American Society of Echocardiography

What American Society of Echocardiography does

The American Society of Echocardiography (ASE), founded in 1975 and headquartered in Durham, North Carolina, is the largest global professional organization for cardiovascular ultrasound, operating as a nonprofit society rather than a commercial company. It serves physicians, sonographers, nurses, veterinarians, and scientists across more than 45 countries, providing clinical standards, continuing education, peer-reviewed publications, and professional credentialing. Core products include 80+ active clinical guidelines translated into multiple languages, the Journal of the American Society of Echocardiography (JASE), the CASE case reports journal, Echo Magazine, and the EchoGuide mobile/web app providing 50+ calculators based on ASE guidelines. The ImageGuideEcho Registry aggregates echocardiography quality metrics and patient outcomes across participating labs via PACS integration and ARMUS Hybrid Technology. Revenue is generated primarily through annual membership dues (individual and group tiers), live and virtual educational courses (Scientific Sessions, Echo Florida, SOTA, Echo Hawaii, Echo in Pediatric and Congenital Heart Disease, ASCeXAM Review, Advanced Imaging Techniques), an External Education Endorsement Program priced at $1,000–$5,500 per package, product sales (textbooks, DVDs, lecture bundles), and industry partnership sponsorships from companies such as GE Healthcare, Lantheus, and Bracco. ASE's go-to-market is community-led: membership acquisition and retention are driven through Councils, Specialty Interest Groups, Forums, Connect@ASE, Mentor Match, and the FASE credential, with distribution through its own digital properties (asecho.org, ASE Learning Hub, EchoGuide app) and in-person conferences. The society operates with 11–50 employees and holds ACCME accreditation, enabling it to issue CME/MOC credits recognized across ABIM, ABP, ABA, ARDMS, CCI, and Sonography Canada.

Name

American Society of Echocardiography

Legal name

American Society of Echocardiography

Website

https://asecho.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

The American Society of Echocardiography is a nonprofit professional society, founded in 1975, that sets global standards for cardiovascular ultrasound through 80+ clinical guidelines, peer-reviewed journals, the ImageGuideEcho Registry, the EchoGuide app, and annual Scientific Sessions serving physicians, sonographers, nurses, veterinarians, and scientists across 45+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Morrisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues: ASE generates primary revenue through annual membership fees. Membership runs on a calendar year (January–December). Multiple membership categories exist including individual, group (for companies/labs/hospitals), with tiered rates. Paid memberships are non-refundable and non-transferrable.
2. Educational Events and Courses: Revenue from live and virtual courses including Scientific Sessions, Echo Hawaii, State-of-the-Art Echocardiography (SOTA), Echo Florida, Echo in Pediatric and Congenital Heart Disease, Advanced Imaging Techniques, and ASCeXAM Review Course. Courses offer CME/MOC credits (e.g., 19.75–28.75 AMA PRA Category 1 Credits per course).
3. External Education Endorsement Program: ASE endorses external cardiovascular ultrasound-focused events for a fee. Four endorsement packages are offered: Basic Marketing ($1,000), Regional Marketing ($2,250), Standard Marketing ($3,000), and Extended Marketing ($5,500).
4. Product Sales: Sale of physical products for lab use, including textbooks (e.g., ASE's Comprehensive Strain Imaging Textbook), DVDs, lecture series bundles, and online learning libraries accessible through the ASE Learning Hub.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

ASE is a nonprofit professional society that sells individual and group memberships to cardiovascular ultrasound practitioners, delivering standards-setting clinical guidelines, ACCME-accredited continuing education (CME/MOC), peer-reviewed journals, an annual Scientific Sessions conference with regional/named courses, and digital clinical tools (EchoGuide calculator app, ImageGuideEcho registry). Members receive complimentary JASE, 25+ free CMEs per year, free registry access, FASE credential eligibility, networking through Councils/SIGs, and advocacy representation with policymakers and payers.

Product overview

American Society of Echocardiography operates a comprehensive professional society platform centered on cardiovascular ultrasound education and standards. The core offerings include ASE Guidelines (80+ active clinical guidelines), three peer-reviewed journals (JASE, CASE, Echo Magazine), the ASE Learning Hub for online education, and the ImageGuideEcho Registry for quality improvement. Educational products include the flagship Scientific Sessions conference, specialized courses (ASCeXAM Review Course, Advanced Imaging Techniques, Echo Florida, SOTA, Echo Hawaii, Echo in Pediatric and Congenital Heart Disease), and resources like the EchoGuide calculator app, ContrastZone, and disease-specific resources covering amyloidosis, hypertrophic cardiomyopathy, valve disease, strain imaging, and right heart assessment. Professional development offerings include Fellow of ASE (FASE) credential, Leadership Academy, Career Center, and the ASE Journal Club on X. The society's educational activities are ACCME-accredited and offer CME/MOC credits recognized by ABIM, ABP, ABA, ARDMS, and CCI.

