School Food and Wellness Group

What School Food and Wellness Group does

School Food and Wellness Group (SFWG) is a U.S.-based professional services firm founded in 2015 and headquartered in Baton Rouge, Louisiana, that provides compliance, operational, and strategic consulting to K–12 schools operating federal child nutrition programs — primarily the National School Lunch Program (NSLP), School Breakfast Program (SBP), and the CACFP At-Risk Supper Program. The company serves individual school districts, charter management organizations (e.g., Achievement First, Ednovate, Puente Learning Center, EMSA Charter School), private schools, and after-school non-profit programs, with stated reach of more than 300 schools across 35 states and roughly 100,000 students served daily. Core services are organized into three lines: New School Support (program setup, vendor procurement, sponsor applications), Ongoing Program Support (claims review, compliance monitoring, staff training), and Custom Solutions & Special Projects (onsite assessments, transition to self-prep, grant writing).

The firm monetizes primarily through recurring, multi-year consulting engagements priced on a quote basis, supplemented by members-only content products including the Learning Hub (10+ hours of USDA-aligned on-demand video training), monthly webinars, the Cafeteria Confessions podcast, downloadable resources, and a curated vendor directory connecting clients with food service management companies. There is no proprietary technology platform; the underlying 'technology' is a web-based content delivery layer overlaid on traditional professional services. SFWG employs approximately 15–20 named professionals across ten U.S. regional offices, with a credentialed bench of former State Nutrition Auditors, School Food Service Directors, Registered Dietitians, and finance managers. Go-to-market is consultative and sales-led, anchored by free initial consultations, client testimonials, and a multi-channel content strategy (podcast, blog, webinars, newsletter) targeting school nutrition directors and administrators. The company is privately held and founder-led by CEO Emily Chatelain, with no disclosed external funding.

Name

School Food and Wellness Group

Legal name

School Food and Wellness Group

Website

https://sfwgroup.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SFWG is a U.S.-based compliance and operations consulting firm that helps K–12 schools, charter networks, and after-school programs navigate the National School Lunch Program, School Breakfast Program, and CACFP, serving 300+ schools across 35 states with recurring advisory engagements and USDA-aligned training content.

Ownership category

akta.pro rank

Product category

School Nutrition Consulting

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Meal Program Compliance & Administration (NSLP/SBP, Reimbursements) (EDAEAEAC)

akta.pro secondary industry

Food Services Administration (Meal Eligibility, POS, Nutrition Compliance) (EDAJAHAJ)

Keywords

• School nutrition consulting
• NSLP compliance support
• Child nutrition programs
• Meal program management
• Food service consulting

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: SFWG provides comprehensive professional consulting services for the National School Lunch Program (NSLP), School Breakfast Program (SBP), and At-Risk Supper Program (CACFP). Services include compliance support, claims review, training, and strategic planning delivered through ongoing client relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

School Food and Wellness Group is a full-service child nutrition consulting firm that helps K-12 schools, charter management organizations, private schools, and after-school non-profits navigate the National School Lunch Program (NSLP), School Breakfast Program (SBP), and CACFP At-Risk Supper Program. Services span initial program setup, vendor procurement, claims review, compliance monitoring, staff training, onsite assessments, and grant writing, supported by a members-only Learning Hub, monthly webinars, a podcast, and a vendor directory. SFWG serves 300+ schools across 35 U.S. states with a 98% client retention rate.

Product overview

School Food and Wellness Group is a full-service child nutrition consulting firm that offers a portfolio of services including New School Support, Ongoing Program Support, and Custom Solutions & Special Projects. The company supplements its core consulting offerings with a members-only Learning Hub (video training platform), monthly Webinars, the Cafeteria Confessions Podcast, a Vendor Directory, and Downloadable Resources. The core service is compliance and operational support for the National School Lunch Program (NSLP), School Breakfast Program (SBP), and CACFP, with the Learning Hub, Webinars, and Podcast serving as educational content extensions of the core consulting relationship.

Differentiator

Problem solved

Functional benefit

Products and services

• New School Support Initial program setup, vendor procurement, and sponsor application support for schools implementing the National School Lunch Program. Targeted at schools launching new meal programs.
• Ongoing Program Support Recurring claims review, compliance monitoring, and staff training for schools operating existing NSLP/SBP/CACFP meal programs. Targeted at School Food Authorities needing year-round regulatory and operational support.
• Custom Solutions & Special Projects

Quantifiable outcome

• 98% client retention rate
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor.

