Phelcom
Phelcom is a Brazilian-American medical device company that builds portable, smartphone-integrated fundus cameras (Eyer/Eyer2), a cloud-based exam platform (EyerCloud), and AI diagnostic assistance (EyerMaps), serving ophthalmologists, hospitals, and public health screening programs globally.
- Company typePrivate
- Founded2016
- HeadquartersSão Carlos Do Pinhal, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Phelcom does
Phelcom is a Brazilian-American medical device company founded in 2016 in São Carlos, Brazil, by three researchers (physics, electronics, computing). The company develops portable, smartphone-integrated fundus cameras (Eyer and Eyer2) registered with ANVISA as Class II medical devices, designed for non-mydriatic retinal imaging with autofocus compensation, panoramic capture up to 120 degrees, and anterior segment photography. Its hardware portfolio is complemented by EyerCloud, a cloud-based examination management and remote diagnosis platform available via freemium (up to 10,000 free images) and paid subscriptions, and EyerMaps, an AI module that flags retinal anomalies for physician review.
Phelcom serves ophthalmologists, optometrists, hospitals, and public health screening programs, with a particular emphasis on expanding access to retinal diagnostics in underserved areas where 85% of Brazilian cities lack eye specialists. The company employs a sales-led go-to-market motion combining direct sales via its website, WhatsApp business, and a Test Drive evaluation program, supplemented by a distributor network spanning Brazil, the United States, Chile, Japan, and Uganda. Revenue is generated primarily through one-time hardware sales of the Eyer and Eyer2 devices, with recurring software subscription and remote diagnostic report revenue from EyerCloud.
The company is backed by Johnson & Johnson Impact Ventures, Eretz Bio (the venture arm of Hospital Israelita Albert Einstein), and ALLM. Its technology has earned WSA 2020 and Falling Walls Lab 2016 recognition, and its retinal image database was featured in Nature. With a headcount of 11–50 and operations expanding from Brazil into a Cambridge, Massachusetts US headquarters in 2025, Phelcom remains an early-stage commercial-stage company transitioning from Latin American traction toward North American enterprise scaling.
Phelcom firmographics
Firmographics- Name
- Phelcom
- Legal name
- Phelcom Technologies LTDA-ME
- Website
- https://phelcom.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Phelcom is a Brazilian-American medical device company that builds portable, smartphone-integrated fundus cameras (Eyer/Eyer2), a cloud-based exam platform (EyerCloud), and AI diagnostic assistance (EyerMaps), serving ophthalmologists, hospitals, and public health screening programs globally.
- Ownership category
- akta.pro rank
Phelcom industry classification
Industry- Product category
- Ophthalmic Medical Devices
- NAICS
- Ophthalmic Goods Manufacturing (339115)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where Phelcom is headquartered
LocationHeadquarters
- HQ city
- São Carlos Do Pinhal
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Phelcom business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Eyer Hardware Sales: Sale of portable fundus camera devices (Eyer and Eyer2). Devices are medical equipment registered with ANVISA (class II) and require supervision of a professional with medical license for use and image interpretation. Sold directly and through distributors globally.
- EyerCloud Software Subscription: Monthly or annual subscription for EyerCloud management software. Freemium model allows up to 10,000 images per subscription for free. Paid services activate when image limits are exceeded or for additional services like remote reports.
- Freemium Model: Free tier providing basic EyerCloud Manager software subscription with 10,000 image limit. Enables customer acquisition and product trials. Paid upgrades for additional capacity and premium features.
- Remote Diagnostic Reports: Additional paid services including remote medical reports and diagnostics beyond the free image limit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | EyerCloud Freemium - Free tier for EyerCloud software |
| Subscription | Monthly | EyerCloud Paid - Subscription for exceeded limits |
| One time/ perpetual license | Multi-year contract | Eyer/Eyer2 Hardware Device |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Phelcom product offering
Product offeringCore offering
Phelcom designs, manufactures and sells portable smartphone-integrated fundus cameras (Eyer and Eyer2) for non-mydriatic retinal and anterior segment imaging, paired with the EyerCloud cloud platform for exam storage, management, and remote diagnosis, and the EyerMaps AI module for automated retinal anomaly detection. The devices are registered with ANVISA as Class II medical devices and sold to ophthalmologists, hospitals, and clinics globally.
