What Sharma Brands does

Sharma Brands is a privately held, full-funnel creative growth agency founded in 2019 and headquartered in New York City. The firm serves direct-to-consumer (DTC) e-commerce brands with an integrated service offering spanning four pillars: Web (UI/UX design, development, CRO, e-commerce support), Creative (paid ad creative, creative direction, TikTok content, brand identity, strategy), Paid Media (campaign management across Meta, Google, TikTok, Snapchat, Pinterest, Criteo, YouTube, and others, plus reporting and experimental channels), and Retention (email/SMS via Klaviyo, lifecycle marketing, loyalty, and subscription programs). Core technology specialization sits on the Shopify ecosystem (Shopify Plus Partner) and TikTok (TikTok Agency Partner, including TikTok Shop and affiliate growth), with supporting integrations across major paid and lifecycle platforms. The agency's customer base spans mid-market DTC brands spending $50,000-$500,000+/month on media through to enterprise clients such as Rare Beauty, Taco Bell, Diageo, HexClad, and Everlane, with named mid-market engagements including SET Active, Jolie, Laundry Sauce, Momentous, Point of View, Little Words Project, Chamberlain Coffee, and Salud.

The business operates on a professional services revenue model with custom, quote-based monthly retainer or project-based pricing; no public pricing is disclosed and contracts are scoped to client requirements. Go-to-market is consultative, driven by founder Nik Sharma's personal brand and content engine (weekly newsletter reaching 100,000+ subscribers, the co-hosted "Limited Supply" podcast, the annual Q4 Summit conference with 500+ attendees in NYC, and thought-leadership content). The team is sized at approximately 30-40, with composition skewed toward creative, paid media, web, and CRO functions, and includes senior roles such as Chief Growth Officer (Ari Murray), Creative Director (Carly Osborne), and dedicated CRO/Experimentation and Retention leads.

Sharma Brands has announced it is joining Lunar Solar Group, a combination intended to merge the agency's Shopify and creative expertise with Lunar's proprietary technology and performance media infrastructure. This transition signals a shift from independent agency to a platform-integrated entity, and represents the most material strategic event in the company's recent history. No external institutional funding rounds are disclosed, and ownership is described as founder-controlled with the announced Lunar Solar combination representing a structural ownership change.

Name

Sharma Brands

Legal name

Sharma Brands

Website

https://sharmabrands.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Sharma Brands is a New York-based, full-funnel creative growth agency serving Shopify-anchored DTC e-commerce brands with integrated web design, creative production, paid media, CRO, and retention services. Founded in 2019, the firm targets mid-market and enterprise clients and is joining Lunar Solar Group.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms (BPAMAGAC)

Keywords

• Growth marketing agency
• Shopify development services
• Paid media management
• DTC brand marketing
• Retention marketing services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Agency/Professional Services: Full-service agency providing comprehensive digital marketing and e-commerce services including web design/development, creative production (ads, brand identity), paid media management, email/SMS marketing, and retention strategies. Services are quoted based on scope and client requirements with monthly retainer or project-based arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sharma Brands is a full-funnel creative growth agency for direct-to-consumer (DTC) brands. The agency provides Shopify development, paid media management, creative services, and retention marketing, executing end-to-end acquisition and lifecycle programs for e-commerce clients.

Product overview

Sharma Brands is a full-service e-commerce growth agency offering integrated marketing services organized under four core pillars: Web (UI/UX design, development, CRO, e-commerce support, technology), Creative (paid ad creative, creative direction, TikTok content, brand identity, strategy), Paid Media (campaign management, insights/reporting, experimental channels, email/SMS, loyalty/membership, subscription management, performance optimization), and Retention (lifecycle marketing, customer loyalty programs). The company operates as a unified agency under one roof, combining strategy, design, and performance marketing to scale brands across the full customer funnel. Sharma Brands serves e-commerce brands across categories including beauty, beverage, fashion, food, and lifestyle, and holds Shopify Plus Partner and TikTok Agency Partner designations.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Development Shopify store build, design, and development services for DTC e-commerce brands, supporting direct-to-consumer storefront launches and ongoing platform work.
• Paid Media Management Paid acquisition management across digital advertising channels for DTC brands, covering campaign planning, buying, optimization, and reporting.
• Creative Services Creative production services for DTC brands, including ad creative, video, and design assets used to support paid media and broader marketing campaigns.
• Retention Marketing Lifecycle and retention marketing services for DTC brands, covering email, SMS, and post-purchase programs designed to improve customer lifetime value and repeat purchase rates.

Quantifiable outcome

• CAC reduction of 23-62% for clients
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ShopifycoreChannel Partner/ Reseller/ DistributorCertified Shopify Plus Partner providing e-commerce development, migration, and optimization services. Access to Shopify Audiences for supercharged ad targeting across Meta, Google, Pinterest, and more using Shopify's data from over $1 trillion in online spending.
• TikTokcoreChannel Partner/ Reseller/ DistributorTikTok Agency Partner enabling TikTok Shop launches, affiliate growth programs, and native content creation for brands. Services include storyboarding, creator selection, whitelisting setup, and trend analysis.
• SnapchatminorGTM or Marketing PartnerMedia partner for paid advertising campaigns. Snapchat offers unique audiences with 43% of US Snapchatters (16+) not on TikTok daily, enabling incremental reach.
• Meta (Facebook/Instagram)minorGTM or Marketing PartnerPrimary paid media platform partner for running paid social campaigns including DPA ads, conversion API integration, and comprehensive ad management.
• GoogleminorGTM or Marketing PartnerPrimary paid search and display advertising partner for running search campaigns, shopping ads, and YouTube advertising.
• PinterestminorGTM or Marketing PartnerPaid media partner for visual discovery advertising and shoppable content.
• CriteominorGTM or Marketing PartnerRetargeting and programmatic advertising partner for running display campaigns.
• ComcastminorGTM or Marketing PartnerMedia partner for advertising and brand campaigns.
• AppLovinminorGTM or Marketing PartnerMobile advertising platform partner for app-based marketing campaigns.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@sharmabrands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharma Brands