Canyon Market

What Canyon Market does

Canyon Market is an independent, full-service neighborhood grocery store founded in 2006 and located at 2815 Diamond Street in Glen Park, San Francisco. Owned and operated by Janet and Richard Tarlov, who previously held roles at upscale food businesses including Dean & DeLuca, Balducci's, and Oakville Grocery, the market operates 7am-8pm daily and functions as an urban hybrid fusing traditional grocery with natural and specialty lines. The product portfolio spans a full grocery offering (organic produce, hormone-free meat, cheese counter), an in-house bakery, a coffee bar serving espresso drinks and cold brew on tap, a made-to-order deli, and an extensive prepared foods program. The business has remained a single-location operator for over 18 years, with no institutional funding or parent company identified.

Revenue is generated across three primary streams: in-store retail grocery and prepared food sales, a full-service catering operation, and gift card sales. Catering is powered by the FoodStorm platform (accessible at catering.canyonmarket.com) and offers 15+ categories including party platters, sushi, breakfast/brunch, entrees, desserts, and beer/wine, with 48-hour notice required and third-party delivery available within San Francisco. Gift cards are sold in fixed denominations of $25, $50, $75, $100, and $150 in-store and online via PayPal, with 10% of each sale donated to the purchaser's designated school through the Scrip program. Pricing across the menu ranges from $2.50 drip coffee to $145 catering entrees, with sandwiches priced $8.99-$13.99.

The go-to-motion is direct-to-consumer through a physical retail storefront serving the immediate Glen Park neighborhood, complemented by an online catering storefront for event customers. Marketing relies on organic social (Facebook), email outreach, website content, and community involvement rather than paid acquisition. Distribution is constrained to a single store plus San Francisco-wide catering delivery, with the underlying technology stack limited to FoodStorm for catering, PayPal for gift cards, and standard card processing. The company has earned multiple regional recognitions including San Francisco Magazine's Best Prepared Foods (2017), TimeOut's Best Grocery Stores in San Francisco (2015), and SF Green Business certification.

Name

Canyon Market

Legal name

Canyon Market

Website

https://canyonmarket.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Canyon Market is an independent full-service neighborhood grocery in Glen Park, San Francisco, founded in 2006, offering groceries, bakery, coffee bar, deli, prepared foods, and catering services to local residents and event customers across the city.

Ownership category

akta.pro rank

Product category

Neighborhood Grocery

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Natural/Organic Supermarkets & Chains (CRAHAEAA)

Keywords

• Neighborhood grocery store
• Prepared foods catering
• In-house bakery
• Coffee bar service
• Deli sandwiches

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Grocery Sales: Full-service grocery offering natural foods, organic produce, hormone-free meat, prepared foods, baked goods, coffee, and beverages. Sales made in-store at 2815 Diamond Street location.
2. Catering Services: Full-service catering operation offering party platters, appetizers, entrees, salads, sides, breakfast/brunch items, desserts, beverages, beer & wine, and kids' options. Orders placed online via FoodStorm platform for pickup or delivery.
3. Gift Cards: Gift cards sold in-store and online in denominations of $25, $50, $75, $100, and $150. Available for purchase in-person or via PayPal for USPS mailing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Canyon Market operates a single full-service neighborhood grocery store in Glen Park, San Francisco, selling natural and organic groceries, hormone-free meat, in-house bakery items, deli sandwiches, prepared foods, and coffee bar beverages. It also operates a full-service catering operation offering party platters, sushi, breakfast/brunch, entrees, desserts, beer and wine, and kids' items, ordered online through the FoodStorm platform for pickup or delivery within San Francisco.

