Behavioral Economics Consulting Group

What Behavioral Economics Consulting Group does

Behavioral Economics Consulting Group, LLC (BECG) is a privately held management consulting firm founded in 2003 by Dr. Sara Wedeman and headquartered in Philadelphia, PA with a secondary office in Minneapolis, MN. The firm operates as a boutique consultancy of 1-10 employees, structured around three principals — Dr. Sara Wedeman (founder/owner), Renee Perschin-Usem (principal and CMO), and Harriet Richards (principal) — and delivers behavioral economics and economic psychology advisory services to enterprise clients across financial services, software/technology, and association/nonprofit verticals. BECG's core methodology integrates structured empirical analysis with clinical psychological acumen, a positioning it claims distinguishes it from academic practitioners who dominate the behavioral economics field.

BECG's service portfolio spans market strategy research and problem-solving, research and development (including innovation strategy, survey design, and experimental/quasi-experimental design), organizational assessment, and reporting and design services. Its most notable proprietary asset is the State of Community Assessment (SOCA), a quantitative survey instrument measuring member satisfaction and sense of community in geographically distributed organizations, backed by approximately 21,000 survey responses and licensed to SPR Center. The firm generates revenue primarily through professional services fees on customized consulting engagements and secondarily through licensing royalties from the SOCA tool. Pricing is fully quote-based and confidential, with no public pricing or self-service offering.

The firm's go-to-market is sales-led and relationship-driven, with no paid advertising, resellers, or digital distribution channels. Marketing is conducted through thought leadership — a website with a resource library, founder blog posts, academic publications (including the Journal of Association Leadership), and earned media appearances (NBC3 'Spender or Saver'). All clients are acquired through direct principal-led engagement and referrals, and engagements are kept highly confidential. The firm holds no disclosed institutional funding, no parent company, and no subsidiaries, operating as a founder-owned LLC.

Name

Behavioral Economics Consulting Group

Legal name

Behavioral Economics Consulting Group, LLC

Website

https://behavioraleconomics.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Behavioral Economics Consulting Group is a boutique Philadelphia-based management consulting firm founded in 2003 that applies behavioral economics and economic psychology methods to market strategy, organizational development, and innovation challenges for enterprise clients in financial services, software, and association verticals.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Customer, Marketing & Sales Consulting (BPAHACAG), Performance Management & Productivity Consulting (BPAHAGAL)

Keywords

• Behavioral economics consulting
• Management consulting services
• Market strategy research
• Organizational development consulting
• Economic psychology advisory

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Management Consulting Services: Full-service management consulting engagements covering market strategy, organizational assessment, innovation strategy, and research services. Work delivered in formats including research studies, competitive analysis, reports, presentations, and management coaching.
2. Survey Instrument Licensing: The SOCA (State of Community Assessment) tool is licensed to third parties (e.g., SPR Center) for use in measuring organizational community health.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Behavioral Economics Consulting Group is a full-service management consulting firm offering customized engagements in market strategy, innovation strategy, and empirically based organizational development. The firm applies behavioral economics and economic psychology methods—including the proprietary SOCA survey instrument—to solve complex business problems involving the interplay of thought, emotion, and decision-making behavior. Engagements are delivered through research studies, competitive analysis, reports, presentations, communications briefings, marketing plans, meeting facilitation, and management coaching.

Product overview

BECG is a management consulting firm offering professional services rather than a software product. The company's offerings center on consulting engagements including market strategy research, research and development, organizational assessment, and reporting/design services. The primary product is the State of Community Assessment (SOCA), a proprietary quantitative survey instrument that measures member satisfaction and sense of community, linking these metrics to organizational financial health drivers.

Differentiator

Problem solved

Functional benefit

Products and services

• State of Community Assessment (SOCA)
• Market Strategy Research and Problem-Solving Services
• Research and Development Services
• Organizational Assessment Services
• Reporting and Design Services

Quantifiable outcome

• 8-9 figure savings over 1-year period for credit card company through optimized debt collection strategy
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• American Society of Association Executives (ASAE)coreStrategic or Co-development PartnerSara Wedeman led research 'Community is Strategy' for ASAE and the Center for Association Leadership, which rigorously tested the hypothesis that a strong sense of community is vital to organizational health. The study was based on approximately 21,000 responses.
• SPR CentercoreStrategic or Co-development PartnerThe SOCA (State of Community Assessment) instrument developed by Dr. Wedeman is licensed to SPR Center as a featured service, enabling broader distribution of the proprietary assessment tool.
• Center for Association LeadershipcoreStrategic or Co-development PartnerCo-research partnership on 'Community as Strategy' research initiative, testing the importance of community sense in geographically distributed organizations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Huron Consulting Group: Mid-sized professional services firm offering strategy, organizational, and operational consulting to enterprise clients. Comparable to BECG in serving enterprise strategy and organizational assessment needs, though with broader service portfolio and better capitalization.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with deep capabilities in human capital, organizational design, and people analytics. Operates at much larger scale than BECG but overlaps in psychometrics-adjacent assessment and organizational development work.
• Boston Consulting Group (BCG): Global strategy consultancy with a Center for Customer Insight and behavioral economics capabilities. Competes with BECG for enterprise strategy engagements where behavioral economics is a differentiator, but at vastly greater scale and geographic reach.
• Deloitte Consulting: Global professional services firm with a Human Capital practice and behavioral economics advisory capabilities. Overlaps with BECG in organizational assessment, customer behavior, and market strategy engagements, though at much larger scale and broader portfolio.
• McKinsey & Company: Global management consulting firm with a dedicated behavioral science practice applying behavioral economics to enterprise strategy and transformation. Broad incumbent competitor for high-end behavioral economics engagements that BECG targets.
• Bain & Company: Global management consulting firm with behavioral economics and customer strategy practices serving enterprise clients. Comparable in offering empirical, data-driven strategy consulting that competes for similar buyer budgets to BECG.

Direct peers

• Gallup: Analytics and advisory firm specializing in employee engagement, workplace culture, and behavioral measurement. Directly comparable to BECG's organizational assessment and SOCA measurement work, with proprietary engagement instruments.
• Keystone Strategy: Economics-focused strategy consultancy applying microeconomics and behavioral insights to corporate strategy problems. Closely comparable to BECG in using economic psychology as a consulting methodology for enterprise clients.
• Analysis Group: Economic and financial consulting firm combining rigorous quantitative analysis with applied research for enterprise clients. Most direct peer to BECG in applying economics and psychology to business problems with similar consulting delivery model.
• NERA Economic Consulting: Global economics consulting firm applying economic theory and quantitative methods to complex business and regulatory issues. Comparable to BECG in applying economic frameworks to enterprise decision-making through senior-led engagements.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Behavioral Economics Consulting Group