Wings Over

What Wings Over does

Wings Over is a privately held US chicken wing restaurant chain founded in 1999, headquartered at 6320 McLeod Drive, Unit 2, Las Vegas, NV, operating more than 30 company-owned and franchised storefronts across at least nine states (CT, MA, NC, NY, OH, PA, RI, VT, WI). Its core offering is a focused menu of made-to-order wings, boneless wings, hand-breaded tenders, grilled tenders, wraps (including Fat Wraps and a Caesar Wrap), sandwiches, and sides — all unified by a proprietary 17-flavor sauce and dry-rub system made fresh in-house daily. Customer demand is concentrated in college-town markets (Boston, Worcester, Storrs/UConn, Ithaca/Cornell, Syracuse, Chapel Hill/UNC, Happy Valley/Penn State, Athens/Ohio University, Madison), with a secondary late-night/takeout-delivery base.

The revenue model is multi-stream: in-store dining, takeout, and delivery from physical locations; direct online ordering via order.wingsover.com and a first-party iOS/Android mobile app; group catering for corporate and social events; gift cards issued through Securetree; branded merchandise sold through a Fourthwall-hosted e-commerce store (launched October 2025); franchise fees and royalties from multi-unit operators (targeting $200K–$700K per unit, $2M liquid capital, $5M net worth, 5,000+ resident trade areas); and a community fundraising program ("Wings For The Cause") that returns 20% of qualifying sales to schools, teams, bands, and nonprofits. Third-party delivery via Uber Eats and DoorDash extends reach but does not earn loyalty rewards or count toward fundraising totals.

The technology stack is consumer-facing digital commerce layered on third-party SaaS: no public API, no proprietary AI/ML, and no developer platform. Core digital assets are the mobile app, the Frequent Flyer Club loyalty program, and integrations with Harri (ATS/hiring), OvationUp (customer feedback surveys), Securetree (gift cards), Fourthwall (merch), Uber Eats, and DoorDash. In 2024, three longtime superfans who first encountered the brand in college took over operations to refocus on food quality, recipes, and suppliers, catalyzing a turnaround-era product cadence (Fat Wraps, Boneless Wings, a refreshed Buffalo lineup, Pumpkin Spice Chicken, Honey Sriracha, Mango Meltdown, Teriyaki Glaze, Caesar Wrap, Mac & Cheese, Family & Tailgate Bundles) and the company's first two Pittsburgh restaurants in 2025–2026.

Name

Wings Over

Legal name

Wings Over, Inc.

Website

https://wingsover.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Wings Over is a private US chicken wing restaurant chain operating 30+ locations across 9 states, serving college-town markets with a proprietary 17-flavor sauce system across wings, tenders, and wraps. It monetizes via dine-in, takeout/delivery, catering, franchise royalties, gift cards, and branded merchandise.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices29 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Food Sales: Core revenue from in-store dining, takeout, and delivery of wings, tenders, wraps, sides, and beverages across 30+ company-owned and franchised locations.
2. Catering: Group orders for corporate events, parties, tailgates, and large gatherings; ordered through a dedicated catering channel.
3. Franchise Fees and Royalties: Recurring royalty stream plus one-time initial franchise fees from multi-unit franchisees; total per-restaurant investment ranges $200K–$700K.
4. Fundraising (Community Giving): Sales generated through community fundraisers where 20% of total sales is donated back to the participating organization (in-store or online only).
5. Merchandise E-commerce: Direct-to-consumer branded apparel and accessories (e.g., Trucker Hats at $20, Classic Box Hoodies at $49) sold via the Fourthwall-powered online store.
6. Gift Cards: Physical and digital gift cards sold for redemption across the Wings Over system.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels8 records

Core offering

Wings Over operates a chain of chicken wing restaurants serving made-to-order Classic Wings, Boneless Wings, Crispy and Grilled Tenders, Wraps & Sandwiches, and Sides across 30+ company-owned and franchised locations in the U.S. The brand unifies its menu around a 17-flavor signature sauce and dry-rub system and extends the offering via online ordering, a mobile app, catering, gift cards, a fundraising program, and a branded merchandise e-commerce store.

