What BPI Sports does

BPI Sports is a private, Hollywood, Florida-based developer, formulator, and marketer of branded sports nutrition supplements, founded in 2009 and operating with 51-100 employees under CEO Chris MacKenzie and co-founder Derek Ettinger. The company sells a broad portfolio of 30+ SKUs across pre-workouts (1.M.R OG, 1.M.R Vortex, Happy Pills), amino acids (Best EAA, Best BCAA, Best Aminos, BCAA Shredded, Glutamine), fat burners (CLA + Carnitine, RoxyLean, Keto Weight Loss, Nite Burn, B4), proteins (Hydro HD, ISO HD, Whey HD, Best Protein, Vegan Protein, Bulk Muscle XL), creatine and testosterone-support products, ketogenic supplements, and bundled stacks. The product line is anchored by two proprietary technologies — Embedded Enzyme Technology™ in the Hydro HD hydrolyzed whey product and Cyclosome® Technology in the Mega Vitamin D3 + K2 product — and manufacturing is outsourced to cGMP-compliant, FDA-registered Contract Manufacturing Organizations.

The company's revenue model is direct-to-consumer e-commerce, with one-time purchases (no subscription), pricing ranging from approximately $0.38 to $2.08 per serving across SKUs at $22.99-$88.99 list prices, and free sitewide shipping. Distribution is conducted through a US storefront (store.bpisports.com), a separate international storefront (intl.bpisports.com), and third-party US and international supplement retail stores. Customer support is via phone, email, and an active presence across Twitter, Facebook, Instagram, Snapchat, and YouTube, supplemented by an educational blog, email newsletter, VIP Collection, and an affiliate/partner program ("Team BPI").

BPI Sports has pursued a multi-brand portfolio strategy, operating wholly-owned subsidiaries including Cutler Nutrition (an acquired celebrity bodybuilder brand), BPI Health (wellness/general health positioning), and BPI Gaming (gaming-adjacent consumer segment). The company received growth capital from Pine Tree Equity in 2014 and has since expanded its addressable market beyond the core bodybuilder demographic into broader wellness (Ashwagandha, Magnesium Glycinate, L-Glutathione Reduced, L-Arginine + L-Citrulline, Mega Vitamin D3 + K2) and keto-adjacent segments. The company is FDA-registered, cGMP-compliant, offers a 30-day money-back guarantee, and currently shows no evidence of public listing, institutional investor turnover, or AI/ML-driven product capabilities.

Name

BPI Sports

Legal name

BPI Sports

Website

https://bpisports.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

BPI Sports is a private, Hollywood, Florida-based developer and direct-to-consumer marketer of branded sports nutrition supplements — including pre-workouts, proteins, fat burners, aminos, and wellness products — sold to athletes, bodybuilders, and general health-conscious consumers through its own e-commerce storefronts and third-party retail.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Weight Management & Metabolic Supplements (CRADAGAG), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Sports nutrition supplements
• Protein powders
• Pre-workout supplements
• Fat burners
• Amino acid supplements

Headquarters

HQ city

Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: BPI Sports generates revenue through direct-to-consumer e-commerce sales of sports nutrition supplements, including pre-workouts, protein powders, fat burners, amino acids, and health supplements. Products are sold as one-time purchases with no subscription model mentioned. The company operates their own online storefronts for US and international markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

BPI Sports develops, formulates, and markets a portfolio of branded sports nutrition supplements — including pre-workouts, protein powders, fat burners, amino acids, creatine, testosterone support, ketogenic aids, and general wellness vitamins — sold primarily direct-to-consumer through its own e-commerce storefronts. The company emphasizes science-backed formulations featuring proprietary technologies such as Embedded Enzyme Technology™ and Cyclosome® Technology, with cGMP-compliant manufacturing and FDA registration.

Product overview

BPI Sports is a sports nutrition and performance supplement company offering a comprehensive portfolio of scientifically backed formulas. The product lineup includes: Pre-workouts (1.M.R OG, 1.M.R Vortex, Happy Pills™) for energy and workout performance; Aminos (Best EAA, Best BCAA, Best Aminos™, Best BCAA Shredded™, Glutamine) for muscle recovery; Fat Burners (CLA + Carnitine, RoxyLean™, Keto Weight Loss™, Nite Burn™, B4™) for weight management; Health & Wellness supplements (Ashwagandha, Apple Cider Vinegar, L-Glutathione, Magnesium Glycinate, Vitamin D3+K2) for overall wellness; Protein supplements (HYDRO HD™, ISO HD™, WHEY HD™, Best Protein™, Vegan Protein, Bulk Muscle XL™) for muscle building; Creatine & Muscle Building products (Best Creatine™, Micronized Creatine, Best Test™, A-HD Elite™); Ketogenic products (Keto Bomb™); and bundled Stacks (Pre-workout and Recovery, 1MROG with Free Best Aminos). The company also distributes Cutler Nutrition, BPI Health, and BPI Gaming as additional brands.

