Kleinschmidt Insurance

What Kleinschmidt Insurance does

Kleinschmidt Insurance, legally Jeffrey A. Kleinschmidt, Inc., is a privately held independent insurance brokerage founded in 1992 and based in Evansville, Indiana. The firm is owned and operated by founders Jeff and Lisa Kleinschmidt, who have run the agency for 30 years. As of November 1, 2022, the agency rebranded to Shepherd Insurance while retaining its original legal entity name.

The agency distributes a multi-line insurance product portfolio through personal agent relationships and online self-service channels. Products span personal lines (auto, homeowners, life, health, motorcycle, motorhome) and commercial lines (commercial/business insurance and group health). As an independent brokerage rather than a captive agent, the firm represents multiple top-rated carriers (those earning the highest AM Best ratings) and earns commissions on policies placed. The technology stack is conventional for the segment: a website with per-line quote request forms, an online service center for mid-policy changes (address, vehicles, drivers, claims filing, certificates of insurance), a Learning Center with educational content, and a basic LinkedIn presence. There is no proprietary technology platform, no disclosed AI/ML tooling, and no mobile app.

Commercially, the agency operates a sales-led go-to-market built around personal agent relationships, positioning itself as an alternative to 1-800 call centers and direct-to-consumer dot-com channels. Customer segments are primarily individual consumers seeking personal asset protection, with a secondary segment of small-to-medium businesses needing commercial and group health coverage. Distribution is geographically constrained to the Evansville, Indiana market. Revenue is commission-based and not publicly disclosed; there are no external investors, no parent company, no funding rounds, no subsidiaries, and no patent or award signals. The firm competes on local reputation, carrier breadth, and continuity of agent relationship rather than on technology or scale.

Name

Kleinschmidt Insurance

Legal name

Jeffrey A. Kleinschmidt, Inc.

Website

https://jeffkinc.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Kleinschmidt Insurance is an independent insurance brokerage in Evansville, Indiana, founded in 1992 by Jeff and Lisa Kleinschmidt. The agency distributes auto, home, life, health, commercial, motorcycle, motorhome, and group health policies on behalf of multiple top-rated carriers, serving individual consumers and small businesses.

Ownership category

akta.pro rank

Product category

Independent Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Direct Health and Medical Insurance Carriers (524114)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)

akta.pro secondary industries

Non-Participating Whole Life Insurance (FSAIABAJ), Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

Keywords

• Independent insurance brokerage
• Personal insurance coverage
• Commercial insurance coverage
• Life and health insurance
• Auto and home insurance

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Standard independent insurance agency revenue model. Agency represents customers and earns commissions from insurance carriers they represent. As an independent brokerage, they work with multiple top-rated insurance companies to provide competitive rates.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kleinschmidt Insurance is an independent insurance brokerage that sells auto, homeowners, life, health, commercial, motorcycle, motorhome, and group health insurance policies on behalf of multiple top-rated insurance carriers. As an independent agency, it represents the customer rather than any single carrier, providing quote comparison, policy servicing, and claims support through personal agents and an online service center.

Product overview

Kleinschmidt Insurance (now operating as Shepherd Insurance) is an independent insurance brokerage agency offering a comprehensive portfolio of insurance products. The agency represents multiple top-rated insurance companies and provides personalized coverage across auto, homeowners, life, health, commercial, motorcycle, motorhome, and group health insurance. As an independent agent, they work to match customers with competitive rates from their carrier network.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle insurance coverage protecting against accidents, liability, and damage, sourced through the independent brokerage from multiple top-rated carriers. Targeted at individual consumers and households needing personal auto protection.
• Homeowners Insurance Property insurance covering home damage, liability, and personal belongings, offered through the independent brokerage with quotes available via website. Targeted at individual homeowners.
• Life Insurance Financial protection for families, paying beneficiaries upon the insured's death. Offered through the independent brokerage with a dedicated quote form.
• Health Insurance Medical coverage including individual health plans, sourced from carriers through the independent brokerage. Targeted at individual consumers seeking personal health coverage.
• Commercial Insurance Business insurance protecting companies against property damage, liability, and business interruption. Targeted at small and medium-sized businesses needing commercial coverage.
• Motorcycle Insurance Specialized coverage for motorcycles including liability and damage protection, offered through the independent brokerage.
• Motorhome Insurance Coverage for motorhomes and recreational vehicles, offered through the independent brokerage.
• Group Health Insurance Employer-sponsored health coverage for employee groups, offered through the independent brokerage. Targeted at small and medium-sized businesses providing employee health benefits.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AM BestminorOthersAM Best is referenced as the leading independent insurance industry rating authority. The companies Kleinschmidt Insurance represents have earned the highest ratings from AM Best. This is a third-party validation of carrier financial strength rather than a formal partnership.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Progressive: Large direct and independent-agent auto insurer. Competes both as a carrier behind Kleinschmidt's independent brokerage and as a direct-to-consumer alternative in personal auto.
• Allstate: Major U.S. personal lines carrier with captive agents selling auto, home, and life insurance. Overlaps with Kleinschmidt's product mix and personal-agent GTM, but operates at national scale with owned agents rather than independent brokerage.
• State Farm: Largest U.S. personal lines insurer operating through a captive agent model. Comparable target market (auto, home, life) and reliance on local agent relationships, though State Farm is vastly larger and uses exclusive rather than independent agency distribution.
• GEICO: Direct-to-consumer auto insurer explicitly referenced as a competitor in Kleinschmidt's own copy ('1-800-INSURANCE and DOT.COM alternatives'). Competes for the same personal auto customer via a non-agent, direct digital channel.
• Brown & Brown Insurance: Large national insurance brokerage that acquires and operates independent agencies. Represents both a direct competitor at the brokerage level and a potential acquirer/consolidator for a small agency like Kleinschmidt.

Direct peers

• Erie Insurance: Regional U.S. P&C insurer that distributes primarily through a network of independent agents in the Midwest/Mid-Atlantic. Most structurally comparable peer given independent-agency model, multi-line personal/commercial offerings, and similar regional footprint to Kleinschmidt's Indiana base.
• Auto-Owners Insurance: Mutual insurance carrier that distributes exclusively through independent agents across the Midwest and South. Highly comparable to Kleinschmidt's independent-brokerage model and personal/commercial line mix, with overlapping carrier-rating profile.
• Shelter Insurance: Regional mutual insurer using exclusive/career agents in the Midwest. Comparable personal-lines product portfolio and agent-led GTM, though Shelter uses captive rather than independent agents.
• Country Financial: Midwest-based insurer selling auto, home, life, and business coverage through a network of financial representatives. Comparable multi-line personal and commercial offering with overlapping Midwestern geography.

Emerging players

• Lemonade: Insurtech that sells renters, home, and (in some states) auto and pet insurance directly via a mobile app. Represents the structural direct-to-consumer threat against traditional independent agents like Kleinschmidt.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/kleinschmidt-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kleinschmidt Insurance