GoFan

What GoFan does

GoFan is the largest high school ticketing solution in the United States, operating as a B2B2C digital platform that enables K-12 schools to sell tickets to athletic events, proms, and other school activities to students, parents, and fans. Founded in 2015 and headquartered in Atlanta, Georgia (operated by Huddle Tickets, LLC), the company is a subsidiary of PlayOn Sports, which is part of 2080 Media, Inc. — the same corporate family that owns the NFHS Network and MaxPreps, giving GoFan distribution and brand credibility within the high school sports ecosystem. The platform operates across a single domestic geography (United States) and is concentrated entirely in the K-12 education vertical.

GoFan's product surface includes a web platform (gofan.co), native iOS and Android mobile applications, an integrated marketplace for spirit wear and merchandise, a fundraising module that supports donation campaigns with goals and categories, and an SMS messaging service for event notifications. The underlying technology is a conventional transactional e-commerce stack: Stripe handles payment processing; Google Analytics, Segment, and Redfast provide traffic and on-site personalization; Extole, Impact, and Google AdWords support acquisition and referral marketing. The platform does not expose a public developer API and there is no disclosed AI/ML capability.

Revenue is generated through per-transaction convenience fees on ticket sales and commissions on merchandise sold through the marketplace, with ticket prices set by the schools (referred to as "Affiliates") rather than by GoFan. Schools are acquired through a direct sales motion targeting athletic directors and school administrators, while consumers access tickets through mobile apps or the web. Pricing tiers and specific fee percentages are not publicly disclosed. Distribution leverages the NFHS Network and MaxPreps ecosystem for cross-promotion among high school sports audiences, and the company reports millions of tickets sold annually across thousands of schools, including approximately 1,400 California high schools. Parent company PlayOn reports over $26 million in annual revenue across its portfolio of assets.

Name

GoFan

Legal name

Huddle Tickets, LLC

Website

https://gofan.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

GoFan is the largest high school ticketing platform in the United States, providing K-12 schools with digital ticketing, fundraising, merchandise marketplace, and mobile ticket delivery through web and native iOS/Android applications, monetizing via per-transaction convenience fees and merchandise commissions.

Ownership category

akta.pro rank

Product category

High School Event Ticketing Software

NAICS

Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing, Box Office & Access Control (MPAGAAAD), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Sports Event Promotion & Ticketing (MPAGAMAH)

Keywords

• High school ticketing
• School event tickets
• Mobile ticket delivery
• School fundraising platform
• Youth sports ticketing

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Ticket Transaction Fees and Convenience Fees: GoFan charges convenience fees on top of ticket prices for school events. Schools (Affiliates) set ticket prices while GoFan adds convenience fees. All sales are final and non-refundable per the terms of service. Revenue is generated per transaction as users purchase tickets for school events.
2. Marketplace Commission on Merchandise Sales: GoFan's online marketplace also facilitates the sale of spirit wear and other branded merchandise. GoFan takes a commission or fee on merchandise sales processed through the platform.
3. Mobile App Sales: Revenue generated through the GoFan mobile application available on iOS App Store and Google Play, through which users can purchase tickets, receive mobile tickets, and access events.
4. Fundraising Platform: GoFan provides fundraising and donation functionality for schools, enabling fundraiser creation with title, category, goals, and donation amounts. GoFan may earn fees or process donations through this service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

GoFan is a digital ticketing platform dedicated to high school events, including sports, performing arts, and other school programs. Schools and districts use the platform to sell tickets online, deliver mobile tickets to fans, run fundraisers, and sell spirit merchandise through the GoFan Marketplace. The platform is positioned as the largest high school ticketing solution in the United States.

Product overview

GoFan is a single unified ticketing platform operated by Huddle Tickets, LLC (parent company PlayOn Sports, part of 2080 Media Inc.) that provides the largest high school ticketing solution in the U.S. The platform consists of the core GoFan web and mobile application for ticket sales and management, supplemented by a fundraising module for school fundraisers and an SMS messaging service for event notifications. Schools use GoFan's online marketplace to sell event tickets, spirit wear, merchandise, and facilitate donations, while fans access tickets through the mobile app or web platform.

Differentiator

Problem solved

Functional benefit

Brands

• GoFan: High school ticketing platform providing marketing, ticketing, fundraising, and promotional services to primary, secondary, and higher education markets.