Differentiator

Problem solved

Functional benefit

Products and services

• BPI 1.M.R OG Pre-workout supplement designed to boost energy and performance during workouts; sold to athletes and fitness enthusiasts.
• BPI 1.M.R Vortex Pre-workout supplement with 50 servings for enhanced workout performance and energy.
• Happy Pills™ - Feel Good Formula Pre-workout formula designed to enhance mood and the overall workout experience.
• Best EAA Essential amino acid supplement for muscle recovery and performance support.
• Best BCAA Branched-chain amino acid supplement for muscle recovery and growth.
• Best Aminos™ Comprehensive amino acid formula for workout recovery and muscle support.
• Best BCAA Shredded™ BCAA supplement combined with fat-burning ingredients for lean muscle building.
• BEST GLUTAMINE Glutamine supplement for muscle recovery and immune system support.
• CLA + Carnitine Non-stimulant weight loss supplement combining conjugated linoleic acid and carnitine.
• CLA + Carnitine Shredded™ Enhanced thermogenic formula with CLA, carnitine, and green tea extracts for fat loss.
• RoxyLean™ High-potency fat burner designed for extreme weight loss and lean physique achievement.
• Keto Weight Loss™ Ketogenic fat burner with BHB salts and MCTs to support ketosis and fat burning.
• Nite Burn™ Night-time non-stimulant fat burner combined with sleep support ingredients.
• B4™ Dual-purpose supplement functioning as both pre-workout and weight loss product.
• Ashwagandha Adaptogenic herb supplement for stress management, mental focus, and overall well-being.
• Apple Cider Vinegar Digestive support supplement with acetic acid and "the Mother" for gut health.
• L-Glutathione Reduced Antioxidant supplement for cellular health and oxidative stress protection.
• Magnesium Glycinate Highly absorbable magnesium supplement for muscle function, relaxation, and energy.
• Mega Vitamin D3 + K2 Combined vitamin D3 and K2 supplement with Cyclosome® Technology for bone strength and calcium absorption.
• HYDRO HD™ Hydrolyzed whey protein with Embedded Enzyme Technology™ for fast absorption and recovery.
• ISO HD™ 100% whey protein isolate for easy digestion, low carbs, and lean muscle support.
• WHEY HD™ Premium whey protein blend with 25g protein per serving for muscle building.
• Best Protein™ Whey protein blend with isolates, concentrates, and hydrolysates for lean muscle building.
• Vegan Protein Plant-based protein powder with pea protein isolate and brown rice protein for vegans.
• Bulk Muscle XL™ Advanced mass weight gainer for serious muscle building with high calories and protein.
• Best Creatine™ Creatine monohydrate supplement for muscle strength and performance.
• Micronized Creatine - Recovery Solution Micronized creatine for enhanced absorption and muscle recovery.
• Best Test™ Testosterone support formula for muscle building and performance.
• A-HD Elite™ - Testosterone Support Advanced testosterone support supplement for athletic performance.
• A-HD Elite/Solid™ Dual-formula testosterone support for workout performance and physique goals.
• Keto Bomb™ Keto-friendly supplement for those following ketogenic diet regimens.
• Pre-workout and Recovery Stack Bundled combination of pre-workout and recovery supplements with cost savings.
• 1MROG & Free Best Aminos Pre-workout supplement bundle with complimentary amino acids.
• L-Arginine + L-Citrulline Amino acid supplement combining L-Arginine and L-Citrulline for nitric oxide and workout performance support.

Quantifiable outcome

• 100% Money Back Guarantee within 30 days
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Optimum Nutrition: Optimum Nutrition is one of the largest sports nutrition brands globally, with a flagship Gold Standard Whey protein and broad pre-workout, BCAA, and weight management lines. Directly comparable to BPI Sports in protein powders, pre-workouts, and overall positioning toward athletes and bodybuilders.
• Cellucor: Cellucor (C4 brand) is a leading sports nutrition company specializing in pre-workouts, BCAAs, and energy supplements, sold via DTC and major retail. Highly comparable to BPI Sports in product mix (pre-workouts, BCAAs, fat burners) and target consumer (athletes and fitness enthusiasts).
• MusclePharm: MusclePharm is a sports nutrition brand offering protein, pre-workout, recovery, and combat/fighter-themed supplements. Closely overlaps BPI Sports in product categories and DTC + retail distribution approach.
• BSN (Bio-Engineered Supplements and Nutrition): BSN is known for N.O.-XPLODE pre-workout, Syntha-6 protein, and AMINO X BCAAs. Directly comparable product portfolio and target market to BPI Sports, with overlapping retail and DTC channels.
• MuscleTech: MuscleTech is a major sports nutrition brand offering protein, creatine, pre-workout, and fat burner products. Directly comparable product portfolio, mass-market positioning, and distribution through both DTC and large retail (e.g., Walmart, GNC) mirrors BPI Sports' catalog structure.
• Myprotein: Myprotein is a UK-based sports nutrition brand with a strong DTC e-commerce model, broad protein and supplement range, and international footprint. Directly comparable to BPI Sports' DTC model and core product mix, with substantially larger scale.
• Universal Nutrition: Universal Nutrition is a long-established sports nutrition brand known for Animal Pak and a wide range of protein, creatine, and bodybuilding supplements. Highly comparable product catalog and hardcore bodybuilding customer overlap with BPI Sports.

Emerging players

• Transparent Labs: Transparent Labs is a premium sports nutrition brand built on clean-label, clinically-dosed formulations sold via DTC. Comparable to BPI Sports in product categories (protein, pre-workout, fat burner) and DTC-first distribution, with a more premium positioning and similar ingredient-transparency narrative.
• Klean Athlete: Klean Athlete produces NSF Certified for Sport supplements targeting competitive athletes and sports nutrition consumers seeking third-party-tested quality. Comparable product categories (protein, BCAAs, multivitamins) and overlap with BPI Sports' athlete/health-conscious customer base.

Broad incumbents

• GNC Holdings: GNC is a large incumbent retailer and own-brand sports nutrition manufacturer with broad product lines and global retail distribution. Comparable as a competitor across overlapping supplement categories and as a potential retail partner channel for BPI Sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bpi_sports
• YouTubeyoutube.com/channel/UCtjvKYFE0P7TyXDMls2I3KQ
• Facebookfacebook.com/BPIonline
• Instagraminstagram.com/bpisports_official
• LinkedInlinkedin.com/company/bpi-sports

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BPI Sports