Hushed

What Hushed does

Hushed is a VoIP-based second phone number application operated by AffinityClick Inc., a privately held Canadian company headquartered in Ottawa, Ontario (founded 2013). The service enables consumers to acquire temporary or permanent phone numbers across 300+ area codes in the U.S., Canada, and U.K., with calling and messaging delivered over Wi-Fi or mobile data rather than traditional carrier networks. Core functionality includes secure texting, multiple device access, free number porting from Canadian, U.S., and U.K. carriers, custom voicemail greetings, call forwarding and routing, auto-reply messages, separate contacts management, and app icon customization for privacy concealment. The platform has recorded 25M+ downloads, 1B+ SMS/MMS messages, and 450M+ private calls.

The business model is consumer-direct and product-led, with no sales force or enterprise channel. Users download the app, sign up with an email address, and purchase plans through the App Store or Google Play. Three pricing tiers anchor the model: Unlimited at $6.99/month (auto-renewing subscription with up to 20% annual discount), Prepaid starting at $7.99/month (30/90/365-day plans with credits), and Pay-as-you-go at $8.99 (including $1 in credits for international calls). Customer segments are horizontal across use cases including dating privacy, online/retail shopping, international travel, marketplace selling, wedding planning, and pet recovery. Hushed operates alongside sister app aloSIM (eSIM data for 200+ destinations), with cross-promotion under common ownership. The company is bootstrapped, founder-led under CEO Justin Shimoon, and has no disclosed external institutional funding, M&A activity, or enterprise customer contracts.

Name

Hushed

Legal name

AffinityClick Inc.

Website

https://hushed.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Hushed is a VoIP-based second phone number app providing temporary and permanent private numbers across 300+ area codes in the U.S., Canada, and U.K. It serves privacy-conscious consumers, travelers, online daters, and marketplace sellers via a self-serve subscription model.

Ownership category

akta.pro rank

Product category

VoIP Communication Services

NAICS

Telecommunications (517)

SIC

Communications Services, Nec (4899), Services-Prepackaged Software (7372)

akta.pro primary industry

Voice Calling (VoIP) Apps (BPAMACAC)

akta.pro secondary industry

Numbering, DID, Porting & Carrier-of-Record Services (HDAIAHAK)

Keywords

• VoIP calling app
• Second phone number
• Private texting service
• Burner phone app
• Temporary phone numbers

Headquarters

HQ city

Gatineau

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Unlimited Subscription Plans: Auto-renewing monthly or annual subscription plans offering unlimited local calling and texting. Annual plans offer savings of up to 20%. Primary revenue driver for regular users.
2. Prepaid Plans: Prepaid plans with credits for local calling and texting, available in 30-day, 90-day, or 365-day durations. Users can top up credits when running low.
3. Pay-as-you-go International: International calling plan at $8.99 including $1 in credits, with competitive rates for international calls worldwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hushed is a VoIP-based mobile application that provides users with private, secondary phone numbers for calling and texting over Wi-Fi or mobile data, available across 300+ area codes in the US, Canada, and UK. Users can obtain temporary or permanent numbers, send secure texts and MMS, make calls, forward or route calls, set custom voicemail greetings, configure auto-replies, port existing numbers, and delete (burn) numbers instantly. The service runs entirely over internet connections rather than traditional phone carriers, with anonymous email-only signup.

Product overview

Hushed is a single mobile application providing VoIP-based second phone numbers for privacy-focused calling and texting. The core product offers three plan types: Prepaid (local numbers from $7.99/month with flexible duration), Unlimited (auto-renewing subscription at $6.99/month with unlimited talk and text), and Pay-as-you-go (international plan at $8.99/month with $1 in credits). All plans include features such as secure texting, custom voicemail greetings, call forwarding, call routing, auto-reply messages, multiple device access, and number porting. The service runs entirely over internet connections (Wi-Fi or data) rather than traditional phone carriers. Hushed is developed by AffinityClick Inc., a Canadian company based in Ottawa, Ontario, and operates alongside sister product aloSIM for eSIM data services.

Differentiator

Problem solved

Functional benefit

Brands

• aloSIM: A sister app that lets you download eSIMs (SIM cards) for 200+ destinations for travel data.

Products and services

• Hushed A VoIP-based mobile application that enables individual users to obtain temporary or permanent private phone numbers for calling and texting over Wi-Fi or mobile data. The app provides secure texting, custom voicemail greetings, call forwarding and routing, auto-reply messages, multiple device access, number porting from Canadian/US/UK providers, custom app icons for privacy, and instant number deletion. Available across 300+ area codes in the US, Canada, and UK, with subscription, prepaid, and pay-as-you-go international plans.

Quantifiable outcome

• 1 Billion+ SMS & MMS messages sent by users
• +4 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• aloSIMcoreStrategic or Co-development PartneraloSIM is Hushed's sister company, both products of AffinityClick Inc. The apps cross-promote each other - Hushed provides phone numbers while aloSIM provides eSIM data packages for international travelers. The companies share resources, bundle offerings, and co-market to travelers who need both voice/text services and mobile data while abroad.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Line2: A second-line VoIP service geared toward professionals and SMBs that need a dedicated business number. Comparable in second-line functionality though more SMB-oriented than Hushed's consumer focus.
• Google Voice: Google's free VoIP service providing a secondary phone number with calling, texting, and voicemail. Operates in the same secondary-number category as Hushed and benefits from bundling with Google accounts, which is a major competitive threat.
• Talkatone: Provides free or low-cost US phone numbers over Wi-Fi for calling and texting, targeting similar privacy-conscious and budget-conscious users. Comparable on product, pricing tier, and consumer target.
• 2ndLine: Provides a second phone number on an existing smartphone via VoIP. Directly comparable to Hushed on core product, pricing, and use cases (privacy, business separation, international).
• Sideline: A second phone number app for professionals and small businesses that separates work and personal calls. Competes with Hushed in the second-number use case, especially for SMBs and side gig use cases.
• TextNow: A freemium VoIP app that provides free or low-cost phone numbers for calling and texting over Wi-Fi/data. Closely comparable to Hushed on product, pricing model, and target user (privacy-conscious and budget-conscious consumers).
• Burner: A direct-to-consumer app offering temporary, disposable phone numbers for privacy and short-term use. The 'burner' category pioneer and one of Hushed's most direct functional competitors on temporary number workflows.
• Dingtone: A VoIP app offering free or low-cost second phone numbers, international calling, and text messaging. Overlaps directly with Hushed on VoIP number provision, free/low-cost tier, and international calling use cases.

Emerging players

• aloSIM: Sister app of Hushed under AffinityClick Inc., providing eSIM data packages for international travelers. Comparable as a complementary travel-connectivity product and partner in the bundled travel offering.

Broad incumbents

• Skype: A long-standing incumbent VoIP and messaging service owned by Microsoft. While it does not specialize in disposable/secondary numbers, it provides VoIP calling and messaging as part of a broader communications portfolio and represents a broad competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hushedapp
• Facebookfacebook.com/hushedapp
• LinkedInlinkedin.com/company/affinityclick-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hushed