Product overview
Phelcom offers a unified platform-plus-modules product architecture centered on portable ophthalmic imaging. The core portfolio consists of the Eyer2 (current flagship) and Eyer (first-generation) handheld fundus cameras — smartphone-integrated, non-mydriatic retinal imaging devices. All devices connect to EyerCloud, a cloud-based examination management and telemedicine platform that handles image storage, report generation, and remote diagnosis. An optional AI module called EyerMaps analyzes retinal images and flags potential anomalies for physician review. Additional offerings include Eyer2 Essential (value tier) and Eyer2 Test Drive (evaluation program). The ecosystem spans hardware (portable retinographers), software-as-a-service (EyerCloud), and AI-powered analysis (EyerMaps).
Differentiator
Problem solved
Functional benefit
Brands
- Eyer: World's first high-quality portable fundus camera, integrated with smartphone for retinal imaging
- Eyer2
- EyerCloud
- EyerMaps
Products and services
- Eyer2 Portable Fundus Camera Portable handheld fundus camera that connects to a smartphone to capture high-quality retinal and anterior segment images without pupil dilation; designed for ophthalmologists, optometrists, hospitals and clinics needing mobile diagnostic imaging.
- Eyer Portable Fundus Camera First-generation smartphone-integrated portable fundus camera offering non-mydriatic retinal imaging, autofocus, and panoramic capture with cloud synchronization; sold to eye care professionals and medical institutions.
- EyerCloud Platform Cloud-based SaaS platform for storing, managing and sharing retinal examination images, generating reports, and enabling remote diagnosis and telemedicine between eye care providers.
- EyerMaps AI Artificial intelligence module that analyzes retinal images captured by Eyer/Eyer2 cameras and flags areas with possible anomalies, supporting screening for diabetic retinopathy, glaucoma and other retinal conditions.
Quantifiable outcome
- Reached over 2 million people in Brazil and internationally
- +3 more outcomes
Companies that use Phelcom
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Phelcom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Phelcom partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Donato Hospital de OlhoscoreDonato Hospital de Olhos acquired Eyer2 portable fundus camera for use in their 49-year-old eye hospital. The partnership includes training for hospital staff on equipment use and technology integration with hospital workflows. Hospital serves as reference customer and case study partner.
- De Olho nos Olhinhos CampaignminorCampaign led by Tiago Leifert and Daiana Garbin for childhood eye health awareness and retinoblastoma early diagnosis. Donato Hospital de Olhos participated using Eyer2 to conduct 500 pediatric eye exams during the campaign.
- ROP Screening Program UgandaminorPhelcom donated Eyer portable fundus camera for retinopathy of prematurity (ROP) screening in Uganda, Africa, supporting early detection and prevention of childhood blindness in developing regions.
- Amazon Web Services (AWS)corePhelcom uses AWS cloud services for data storage and security. Patient data is encrypted and protected using AWS infrastructure with best global cybersecurity practices.
- Liga Acadêmica de Oftalmologia da UFSCarminorPartnership with university ophthalmology academic league for social project providing eye exams using Eyer portable technology, extending healthcare access to underserved communities.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Phelcom competitors and assessment
Company assessmentDirect peers
- Optomed: Finnish medical device company specializing in handheld fundus cameras and AI-powered diabetic retinopathy screening solutions. Most direct competitor to Phelcom with similar portable retinal imaging form factor and tele-ophthalmology platform.
