Hushed
Hushed is a VoIP-based second phone number app providing temporary and permanent private numbers across 300+ area codes in the U.S., Canada, and U.K. It serves privacy-conscious consumers, travelers, online daters, and marketplace sellers via a self-serve subscription model.
- Company typePrivate
- Founded2013
- HeadquartersGatineau, Canada
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Hushed does
Hushed is a VoIP-based second phone number application operated by AffinityClick Inc., a privately held Canadian company headquartered in Ottawa, Ontario (founded 2013). The service enables consumers to acquire temporary or permanent phone numbers across 300+ area codes in the U.S., Canada, and U.K., with calling and messaging delivered over Wi-Fi or mobile data rather than traditional carrier networks. Core functionality includes secure texting, multiple device access, free number porting from Canadian, U.S., and U.K. carriers, custom voicemail greetings, call forwarding and routing, auto-reply messages, separate contacts management, and app icon customization for privacy concealment. The platform has recorded 25M+ downloads, 1B+ SMS/MMS messages, and 450M+ private calls.
The business model is consumer-direct and product-led, with no sales force or enterprise channel. Users download the app, sign up with an email address, and purchase plans through the App Store or Google Play. Three pricing tiers anchor the model: Unlimited at $6.99/month (auto-renewing subscription with up to 20% annual discount), Prepaid starting at $7.99/month (30/90/365-day plans with credits), and Pay-as-you-go at $8.99 (including $1 in credits for international calls). Customer segments are horizontal across use cases including dating privacy, online/retail shopping, international travel, marketplace selling, wedding planning, and pet recovery. Hushed operates alongside sister app aloSIM (eSIM data for 200+ destinations), with cross-promotion under common ownership. The company is bootstrapped, founder-led under CEO Justin Shimoon, and has no disclosed external institutional funding, M&A activity, or enterprise customer contracts.
Hushed firmographics
Firmographics- Name
- Hushed
- Legal name
- AffinityClick Inc.
- Website
- https://hushed.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hushed is a VoIP-based second phone number app providing temporary and permanent private numbers across 300+ area codes in the U.S., Canada, and U.K. It serves privacy-conscious consumers, travelers, online daters, and marketplace sellers via a self-serve subscription model.
- Ownership category
- akta.pro rank
Hushed industry classification
Industry- Product category
- VoIP Communication Services
- NAICS
- Telecommunications (517)
- SIC
- Communications Services, Nec (4899), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Voice Calling (VoIP) Apps (BPAMACAC)
- akta.pro secondary industry
- Numbering, DID, Porting & Carrier-of-Record Services (HDAIAHAK)
Keywords
Where Hushed is headquartered
LocationHeadquarters
- HQ city
- Gatineau
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Hushed business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Unlimited Subscription Plans: Auto-renewing monthly or annual subscription plans offering unlimited local calling and texting. Annual plans offer savings of up to 20%. Primary revenue driver for regular users.
- Prepaid Plans: Prepaid plans with credits for local calling and texting, available in 30-day, 90-day, or 365-day durations. Users can top up credits when running low.
- Pay-as-you-go International: International calling plan at $8.99 including $1 in credits, with competitive rates for international calls worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unlimited - Auto-renewing subscription with unlimited local talk & text |
| Subscription | Monthly | Prepaid - Flexible prepaid plan with credits for local calling and texting |
| Usage-based | Pay-as-you-go | Pay-as-you-go - International calling with included credits |
| Subscription | Monthly | Entry-level - Starting price for unlimited subscription |
| Subscription | Monthly | Cell phone transfer plan - Minimum plan for ported numbers |
| Subscription | Monthly | Pet hotline setup - Minimum for lost pet hotline use case |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Hushed product offering
Product offeringCore offering
Hushed is a VoIP-based mobile application that provides users with private, secondary phone numbers for calling and texting over Wi-Fi or mobile data, available across 300+ area codes in the US, Canada, and UK. Users can obtain temporary or permanent numbers, send secure texts and MMS, make calls, forward or route calls, set custom voicemail greetings, configure auto-replies, port existing numbers, and delete (burn) numbers instantly. The service runs entirely over internet connections rather than traditional phone carriers, with anonymous email-only signup.
Product overview
Hushed is a single mobile application providing VoIP-based second phone numbers for privacy-focused calling and texting. The core product offers three plan types: Prepaid (local numbers from $7.99/month with flexible duration), Unlimited (auto-renewing subscription at $6.99/month with unlimited talk and text), and Pay-as-you-go (international plan at $8.99/month with $1 in credits). All plans include features such as secure texting, custom voicemail greetings, call forwarding, call routing, auto-reply messages, multiple device access, and number porting. The service runs entirely over internet connections (Wi-Fi or data) rather than traditional phone carriers. Hushed is developed by AffinityClick Inc., a Canadian company based in Ottawa, Ontario, and operates alongside sister product aloSIM for eSIM data services.