Differentiator

Problem solved

Functional benefit

Brands

• ASE Foundation: Philanthropic foundation arm of ASE for educational and research initiatives
• ImageGuideEcho Registry
• EchoGuide®
• ContrastZone™
• ASE Learning Hub
• ASCeXAM Review Course
• Echo in Pediatric and Congenital Heart Disease
• EchoGuide™

Products and services

• ASE Scientific Sessions Premier annual cardiovascular ultrasound educational conference bringing together 2,500+ echo enthusiasts from 45+ countries for research presentation, CME/MOC credit, and networking.
• ASE Learning Hub Online learning platform providing the largest collection of cardiovascular ultrasound educational resources, on-demand courses, physical product ordering, and over 25 CMEs per year included with membership.
• EchoGuide Mobile and Web App Free echocardiography calculator and algorithm app providing 50+ calculators, algorithms, and charts grounded in ASE guidelines for cardiovascular ultrasound practitioners; available on iOS, Android, and web with offline mode.
• ImageGuideEcho Registry Quality and outcomes registry for echocardiography labs that assesses specific quality metrics and patient outcomes, with automatic data submission via PACS or reporting software integration, national benchmarks, and outcomes linkage through ARMUS Hybrid Technology.
• ASE Clinical Guidelines Standards-setting clinical guidelines covering all aspects of cardiovascular ultrasound techniques, diseases, and appropriate use criteria, translated into multiple languages and serving as authoritative references for the field.
• JASE (Journal of the American Society of Echocardiography) Peer-reviewed journal publishing original investigations and state-of-the-art review articles on conventional and emerging clinical applications of cardiovascular ultrasound; complimentary to ASE members.
• CASE (Cardiovascular Imaging Case Reports) Open-access international case reports journal publishing peer-reviewed cardiovascular ultrasound cases with teaching points or scientific observations.
• Echo Magazine Bi-monthly online publication providing communications from the ASE President, Councils, Specialty Interest Groups, and the education calendar.
• ASCeXAM Review Course Comprehensive board-review course specifically designed to help physicians pass the ASCeXAM (Examination of Special Competence in Adult Echocardiography); includes 28.75 AMA PRA Category 1 Credits and MOC points.
• Advanced Imaging Techniques Course Virtual course covering 3D and strain analysis for Left Ventricle, Left Atrium, and Right Ventricle evaluation, including Intracardiac Echo for structural heart imaging; offers 8 CME credits.
• Echo Florida Comprehensive echocardiography review featuring interactive case-based presentations, dedicated CASE sessions, multidisciplinary heart-team discussions, and hands-on workshops on TEE and athlete screening; 20.75 CME credits.
• State-of-the-Art Echocardiography (SOTA) Conference for cardiologists, sonographers, and fellows covering advanced echocardiographic techniques, multimodality imaging, AI in echocardiography, and procedural imaging strategies; offers 22.5 CME credits.
• Echo Hawaii Premier educational program featuring in-depth, case-based learning on established and emerging cardiovascular ultrasound technologies, co-sponsored with the Canadian Society of Echocardiography and the Asian Pacific Association of Echocardiography.
• Echo in Pediatric and Congenital Heart Disease Two-day virtual course presenting the latest information on established and emerging cardiovascular ultrasound technologies for children and adults with congenital heart disease.
• Fellow of ASE (FASE) Credential Professional credential recognizing excellence in cardiovascular ultrasound, providing advancement opportunities for member career development.
• ASE Leadership Academy Professional development program designed to cultivate leadership skills among ASE members.
• External Education Endorsement Program Endorsement program for cardiovascular ultrasound-focused educational events offered in four package tiers ($1,000-$5,500) granting promotion through ASE's mailing list, newsletters, and calendar placements.
• ASE Individual and Group Membership Annual membership for individuals (physicians, sonographers, trainees, etc.) and organizations (companies, labs, hospitals); delivers complimentary JASE, 25+ free CMEs, free ImageGuideEcho Registry access, course/product discounts, FASE credential eligibility, and Connect@ASE community access.