• ButterbeansminorOthersButterbeans provides nutritional, wholesome meals for charter schools, private schools, and summer camps throughout the New York tri-state area. Listed in SFWG's vendor directory as a recommended partner for school food services.
• ChartwellsminorOthersA leading Food Service Management Company (FSMC) operating nationally, providing scratch cooking onsite meal programs for K-12 schools. Listed in SFWG's vendor directory.
• ChefScapeminorOthersA woman-owned minority business providing foodservice management across the New York tri-state area, serving NSLP, FFVP, SBP, SFSP, and SSO programs.
• Genuine FoodsminorOthersA purpose-driven foodservice company delivering scratch-made foods to K-12 schools, colleges, universities, and healthcare facilities nationwide.
• SLA ManagementminorOthersComplete school foodservice management company specializing in K-12 Charter Schools, operating across FL, GA, NC, AL, LA, MS, TN, TX, NV, MA, CT, RI, NY, and CO.
• Unity MealsminorOthersSchool lunch supplier providing fresh and healthy meals to charter schools in Los Angeles since 2007, having served over 8,000,000 meals.
• WhitsonsminorOthersThe nation's leading minority-owned family-operated Food Service Management Company offering USDA-Inspected, FDA and SQF Certified meals across NY, NJ, PA, VA, DE, DC, MD, FL, AR, MA, CT, RI, ME, NH, VT.
• Maschio'sminorOthersFood service management company providing healthier lunch options with fewer calories, saturated fat, and sugar, operating across AZ, CT, DE, FL, IL, LA, ME, MA, MO, NV, NJ, NC, PA, RI, SC, TN, TX, VA.
• Lunch BunchminorOthersCompany focused on including kids and communities in food processes, providing culinary enrichment programming, pre-packaged breakfast components, and summer meal boxes for K-12.
• BoelterminorStrategic or Co-development PartnerEquipment and foodservice solutions provider. Partnered with SFWG on the Shellie-Ann Braswell 'Shine Brighter' Award initiative, gifting a commercial refrigerator to support a school volunteer.
• Building HopeminorStrategic or Co-development PartnerOrganization that presented the Shellie-Ann Braswell 'Shine Brighter' Award to recognize extraordinary charter school volunteers. Introduced SFWG to award recipient Crystal Williams.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• Chartwells (Compass Group): Major K-12 food service management company operating nationally, listed as a vendor in SFWG's directory. Adjacent to SFWG because FSMCs increasingly bundle compliance support into their full-service contracts, creating indirect competition for SFWG's standalone consulting offering.
• Whitsons Culinary Group: Nation's leading minority-owned family-operated K-12 FSMC and listed SFWG vendor directory partner. Provides USDA-inspected meal programs and compliance support to districts, comparable in customer base and overlapping service scope with SFWG.
• Sodexo Education: Education segment of global food service and facilities management company, operating in K-12 and higher education. Provides compliance and program management support as part of full FSMC contracts, making it an adjacent broader incumbent comparable to SFWG's end customers' alternative procurement paths.
• FoodCorps: Non-profit that places service members in schools to improve food quality and nutrition education, partnering with districts on menu, procurement, and farm-to-school initiatives. Comparable mission in K-12 child nutrition improvement and uses a service-and-consulting model adjacent to SFWG.
• Aramark Education: Education division of Aramark, one of the largest U.S. FSMCs serving K-12 districts with menu planning, compliance, and operations support. Comparable as an alternative solution for districts weighing SFWG's consulting-only model versus a full-service FSMC contract.
• Genuine Foods: Purpose-driven K-12 food service company delivering scratch-made meals to schools nationwide and listed in SFWG's vendor directory. Comparable as an emerging alternative for districts SFWG serves, with overlapping customer base and operational support capabilities.
• School Food Focus: Collaborative of large school districts working to improve school food through procurement, training, and policy support. Operates as a non-profit peer network in the same mission space as SFWG, providing comparable consulting-style services to public school food authorities.

Broad incumbents

• School Nutrition Association (SNA): The national trade association for school nutrition professionals, providing training, certification (SNA credential), advocacy, and member services across K-12. SFWG's Clare Keating holds SNA certification, indicating close alignment; SNA operates as a broader industry incumbent offering overlapping professional development and compliance content.

Direct peers

• Chef Ann Foundation: Non-profit organization dedicated to helping schools transition to scratch-cooked, whole-food meals, providing consulting, training, and resources to K-12 food service programs. Highly comparable mission to SFWG and directly competes for mind-share among districts seeking nutrition program support.

Emerging players

• Revolution Foods: Provider of healthy school and community meals operating across K-12 districts and meal programs. Comparable in serving child nutrition at scale with a different (direct operations) model, making it a partial-overlap emerging alternative for the districts SFWG supports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SchoolFoodWell
• Facebookfacebook.com/SchoolFoodAndWellnessGroup
• LinkedInlinkedin.com/company/school-food-and-wellness-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School Food and Wellness Group