Product overview

Canyon Market operates as a single full-service neighborhood grocery store in Glen Park, San Francisco, founded in 2006 and run by owners Janet and Richard Tarlov. The business functions as an urban hybrid market combining traditional groceries with natural foods and specialty lines. The product portfolio centers on the core grocery store offering in-store shopping across departments including bakery, coffee bar, deli/sandwiches, and prepared foods. A significant secondary offering is the catering service (powered by FoodStorm platform) providing event catering across 15+ categories including party platters, sushi, breakfast & brunch, entrees, and desserts. The market also offers holiday menus, gift cards with a school donation Scrip program, and operates a community giving initiative supporting local schools and arts organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Grocery Store (Full-Service) Full-service neighborhood grocery store in Glen Park, San Francisco offering natural foods, organic produce, hormone-free meat, a robust cheese counter, and specialty items. Serves local residents as an urban hybrid fusing traditional groceries with natural and specialty lines.
• Bakery In-house bakery producing fresh bread, pastries, pies, cookies, brownies, cakes, and seasonal items using organic ingredients. Offers specialty items such as gluten-free frangipane tart, banana cream pie, and tres leches cakes.
• Coffee Bar Full-service coffee bar offering double-shot espresso drinks, drip coffee, cold brew on tap, teas, chai latte, matcha tea latte, golden milk latte, hot chocolate, kombucha on tap, and light beverages. Breakfast sandwiches served until 1 pm.
• Sandwiches (Deli) Made-to-order and grab-and-go sandwiches using housemade bread and fresh ingredients from the produce department. Includes breakfast sandwiches served until 1 pm and daily sandwiches served until 7:30 pm, with customizable options ranging from $8.99 to $13.99.
• Catering Service Full-service catering powered by the FoodStorm platform, offering party platters, cocktail skewers, small bites, sushi, lunch items, entrees, salads, pasta dishes, sides, breakfast & brunch, desserts, kids items, beverages, beer & wine, and cutlery & paper goods. All food made fresh from scratch using non-GMO ingredients and requires 48 hours notice for orders.
• Gift Cards Gift cards available for purchase in-store or online via PayPal in denominations of $25, $50, $75, $100, and $150. The Scrip program donates 10% of each gift card sold to the purchaser's child's school.
• Customizable Gerhard Michler Celebration Cakes Customizable celebration cakes made by Gerhard Michler using high-quality ingredients including real butter, natural colorings, European chocolate, and freshly made icing, with desserts made from scratch in small batches and decorated by hand.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Food RunnerscoreStrategic or Co-development PartnerLongtime partnership with Food Runners for bread donation program. Food Runners picks up bread from Canyon Market to distribute to those in need, reducing food waste while supporting the community.
• Local Schools (Scrip Program)minorGTM or Marketing PartnerScrip gift card program where 10% of each gift card sold is donated to the customer's designated school. Community giving initiative supporting San Francisco schools.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Bi-Rite Market: San Francisco independent 'urban hybrid' grocery in the Mission, frequently cited alongside Canyon Market in press (CBS SF called Canyon 'Glen Park's answer to Bi-Rite'). Operates a similar prepared foods, bakery, and catering model with strong community orientation.
• Gus's Community Market: San Francisco neighborhood market chain focused on natural, organic, and locally-sourced products with strong prepared foods programs. Closest direct comp on format, assortment, and SF neighborhood positioning.
• Molly Stone's Market: San Francisco neighborhood natural foods market (acquired by New Seasons) with deli, bakery, and catering service comparable in scope to Canyon Market's offerings.
• Rainbow Grocery: San Francisco worker-owned natural foods grocery with strong prepared foods and bulk/specialty focus. Comparable in natural/organic assortment, SF community orientation, and single-city footprint.
• Falletti Foods: Long-running independent neighborhood grocery in San Francisco with in-house deli, bakery, and catering — directly comparable in single-store, full-service neighborhood format.
• Erewhon Market: Premium California natural and organic market with best-in-class prepared foods and community positioning; highly comparable on curated assortment, premium pricing, and prepared foods execution, though primarily Los Angeles-based.

Broad incumbents

• Whole Foods Market: Largest natural and organic grocery chain in the U.S., with multiple Bay Area locations overlapping Canyon Market's natural, organic, prepared foods, and specialty categories at greater scale.
• Trader Joe's: National specialty grocery chain with strong Bay Area presence; competes for the same natural/specialty household dollars as Canyon Market across San Francisco neighborhoods.
• Sprouts Farmers Market: Large natural foods chain with growing California footprint; competes with Canyon Market on natural/organic assortment and prepared foods at meaningfully greater scale.

Regional players

• Berkeley Bowl: Bay Area independent natural foods destination with two Berkeley locations, comparable to Canyon Market on natural/organic focus and prepared foods, serving a different East Bay trade area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/canyonmarketsf
• LinkedInlinkedin.com/company/canyon-market

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canyon Market