Pittsburgh Passion
Pittsburgh Passion is a privately-held, professional women's full-contact football franchise competing in the Women's Football Alliance, serving fans and corporate sponsors in the Pittsburgh region through live games, tiered sponsorships, and community charitable events since 2002.
- Company typePrivate
- Founded2002
- HeadquartersBelle Vernon, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Pittsburgh Passion does
Pittsburgh Passion is a privately-held, for-profit professional women's full-contact football franchise founded in 2002 and headquartered at the ALL AMERICAN+ Field House in Monroeville, Pennsylvania. The team competes in the Women's Football Alliance (WFA), a semi-professional U.S. women's tackle football league, and operates with a roster of approximately 60 players supported by a coaching, medical, analytics, media-production, and gameday staff. The franchise self-describes as the most recognized women's full-contact football franchise in the world, citing 8 WFA Division Championships (2007, 2008, 2009, 2011, 2014, 2015, 2017, 2024), 3 Undefeated National Championships (2007, 2014, 2015), and historic firsts including the first women's football team to broadcast on an ESPN platform and the first to play in a professional NFL stadium (Heinz Field, 2012). The franchise runs the Passion for Life Foundation 501(c)(3) and participates in 300+ charitable community events per year.
The franchise's product is live women's tackle football entertainment, with two structured monetization layers layered on top: (1) Player Sponsorship packages — Kickoff ($500), Touchdown ($1,000), and Premier Player ($2,500) — sold to individuals and small sponsors on a 12-month cycle (April 1, 2026 to March 31, 2027); and (2) Corporate Sponsorship packages — Blitz ($5,000), All Pro Passion ($10,000), and Premier Passion ($25,000) — sold to local and regional businesses. A third revenue layer comprises ticket sales and gameday/event revenue at venues such as Pine-Richland Stadium, Cupples Stadium, and Chartiers Valley High School (playoffs). The team maintains an active multi-platform social presence (Facebook with 20,000+ followers, YouTube, Instagram, LinkedIn, X) and historical broadcast relationships with ESPN, Fox Sports Net, and RootSports.
Ownership and governance are private and concentrated: Teresa Conn (Co-Head Coach & Football Operations and owner) and Lisa Horton (Co-Head Coach & Offensive Coordinator) run football operations; Kim Zubovic is General Manager; Anthony Misitano is an owner; the late Franco Harris (NFL Hall of Fame) was a co-owner whose legacy is memorialized through the #BeLikeFranco campaign; the Harris family (Dana Harris, Dok Harris) remains part of the ownership group. Named strategic sponsors/partners include UPMC, Magee-Womens Hospital, Slippery Rock University, Wilson, KT Tape, Title Nine, the NFL, USA Football, and ESPN. There is no disclosed institutional equity capital, venture funding, or public financial reporting; revenue and detailed headcount are not publicly disclosed.
Pittsburgh Passion firmographics
Firmographics- Name
- Pittsburgh Passion
- Legal name
- Pittsburgh Passion
- Website
- https://pittsburghpassion.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pittsburgh Passion is a privately-held, professional women's full-contact football franchise competing in the Women's Football Alliance, serving fans and corporate sponsors in the Pittsburgh region through live games, tiered sponsorships, and community charitable events since 2002.
