DealMachine
DealMachine is a mobile-first SaaS platform that helps individual and small-team real estate investors across the U.S. find off-market properties, access owner contact data, and run automated direct mail campaigns through a subscription-based, product-led model.
- Company typePrivate
- Founded2017
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What DealMachine does
DealMachine is a mobile-first SaaS platform that helps individual and small-team real estate investors find off-market properties, identify owners, and execute direct mail marketing campaigns. Founded in 2017 and headquartered in Indianapolis, the company serves wholesalers, fix-and-flip investors, and buy-and-hold operators across all 50 U.S. states through a self-serve subscription model that bundles property data, skip tracing, marketing automation, and lead management into a single workflow. The platform is built on a proprietary database of 150+ million U.S. properties refreshed daily with 700+ data filters and an 87% skip-trace match rate.
The product surface centers on five core modules: Driving For Dollars (GPS-tracked route planning for physical or virtual property identification), List Builder (automated lead generation with 700+ data filters), Unlimited Contact Info (free bundled skip tracing that eliminates per-search fees), Marketing Automation (direct mail campaigns with automated follow-up sequences and handwritten letters via the Ballpoint Marketing partnership), and a Real Estate CRM. Supporting capabilities include an AI assistant (Alma) for property-level market insights, an AI-Powered Dialer, a Private Investigator tool for entity-owned properties, a Bulk Uploader, a BRRRR calculator, and AI-generated postcard creation. The company also operates a Masterclass program with 150,000+ enrolled members featuring weekly live streams from real estate investing educators, plus an active Facebook community and YouTube media library.
DealMachine operates a product-led, self-serve go-to-market with no disclosed pricing on its website and no reported outside funding. Distribution runs through the website, iOS/Android app stores, SEO-driven comparison content against competitors BatchLeads and PropStream, an affiliate/referral program, and influencer partnerships with educators such as Brent Daniels, Steve Trang, and Trevor Mauch. The company was ranked #36 on the Inc. 5000 in 2021 and currently carries a 4.8/5 star rating across 5,000+ app store reviews. Leadership consists of founder and CEO David Lecko and Vice President of Partnerships Matt Kamp; the operating structure is formalized through DealMachine Operations Inc. (Wyoming) and DealMachine Holdings L.L.C. (Indianapolis).
DealMachine firmographics
Firmographics- Name
- DealMachine
- Legal name
- DealMachine Operations Inc.
- Website
- https://dealmachine.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DealMachine is a mobile-first SaaS platform that helps individual and small-team real estate investors across the U.S. find off-market properties, access owner contact data, and run automated direct mail campaigns through a subscription-based, product-led model.
- Ownership category
- akta.pro rank
DealMachine industry classification
Industry- Product category
- Real Estate Investment Software
- NAICS
- Direct Mail Advertising (541860), Directory and Mailing List Publishers (51314)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Business-for-Sale Marketplaces & Listing Platforms (FSAEAIAK)
- akta.pro secondary industry
- Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)
Keywords
Where DealMachine is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
DealMachine business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: DealMachine operates on a subscription SaaS model where users pay monthly or annual fees for access to the platform. All plans include unlimited contact info, driving for dollars, list building, and marketing automation. The company reports no surprise costs or add-ons within the core platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription with all core features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
DealMachine product offering
Product offeringCore offering
DealMachine is a mobile-first SaaS platform that helps real estate investors find off-market properties, identify and contact motivated sellers, and automate direct mail outreach from a single subscription. The platform combines driving-for-dollars route tracking, AI-assisted list building over a 150M+ U.S. property database, free unlimited owner contact information (skip tracing), an AI deal-analysis assistant, and automated multi-step postcard and handwritten letter campaigns. It is sold as an all-in-one subscription to individual real estate investors and small investment teams across the United States.
Product overview
DealMachine is a real estate data software platform and all-in-one solution for real estate investors, wholesalers, and flippers. The platform offers a unified suite of products organized around the real estate investment workflow: Driving For Dollars (mobile route tracking for finding off-market properties), List Builder (AI-powered lead generation from 150M+ properties), Unlimited Contact Info/Skip Tracing (free owner contact information), Real Estate AI Assistant Alma (property insights), Marketing Automation (direct mail with automated sequences and handwritten options), and a Real Estate CRM for lead management. Supporting tools include a Private Investigator Tool, BRRRR Calculator, Real Estate Comps Tool, Bulk Uploader, and AI Generated Postcards. The platform also provides a Masterclass educational program and team management features. DealMachine differentiates through free unlimited skip tracing, virtual driving capabilities, 700+ data filters, and an AI-powered dialer.
Differentiator
Problem solved
Functional benefit
Brands
- DealMachine Masterclass: Weekly live stream and masterclass available to all DealMachine members featuring real estate investing experts
- DealMachine AI Assistant (Alma)
- postcard.ai
Products and services
- DealMachine Platform All-in-one mobile-first SaaS subscription for individual real estate investors and small teams that combines driving-for-dollars route tracking, AI-powered list building over a 150M+ U.S. property database, free unlimited owner contact information, an AI deal-analysis assistant, an integrated CRM, and automated direct mail marketing campaigns. Targeted at real estate wholesalers, fix-and-flip investors, and buy-and-hold investors across all 50 states.
