Bedding Industries of America

What Bedding Industries of America does

Bedding Industries of America, operating commercially as BIA Mattress, is a privately held US mattress manufacturer founded in 1952 and headquartered at 1375 Jersey Avenue, North Brunswick, NJ. The company designs and produces mattresses to order at its New Jersey facility, with a workforce of 51-100 employees, and operates under family leadership (Stuart Carlitz and Jared Carlitz both serve as CEO). Across its 70+ year history the company reports cumulative sales of more than 15 million mattresses.

BIA's product portfolio is organized into two main collections. The REM Collection is a premium line comprising seven mattresses (Refresh Hybrid, Renew 2-Sided Hybrid, Recover Memory Foam, Recharge Hybrid, Rejuvenate Hybrid, Revive Innerspring, Restore Innerspring) that use hybrid, innerspring, and memory foam constructions and feature the company's patented LUMBAR ZONE® and Spinal Zone® support technologies, LifEdge® foam encasement, cooling covers, and CertiPUR-US® certified foams. The Essentials Collection is a six-SKU value line (Core, Move, Horizon, Navigator, Explorer, Voyager) positioned for retail promotional programs, private label initiatives, and tiered assortment gaps. Retail prices span roughly $519 to $1,339, with customization across five firmness levels (Softest through Firmest).

The business operates a hybrid go-to-market model. Direct-to-consumer e-commerce is conducted via a Shopify-powered storefront at biamattress.com with self-serve customization and free shipping above $1,000. A retail store partner channel allows customers to try products in-store at local mattress retailers. A private label/B2B channel sells the unbranded Essentials Collection to retailers for promotional and tier-lineup use. All products carry a 5-year non-pro-rated warranty, free in-room delivery and setup, free mattress removal, and certifications including CertiPUR-US®, OEKO-TEX® Standard 100, the Congress of Chiropractic State Associations Seal of Approval, and Made in USA. The company is preparing to re-introduce the Broyhill brand in 2026 across soft home, mattresses, and furniture.

Name

Bedding Industries of America

Legal name

Bedding Industries of America

Website

https://biamattress.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

51–100 employees

Short description

Bedding Industries of America, operating as BIA Mattress, is a privately held US mattress manufacturer founded in 1952 that designs and produces innerspring, hybrid, and memory foam mattresses to order in North Brunswick, NJ, selling to individual consumers through DTC e-commerce, retail store partners, and a private label B2B program.

Ownership category

akta.pro rank

Product category

Mattress Manufacturing

NAICS

Mattress Manufacturing (33791), Furniture and Related Product Manufacturing (337)

SIC

Household Furniture (2510), Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL)

Keywords

• Mattress manufacturing
• Hybrid mattresses
• Memory foam mattresses
• Innerspring mattresses
• Private label bedding

Headquarters

HQ city

North Brunswick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Mattress Sales: One-time purchase of mattresses sold directly to consumers through e-commerce and retail partners. Products include innerspring, hybrid, and memory foam mattresses at various price points ranging from $519 to $1,339.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bedding Industries of America designs and manufactures mattresses in the United States, selling direct-to-consumer via its e-commerce site and through retail partners. The product line spans the premium REM Collection (innerspring, hybrid, and memory foam mattresses) and the value Essentials Collection (unbranded options for retail and private label use), with proprietary lumbar and spinal support technologies, CertiPUR-US certified foams, and pricing from approximately $519 to $1,339.

Product overview

BIA Mattress operates as a direct-to-consumer mattress brand under Bedding Industries of America, offering a portfolio of mattresses across two main collections: the REM Collection (7 products including Refresh Hybrid, Renew 2-Sided Hybrid, Recover Memory Foam, Recharge Hybrid, Rejuvenate Hybrid, Revive Innerspring, and Restore Innerspring) targeting consumers seeking premium hybrid and memory foam sleep solutions with patented spinal support technologies; and the Essentials Collection (6 products including Core-7, Explorer-12, Horizon-10, Move-9, Navigator-11, and Voyager-13) designed for promotional programs, private label initiatives, and value or tiered lineups. All products are proudly made to order in the USA using CertiPUR-US certified foams, feature proprietary Lumbar Zone and Spinal Zone support technologies, and are distributed through both the e-commerce platform (biamattress.com) and retail store partnerships. The company has been handcrafting mattresses since 1952 and has sold over 15 million mattresses.

