lexus, Pepsi, Sphere, SpotHero, Verizon, Wyndham Rewards). Ticketing is operated primarily through Ticketmaster and the Rockettes App, with a dedicated group sales channel for parties of 9 or more. Customer segments span families and holiday tourists (primary), aspiring professional dancers, youth dance organizations and scout troops, corporate and group bookers, and media/event producers. The Rockettes brand is the demand anchor for the Christmas Spectacular; financial results are reported within MSG Entertainment Holdings rather than as a standalone entity, and no revenue figure is publicly disclosed for the Rockettes specifically.

Name

Radio City Rockettes

Legal name

Radio City Rockettes (operated by MSG Entertainment Holdings, LLC)

Website

https://www.rockettes.com/

Company type

Public

Operating status

Operating

Short description

The Radio City Rockettes is a 100-year-old precision dance company and subsidiary of MSG Entertainment Holdings (NYSE: MSGE) that produces the annual Christmas Spectacular at Radio City Music Hall in New York City, serving families, tourists, aspiring dancers, and corporate groups through ticketed performances, premium experiences, dancer development programs, and branded merchandise.

Ownership category

akta.pro rank

Product category

Live Entertainment — Performing Arts / Dance Production

NAICS

Dance Companies (711120), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Festivals & Dance Series (MPAGADAJ)

akta.pro secondary industries

Youth/Student & Community Dance Recitals (MPAGADAI), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Precision dance performance
• Holiday stage show
• Live entertainment
• Dance education programs
• Branded merchandise

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Christmas Spectacular Ticket Sales: Primary revenue stream from ticket sales for the annual Christmas Spectacular show at Radio City Music Hall. The 2025 season attracted 1.2 million guests across 216 performances.
2. Premium Experiences and Add-ons: Additional revenue from premium experiences including Roxy Suite Reception, Santa's Breakfast Spectacular, Dance Workshops, Radio City Music Hall Tours, Scout Packages, and Sounds of Christmas stage performance opportunities.
3. Merchandise Sales: Online merchandise sales through shoprockettes.com including Christmas Spectacular, Rockettes Centennial, and Radio City Music Hall apparel, toys, and other branded merchandise.
4. Food and Beverage Concessions: Concession sales at Radio City Music Hall including hot foods, snacks, cocktails, mocktails, beers, wines, and other beverages during performances.
5. Corporate Sponsorships: Partnerships with corporate sponsors including Chase, Delta, Dove, Hallmark, HSS, Lexus, Pepsi, Sphere, SpotHero, Verizon, and Wyndham Rewards.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

The Radio City Rockettes are a precision dance company producing the annual Christmas Spectacular Starring the Radio City Rockettes at Radio City Music Hall in New York City, supplemented by invite-only dancer development programs (Conservatory, Preparatory, Fundamentals), Community Partner Performances for youth dance organizations, premium hospitality experiences (Roxy Suite Reception, Santa's Breakfast Spectacular, Dance Workshops, Tour Experiences, Sounds of Christmas, Scout Packages), and branded merchandise sold through shoprockettes.com. The company is operated by MSG Entertainment Holdings, LLC and celebrates its 100th anniversary in 2025.

