BeGambleAware

What BeGambleAware does

BeGambleAware, operating under the registered trademark GambleAware®, is a UK-registered charitable organization headquartered in London that provides free, confidential gambling harm prevention and support services exclusively to residents of Great Britain (England, Scotland, and Wales). The organization serves individuals affected by their own gambling, family and friends of gamblers, young people affected by gambling, and healthcare and support professionals who require referral pathways and resources. Services are available 24/7 and are delivered free of charge to end users.

Name

BeGambleAware

Legal name

BeGambleAware

Website

https://begambleaware.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BeGambleAware (GambleAware®) is a UK-registered charity providing free, confidential 24/7 gambling harm support — including self-assessment tools, a spend calculator, helpline, and a local service network — to residents of Great Britain, funded by the gambling industry and the Gambling Commission.

Ownership category

akta.pro rank

Product category

Gambling Harm Prevention Services

NAICS

Individual and Family Services (6241), Voluntary Health Organizations (813212)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Geolocation, Age Verification & Responsible Gambling Tech (MPAEAKAE)

akta.pro secondary industry

Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ)

Keywords

• Gambling harm support
• Addiction prevention services
• Problem gambling assistance
• Gambling addiction charity
• Harm prevention services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Charitable funding: BeGambleAware is a registered charity that receives funding to provide free support services. As a commission from the national lottery and gambling industry, GambleAware receives statutory funding from the Gambling Commission. The organization operates as a nonprofit providing all services free of charge to users.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

BeGambleAware is a UK-registered charity that delivers free, confidential gambling harm support services to residents of Great Britain. Its offering combines interactive digital tools (self-assessment, spend calculator, friends-and-family check-in, service finder, gambling blocking directory) with an Advice and Information Hub, research publications, professional resources, and a 24/7 telephone and online chat helpline.

Product overview

BeGambleAware is a charitable organization offering a unified suite of free, confidential support services for gambling harms in Great Britain. The core offering consists of interactive digital tools—including the Gambling Harms Self-Assessment (7-question quiz), Gambling Spend Calculator, Friends and Family Check-in, and a Service Finder locator—supplemented by curated gambling blocking and self-exclusion resources. These tools are integrated with an Advice and Information Hub providing guidance for gamblers and affected others, a Research Publications library, Resources for Professionals, and a 24/7 helpline and chat support service. The portfolio functions as a coordinated support ecosystem rather than a single software product, with each tool designed to address different stages of the gambling harm journey from self-identification through to professional intervention.

Differentiator

Problem solved

Functional benefit

Products and services

• Gambling Harms Self-Assessment

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• GamCare: GamCare is the UK's leading gambling harm support charity, offering the National Gambling Helpline, treatment services, and education. It directly overlaps with BeGambleAware in serving GB residents affected by gambling harms, though GamCare focuses more on clinical treatment delivery while GambleAware focuses on awareness, prevention, and commissioning.
• National Council on Problem Gambling (NCPG): The NCPG is the US national advocate for problem gambling, operating the 1-800-GAMBLER helpline and coordinating awareness and research. It is the closest international analogue to BeGambleAware, mirroring the charity's role as a national coordinating body for gambling harm prevention.
• Gordon Moody Association: Gordon Moody is a UK gambling support charity providing residential treatment, counselling, and Gambling Therapy (an international online support service). It directly parallels BeGambleAware's GB-focused harm reduction mission and serves a similar beneficiary population.
• Responsible Gambling Council (RGC): RGC is an independent Canadian non-profit dedicated to preventing problem gambling through research, public education, and operator accreditation. It overlaps with BeGambleAware's mission of harm prevention, awareness, and evidence-based research, but operates in a different geography.
• Gamblers Anonymous (international): The international Gamblers Anonymous organization coordinates peer-support fellowships worldwide. It is comparable to BeGambleAware in serving gambling-affected individuals, but relies on volunteer-led meetings rather than digital tools and government-backed commissioning.
• Gamblers Anonymous UK: Gamblers Anonymous UK provides peer-support meetings for people recovering from gambling addiction. It serves a similar population to BeGambleAware within GB, though using a fellowship-based model rather than digital tools and commissioned treatment.

Emerging players

• Gam-Anon: Gam-Anon provides support groups specifically for family and friends affected by someone else's gambling, mirroring BeGambleAware's "Friends and Family Check-in" tool. It is comparable in targeting the affected-others segment but operates via a fellowship model rather than digital tools.
• BetBlocker: BetBlocker is a free responsible gambling software tool that allows users to block access to gambling websites across devices. It is comparable to BeGambleAware's "Gambling Blocking and Self-Exclusion" offering, though BetBlocker focuses specifically on the blocking technology while GambleAware curates multiple solutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/begambleaware
• Facebookfacebook.com/@gambleawaregb
• Instagraminstagram.com/gambleawaregb?igsh=NHB1aGxmcXJlNDVq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeGambleAware