Elevate Outdoor Collective

What Elevate Outdoor Collective does

Elevate Outdoor Collective is a privately held holding company that owns and operates a portfolio of twelve iconic winter sports brands, including K2 Skis, K2 Snowboarding, K2 Skates, Völkl, Marker Bindings, Dalbello, Ride Snowboards, Line Skis, Backcountry Access (BCA), Atlas Snow Shoe Co., Tubbs Snowshoes, and Madshus. The company sells skis, snowboards, ski bindings, ski boots, snowshoes, cross-country skis, and backcountry safety equipment (including avalanche transceivers, probes, and beacons) through authorized dealer and retail partner networks and direct-to-consumer digital properties operated under each brand. Operations span the United States (headquartered at 3305 160th Ave SE, Bellevue, WA, with an additional Seattle office), Canada (Toronto), Germany (Penzberg), and Japan (Tokyo), with products distributed across North America, Europe (including Germany, Italy, and Norway), and Asia. Josee Larocque serves as CEO.

Name

Elevate Outdoor Collective

Legal name

Elevate Outdoor Collective

Website

https://elevateoutdoorcollective.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

251–500 employees

Short description

Elevate Outdoor Collective is a Kohlberg & Company-owned holding company operating twelve iconic winter sports brands, including K2, Völkl, Marker, Dalbello, and Ride, selling skis, snowboards, bindings, boots, and snowshoes to enthusiasts worldwide through dealer networks and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Winter Sports Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Winter Sports Equipment Distribution (Ski, Snowboard, Ice) (CRAOAJAE), Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD), Nordic / Cross-Country Ski Retail (Skis, Boots, Bindings, Poles, Wax) (CRAMAJAG), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

Keywords

• Winter sports equipment
• Ski equipment manufacturer
• Snowboard equipment
• Snowshoe products
• Outdoor brand portfolio

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Winter Sports Equipment Sales: Revenue generated through the sale of ski, snowboard, and snowshoe equipment across multiple iconic brands including K2, Ride, Marker, Dalbello, Volkl, Line Skis, BCA, Atlas, Tubbs, Madshus, and K2 Skates.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Elevate Outdoor Collective designs, manufactures, and distributes winter sports equipment through a portfolio of 12 iconic brands including K2 Skis, K2 Snowboards, Völkl, Line Skis, Marker Bindings, Dalbello Boots, Ride Snowboards, Madshus cross-country skis, Atlas and Tubbs snowshoes, Backcountry Access safety gear, and K2 Skates. Products are sold globally through authorized dealers and direct-to-consumer channels, with each brand retaining independent product identity while leveraging the collective's shared development facilities, distribution, and customer service.

Product overview

Elevate Outdoor Collective is a coalition of 12 iconic outdoor and winter sports brands unified under private equity ownership (Kohlberg & Company). The portfolio spans skiing (K2 Skis, Line Skis, Volkl Skis, Madshus), snowboarding (K2 Snowboarding, Ride Snowboards), ski equipment (Marker Bindings, Dalbello Boots), safety gear (Backcountry Access), and snowshoeing (Atlas Snow Shoe Co., Tubbs Snowshoes), plus K2 Skates. Each brand maintains its individual point of view and drives independent innovation, while benefiting from collective strength through shared world-class development facilities, global distribution channels, and customer service infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• K2 Skis: Iconic ski brand within the Elevate Outdoor Collective portfolio.
• K2 Snowboarding
• K2 Skates
• Marker Bindings
• Dalbello
• Völkl
• Ride Snowboards
• Line Skis
• Backcountry Access
• Atlas Snow Shoe Co.
• Tubbs Snowshoes
• Madshus

Products and services

• K2 Skis Iconic ski brand within the Elevate Outdoor Collective portfolio, offering skis for various skill levels and disciplines for individual skiers.
• K2 Snowboarding Snowboard brand providing boards for all-mountain, freestyle, and powder riding styles for individual snowboarders.
• Marker Bindings German ski binding manufacturer known for technical performance and safety features for alpine and touring skiers.
• Dalbello Boots Italian ski boot brand specializing in high-performance footwear for alpine skiing.
• Völkl Skis German ski manufacturer producing high-performance skis for racing and all-mountain use for individual skiers.
• Ride Snowboards Snowboard brand offering boards, bindings, and outerwear for various riding styles for individual snowboarders.
• Line Skis Ski brand focused on all-mountain and freestyle skis for progressive skiers.
• Backcountry Access (BCA) Safety equipment brand specializing in avalanche transceivers, beacons, probes, and backcountry safety gear for individual backcountry recreation users.
• Atlas Snow Shoe Co. Snowshoe brand offering products for winter trail exploration and outdoor recreation.
• Tubbs Snowshoes Snowshoe manufacturer providing equipment for winter hiking and backcountry travel.
• Madshus Norwegian cross-country ski brand known for traditional and skate skiing equipment for individual Nordic skiers.
• K2 Skates Inline and ice skate brand providing equipment for recreational and performance skating for individual skaters.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• SOS OutreachminorOthersSOS Outreach believes every child deserves the opportunity to thrive. Partnership focused on youth development through outdoor activities.
• Hoods To Woods FoundationminorOthersFoundation promotes awareness of the outdoor to inner city children through snowboarding.
• POST-MODERN Scholarship FundminorOthersScholarship fund fostering equity and inclusion within the fashion industry for students of Black, African-American, or African descent.
• Lifeline: the Dillon Ojo FoundationminorOthersNonprofit organization founded in memory of snowboarder, artist Dillon Charles-Ojo.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevate Outdoor Collective