Product overview

Radio City Rockettes operates primarily as a precision dance company presenting the annual Christmas Spectacular Starring the Radio City Rockettes at Radio City Music Hall. The product portfolio includes the flagship 90-minute Christmas Spectacular show featuring elaborate choreography with special effects, supplemented by dancer development programs (Rockettes Conservatory, Preparatory, Fundamentals, and Community Partner Performances) that train aspiring dancers and provide youth performance opportunities. The company also offers experiential add-ons including Dance Workshops, Roxy Suite Reception, Santa's Breakfast Spectacular, Radio City Music Hall Tours, Sounds of Christmas performance opportunities, and Scout Packages. Rockettes Legacy provides alumni networking for former dancers. Technology offerings include the Rockettes App for mobile ticketing and Sphere Immersive Sound audio technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Christmas Spectacular Starring the Radio City Rockettes The 90-minute annual holiday stage production featuring the Radio City Rockettes precision dance company performing elaborate choreography with special effects including drones, pyrotechnics, and projection mapping at Radio City Music Hall. The 2025 season ran 216 performances and was the most attended season in 25 years with 1.2 million guests from all 50 states and 125 countries.
• Rockettes Conservatory An invite-only, week-long intensive training program held at Radio City Music Hall each summer for pre-professional dancers, emphasizing Rockettes Precision Dance Technique with no fee for invited participants. 17 of the 18 brand-new Rockettes for the 2022 Christmas Spectacular came through the Conservatory program.
• Rockettes Preparatory An invite-only introductory training program held at Radio City Music Hall each summer providing dancers new to Rockettes technique with curriculum introducing Rockettes Precision Dance Technique with emphasis on ballet, tap, and jazz fundamentals.
• Rockettes Fundamentals A three-day invitation-only training program focused on teaching dancers the fundamentals of Rockettes Precision Dance Technique and choreography, with consideration for additional Dancer Development Programming.
• Community Partner Performances Program offering local youth dance organizations the opportunity to perform as the opening act of the Christmas Spectacular at Radio City Music Hall, with mentorship and workshops from the Rockettes. Since 2022, more than 100 students from Harlem School of the Arts, New York City Public Schools, Dance Theatre of Harlem, and MOVE |NYC| have participated.
• Rockettes Legacy The official network for former Rockettes fostering lifelong connections, providing support, and celebrating the legacy of the dance company's thousands of alumni over its century of performance. Includes networking, professional development resources, and mentorship opportunities.
• Rockettes App Official mobile application for accessing digital tickets, managing ticket transfers, and receiving updates about the Christmas Spectacular and Rockettes events. Sold via Apple App Store.
• Dance Workshops Dance classes taught by the Radio City Rockettes in their rehearsal hall, available as private workshops for groups and public workshops following select performances, teaching choreography from the Christmas Spectacular.
• Roxy Suite Reception Elegant pre-show reception experience in the historic Roxy Suite with festive cuisine and open bar, including private entrance into Radio City Music Hall and premium show seats.
• Sounds of Christmas Opportunity for groups to perform as the opening act on the Great Stage at Radio City Music Hall with an on-stage holiday-themed a cappella performance, including orchestra seats to the Christmas Spectacular.
• Radio City Music Hall Tour Experience 60-minute guided behind-the-scenes tour of Radio City Music Hall including the Grand Foyer, Roxy Suite, and auditorium with Great Stage, plus a meet-and-greet with a Radio City Rockette.
• Santa's Breakfast Spectacular Holiday celebration experience featuring festive brunch in the Roxy Suite with Santa photo opportunity, private entrance, premium show seats, and open bar reception.
• Scout Package Scout troop experience including a ticket to the Christmas Spectacular and a commemorative Christmas Spectacular patch, with optional add-on for Radio City Music Hall Tour.
• Sphere Immersive Sound World's most advanced audio system at Radio City Music Hall using next-generation 3D audio beamforming and wave field synthesis technology with over 7,000 individually amplified loudspeaker drivers for consistent, crystal-clear audio throughout the venue.
• Rockettes Branded Merchandise Online merchandise sales through shoprockettes.com including Christmas Spectacular, Rockettes Centennial, and Radio City Music Hall apparel, toys, and other branded merchandise.

Quantifiable outcome

• 1.2 million guests attended the 2025 Christmas Spectacular, making it the most attended season in 25 years
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

35 partnerships are on record, tiered core and minor.