Differentiator

Problem solved

Functional benefit

Brands

• Essentials: Entry-level mattress collection offering responsive coil support and adaptive foam for pressure-relieving comfort. Ideal for promotional programs, private label initiatives, or value tier lineup.
• REM Collection

Products and services

• Refresh Hybrid A 12-inch premium hybrid mattress combining individually wrapped pocketed springs with premium memory foam, Lumbar Zone pressure relief, motion-absorbing memory foam, and advanced cooling technology; targeted at consumers seeking restorative sleep.
• Renew 2-Sided Hybrid A 14.5-inch flippable two-sided hybrid mattress with Patented Spinal Zone Technology, cool-to-the-touch cover, CertiPUR-US certified foams, designed for longevity through even wear.
• Recover Memory Foam An all-foam memory foam mattress featuring cooling technologies, innovative memory foams for support, ideal pressure distribution, zero motion transfer, and cool, dry comfortable sleep.
• Recharge Hybrid A 12-inch hybrid mattress pairing a memory foam feel with consistent responsive individually pocketed coil support and innovative cooling technology for restorative sleep.
• Rejuvenate Hybrid A 14.5-inch luxury innerspring hybrid Euro mattress with 4.0-inch foam-encased coils, patented Lumbar Zone technology, low motion transfer foams, and a cooling top cover.
• Revive Innerspring A 10-inch ultra-responsive innerspring mattress with full-body support, motion-absorbing coil design, contouring pressure-relieving foams, and patented cooling gel memory foam.
• Restore Innerspring A 12-inch innerspring mattress layering high-performance memory foam on a supportive coil system reinforced with LifEdge foam encasement for undisturbed support and all-night cool comfort.
• Core 7-Inch Mattress A 7-inch entry-level innerspring mattress from the Essentials collection featuring a performance knit cover with soft cushioning comfort and enhanced airflow; positioned for value tier, promotional, or private label use.
• Explorer 12-Inch Mattress A 12-inch Essentials collection mattress with a gel-infused memory foam crown for pressure point relief and a breathable quilted cover, ideal for promotional programs, private label initiatives, or value/tiered lineups.
• Horizon 10-Inch Mattress A 10-inch Essentials collection mattress featuring a Euro pillow top with breathable cooling TENCEL Lyocell for moisture wicking and temperature regulation.
• Move 9-Inch Mattress A 9-inch Essentials collection mattress offering responsive coil support with adaptive foam for pressure-relieving comfort.
• Navigator 11-Inch Mattress An 11-inch Essentials collection mattress with a Euro pillow top featuring CoolTex technology for moisture and heat management.
• Voyager 13-Inch Mattress A 13-inch Essentials collection mattress offering responsive coil support and adaptive memory foam, OEKO-TEX Standard 100 certified, ideal for promotional programs, private label initiatives, or value/tiered lineup.

Quantifiable outcome

• Seal of approval from Congress of Chiropractic State Associations
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Avocado Mattress: Eco-focused DTC mattress maker producing organic latex, hybrid, and vegan mattresses in its own US factory; directly comparable to BIA's US-made, vertically manufactured, certification-heavy (CertiPUR, OEKO-TEX) value proposition.
• Casper: DTC mattress challenger offering foam, hybrid, and bed-in-a-box products direct online; directly comparable to BIA in targeting consumers seeking branded, technology-differentiated mattresses bought primarily through e-commerce.
• Purple: DTC mattress brand built around a proprietary gel grid technology; comparable to BIA in using patented comfort/support technology as the core marketing differentiator and selling direct alongside retail partners.
• Saatva: Online luxury mattress brand offering innerspring, hybrid, and memory foam mattresses with free white-glove delivery; directly comparable to BIA in premium hybrid positioning, US manufacturing emphasis, and bundled delivery/setup services.
• Tuft & Needle: DTC mattress brand offering foam and hybrid mattresses at accessible price points with online-first sales; comparable to BIA in the value-to-mid premium segment and direct-to-consumer e-commerce model.
• Helix Sleep: Online mattress brand offering customized hybrid mattresses with multiple firmness options; directly comparable to BIA's five-firmness made-to-order customization and DTC-first hybrid product strategy.
• DreamCloud: DTC hybrid and memory foam mattress brand selling primarily online at mid-premium price points; comparable to BIA in targeting online consumers with hybrid construction and direct-to-door delivery.

Broad incumbents

• Tempur Sealy International: Largest US mattress manufacturer and retailer with Tempur-Pedic, Sealy, and Stearns & Foster brands; directly comparable to BIA as a vertically integrated mattress producer selling through both wholesale retail and direct channels at multiple price points.
• Serta Simmons Bedding: Major incumbent mattress manufacturer with Serta, Beautyrest, and Simmons brands; comparable to BIA as a US-made, multi-brand producer selling innerspring, hybrid, and foam mattresses through national retail partners.
• Sleep Number: National specialty mattress retailer with proprietary adjustable air-bed technology; comparable to BIA as a US-focused branded mattress seller emphasizing product technology, custom firmness, and direct-to-consumer experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/biamattress
• Instagraminstagram.com/biamattress

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bedding Industries of America