Differentiator
Problem solved
Functional benefit
Brands
- aloSIM: A sister app that lets you download eSIMs (SIM cards) for 200+ destinations for travel data.
Products and services
- Hushed A VoIP-based mobile application that enables individual users to obtain temporary or permanent private phone numbers for calling and texting over Wi-Fi or mobile data. The app provides secure texting, custom voicemail greetings, call forwarding and routing, auto-reply messages, multiple device access, number porting from Canadian/US/UK providers, custom app icons for privacy, and instant number deletion. Available across 300+ area codes in the US, Canada, and UK, with subscription, prepaid, and pay-as-you-go international plans.
Quantifiable outcome
- 1 Billion+ SMS & MMS messages sent by users
- +4 more outcomes
Companies that use Hushed
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles7 records
Hushed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Hushed partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- aloSIMcorealoSIM is Hushed's sister company, both products of AffinityClick Inc. The apps cross-promote each other - Hushed provides phone numbers while aloSIM provides eSIM data packages for international travelers. The companies share resources, bundle offerings, and co-market to travelers who need both voice/text services and mobile data while abroad.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Hushed competitors and assessment
Company assessmentDirect peers
- Line2: A second-line VoIP service geared toward professionals and SMBs that need a dedicated business number. Comparable in second-line functionality though more SMB-oriented than Hushed's consumer focus.
- Google Voice: Google's free VoIP service providing a secondary phone number with calling, texting, and voicemail. Operates in the same secondary-number category as Hushed and benefits from bundling with Google accounts, which is a major competitive threat.
- Talkatone: Provides free or low-cost US phone numbers over Wi-Fi for calling and texting, targeting similar privacy-conscious and budget-conscious users. Comparable on product, pricing tier, and consumer target.
- 2ndLine: Provides a second phone number on an existing smartphone via VoIP. Directly comparable to Hushed on core product, pricing, and use cases (privacy, business separation, international).
- Sideline: A second phone number app for professionals and small businesses that separates work and personal calls. Competes with Hushed in the second-number use case, especially for SMBs and side gig use cases.
- TextNow: A freemium VoIP app that provides free or low-cost phone numbers for calling and texting over Wi-Fi/data. Closely comparable to Hushed on product, pricing model, and target user (privacy-conscious and budget-conscious consumers).
- Burner: A direct-to-consumer app offering temporary, disposable phone numbers for privacy and short-term use. The 'burner' category pioneer and one of Hushed's most direct functional competitors on temporary number workflows.
- Dingtone: A VoIP app offering free or low-cost second phone numbers, international calling, and text messaging. Overlaps directly with Hushed on VoIP number provision, free/low-cost tier, and international calling use cases.
Emerging players
- aloSIM: Sister app of Hushed under AffinityClick Inc., providing eSIM data packages for international travelers. Comparable as a complementary travel-connectivity product and partner in the bundled travel offering.
Broad incumbents
- Skype: A long-standing incumbent VoIP and messaging service owned by Microsoft. While it does not specialize in disposable/secondary numbers, it provides VoIP calling and messaging as part of a broader communications portfolio and represents a broad competitive threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hushed social profiles
Digital presenceHushed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hushed leadership team
Management profileNumber of profiles
Profiles1 record
Hushed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hushed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hushed
What does Hushed do?
Hushed is a VoIP-based mobile application that provides users with private, secondary phone numbers for calling and texting over Wi-Fi or mobile data, available across 300+ area codes in the US, Canada, and UK. Users can obtain temporary or permanent numbers, send secure texts and MMS, make calls, forward or route calls, set custom voicemail greetings, configure auto-replies, port existing numbers, and delete (burn) numbers instantly. The service runs entirely over internet connections rather than traditional phone carriers, with anonymous email-only signup.
Is Hushed a public or private company?
Hushed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hushed founded?
Hushed was founded in 2013. It employs 11 to 50 people.
Where is Hushed based?
Hushed is headquartered in Gatineau, Canada, in the North America region.
How does Hushed make money?
Three revenue lines are on record. Unlimited Subscription Plans are the primary driver. The others are prepaid Plans and pay-as-you-go International.
Who are Hushed's main competitors?
Direct peers on record are Line2, Google Voice, Talkatone, 2ndLine, Sideline, TextNow, Burner and Dingtone. aloSIM is listed as an emerging player. Skype is listed as a broad incumbent.
Does Hushed have an API?
No public API is recorded for Hushed.
What industry is Hushed in?
Hushed's product category is VoIP Communication Services. Its primary akta.pro industry code is BPAMACAC, Voice Calling (VoIP) Apps, with a secondary code of HDAIAHAK, Numbering, DID, Porting & Carrier-of-Record Services. Its NAICS code is 517 and its SIC code is 4899.