- Ownership category
- akta.pro rank
Pittsburgh Passion industry classification
Industry- Product category
- Women's Professional Football
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)
- akta.pro secondary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
Keywords
Where Pittsburgh Passion is headquartered
LocationHeadquarters
- HQ city
- Belle Vernon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pittsburgh Passion business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Player Sponsorships: Corporate sponsors can sponsor individual players through tiered packages with 12-month partnerships running from April 1, 2026 to March 31, 2027
- Corporate Partnerships: Corporate sponsorship packages at various investment levels providing brand exposure and partnership benefits with the women's football franchise
- Ticket Sales & Event Revenue: Revenue from game attendance, playoff games, and events such as Round 1 Playoffs vs Mile High Blaze
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Kickoff Package - Entry level player sponsorship |
| Subscription | Annual | Touchdown Package - Mid-tier player sponsorship |
| Subscription | Annual | Premier Player Package - Premium player sponsorship |
| Subscription | Annual | Blitz Package - Entry level corporate partnership |
| Subscription | Annual | All Pro Passion Partnership - Mid-tier corporate partnership |
| Subscription | Annual | Premier Passion Partnership - Flagship corporate partnership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Pittsburgh Passion product offering
Product offeringCore offering
Pittsburgh Passion is a women's full-contact football franchise competing in the Women's Football Alliance (WFA). The franchise sells live game entertainment to fans through ticketed home games and playoff events, while monetizing brand visibility through tiered annual player sponsorships ($500–$2,500) and corporate partnership packages ($5,000–$25,000) running from April 2026 to March 2027. The organization operates from the ALL AMERICAN+ Field House in Monroeville, Pennsylvania and supports community engagement via the Passion for Life Foundation 501(c)(3).
Product overview
The Pittsburgh Passion operates as a single unified offering—a women's full-contact football franchise competing in the Women's Football Alliance (WFA). The organization does not offer a platform architecture with separate modules. Their primary product is competitive women's tackle football, with supplementary sponsorship packages (Player Sponsorships and Corporate Sponsorships) that allow individuals and businesses to support the team financially in exchange for recognition and branding benefits. The team maintains a roster of approximately 60 players, a dedicated staff, and community engagement through charitable events.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Football Franchise (Live Games) Live women's full-contact tackle football games in the Women's Football Alliance, including regular season matchups and playoff games (e.g., Round 1 Playoffs vs Mile High Blaze). Sold to individual fans and community members via ticket sales at stadium gates.
- Player Sponsorship Packages Tiered annual sponsorship packages allowing individuals to sponsor a specific player: Kickoff Package ($500), Touchdown Package ($1,000), and Premier Player Package ($2,500). Partnerships run for 12 months from April 1, 2026 to March 31, 2027 and provide brand recognition benefits to the sponsor.
- Corporate Sponsorship Packages Tiered annual corporate partnership packages providing brand exposure and partnership benefits: Blitz Package ($5,000), All Pro Passion Partnership ($10,000), and Premier Passion Partnership ($25,000). Partnerships run for 12 months from April 1, 2026 to March 31, 2027.
Quantifiable outcome
- 8 Division Championships and 3 National Championships (2007, 2014, 2015)
- +2 more outcomes
Companies that use Pittsburgh Passion
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Pittsburgh Passion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pittsburgh Passion partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, supporting and flagship.
- UPMCcoreUPMC serves as a Sports Medicine Sponsor for Pittsburgh Passion, providing healthcare and sports medicine support to the team.
- Magee-Womens HospitalsupportingMagee-Womens Hospital sponsors the Pittsburgh Passion as part of their community health and wellness initiatives.
- Slippery Rock UniversitycoreSlippery Rock University partners with Pittsburgh Passion as a sponsor and has multiple players/staff affiliated with the university including student-athletes and alumni.
- NFL / USA FootballflagshipFormal partnership with NFL and USA Football underscores the team's significant presence in the sport of women's football.
- Extended Family ProgramscoreExtended Family Programs is a major sponsor supporting multiple players including Kylie Roebuck, Teona Cash, Danasha Harris, and Jas Jones.
- WilsonsupportingWilson serves as a sports equipment sponsor providing footballs and equipment for the team.
- ESPNflagshipHistoric partnership to broadcast women's football games on ESPN platform - first women's football team to achieve this milestone.
- Fox Sports Net / RootSportssupportingTelevision broadcast deals secured for game coverage and wider audience reach.
- Heinz History Center / Smithsonian InstitutionsupportingPermanent exhibit fixture recognizing Pittsburgh Passion's historical significance in women's football.