- Remidio Innovative Solutions: Indian medtech company making smartphone-based portable fundus cameras (NeurEYE, Fundus on Phone) targeted at primary care and screening in emerging markets. Closest match to Phelcom on portable smartphone-integrated imaging technology and similar emerging-market GTM.
- Forus Health: Indian health-tech company with 3nethra series of portable, affordable ophthalmic imaging devices for screening. Directly comparable to Phelcom's mission of democratizing eye care through portable hardware in underserved markets.
Broad incumbents
- Topcon Healthcare: Japanese global leader in ophthalmic imaging including fundus cameras (TRC series), optical coherence tomography, and AI screening solutions. Operates broadly across all ophthalmic device categories with deep hospital relationships and full enterprise portfolio.
- Carl Zeiss Meditec: German global medical technology leader offering a comprehensive ophthalmic imaging portfolio including fundus cameras (CLARUS, VISUCAM), surgical microscopes, and IOLs. Deep clinical relationships and broad enterprise reach across developed markets.
- Nidek: Japanese manufacturer of ophthalmic and optometric equipment including fundus cameras (AFC, RetinoScan), laser systems, and diagnostic devices. Established incumbent with global distribution particularly strong in Asia.
- Kowa Optimed: Japanese manufacturer of ophthalmic diagnostic equipment including fundus cameras and digital imaging systems. Established incumbent primarily serving developed Asian and European markets with traditional tabletop devices.
Emerging players
- Visunex Medical Systems: US-based company developing portable wide-field retinal imaging systems (PanoCam) for neonatal and pediatric screening, including retinopathy of prematurity (ROP). Comparable use case to Phelcom's pediatric and ROP screening applications.
- Eyenuk (Digital Diagnostics): US-based company focused on AI-driven autonomous diagnostic screening for diabetic retinopathy using fundus images. Adjacent AI-platform layer to Phelcom's EyerMaps, partnering with camera manufacturers rather than producing hardware directly.
- Bosch Healthcare Solutions: German industrial conglomerate's healthcare division developed a portable fundus camera for primary care screening, leveraging Bosch's manufacturing scale. Represents a potential large-player entrant into portable retinal imaging similar to Phelcom's category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Phelcom social profiles
Digital presencePhelcom compliance and trust
Trust signalCompliance4 records
Phelcom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phelcom leadership team
Management profileNumber of profiles
Profiles2 records
Phelcom funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phelcom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phelcom
What does Phelcom do?
Phelcom designs, manufactures and sells portable smartphone-integrated fundus cameras (Eyer and Eyer2) for non-mydriatic retinal and anterior segment imaging, paired with the EyerCloud cloud platform for exam storage, management, and remote diagnosis, and the EyerMaps AI module for automated retinal anomaly detection. The devices are registered with ANVISA as Class II medical devices and sold to ophthalmologists, hospitals, and clinics globally.
Is Phelcom a public or private company?
Phelcom is a private company. It is classified as venture growth investor backed and is currently operating.
When was Phelcom founded?
Phelcom was founded in 2016. It employs 11 to 50 people.
Where is Phelcom based?
Phelcom is headquartered in São Carlos Do Pinhal, Brazil, in the Latin America region.
How does Phelcom make money?
Four revenue lines are on record. Eyer Hardware Sales are the primary driver. The others are eyerCloud Software Subscription, freemium Model and remote Diagnostic Reports.
Who are Phelcom's main competitors?
Direct peers on record are Optomed, Remidio Innovative Solutions and Forus Health. Broad incumbents are Topcon Healthcare, Carl Zeiss Meditec, Nidek and Kowa Optimed. Emerging players are Visunex Medical Systems, Eyenuk (Digital Diagnostics) and Bosch Healthcare Solutions.
Does Phelcom have an API?
No public API is recorded for Phelcom.
What industry is Phelcom in?
Phelcom's product category is Ophthalmic Medical Devices. Its primary akta.pro industry code is HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment). Its NAICS code is 339115 and its SIC code is 3841.