Flexible Finance
Flexible Finance (UK) Ltd is a Newport-based FCA-authorised credit broker founded in 2009, sourcing secured, bridging, commercial, development, buy-to-let, and specialist mortgages for property buyers, developers, and borrowers with complex circumstances through a manual, panel-based brokerage model.
- Company typePrivate
- Founded2009
- HeadquartersNewport, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Flexible Finance does
Flexible Finance (UK) Ltd is a whole-of-market, independent credit broker headquartered in Newport, South Wales, founded in 2009. The firm specialises in secured, bridging, commercial, development, refurbishment, buy-to-let, and second-charge finance, operating across six product verticals: second-charge mortgages, bridging finance, development finance, commercial mortgages, complex buy-to-let mortgages, and specialist mortgages. Its customer base spans property buyers, landlords with complex circumstances, property developers, commercial property investors, and borrowers with adverse credit or non-standard income, all of whom typically cannot access mainstream high-street lending. The company is authorised and regulated by the Financial Conduct Authority (FRN 725544) and is a member of the National Association of Commercial Finance Brokers (M/0075/15).
The firm operates a sales-led, relationship-based distribution model delivered by a small team (1-10 employees) of named advisors, supported by an introducer program targeting mortgage brokers, IFAs, accountants, and solicitors who can refer clients. Underwriting is manual and the firm does not disclose any proprietary technology platform, API, or mobile application; the technical footprint is limited to a Wix-hosted website, Facebook, and LinkedIn. Revenue is generated through two streams: lender commissions on placed business (varying by lender, provider, product, and other permissible factors) and customer-facing broker fees of up to £1,995 per case, with additional lender fees and valuation costs passed through. Products span consumer and commercial use cases with representative pricing starting from 5.69% variable on second-charge mortgages and going up to a 36.6% maximum APR for customers with credit difficulties.
The business is small, privately held, and geographically constrained to the United Kingdom under FCA regulation. No funding rounds, M&A activity, or subsidiaries are disclosed, and the company has no parent entity. Its strategic posture is that of a stable, niche specialist intermediary leveraging lender-panel breadth, regulatory credentials, and personalised advisory service rather than scale, technology, or capital intensity.
Flexible Finance firmographics
Firmographics- Name
- Flexible Finance
- Legal name
- Flexible Finance (UK) Ltd
- Website
- https://flexiblefinanceuk.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flexible Finance (UK) Ltd is a Newport-based FCA-authorised credit broker founded in 2009, sourcing secured, bridging, commercial, development, buy-to-let, and specialist mortgages for property buyers, developers, and borrowers with complex circumstances through a manual, panel-based brokerage model.
- Ownership category
- akta.pro rank
Flexible Finance industry classification
Industry- Product category
- Mortgage and Credit Broking Services
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Credit Intermediation and Related Activities (522)
- SIC
- Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Debt Advisory & Financing Advisory (FSAEAGAD)
- akta.pro secondary industry
- Debt & Capital Advisory (Debt Raising, Refinancing, Private Credit) (BPAHAOAD)
Keywords
Where Flexible Finance is headquartered
LocationHeadquarters
- HQ city
- Newport
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Flexible Finance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Broker Commission: Flexible Finance (UK) Ltd acts as a credit broker and receives commission from lenders on their panel. Commission varies depending on lender, provider, product, or other permissible factors. Any commission received is documented for the customer's attention before they proceed.
- Broker Fees: A broker fee of up to £1,995 may be charged for arranging finance. The exact amount is disclosed at the earliest opportunity. Lender fees and valuation costs may also apply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Second Charge Mortgages from 5.69% |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Flexible Finance product offering
Product offeringCore offering
Flexible Finance (UK) Ltd is a whole-of-market independent credit broker that arranges secured lending solutions sourced from an extensive panel of high street banks, challenger banks, specialist lenders, and private funders. The company arranges second charge mortgages, bridging finance, development finance, commercial mortgages, complex buy-to-let mortgages, and specialist mortgages for borrowers with complex circumstances or non-standard property types. It earns commission from lenders and may charge a broker fee of up to £1,995 for arranging finance.
Product overview
Flexible Finance (UK) Ltd is a whole-of-market, independent credit broker offering a portfolio of secured lending products. The core offering consists of Second Charge Mortgages, Bridging Finance, Development Finance, Commercial Mortgages, Complex Buy-to-Let Mortgages, and Specialist Mortgages. These products are designed to serve property buyers, developers, investors, and business owners who may not qualify for standard high street lending, with particular focus on complex cases involving credit challenges, unique property situations, or specialized financing needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Second Charge Mortgages A second charge mortgage (also referred to as a homeowner loan or secured loan) allows homeowners who already have an existing mortgage to borrow additional funds against the remaining equity in their property, adding a second legal charge. Suited to homeowners seeking to release equity without disturbing their existing first-charge mortgage.
- Bridging Finance A short-term loan (typically 1–12 months) secured against property, designed for property buyers and developers who need funds quickly until a more permanent form of finance can be arranged. Available as regulated (personal/residential) or non-regulated (commercial/investment) bridging.