Quantifiable outcome

• 2,500+ attendees from over 45 countries at annual Scientific Sessions
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ASE FoundationcoreStrategic or Co-development PartnerASE Foundation is the philanthropic arm of ASE, separate from the society itself. It supports research grants, humanitarian efforts, and educational programs advancing cardiovascular ultrasound. ASE Foundation operates independently to raise funds and administer awards for the advancement of the field.
• Preventative Cardiovascular Nurses Association (PCNA)minorStrategic or Co-development PartnerASE partnered with PCNA to present education on topics relevant to both echocardiographers and the cardiovascular nursing team. The goal is to share learning, perspectives, and communicate challenges around patient identification and management impacting both communities.
• Canadian Society of Echocardiography (CSE)minorStrategic or Co-development PartnerCSE co-sponsors Echo Hawaii alongside ASE, providing an international forum for case-based learning on established and emerging cardiovascular ultrasound technologies in collaboration with an internationally recognized faculty.
• Asian Pacific Association of Echocardiography (AAE)minorStrategic or Co-development PartnerAAE co-sponsors Echo Hawaii alongside ASE, bringing an international perspective to the educational program focused on advanced cardiovascular imaging technologies in clinical application.
• Intersocietal Accreditation Commission (IAC)coreStrategic or Co-development PartnerASE partners with IAC for Lab Accreditation through a link on its resource library. IAC provides accreditation programs for echocardiography laboratories, and ASE's guidelines and resources support labs seeking or maintaining accreditation.
• European Association of Cardiovascular Imaging (EACVI)minorStrategic or Co-development PartnerEACVI collaborated with ASE on the Clinical Applications of Strain Echocardiography guideline, a clinical consensus statement developed jointly by both organizations.
• American Society of Nuclear Cardiology (ASNC)minorStrategic or Co-development PartnerASNC led the writing group for Expert Consensus Recommendations for Multimodality Imaging in Cardiac Amyloidosis, with representatives from ASE and multiple other societies including ACC, AHA, EANM, HFSA, ISA, SCMR, and SNMMI.
• American College of Cardiology (ACC)minorStrategic or Co-development PartnerACC collaborated with ASE on the 2026 ACC/AHA/ASE/HRS/STS Expert Consensus Systems of Care Document. ACC 25 (the Annual Scientific Session) is referenced in member photos.
• American College of Veterinary Internal Medicine (ACVIM)minorStrategic or Co-development PartnerASE holds a joint veterinary cardiology session with ACVIM at the Scientific Sessions, featuring late-breaking abstracts and translational lessons from veterinary imaging applicable to human cardiology.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• Intersocietal Accreditation Commission (IAC): The dominant US echocardiography lab accreditation body that ASE channels members and labs to via its resource library. IAC is an ecosystem partner/adjacent organization rather than a direct competitor, but is a stakeholder in lab-quality economics that affects ASE's registry and education demand.

Regional players

• British Society of Echocardiography (BSE): The UK's dedicated echocardiography professional body, offering accreditation, education, and standards for cardiac sonographers and physicians. BSE is a regional counterpart addressing the same clinical mission and member profile across the UK and Ireland.
• Asian Pacific Association of Echocardiography (AAE): Asia-Pacific echocardiography society that co-sponsors Echo Hawaii with ASE. AAE is a regional professional body tackling the same standards, education, and credentialing mission across a high-growth geography for cardiovascular imaging.

Broad incumbents

• American College of Cardiology (ACC): The dominant US cardiology professional society, vastly larger than ASE. ACC co-develops guidelines and education with ASE (e.g., the 2026 ACC/AHA/ASE/HRS/STS expert consensus document) and competes for the same cardiovascular ultrasound professionals' dues and meeting attendance as part of a broader portfolio.
• American Heart Association (AHA): Mass-market US cardiovascular organization with overlapping guideline authorship, CME programs, and advocacy. AHA covers cardiology broadly and competes for members, journal subscriptions, and industry sponsorships in cardiovascular imaging and echocardiography-adjacent content.

Direct peers

• Society for Cardiovascular Magnetic Resonance (SCMR): A specialty imaging society for cardiac MRI that mirrors ASE's role within the echocardiography niche. SCMR serves overlapping cardiologists, sets CMR-specific guidelines and accreditation, and is increasingly co-publishing with ASE on multimodality imaging topics.
• Society of Diagnostic Medical Sonography (SDMS): The largest US professional society for sonographers, including cardiac sonographers — a core ASE member segment. SDMS competes for sonographer dues, CME, and credentialing-adjacent content while collaborating with ASE on guidelines, registry, and educational co-development.
• Canadian Society of Echocardiography (CSE): Canada's national echocardiography society and co-sponsor of ASE's Echo Hawaii program. CSE serves the same cardiovascular ultrasound specialist audience with directly comparable guidelines, education, and advocacy focus in a different national geography.
• European Association of Cardiovascular Imaging (EACVI): Europe's preeminent cardiovascular imaging society and ASE's closest international counterpart. EACVI co-developed the strain echocardiography guideline with ASE, runs parallel imaging congresses (EuroEcho), and serves the same cardiologists, sonographers, and researchers in a different geography.
• American Society of Nuclear Cardiology (ASNC): A sister cardiac-imaging professional society with overlapping membership and joint guideline work (e.g., cardiac amyloidosis multimodality consensus). ASNC targets the same cardiology/sonographer audience with a nuclear imaging focus, making it a directly comparable specialty society peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ase360
• YouTubeyoutube.com/ase360
• Facebookfacebook.com/asecho
• LinkedInlinkedin.com/company/the-american-society-of-echocardiography
• Instagraminstagram.com/ase360?igshid=OGQ5ZDc2ODk2ZA==

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about American Society of Echocardiography