- AdeNationsupportingMarketing and promotional partnership for women's sports visibility.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Pittsburgh Passion competitors and assessment
Company assessmentDirect peers
- Mile High Blaze: Mile High Blaze is a Women's Football Alliance team that Pittsburgh Passion faced directly in the Round 1 Playoffs at Chartiers Valley HS, making them a directly comparable in-league competitor.
- Dallas Diamonds: Dallas Diamonds is a women's full-contact football team in the WFA competing in the same sport and league format as Pittsburgh Passion, with a similar sponsor and community-event-driven business model.
- Detroit Dark Angels: Detroit Dark Angels compete in the Women's Football Alliance in the same women's full-contact football category as Pittsburgh Passion, offering directly comparable game operations and sponsorship offerings.
- Chicago Force: Chicago Force is a long-standing WFA women's tackle football team operating under the same league structure, with comparable sponsorship, ticketing, and community-event revenue streams as Pittsburgh Passion.
- Atlanta Phoenix: Atlanta Phoenix is a WFA women's tackle football franchise with the same league affiliation, sport format, and corporate sponsorship focus as Pittsburgh Passion.
- Boston Renegades: Boston Renegades is one of the most established women's full-contact football teams in the Women's Football Alliance, sharing the same league, format, and sponsorship-driven business model as Pittsburgh Passion.
Broad incumbents
- WNBA: The WNBA is a major professional women's sports league competing for the same corporate sponsorship and broadcast dollars that Pittsburgh Passion targets; while a different sport, it is the dominant comparable women's-team-sports business model at scale.
- National Women's Soccer League: The NWSL is a professional women's team-sports league that competes with Pittsburgh Passion for women's-sports sponsorship dollars, media coverage, and fan attention, making it a broad-incumbent comparable in the women's professional sports ecosystem.
Others
- Women's Football Alliance: The WFA is the league operator and governing body for the women's full-contact football competition in which Pittsburgh Passion competes; it is the primary ecosystem the franchise depends on for scheduling, broadcast deals, and league-level brand.
- Legends Football League: The Legends Football League (LFL/X League) is an adjacent women's tackle football property that competes for the same limited pool of women's tackle football athletes, fans, and sponsors, making it a thematically related peer for Pittsburgh Passion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pittsburgh Passion social profiles
Digital presencePittsburgh Passion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pittsburgh Passion leadership team
Management profileNumber of profiles
Profiles4 records
Pittsburgh Passion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pittsburgh Passion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pittsburgh Passion
What does Pittsburgh Passion do?
Pittsburgh Passion is a women's full-contact football franchise competing in the Women's Football Alliance (WFA). The franchise sells live game entertainment to fans through ticketed home games and playoff events, while monetizing brand visibility through tiered annual player sponsorships ($500–$2,500) and corporate partnership packages ($5,000–$25,000) running from April 2026 to March 2027. The organization operates from the ALL AMERICAN+ Field House in Monroeville, Pennsylvania and supports community engagement via the Passion for Life Foundation 501(c)(3).
Is Pittsburgh Passion a public or private company?
Pittsburgh Passion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pittsburgh Passion founded?
Pittsburgh Passion was founded in 2002. It employs 11 to 50 people.
Where is Pittsburgh Passion based?
Pittsburgh Passion is headquartered in Belle Vernon, United States, in the North America region.
How does Pittsburgh Passion make money?
Three revenue lines are on record. Player Sponsorships are the primary driver. The others are corporate Partnerships and ticket Sales & Event Revenue.
Who are Pittsburgh Passion's main competitors?
Direct peers on record are Mile High Blaze, Dallas Diamonds, Detroit Dark Angels, Chicago Force, Atlanta Phoenix and Boston Renegades. Broad incumbents are WNBA and National Women's Soccer League. Others are Women's Football Alliance and Legends Football League.
Does Pittsburgh Passion have an API?
No public API is recorded for Pittsburgh Passion.
What industry is Pittsburgh Passion in?
Pittsburgh Passion's product category is Women's Professional Football. Its primary akta.pro industry code is MPAKABAB, Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.), with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7997.