PSP Sports Marketing

What PSP Sports Marketing does

PSP Sports Marketing (legal name PSP Sports, also doing business as Professional Sports Publications) is a privately held New York-based sports media and publishing company founded in 1990 that self-describes as America's largest publisher of gameday programs, magazines, yearbooks, and special events publications. The company provides advertising sales services for over 100 professional sports franchises and events across the four major U.S. leagues (NFL, NBA, MLB, NHL), PGA Golf, NASCAR, the U.S. Open Tennis, and NCAA football and basketball programs. Its product portfolio includes gameday programs and magazines distributed via newsstands, stadiums, arenas, and subscriptions; yearbooks; the NBA-affiliated Hoop Magazine; special edition publications co-developed with USA Today (Black History Month, Hispanic Living, Women's Health); and the CollageBooks digital/print format. Technology is not publicly disclosed and there are no AI, API, or proprietary platform components indicated in the source material.

PSP monetizes almost exclusively through advertising sales, both print and online, sold to local, regional, and national businesses of all sizes across every major U.S. market. Its go-to-market motion is an inside-sales model: the company recruits self-starting inside sales representatives for offices in New York City (and Long Island), Atlanta, Charlotte, Philadelphia, Scottsdale, St. Louis, Houston, and Indianapolis, providing leads rather than requiring cold prospecting, and paying a competitive base salary plus uncapped commissions. The actual paying customers are advertisers (a horizontally diversified base spanning SMB to enterprise), while sports leagues, teams, and events function as channel partners/distributors that grant inventory access. Pricing is quote-based and not publicly disclosed. The firm employs 251–500 people, with leadership including Executive Vice President of Business Development and Legal Affairs Martin Lewis and the company's heritage centered on Jarred Metze, who served as President/CEO from 1992–2001 and is recognized as one of the first African-American Presidents/CEOs of a major U.S. sports media marketing agency.

PSP is privately held with no disclosed parent company or institutional control, only a 1996 funding event listing Kilmer Group as an investor, and no subsequent disclosed rounds. The company's strategic positioning rests on long-standing relationships with major U.S. sports properties and a multi-city sales infrastructure that allows it to aggregate sports advertising inventory across leagues and events into a single point of purchase for advertisers — a relationship-driven, asset-light business model.

Name

PSP Sports Marketing

Legal name

PSP Sports

Website

https://pspsports.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

PSP Sports Marketing publishes gameday programs, magazines, and yearbooks and sells print and online advertising for over 100 U.S. professional and collegiate sports franchises, serving local, regional, and national advertisers via an inside-sales model across multiple U.S. offices.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain, Technology or R&D, Others

Revenue model

1. Advertising Sales - Print: PSP Sports generates revenue by selling print advertising space in gameday programs, magazines, yearbooks, and special events publications for professional sports franchises and collegiate sports teams across the United States.
2. Advertising Sales - Online: Revenue generated from selling online advertising space to local, regional and national businesses throughout the US.
3. Publishing and Distribution: PSP Sports publishes and distributes gameday programs, magazines, yearbooks, and special events publications with national distribution via newsstand, stadium, arena, subscription and other outlets. Revenue comes from both advertising sales and publication sales.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

PSP Sports Marketing is America's largest publisher of gameday programs, magazines, yearbooks, and special events publications, and provides advertising sales representation for over 100 professional sports franchises and events. The company produces publications such as Hoop Magazine with the NBA, special edition collaborations with USA Today, and CollageBooks, distributing them via newsstand, stadium, arena, subscription, and other outlets while selling print and online advertising space to local, regional, and national businesses.

Product overview

PSP Sports is America’s largest publisher of gameday programs/magazines, yearbooks and special events publications. The company provides advertising sales services for over 100 professional sports franchises and events throughout the four major sports, PGA Golf, U.S. Open Tennis, the NASCAR circuit as well as numerous universities across the United States. The portfolio includes gameday programs/magazines, yearbooks, special events publications (such as Hoop Magazine with the NBA and collaborative editions with USA Today), all distributed via newsstand, stadium, arena, subscription and other outlets.

