Visit Greensboro

Name

Visit Greensboro

Legal name

Greensboro Area Convention and Visitors Bureau

Website

https://visitgreensboronc.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing organization
• Convention visitors bureau
• Tourism promotion services
• Convention meeting services
• Sports tourism marketing

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Hotel/Motel Occupancy Tax Funding: Funded by 3% Hotel/Motel Room Occupancy and Tourism Development Tax under NC House Bill 1621. The Guilford County occupancy tax proceeds fund the organization's operations and the SETRAC grant program ($170,000 annually less administrative costs).

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Visit Greensboro is the official destination marketing organization for Greensboro, NC (operating as the Greensboro Area Convention and Visitors Bureau). It promotes Greensboro as a tourism destination through its consumer website, mobile app, visitors center, convention services, and the SETRAC grant program, aggregating information on 135+ attractions, 500+ restaurants, and 98+ accommodations for leisure tourists, meeting planners, and sports tournament organizers.

Product overview

Visit Greensboro operates as the official destination marketing organization (Greensboro Area Convention & Visitors Bureau) offering a unified platform combining a consumer-facing tourism website, mobile application, and service tools. The core offering is the visitgreensboronc.com website which aggregates information on 135+ attractions, 500+ restaurants, 98+ accommodations, and year-round events. Supporting products include the Explore Greensboro mobile app for on-the-go trip planning, a Service Request Platform for groups to obtain visitor materials, the SETRAC Grant Program for tourism event funding, and comprehensive Meeting Planners and Visitors Guides in PDF format.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Greensboro Website The primary destination marketing platform providing comprehensive tourism information including attractions, dining, accommodations, events, and meeting planning resources for Greensboro, NC visitors and event planners.
• Explore Greensboro Mobile App A mobile application that helps visitors explore Greensboro with tools for trip planning, event discovery, and navigation throughout the destination.
• Service Request Platform An online service request system for organizations to request visitor guides, customized maps, and promotional materials for events, weddings, or reunions.
• SETRAC Grant Program The Special Events and Tourism Related Activities Committee (SETRAC) grant program that allocates $170,000 annually to assist Greensboro/Guilford County organizations in enhancing, promoting, and marketing tourism and culturally related events (excluding High Point and Jamestown).
• Meeting Planners Guide A comprehensive guide for meeting and convention planners providing information about Greensboro's meeting spaces, sports facilities, convention services, and venue options.
• Visitors Guide (PDF) A downloadable PDF visitors guide providing on-the-go information about Greensboro attractions, dining, accommodations, and events.
• Convention Services Convention and meeting planner support including RFP submissions, site visits, and coordination services for conferences and conventions hosted in Greensboro.
• Visitors Center Physical visitors center located at 2411 W. Gate City Blvd (in front of the Greensboro Coliseum) providing complimentary visitor guides, maps, and trip planning assistance.

Quantifiable outcome

• 8.7% increase in tourists and nearly $1.7 billion spending in Guilford County in 2023

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SETRAC Grant RecipientscoreOthers · 1 July 2025Special Events and Tourism Related Activities Committee (SETRAC) grant program allocates $170,000 annually from hotel/motel occupancy tax to support Guilford County organizations (excluding High Point and Jamestown) in enhancing, promoting, and marketing tourism and culturally related events. Funded projects must be promotional/marketing focused and designed to attract visitors from outside the immediate area.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Visit Winston-Salem: Winston-Salem's official destination marketing organization; comparable NC-based CVB promoting a Piedmont Triad-adjacent city to tourists and meeting planners.
• Visit Charlotte: Charlotte's official CVB and destination marketing organization; directly comparable as a North Carolina city-level DMO funded by hotel occupancy taxes, marketing conventions, sports, and leisure tourism.
• Visit Raleigh: Raleigh's official DMO; comparable as another NC-based CVB competing for meetings, conventions, and sports events with similar tax-based funding and event-driven GTM motion.
• Explore Asheville: Asheville's CVB; comparable destination marketing organization focused on leisure tourism, attractions promotion, and meeting/convention sales with a similar operating model.
• Visit Durham: Durham's official DMO; direct peer as a North Carolina CVB marketing a mid-size city to leisure travelers, meeting planners, and sports organizers through tax-funded operations.
• Experience Kissimmee: Florida CVB directly comparable in structure and mission; a tax-funded DMO marketing attractions, sports tournaments, and meetings in a destination similar in scope to Greensboro.

Broad incumbents

• Visit Orlando: Orlando's official CVB; broader incumbent that demonstrates the upper bound of CVB scale, with tax funding, strong sports/convention infrastructure, and mobile app-led marketing.
• Destination DC: Washington DC's official DMO; broader incumbent peer operating a larger tax-funded CVB structure that markets conventions, sports, and leisure travel, providing a scaled benchmark.
• Visit North Carolina (VisitNC): The state-level DMO for North Carolina; broader incumbent that markets the entire state and complements city-level CVBs like Visit Greensboro through cooperative campaigns.
• Visit Dallas: Dallas's official CVB; larger incumbent peer operating a tax-funded DMO with a sports tourism, convention, and leisure focus similar to Visit Greensboro's GTM motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/VisitGSO
• Facebookfacebook.com/VisitGreensboro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Greensboro