What 36°N does

Gradient (legal entity: 36°N) is a 501(c)(3) nonprofit innovation hub headquartered at 12 N Cheyenne Ave in downtown Tulsa, Oklahoma, founded in 2015 with a staff of 1-10. The organization operates a coworking and entrepreneurship-support platform that bundles physical workspace with structured programs for Tulsa-based founders and remote workers.

Its core offerings comprise five workspace tiers — Coworking ($199/month, unlimited hot desk use), Dedicated Desk ($299/month with lockable storage and 24/7 access), Private Office (custom-priced for teams of 1-50), a single-day Day Pass, and a Tulsa Remote–branded membership for relocated remote workers. Amenities include meeting rooms, phone booths, content/podcast studios, community kitchens, indoor bike storage, private showers, high-speed internet, and a 300-person event venue alongside a 35-person training room, the latter two also rentable to external organizations.

Beyond physical space, Gradient runs a multi-stage entrepreneurial program stack: Connect at Gradient (networking, open to non-founders), Start a Business (early-stage resources), the Gradient Incubator (accelerator for scaling startups), the Oklahoma Commercialization Network (innovation commercialization support), and Builders Studio (workspace and programming for builders and makers). The organization's revenue model mixes subscription-based memberships (coworking and dedicated desks) with one-time venue rental fees and revenue or lead-generation value from accelerator/incubator programming. Customer acquisition is community-led, driven by organic referrals, local partnerships (State of Oklahoma, George Kaiser Family Foundation, OSU Spears School of Business, Tulsa Tech), and direct website inquiries rather than paid performance channels. The organization self-reports $1.76B in cumulative five-year economic impact on Tulsa's economy (a measure of member-driven activity, not Gradient's own revenue) and 4,000+ cumulative members across 500+ businesses.

Name

36°N

Legal name

Gradient

Website

https://36n.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Gradient (36°N) is a 501(c)(3) nonprofit innovation hub in downtown Tulsa offering coworking memberships, private offices, event venue rentals, and a multi-stage stack of incubator and accelerator programs for local entrepreneurs, startups, and remote workers relocating via Tulsa Remote.

Ownership category

akta.pro rank

Product category

Coworking & Innovation Hub Services

NAICS

Office Administrative Services (56111), Convention and Trade Show Organizers (561920)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

akta.pro secondary industries

Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH), Coworking Cafes / Work Cafes (THAFADAJ)

Keywords

• Coworking space memberships
• Entrepreneurship support programs
• Innovation hub services
• Business incubation programs
• Event venue rentals

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coworking Memberships: Monthly recurring membership fees for hot desks, dedicated desks, and private office spaces. Tiered pricing based on workspace type and access level. Month-to-month flexibility with $199/mo for coworking and $299/mo for dedicated desk.
2. Venue Rental: Revenue from hosting events in their 300-person event venue and 35-person training room. Bookable spaces for external events and corporate gatherings.
3. Incubator and Accelerator Programs: Programs including the Gradient Incubator, Oklahoma Commercialization Network, Builders Studio, and Tulsa Remote program generate revenue through program fees or serve as lead generation for premium memberships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

36°N (operating under the brand Gradient) runs Tulsa's innovation hub, providing flexible physical workspace through coworking memberships ($199/mo), dedicated desks ($299/mo), private offices for teams of 1-50, day passes, and Tulsa Remote memberships. The organization complements workspace with event venue rental (3-300 guests) and a portfolio of entrepreneur support programs including Connect at Gradient, Start a Business, the Gradient Incubator, the Oklahoma Commercialization Network, and Builders Studio.

Product overview

Gradient offers a comprehensive coworking and innovation hub ecosystem in Tulsa, Oklahoma. The core offering consists of flexible workspace memberships including Coworking ($199/month), Dedicated Desk ($299/month), and Private Office options, along with Day Pass and Tulsa Remote programs. These membership tiers provide access to shared workspaces, meeting rooms, phone booths, and amenities. The company also operates a venue rental service for events hosting 3-300 guests. Beyond physical workspace, Gradient provides a portfolio of entrepreneurial support programs including Connect at Gradient (networking), Start a Business (early-stage resources), the Gradient Incubator (accelerator), Oklahoma Commercialization Network (commercialization support), and Builders Studio (prototyping/making). Gradient is a 501(c)(3) nonprofit organization backed by partners including George Kaiser Family Foundation and Oklahoma state entities.