Differentiator

Problem solved

Functional benefit

Products and services

• Gameday Programs/Magazines Print gameday programs and magazines produced by PSP Sports for professional and collegiate sports teams, distributed nationally via newsstand, stadium, arena, subscription, and other outlets, and monetized through print and online advertising sales.
• Yearbooks Annual yearbook publications covering professional and collegiate sports teams, leagues, and events, produced by PSP Sports and distributed alongside its gameday programs and magazines.
• Special Events Publications Special edition publications produced in partnership with USA Today covering themes such as Black History Month, Hispanic Living, and Women's Health, distributed by PSP Sports to bring demographic-targeted content into its publishing footprint.
• Hoop Magazine NBA-affiliated magazine publication produced in conjunction with the NBA by PSP Sports, regularly addressing social justice issues and distributed within PSP's nationwide publishing network.
• CollageBooks Digital and print publication format used by PSP Sports to showcase team content, events, and special editions, including sample publications available through the company website.
• Sports Advertising Sales Services Advertising sales representation provided by PSP Sports to more than 100 professional sports franchises and events across NFL, NBA, MLB, NHL, PGA Golf, NASCAR, NCAA Football/Basketball, and US Open Tennis, offering national, regional, and local print and online advertising opportunities to local, regional, and national businesses.

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• NBAcoreStrategic or Co-development PartnerPSP produces Hoop Magazine in conjunction with the NBA. The magazine regularly addresses social justice issues at the urging of PSP employees, demonstrating a collaborative editorial relationship.
• USA TodaycoreStrategic or Co-development PartnerPSP has collaborated with USA Today to develop, market, and distribute annual special edition publications including Black History Month, Hispanic Living, and Women's Health. These publications feature informative content not traditionally widely available within U.S. media.
• NFL TeamscoreChannel Partner/ Reseller/ DistributorPSP provides advertising sales services for NFL teams, selling print and online advertising space in gameday programs. Also provides advertising sales for NFL postseason events including Super Bowl and ProBowl.
• NBA TeamscoreChannel Partner/ Reseller/ DistributorPSP provides advertising sales services for NBA teams, including home games throughout seasons and postseason events such as NBA All-Star games and NBA Finals.
• MLB TeamscoreChannel Partner/ Reseller/ DistributorPSP provides advertising sales services for MLB teams, including home games throughout seasons and postseason events including League Championship Series and World Series.
• NHL TeamscoreChannel Partner/ Reseller/ DistributorPSP provides advertising sales services for NHL teams, including home games throughout seasons and postseason events including NHL Winter Classic and Stanley Cup.
• PGA TourcoreChannel Partner/ Reseller/ DistributorPSP provides advertising sales services for PGA Golf Events throughout the golf season.
• NASCARcoreChannel Partner/ Reseller/ DistributorPSP provides advertising sales services for the NASCAR racing circuit.
• NCAAcoreChannel Partner/ Reseller/ DistributorPSP provides advertising sales services for NCAA Football and Basketball programs at universities across the United States.
• US Open TenniscoreChannel Partner/ Reseller/ DistributorPSP provides advertising sales services for the US Open Tennis tournament.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wasserman: Wasserman is a major sports marketing, talent management, and media advisory firm with global reach. It overlaps with PSP in the sports advertising sales and sponsorship monetization space, particularly for league and team clients seeking integrated marketing services.
• Learfield: Learfield is the dominant US college sports media rights, sponsorship, and publishing company (formerly Learfield IMG College), operating multimedia rights for hundreds of universities. It directly overlaps with PSP's collegiate sports publishing and advertising sales business at much greater scale, making it the most relevant broad incumbent.
• Sportfive (formerly Lagardère Sports): Sportfive is a global sports marketing agency specializing in media rights, sponsorship sales, and digital content for leagues, federations, and events. It competes for the same league-level advertising and media rights mandates that PSP holds with US teams.
• Endeavor: Endeavor (parent of IMG, WME, and On Location) owns and operates sports media rights, publishing, and sponsorship businesses globally. Its scale in sports rights packaging and sales makes it a broad incumbent comparable to PSP's advertising sales mandate, especially at the league level.
• The Marketing Arm: The Marketing Arm is an Omnicom Group agency specializing in sports, entertainment, and experiential marketing, including sponsorship activation and media sales. It serves many of the same brand advertisers and sports properties that PSP targets, making it a broad incumbent peer in sports advertising monetization.
• Octagon: Octagon is a global sports marketing agency (part of IPG) representing athletes, federations, and brands across sponsorship, events, and media rights. While much broader than PSP, it competes for the same sports advertising and media-rights budgets that PSP monetizes on behalf of teams.

Direct peers

• MVP Sports Marketing: MVP Sports Marketing is a smaller competitor operating in the same sports advertising sales and sponsorship niche as PSP, representing regional sports properties to advertisers. It is a direct peer at a smaller scale, serving overlapping SMB advertiser budgets for sports marketing placements.
• Gameday Media: Gameday Media is a sports publication and marketing company producing team publications, programs, and advertising-supported content for sports franchises. It directly competes with PSP in the gameday publishing and sports advertising sales model on a regional basis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pspsports
• Instagraminstagram.com/pspsports/?hl=ne
• Xx.com/psp_sports
• LinkedInlinkedin.com/company/professional-sports-publications

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSP Sports Marketing