• Boston Conservatory at BerkleecoreStrategic or Co-development Partner · 1 January 2023Partnership offering the first ever college-level Rockettes Precision Dance Technique™ course. The course is taught by a current Radio City Rockette and focuses on the Rockettes signature precision technique. Open to dancers from all backgrounds and gender identities.
• The Ailey SchoolcoreStrategic or Co-development PartnerPartner organization for dancer scouting and development. Rockettes creative team conducts workshops at the school, and dancers from the Ailey/Fordham BFA program have joined the Rockettes line.
• International Association of Blacks in DancecoreStrategic or Co-development PartnerPartner organization committed to promoting dance and the African American presence in dance. The Rockettes organization scouts talent through this partnership.
• Harlem School of the ArtscoreStrategic or Co-development PartnerPartner organization for talent scouting. Students from Harlem School of the Arts have participated in Community Partner Performances program.
• DancewaveminorStrategic or Co-development PartnerPartner organization for talent scouting. The Rockettes creative team scouts dancers at this organization.
• Chloe & Maud FoundationcoreStrategic or Co-development PartnerPartner organization providing instruction in various dance styles to Rockettes Conservatory participants. Joint precision dance class hosted at Debbie Allen Dance Academy.
• Dance Theatre of HarlemcoreStrategic or Co-development PartnerPartner organization providing instruction in various dance styles to Rockettes Conservatory participants. Students have participated in Community Partner Performances.
• Debbie Allen Dance AcademycoreStrategic or Co-development PartnerHost venue for Rockettes precision dance class event with Chloe & Maud Foundation, guiding dancers from 5-year-old beginners to seasoned adults.
• Groove with MeminorStrategic or Co-development PartnerPartner organization for dancer development and talent scouting.
• HBCU Auxiliary and Dance Directors AssociationminorStrategic or Co-development PartnerPartner organization for talent scouting and dancer development.
• Los Angeles County High School for the ArtsminorStrategic or Co-development PartnerPartner organization for talent scouting and dancer development.
• Lula Washington Dance TheatreminorStrategic or Co-development PartnerPartner organization for talent scouting and dancer development.
• Move|NYC|minorStrategic or Co-development PartnerPartner organization. Students have participated in Community Partner Performances program.
• New York City Public SchoolscoreStrategic or Co-development PartnerPartner organization for talent scouting and dancer development. Students have participated in Community Partner Performances program.
• PhiladancominorStrategic or Co-development PartnerPartner organization for talent scouting and dancer development.
• National Dance Education OrganizationminorStrategic or Co-development PartnerCorporate or education membership. Rockettes organization attends NDEO Annual Conference for talent scouting.
• New York State Dance Education AssociationminorStrategic or Co-development PartnerCorporate or education membership. Rockettes organization attends NYSDEA Conference for talent scouting.
• Lower East Side Girls ClubminorStrategic or Co-development PartnerCollaborated on activations for dancer development and community outreach.
• New York Dance AllianceminorStrategic or Co-development PartnerCollaborated on activations for dancer development and community outreach.
• Pace UniversitycoreStrategic or Co-development PartnerPartner institution with commercial dance program. Several Rockettes have graduated from Pace University, and former Rockettes serve as professors training students in precision dance.
• Temple UniversityminorStrategic or Co-development PartnerCollaborated on activations for dancer development and community outreach.
• TDF (Theatre Development Fund)coreStrategic or Co-development PartnerCollaboration on Autism-Friendly Performances Program featuring sensory-friendly adjustments including softer stage lighting and audio, additional house lighting, and sensory-safe space in Grand Lounge.
• KultureCitycoreStrategic or Co-development PartnerPartnership to improve ability to assist and accommodate guests with sensory needs. Sensory bags containing KCVIP badges, fidget tools, noise canceling headphones available for rent at no cost.
• Hospital for Special Surgery (HSS)coreStrategic or Co-development PartnerMedical partnership providing Rockettes with athletic training and injury prevention care. Dr. Hrubes serves as physiatrist working with dancers on science behind movements and injury prevention.
• SpherecoreStrategic or Co-development PartnerTechnology partnership featuring Rockettes content displayed on Sphere's exosphere in Las Vegas during holiday season. First activation to feature dancing on the world's largest LED screen.
• ChaseminorGTM or Marketing PartnerOfficial sponsor of Christmas Spectacular Starring the Radio City Rockettes.
• Delta Air LinesminorGTM or Marketing PartnerOfficial sponsor of Christmas Spectacular Starring the Radio City Rockettes.
• DoveminorGTM or Marketing PartnerOfficial sponsor of Christmas Spectacular Starring the Radio City Rockettes.
• HallmarkminorGTM or Marketing PartnerOfficial sponsor of Christmas Spectacular Starring the Radio City Rockettes.
• LexusminorGTM or Marketing PartnerOfficial sponsor of Christmas Spectacular Starring the Radio City Rockettes.
• PepsiminorGTM or Marketing PartnerOfficial sponsor of Christmas Spectacular Starring the Radio City Rockettes.
• SpotHerominorGTM or Marketing PartnerOfficial parking app partner of Radio City Music Hall.
• VerizonminorGTM or Marketing PartnerOfficial sponsor of Christmas Spectacular Starring the Radio City Rockettes.
• Wyndham RewardsminorGTM or Marketing PartnerOfficial sponsor of Christmas Spectacular Starring the Radio City Rockettes.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform for Christmas Spectacular tickets. Accessible seating available through Ticketmaster with filter option for accessible tickets.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• New York City Ballet: Premier professional dance company based in NYC, producing a resident season and touring repertoire. Most directly comparable U.S. dance institution in scale, location, and audience profile to the Rockettes' flagship operations.
• American Ballet Theatre: One of America's largest classical dance companies, also NYC-based and performing at large iconic venues with a similar mix of subscription programming and premium ticket offerings.
• Alvin Ailey American Dance Theater: Iconic NYC-based modern dance company with a strong annual NYC season and touring model. Comparable as a culturally significant resident dance brand with corporate sponsorship and education programming.
• Martha Graham Dance Company: Historic American dance company with a century-spanning brand and resident NYC performances, comparable to the Rockettes as a legacy dance institution with associated training and licensing activity.
• The Metropolitan Opera: NYC-based performing arts organization operating at an iconic venue with a defined performance season, premium experience tiers, and substantial corporate sponsorship — directly comparable business model to the Rockettes' Christmas Spectacular.
• Joffrey Ballet: Major U.S. professional ballet company with a defined performance season and substantial training/education arm, comparable to the Rockettes as both a producing dance company and a dance-education institution.

Broad incumbents

• Cirque du Soleil: Global live-entertainment producer with resident and touring shows drawing family audiences at premium ticket prices. Overlaps with Rockettes on large-scale, high-production-value ticketed family entertainment.
• Disney on Ice: Large-scale touring family entertainment production featuring choreographed performance and branded IP. Comparable to Rockettes in family audience targeting, ticketed-show economics, and seasonal touring footprint.
• Lincoln Center for the Performing Arts: NYC performing arts campus hosting multiple resident companies (ballet, opera, orchestra, theater) with major institutional sponsorships and education programming. Comparable as a multi-tenant performing arts operator and cultural anchor.

Emerging players

• Boston Conservatory at Berklee: Partner institution delivering the first college-level Rockettes Precision Dance Technique course. Comparable as a professional dance training institution that produces both concert dance talent and feeds commercial/Broadway-style performance careers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Rockettes
• YouTubeyoutube.com/rockettes
• Facebookfacebook.com/rockettes
• Instagraminstagram.com/therockettes
• TikToktiktok.com/@rockettes
• LinkedInlinkedin.com/company/the-rockettes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio City Rockettes