Product overview

Wings Over is a single-brand restaurant chain built around a unifying signature flavor system of 17 sauces and dry rubs applied to a core chicken menu — Classic Wings, Boneless Wings, Crispy Tenders, Grilled Tenders, and Wraps & Sandwiches (including the Caesar Wrap and Fat Wraps), complemented by Sides & Extras (with the new Mac & Cheese addition). Around that core food offering, the company operates a set of digital and service modules: the Wings Over Mobile App (iOS/Android) is the primary digital channel for online ordering and hosts the Frequent Flyer Club loyalty program, while Catering, the Wings For The Cause fundraising program, Gift Cards (issued through Securetree), and the official Merch Store (hosted on Fourthwall) extend the brand into events, community giving, gifting, and consumer goods. Third-party delivery integrations with Uber Eats and DoorDash add an additional ordering surface alongside the direct digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Wings
• Boneless Wings
• Crispy Tenders
• Grilled Tenders
• Wraps & Sandwiches
• Sides & Extras
• Catering Service
• Wings Over Gift Cards
• Official Merch Store
• Wings For The Cause (Fundraising Program)

Quantifiable outcome

• Named to QSR Magazine's 40/40 List in 2021
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Apple App StorecoreChannel Partner/ Reseller/ DistributorApple App Store distributes the Wings Over mobile app to iOS users for online ordering, rewards, and account management.
• Google PlaycoreChannel Partner/ Reseller/ DistributorGoogle Play distributes the Wings Over mobile app to Android users for online ordering, rewards, and account management.
• QSR MagazineminorGTM or Marketing PartnerQSR Magazine has featured Wings Over as a cult-favorite wing chain and named it to the QSR 40/40 List in 2021, providing earned media coverage.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Wingstop: National bone-in and boneless wing-focused QSR chain with a signature sauce program and a heavy franchised model; the most direct competitor to Wings Over in wings category, format, and flavor-led differentiation.
• Buffalo Wild Wings: Large national sports-bar wing chain serving bone-in and boneless wings with broad sauce variety; competes with Wings Over for late-night, group-ordering, and dine-in occasions across overlapping markets.
• WingZone: Franchised wing delivery-focused concept with bold flavor offerings and a college-town go-to-market; closely comparable in format, target demographic, and franchise-led growth model.
• Bonchon: Asian-inspired double-fried chicken wing concept with a flavor-driven menu; comparable as a flavored-wings specialist competing for craveable, late-night wing occasions.

Broad incumbents

• Raising Cane's: Large chicken-focused QSR chain with a cult-favorite brand and heavy concentration near college campuses; comparable in target demographic and limited-menu chicken positioning though anchored to tenders, not wings.
• Zaxby's: Chicken-tenders-and-wings franchised QSR chain with strong Southeastern U.S. presence and college-town site selection; comparable in franchised chicken QSR format and customer base.
• Chester's Chicken: Established franchised chicken QSR brand with strong non-traditional and college-town presence; comparable as a wings/chicken franchise competitor targeting similar value-oriented customer occasions.

Emerging players

• Dave's Hot Chicken: Fast-growing Nashville hot chicken QSR chain with a cult-following, franchised model, and intense LTO-driven growth; comparable in cult-brand chicken QSR positioning and franchise expansion profile.
• PDQ: Chicken-tenders-focused fast-casual with strong regional density and a limited-menu approach; comparable in chicken-centric menu, college-town appeal, and franchise-friendly footprint.

Others

• Wow Bao: Hot Asian buns and bao fast-casual franchise concept; not a direct competitor, but comparable as a smaller franchised restaurant brand pursuing limited-menu, delivery-and-digital-led growth with a similar capital-light franchise profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eatwingsover
• Facebookfacebook.com/eatwingsover
• LinkedInwingsover.com/about-us
• Instagraminstagram.com/eatwingsover
• TikToktiktok.com/@eatwingsover

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wings Over