Products and services

• GoFan Digital Ticketing Platform Core web-based digital ticketing platform used by high schools and school districts to sell tickets online for sports, performing arts, and other school events, including organizational workflows via GoFan HQ.
• GoFan Mobile App Native mobile applications for iOS and Android that allow students, parents, and fans to browse events, purchase tickets, and receive mobile tickets for high school events.
• GoFan Marketplace Online marketplace where schools (affiliates) list and sell spirit wear and branded merchandise, connecting schools with buyers at a per-transaction commission.

Quantifiable outcome

• Over $26 million in annual revenue generated by parent company PlayOn
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationGoFan uses Stripe for payment processing, analytics, and other business services. Stripe collects identifying information about devices connecting to its services to operate and improve services, including fraud detection. This is a critical infrastructure partnership enabling GoFan's e-commerce and ticketing transactions.
• Google AnalyticscoreTechnology or IntegrationGoFan uses Google Analytics on its websites to analyze traffic and improve services. Google Analytics captures user behavior data, browsing patterns, and conversion metrics to help GoFan optimize its platform and marketing.
• Google AdWordscoreGTM or Marketing PartnerGoFan uses Google AdWords remarketing service to advertise on third-party websites (including Google) to previous visitors of the GoFan site. Third-party vendors including Google use cookies to serve ads based on past visits, supporting GoFan's digital marketing and retargeting efforts.
• ExtoleminorGTM or Marketing PartnerGoFan uses Extole for its refer-a-friend partner program. Data collected and provided to Extole may include user email addresses. Extole facilitates word-of-mouth marketing and referral growth for GoFan's user base.
• NFHS NetworkcoreStrategic or Co-development PartnerGoFan is operated under the same corporate umbrella (2080 Media, Inc. / PlayOn Sports) as the NFHS Network and MaxPreps. The NFHS Network provides live streaming and coverage of high school sports events, creating an integrated ecosystem where GoFan handles ticketing for NFHS Network-covered events and cross-promotion occurs between platforms.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• ArbiterSports: ArbiterSports provides game scheduling, officiating, and event management for school and youth athletic programs. It is comparable as a school-sports workflow platform that could bundle or integrate ticketing into its offering.
• PayIt: PayIt is a government and school-district digital payments platform. It is adjacent/emerging in that it could integrate event and activity ticketing into its existing school-district payment infrastructure, competing for the same institutional buyers.
• Hy-Tek Meet Services: Hy-Tek provides event-meet management software used heavily by high school swim, track, and wrestling programs. It overlaps with GoFan in the high school athletic-event workflow and could expand into ticketing adjacent to its meet-management base.

Direct peers

• HomeTown Ticketing: HomeTown Ticketing is a direct competitor focused exclusively on digital ticketing for K-12 schools and school-affiliated events. It competes head-to-head with GoFan for the same school athletic-department and district contracts.
• AudienceView: AudienceView is a ticketing and event-management platform serving performing arts, sports, and university markets. It is comparable to GoFan in offering mobile delivery, box-office functionality, and event discovery for institutional event organizers.
• Vanco Events: Vanco Events provides online ticketing and event registration specifically for schools, churches, and nonprofit events. It is a close comparable in the school and institutional ticketing space, competing for the same K-12 and youth-program use cases.

Broad incumbents

• Ticketmaster: Ticketmaster is the dominant general-market primary ticketing platform. While not a direct K-12 specialist, it is a comparable ticketing infrastructure player with primary-ticketing, mobile delivery, and access-control capabilities that could enter or expand in the youth sports market.
• Eventbrite: Eventbrite is a broad, general-purpose event ticketing platform serving consumer, nonprofit, and small-business events. It is comparable as a transactional ticketing platform, though it lacks GoFan's K-12 specialization and integrated NFHS ecosystem.
• ActiveNetwork / CommunityPass: ActiveNetwork (and its CommunityPass product) provides registration, ticketing, and activity-management software for parks, recreation, and school programs. It overlaps with GoFan on school-district event management and registration workflows.

Others

• Square Appointments / Block: Square (Block) is adjacent as a payments infrastructure provider; while not a ticketing platform, schools sometimes use Square-based point-of-sale tools for event payments, positioning it as a potential competitor or infrastructure dependency for GoFan.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gofanhs
• Facebookfacebook.com/GoFanHs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoFan