Mahoney's Outfitters

What Mahoney's Outfitters does

Mahoney's Outfitters is a family-owned outdoor specialty retailer headquartered in Johnson City, Tennessee, serving consumers in the Tri-Cities region of Northeast Tennessee. Founded in 1960 by Harold and Irene Mahoney, the business is now under third-generation family ownership and operates a single 20,000 square foot retail location at 830 Sunset Drive, Johnson City, TN. The store sells apparel, hunting and shooting sports equipment (including ammunition and holsters), watersports goods (kayaks, paddleboards), stickers, gift cards, and a proprietary house brand of Whiskey Bent knives.

The business operates a traditional retail model augmented by an e-commerce channel launched in 2009, with merchandise sourced through standard wholesale distribution and supplemented by owned-brand product (Whiskey Bent knives). Revenue is generated through per-unit retail markup on apparel and hard goods, gift card sales (which function as prepaid revenue), and online order fulfillment. Content marketing around local outdoor activities — fishing, hiking, paddling — supports foot traffic and community engagement for the flagship store.

The customer base is consumer-only and geographically concentrated in the Tri-Cities MSA, with no disclosed B2B, wholesale, or enterprise contracts. The business carries no external funding, no public-company reporting, and no disclosed technology stack beyond the e-commerce storefront. Quantified financial metrics — revenue, headcount, comparable-store sales, or transaction volume — are not disclosed in the source material.

Name

Mahoney's Outfitters

Legal name

Mahoney's Outfitters

Website

https://mahoneysports.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Mahoney's Outfitters is a third-generation, family-owned outdoor specialty retailer operating a 20,000 sq ft store in Johnson City, Tennessee, serving Tri-Cities consumers with apparel, hunting/shooting supplies, watersports equipment, and a house knife brand via retail and e-commerce.

Ownership category

akta.pro rank

Product category

Outdoor Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Camping, Hiking & Climbing Specialty Retail (CRAMABAM)

akta.pro secondary industries

Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)

Keywords

• Outdoor sporting goods
• Hunting and fishing equipment
• Apparel and merchandise
• Watersports equipment
• Cutlery and knives

Headquarters

HQ city

Johnson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail merchandise sales: One-time retail sales of outdoor merchandise including apparel, footwear, firearms, ammunition, knives, camping gear, and paddling equipment. Fixed retail pricing for most items with some products requiring call for price.
2. Gift cards: Mahoney's gift cards available in denominations from $15 to $1,500. Redeemable in-store only at Johnson City location.
3. Online ammunition shipping: Online sales of ammunition with shipping to eligible locations nationwide where legally permitted.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Mahoney's Outfitters is a family-owned outdoor and sporting goods retailer selling apparel, footwear, firearms, ammunition, knives, camping gear, and paddling equipment through a 20,000 sq ft brick-and-mortar store in Johnson City, TN and an e-commerce website. The company serves outdoor enthusiasts, hunters, anglers, and paddlers in the Tri-Cities region of Northeast Tennessee with curated product assortments.

Product overview

Mahoney's Outfitters is a family-owned outdoor and sporting goods retail store serving Johnson City, Tennessee since 1960. The company operates both brick-and-mortar and e-commerce channels offering a comprehensive range of outdoor recreation products organized into distinct categories: branded apparel and merchandise (stickers, t-shirts, hats, hoodies), cutlery featuring the Whiskey Bent knife brand with multiple blade styles, Hunt & Field shooting sports products including ammunition and Blackhawk holsters, and Watersports equipment including kayaks, paddleboards, and river inflatables. The store also offers gift cards and positions itself as an outfitter for hunters, anglers, hikers, and outdoor enthusiasts in the Tri-Cities region.

Differentiator

Problem solved

Functional benefit

Products and services

• Stickers Decorative stickers featuring local landmarks, outdoor themes, and Appalachian Trail designs including Appalachian Trail variants, Blue Ridge Mountains, Boone Lake, and Johnson City designs priced at $2.99-$3.99. Target audience is outdoor enthusiasts and visitors to the region.
• Apparel Outdoor-themed apparel including t-shirts, hats, hoodies, and graphic tees featuring mountain scenery, wildlife, local designs, and branded Mahoney's apparel. T-shirts range $22.99-$29.99, trucker hats $29.99, rope hats $29.99-$34.99, and pullover hoodies available. Some items require call for pricing.
• Whiskey Bent Cutlery/Knives Whiskey Bent brand knives featuring various blade styles including Trapper, Bullcutter, Lockblade, Canoe, Mini Hunter, Skinner, Vaquero Dagger, and Swift Assist. Knives range from $34.99 to $94.99 with various handle materials and designs. Target customers are hunters, outdoorsmen, and collectors.
• Hunt & Field / Shooting Sports Hunting and shooting sports equipment including ammunition (.223 Rem, .300 AAC Blackout, 7.62x39, 9mm, .22LR, .308 WIN, 5.56 NATO), holsters (Blackhawk brand leather and Kydex holsters for various firearms), magazine pouches, and shooting accessories. Ammunition $9.99-$99.99, holsters $9.99-$74.99, magazines and accessories $9.99-$29.99. Online ammunition shipping available to eligible locations nationwide.
• Watersports / Kayaks & Paddleboards Kayaks including 3 Waters Big Fish 105 and 120 models, Bonafide RS117 and SS107/SS127 fishing kayaks, Feelfree Lure and Moken models in various camo patterns. Stand-up paddleboards including Solstice 11' touring iSUP and Maori GIANT multi-person inflatable. Inflatables including river tubes and cooler rafts. Most kayaks and paddleboards listed as 'Call for Price'.
• Gift Cards Mahoney's Gift Cards redeemable in-store at Johnson City location. Available in denominations from $15 to $1,500. Delivered by USPS in 3-6 business days or by email. Non-refundable and not valid for online purchases.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves10 records

Expansion highlights3 records

Broad incumbents

• Bass Pro Shops: Largest U.S. specialty outdoor retailer offering hunting, fishing, camping, and boating merchandise across an immersive big-box format. Comparable to Mahoney's because it competes for the same outdoor enthusiast customer and product categories (firearms, ammunition, kayaks, apparel), though at vastly larger national scale and footprint.
• Cabela's: Heritage outdoor retailer (now under Bass Pro) with deep hunting, fishing, and outdoor recreation assortment. Closely comparable assortment and customer to Mahoney's — particularly firearms, ammunition, and watersports — but operates as a national destination-store concept rather than a community store.
• Dick's Sporting Goods: National full-line sporting goods retailer carrying hunting, fishing, camping, watersports, footwear, and apparel. Comparable assortment to Mahoney's across most categories but operates as a mass-market national chain rather than a specialist regional outfitter.
• Academy Sports + Outdoors: Multi-category sporting goods and outdoor retailer concentrated in the southern and south-central U.S., with strong hunting, fishing, and outdoor recreation assortment. Comparable to Mahoney's in its southern U.S. regional positioning and product mix, including firearms and watersports.
• REI Co-op: National outdoor co-op specializing in camping, hiking, climbing, paddling, and outdoor apparel/footwear. Overlaps with Mahoney's on hiking, camping, and watersports categories and on the expert-service value proposition, but skews toward active outdoor recreation rather than hunting/firearms.

Direct peers

• Gander Outdoors: Mid-market outdoor/hunting/fishing retailer with multi-state footprint emphasizing hunting, fishing, boating, and camping gear. Directly comparable to Mahoney's mix of firearms, watersports, apparel, and outdoor equipment, though it competes at a regional-chain scale rather than single-store independent scale.
• Sportsman's Warehouse: Specialty outdoor retailer focused on hunting, fishing, camping, and shooting sports with ~140 stores in smaller and mid-sized U.S. markets. Highly comparable to Mahoney's because it targets the same regional hunter/angler customer with similar category mix and an in-store service model.
• Orvis: Heritage American outdoor brand and retailer with strong fly fishing, hunting, and country apparel heritage dating to 1856. Comparable to Mahoney's on multi-generational brand heritage, fly fishing specialization, and assortment across hunting and outdoor apparel.
• Field & Stream: Outdoor brand and retailer focused on hunting, fishing, and camping gear. Direct comparable to Mahoney's on hunting and fishing customer overlap and category mix, though now primarily distributed through licensed retail partners and Dick's Sporting Goods rather than standalone stores.

Emerging players

• Backcountry: Online-led premium outdoor and active lifestyle retailer with deep assortment in hiking, camping, climbing, paddling, and watersports. Comparable to Mahoney's on outdoor assortment and the digitally-enabled DTC sales motion, though it lacks the in-store experience and firearms exposure that anchor Mahoney's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MahoneysOfAbingdon
• Instagraminstagram.com/mahoneysoutfitters
• Xx.com/mahoneysports
• LinkedInlinkedin.com/company/mahoneys-outfitters

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mahoney's Outfitters