- DealMachine Masterclass Weekly live stream educational service featuring 12+ real estate investing experts, available to DealMachine members as part of their subscription. Aims to support investor learning across wholesaling, fix and flip, creative financing, and business scaling, and serves as part of DealMachine's community and content offering alongside the platform software.
- AI Generated Postcards (postcard.ai) Standalone AI-powered postcard design tool that automatically generates direct mail marketing content for real estate investor outreach campaigns. Operates as a separate product surface under the DealMachine ecosystem at postcard.ai.
- BRRRR Calculator Standalone financial calculator for analyzing the BRRRR (Buy, Rehab, Rent, Refinance, Repeat) real estate investment strategy. Aimed at buy-and-hold investors evaluating potential rental property acquisitions and portfolio scaling.
- Real Estate Comps Tool Standalone tool for finding and analyzing comparable sales to determine fair market values for real estate investment properties. Aimed at real estate investors performing due diligence on potential acquisitions.
Quantifiable outcome
- Users report closing 4-5 flips per month using DealMachine mail campaigns
- +2 more outcomes
Companies that use DealMachine
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
DealMachine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature6 records
DealMachine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ballpoint MarketingcorePartnership with Ballpoint Marketing to provide handwritten letter services to DealMachine users. Ballpoint's robotic handwriting technology creates personalized letters written with real pens, sent on behalf of users for direct mail outreach. This partnership enables DealMachine to offer handwritten mail options without building the capability in-house.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
DealMachine competitors and assessment
Company assessmentDirect peers
- REIPro: REIPro is a long-standing real estate investor CRM and lead management platform serving wholesalers, agents, and investors with comparable list-building and pipeline management functionality.
- PropStream: PropStream is a leading real estate investor software platform offering property data, list building, skip tracing, and marketing tools. It is the most direct competitor to DealMachine in the SMB investor segment and is explicitly mentioned in DealMachine's comparison content.
- BatchLeads: BatchLeads is a direct competitor providing skip tracing, list building, and dialer tools for real estate investors. It is referenced by DealMachine as a comparison benchmark and overlaps heavily on lead-generation functionality.
- Realeflow: Realeflow is an all-in-one real estate investor CRM and marketing platform offering comparable property data, comps, driving for dollars, and direct mail automation targeting the same SMB wholesaler and flipper audience.
- Investorlift: Investorlift is a real estate investor marketplace and deal network where wholesalers post properties to a buyer list. It competes with DealMachine in the off-market property discovery and disposition workflow.
- ListSource: ListSource is a real estate list-building platform owned by ATTOM providing targeted property and owner lists. It overlaps with DealMachine's List Builder product in the lead-list procurement workflow.
Broad incumbents
- ATTOM: ATTOM is a large-scale property data and analytics provider serving enterprise customers across real estate, mortgage, and government. It supplies the upstream data layer for many REI tools including ListSource and is a broad incumbent in the property data category.
- CoreLogic: CoreLogic is a major property data, analytics, and real estate technology provider serving lenders, investors, and capital markets. As a broad incumbent, it overlaps with DealMachine at the property data layer through enterprise-grade offerings.
- Zillow: Zillow is a consumer-facing real estate platform that has increasingly moved into investor tools (e.g., Zillow Offers historically, Premier Agent). While primarily consumer-oriented, it represents a broad incumbent with adjacent investor workflow exposure.
Others
- BiggerPockets: BiggerPockets is the largest real estate investing community, education platform, and marketplace. It is featured as a media partner in DealMachine's coverage list and serves the same investor audience with education and deal-making tools, making it a thematically adjacent ecosystem participant rather than a direct software competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
DealMachine social profiles
Digital presenceDealMachine compliance and trust
Trust signalCompliance1 record
DealMachine financial estimates
Financial estimateRevenue estimate
Valuation estimate
DealMachine leadership team
Management profileNumber of profiles
Profiles2 records
DealMachine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DealMachine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DealMachine
What does DealMachine do?
DealMachine is a mobile-first SaaS platform that helps real estate investors find off-market properties, identify and contact motivated sellers, and automate direct mail outreach from a single subscription. The platform combines driving-for-dollars route tracking, AI-assisted list building over a 150M+ U.S. property database, free unlimited owner contact information (skip tracing), an AI deal-analysis assistant, and automated multi-step postcard and handwritten letter campaigns. It is sold as an all-in-one subscription to individual real estate investors and small investment teams across the United States.
Is DealMachine a public or private company?
DealMachine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DealMachine founded?
DealMachine was founded in 2017. It employs 11 to 50 people.
Where is DealMachine based?
DealMachine is headquartered in Indianapolis, United States, in the North America region.
How does DealMachine make money?
One revenue line is on record: saaS Subscription.
Who are DealMachine's main competitors?
Direct peers on record are REIPro, PropStream, BatchLeads, Realeflow, Investorlift and ListSource. Broad incumbents are ATTOM, CoreLogic and Zillow. BiggerPockets is listed as an others.
Does DealMachine have an API?
Yes. DealMachine exposes a public API. Developer documentation is at docs.dealmachine.com.
What industry is DealMachine in?
DealMachine's product category is Real Estate Investment Software. Its primary akta.pro industry code is FSAEAIAK, Business-for-Sale Marketplaces & Listing Platforms, with a secondary code of BPAAADAH, Channel/Partner Sales Support (Reseller Enablement, Deal Reg). Its NAICS code is 541860 and its SIC code is 7331.