Jill & Co. Realty Group

Name

Jill & Co. Realty Group

Legal name

Jill & Co. Realty Group

Website

https://jillandco.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate
• Buyer representation
• Seller representation
• Home valuation
• Real estate marketing

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission model for residential home buying and selling transactions in NH and MA markets. The brokerage facilitates purchase and sale of real estate properties, residential homes, town-homes, condos, new construction, and land.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Family-owned, women-led residential real estate brokerage providing buyer representation and seller representation services in New Hampshire and Massachusetts. The brokerage guides clients through an 8-step buying process, supports listings with digital marketing (professional photography, 3D tours, curated marketing strategy), and operates a public property search platform on its website.

Product overview

Jill & Co. Realty Group is a family-owned, women-led real estate brokerage operating as an all-in-one brokerage. The core offering consists of buyer representation services (featuring an 8-step buying process) and seller services (including home valuation and full-service marketing). The company differentiates through its Digital Marketing Strategy module, which encompasses professional photography, email marketing, Facebook/Instagram advertising, YouTube video marketing, and property listing tours via Vimeo. Additional products include a Property Search Platform, an Agent Partnership Program for recruiting new agents, a Trusted Vendor Network, and a Real Estate Blog for client education. The team consists of owner/broker Jill O'Shaughnessy plus 7 licensed agents serving the New Hampshire and Massachusetts markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services

Quantifiable outcome

• 1,000+ homes sold
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core.

• CuraytorcoreTechnology or IntegrationExclusive partnership with Curaytor, one of Inc's 500 Fastest Growing Companies in America. Curaytor provides the industry's best advertising tactics, email marketing tools, and a state-of-the-art website platform to beautifully showcase properties online. The website and marketing platform are powered by Curaytor technology.
• ZillowcoreChannel Partner/ Reseller/ DistributorExclusive partnership providing agents access to thousands of live, hot lead connections throughout the year. Zillow platform enables agents to build their client database with lead generation tools. The brokerage maintains a Zillow profile with 400+ five-star reviews.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• RE/MAX: Global residential brokerage franchise with strong regional presence in NH/MA. Directly comparable in offering buyer and seller representation, and competes for agent talent and listings in the same geography.
• Keller Williams Realty: Largest residential real estate franchise by agent count in the US. Comparable as a competitor for both agent recruitment and consumer-facing residential brokerage services, with established New England market presence.
• Coldwell Banker: Established national residential brokerage brand with deep New England roots. Comparable as a competitor in traditional residential buy/sell representation and competes for listings, agent recruitment, and brand recognition in the same NH/MA markets.
• Compass: National tech-enabled residential brokerage with a similar agent-led, marketing-intensive model. Comparable as a competitor for both buyer and seller representation, with overlapping geographic reach and a comparable emphasis on agent recruitment and digital marketing technology.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with a strong premium brand association. Comparable as a competitor for seller-side listings and luxury residential representation in New England, with overlap in buyer representation services.

Regional players

• Douglas Elliman: Large regional residential brokerage primarily serving the Northeast US. Comparable as a competitor in the New England market for residential buy/sell representation and luxury home marketing.
• Howard Hanna Real Estate: Family-owned residential brokerage with strong Northeast US presence. Comparable in family-owned positioning and competing for residential buy/sell activity and agent talent in overlapping New England markets.

Direct peers

• eXp Realty: Cloud-based residential brokerage offering agents a high-commission split and revenue-sharing model. Directly comparable to Jill & Co.'s 100% commission Agent Partnership Program and competes for the same regional agent talent pool.
• Redfin: Tech-enabled residential brokerage operating with salaried agents and a consumer-direct platform. Comparable as a competitor in residential buy/sell representation, with overlapping geographic markets in New England and similar digital marketing investments.

Emerging players

• The Real Brokerage: Cloud-based residential brokerage offering high commission splits and equity incentives to attract agents. Comparable as a direct competitor for Jill & Co.'s agent recruitment efforts given the similar tech-forward, agent-friendly model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jillandcorealty
• YouTubeyoutube.com/channel/UCVGJsmPmVn24VYDH2RKsNaA/featured
• Facebookfacebook.com/jillandcorealtygroup
• LinkedInlinkedin.com/company/jillandcorealtygroup/posts/?feedView=all
• Instagraminstagram.com/jillandcorealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jill & Co. Realty Group