- Development Finance Short-term funding (typically 6–24 months) arranged for property developers to cover land purchase costs and build costs on residential or commercial development projects, with drawdowns typically made in arrears as specified milestones are completed.
- Commercial Mortgages A long-term loan arranged to purchase or refinance land or property intended for business or investment purposes, secured against non-residential property such as offices, warehouses, or retail units. Includes semi-commercial mortgages for mixed-use properties. Suited to owner-occupiers and commercial property investors.
- Complex Buy-to-Let Mortgages Specialist buy-to-let mortgages arranged for property investors whose circumstances do not fit standard BTL criteria, covering Houses in Multiple Occupation (HMOs), multi-unit blocks, and complex cases such as adverse credit, SPV company borrowers, expats, offshore companies, self-employed applicants, and retired borrowers.
- Specialist Mortgages Mortgage products arranged for borrowers with complex circumstances — including adverse credit, unusual income types, proof-of-income challenges, affordability concerns, age considerations, or gifted deposits — who have been declined by mainstream lenders.
Companies that use Flexible Finance
Customer profileSegments6 records
Ideal customer profiles4 records
Flexible Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flexible Finance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Association of Commercial Finance Brokers (NACFB)minorIndustry trade body membership. The company is registered as members of NACFB (number M/0075/15) which provides credibility and access to industry resources.
Scale indicators3 records
Recent moves3 records
Expansion highlights3 records
Flexible Finance competitors and assessment
Company assessmentDirect peers
- L&C (London & Country Mortgages): One of the UK's largest whole-of-market mortgage brokers offering a broad range of products including specialist and complex cases — directly comparable business model but operating at materially greater scale.
- SPF Private Clients: UK specialist mortgage broker serving high-net-worth and complex borrower scenarios, comparable to Flexible Finance in its focus on non-standard lending cases and whole-of-market sourcing.
- John Charcol: Long-established UK specialist mortgage broker focused on complex and non-standard cases, including adverse credit, expat borrowers, and unusual property types — directly comparable to Flexible Finance's specialist lending niche and intermediary model.
- Brightstar Financial: UK specialist mortgage and secured loan broker with strong focus on adverse credit and complex borrower scenarios, operating a similar intermediary model with whole-of-market lender access.
Broad incumbents
- Mortgage Advice Bureau: Large UK mortgage broker network offering a broad product range including specialist lending — comparable intermediation model but operating nationally with a much wider product set and adviser base.
Emerging players
- Habito: UK technology-led online mortgage broker focused on simplifying the customer journey — partial overlap with Flexible Finance's intermediary model, differentiated primarily by digital-first execution and consumer-brand orientation.
Others
- Foundation Home Loans: UK specialist residential and buy-to-let mortgage lender focused on complex borrower cases — an upstream panel partner for brokers like Flexible Finance serving similar customer profiles.
- Together Money: UK specialist lender serving self-employed, adverse-credit, and complex property finance borrowers — an adjacent ecosystem participant whose target customer profile overlaps significantly with Flexible Finance's client base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Flexible Finance social profiles
Digital presenceFlexible Finance compliance and trust
Trust signalCompliance2 records
Flexible Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flexible Finance leadership team
Management profileNumber of profiles
Profiles3 records
Flexible Finance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flexible Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flexible Finance
What does Flexible Finance do?
Flexible Finance (UK) Ltd is a whole-of-market independent credit broker that arranges secured lending solutions sourced from an extensive panel of high street banks, challenger banks, specialist lenders, and private funders. The company arranges second charge mortgages, bridging finance, development finance, commercial mortgages, complex buy-to-let mortgages, and specialist mortgages for borrowers with complex circumstances or non-standard property types. It earns commission from lenders and may charge a broker fee of up to £1,995 for arranging finance.
Is Flexible Finance a public or private company?
Flexible Finance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flexible Finance founded?
Flexible Finance was founded in 2009. It employs 1 to 10 people.
Where is Flexible Finance based?
Flexible Finance is headquartered in Newport, United Kingdom, in the Europe region.
How does Flexible Finance make money?
Two revenue lines are on record. Broker Commission is the primary driver. The others are broker Fees.
Who are Flexible Finance's main competitors?
Direct peers on record are L&C (London & Country Mortgages), SPF Private Clients, John Charcol and Brightstar Financial. Mortgage Advice Bureau is listed as a broad incumbent. Habito is listed as an emerging player. Others are Foundation Home Loans and Together Money.
Does Flexible Finance have an API?
No public API is recorded for Flexible Finance.
What industry is Flexible Finance in?
Flexible Finance's product category is Mortgage and Credit Broking Services. Its primary akta.pro industry code is FSAEAGAD, Debt Advisory & Financing Advisory, with a secondary code of BPAHAOAD, Debt & Capital Advisory (Debt Raising, Refinancing, Private Credit). Its NAICS code is 522310 and its SIC code is 6163.