Differentiator

Problem solved

Functional benefit

Products and services

• Coworking Membership Month-to-month coworking membership providing unlimited hot desk use along with access to phone booths and lounge areas, targeting entrepreneurs, freelancers, and remote workers in Tulsa.
• Dedicated Desk Membership Flexible membership providing a personal desk in shared workspaces with lockable storage and 24/7 access, intended for professionals and startup team members needing a fixed workstation.
• Private Office Fully furnished private office space for teams of 1 to 50, with shared workspace access, 24/7 entry, and pricing tailored to team size, targeting growing startups and established businesses.
• Day Pass Single-day access to Gradient's coworking facilities and amenities, intended for visitors and prospective members evaluating the space.
• Tulsa Remote Membership Remote-worker-focused membership program providing workspace access and community connection for distributed employees and remote professionals based in Tulsa.
• Venue Rental Rental of a 300-person event venue and a 35-person training room in downtown Tulsa for corporate events, training sessions, and community gatherings.
• Connect at Gradient Networking program aimed at expanding skills and professional connections, available to members and non-founders seeking community engagement.
• Start a Business Early-stage entrepreneurship program offering resources and guidance to help aspiring founders turn ideas into operating businesses.
• Gradient Incubator Incubator and accelerator program aimed at shifting startup trajectory and scaling early-stage businesses through structured support.
• Oklahoma Commercialization Network Program focused on commercializing innovations and connecting Oklahoma entrepreneurs with commercialization resources and partners.
• Builders Studio Dedicated workspace and program for builders and makers to develop, prototype, and iterate physical products.

Quantifiable outcome

• $1.76B in 5-year total economic impact on Tulsa's economy

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• OSU Spears School of BusinesscoreStrategic or Co-development PartnerOklahoma State University's business school partners with Gradient, providing academic connections, potential student involvement, and business school resources for the entrepreneurial community.
• Tulsa TechcoreStrategic or Co-development PartnerTulsa's technology and workforce development institution partners with Gradient to support tech talent and innovation in the Tulsa ecosystem.
• Consumer AffairsminorOthersConsumer Affairs partners with Gradient, likely providing content, reviews, or media coverage for the organization.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WeWork: Global coworking and flexible workspace operator offering hot desks, dedicated desks, and private offices across hundreds of locations. Highly comparable as a peer in flexible workspace, though Gradient operates at smaller scale and as a nonprofit with attached programs.
• Industrious: Premium flexible office provider offering coworking and private offices to enterprise tenants. Comparable in core workspace offering and tiered membership model; Gradient occupies the SMB/startup end of the same market.
• Techstars: Global accelerator network running programs for early-stage startups with mentor-driven cohorts. Comparable as a structured startup-acceleration peer, though Gradient's programs run year-round and are integrated with a physical coworking space.
• MassChallenge: Global nonprofit accelerator running equity-free programs for startups across multiple verticals. Comparable on the program-and-mentorship side of Gradient's offering, though without the coworking facility layer.

Direct peers

• 1871 (Chicago): Nonprofit technology hub and incubator in Chicago providing coworking space, mentorship, and accelerator programming to startups. Closely comparable as a nonprofit innovation hub model combining physical workspace with structured programs and corporate/foundation backing.
• Capital Factory (Austin): Texas-based startup hub and accelerator operating a coworking space plus mentor network and demo-day programming. Directly comparable tiered membership + accelerator + community model in a mid-sized U.S. city.
• TechTown Detroit: Detroit-based nonprofit technology business incubator offering workspace, mentoring, and commercialization support to early-stage ventures. Highly comparable as a nonprofit innovation hub in a mid-size U.S. city with foundation and state-aligned backing.
• Atlanta Tech Village: Largest technology entrepreneur center in the Southeast U.S., operating a flagship coworking facility with programming, mentorship, and community events. Directly comparable community-led hub model targeting startups and remote workers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@joingradient
• Facebookfacebook.com/36degreesN
• LinkedInlinkedin.com/company/joingradient/posts
• Instagraminstagram.com/36degreesn
• Xx.com/36degreesN

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 36°N