Looping Group

Name

Looping Group

Legal name

RIDE HOLDING

Website

http://www.looping-group.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Leisure Park Operations

NAICS

Amusement and Theme Parks (71311), Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industries

Water Parks (THAAAAAB), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF)

Keywords

• Regional leisure parks
• Theme park operations
• Water park management
• Wildlife safari parks
• Family entertainment venues

Headquarters

HQ city

Saint-malo

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket sales and park admissions: Primary revenue stream from visitor admissions to 21 leisure parks across Europe, including theme parks, animal parks, aquariums, and water parks. Tickets are sold at park entrances and through online booking.
2. Accommodation and hospitality: On-site lodging at select parks including Safari Suites at Zoo de la Flèche (12 suites with lion/cheetah views), lodges at West Midland Safari Park, and accommodations at Planète Sauvage.
3. Food, beverage, and retail: In-park spending on dining, merchandise, and souvenirs. Grand Aquarium de Saint-Malo features restaurants with panoramic views of marine life.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Looping Group operates a portfolio of 21 leisure parks across Europe spanning theme parks, water parks, animal parks, aquariums, and edutainment venues in France, the UK, the Netherlands, Germany, Spain, Portugal, Switzerland, and Croatia. The company runs park admissions, in-park food and beverage, merchandise, and immersive accommodations at select sites, while continuously developing new attractions and acquiring regional parks to grow visitation.

Product overview

Looping Group operates a diversified portfolio of 21 leisure parks across Europe as a platform company with multiple park brands. The portfolio spans five distinct product categories: (1) Water parks including Aquaparc (Switzerland), WaterWorld (UK), Istralandia and Aquacolors (Croatia), Parque Aquático de Amarante (Portugal), and Agua Mágica (Spain, part of Isla Mágica); (2) Theme parks including Terra Botanica, Familiepark Drievliet (Netherlands), Fort Fun (Germany), Cobac Parc, Drayton Manor Theme Park (UK), Isla Mágica (Spain), La Mer de Sable, Mini-Châteaux, Avonturenpark Hellendoorn (Netherlands), Parc Bagatelle, and Parc Saint Paul (all France); (3) Aquariums including Grand Aquarium de Saint-Malo and Aquarium de Touraine (both France); (4) Animal parks including West Midlands Safari Park (UK), Zoo de la Flèche, and Planète Sauvage (all France); and (5) Accommodations including Safari Suites at Zoo de la Flèche and lodges at Planète Sauvage. The group provides unified management, investment, and operational expertise across all parks while preserving each park's local identity and positioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Terra Botanica Plant and biodiversity theme park in Angers, France, opened in 2010. Combines gardens with attractions and welcomed approximately 550,000 visitors in 2024, entering France's Top 10 theme parks.
• Familiepark Drievliet Iconic family amusement park near The Hague in the Netherlands, founded in 1938. Offers 40 attractions across thrill rides, children's attractions, family attractions, and shows.
• Fort Fun Adventure park in Sauerland, Germany, operating since 1972. Integrates rides into the mountain landscape with shows aimed at whole families.
• Cobac Parc Leisure park near Rennes, France set in a 12-hectare wooded area. Features 40 attractions including a water park unrivalled in Brittany, with 8 attractions dedicated to toddlers.
• Drayton Manor Theme Park Large theme park near Birmingham, UK, home to Europe's only Thomas Land. Includes 100+ rides and attractions, a 15-acre conservation zoo with 500+ animals, and a 4-star Thomas-themed hotel with 148 rooms. Attracts over 1 million visitors annually.
• Isla Mágica Theme park located 5 minutes from Seville city center offering a 16th century Age of Discovery experience. Spans approximately 230,000m² on an island with 80,000m² of water zones and green spaces across 7 themed areas.
• La Mer de Sable Theme park set in an exceptional natural environment near Paris, France. Features 30 attractions and 3 grand shows including equestrian performances, with themes spanning desert, Far West, and jungle.
• Mini-Châteaux Miniature castle park in the Loire Valley near Amboise, France. Features more than 40 castles reproduced at 1:25 scale by model artists, complemented by a scented garden.
• Avonturenpark Hellendoorn Family amusement park in the Netherlands, one of the most highly rated in the country with more than 30 attractions and shows. Operating since 1936.
• Parc Bagatelle Theme park located between Berck and Le Touquet in northern France. Spans 26 hectares with 40 attractions and performances, attracting approximately 350,000 visitors annually.
• Parc Saint Paul Iconic leisure destination in France operating for more than four decades. Joined Looping Group in April 2025, expanding the group's French portfolio.
• Aquaparc Water park located in Le Bouveret, Switzerland, open year-round with water heated to 30°C. Features giant slides and water attractions for families.
• Waterworld Leisure Resort One of the largest indoor water parks in the UK, located in Stoke-on-Trent. Opened in 1989 and welcomes thousands of families annually.
• Istralandia Largest aquatic park in Croatia, located in Istria by the Adriatic Sea. Features 6 pools and 17 water slides over 82,000m², attracting 180,000+ visitors annually.
• Aquacolors One of the largest aquatic parks in Croatia, located in Poreč, Istria. A leading water park in Southern Europe welcoming 170,000 visitors annually.
• Parque Aquático de Amarante Regional water park in northern Portugal near Porto. Features sensational slides, paddling pools, and an indoor wave pool, attracting approximately 150,000 visitors.
• Grand Aquarium de Saint-Malo Aquarium in Saint-Malo, France featuring 10,000 fish and more than 600 species. Includes a 360° ocean aquarium, tactile pool, Nautibus submarine experience, and Abyssal Descender simulator.
• Aquarium de Touraine

Quantifiable outcome

• 7.5 million annual visitors across portfolio

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• City of AngerscoreStrategic or Co-development Partner · 7 February 2025Long-term partnership with City of Angers for Terra Botanica acquisition. Includes ambitious investment plan for park development and regional promotion.
• Département de Maine et LoirecoreStrategic or Co-development PartnerPartner in Terra Botanica acquisition alongside City of Angers, supporting regional development and park expansion.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Compagnie des Alpes: French-listed operator of ski resorts and leisure destinations including Parc Astérix and Walibi. Most direct comparable in European leisure park consolidation; Looping acquired Fort Fun from CDA in 2017, illustrating overlap.
• Parques Reunidos: Madrid-based operator of ~60 regional parks across Europe, US, and Australia (e.g., Parque Warner, Mirabilandia). Closest direct competitor in regional-park roll-up strategy and geographic footprint.
• Efteling: Dutch family-operated theme park, one of the largest in the Netherlands. Direct competitor to Avonturenpark Hellendoorn and Familiepark Drievliet in the Dutch family-leisure market.
• Puy du Fou: French privately-owned historical theme park group with multi-site operations in France, Spain, Netherlands, and UK. Comparable in privately-held European multi-park operator profile, though positioned more as destination-park.
• PortAventura World: Spanish resort-destination complex including PortAventura Park, Ferrari Land, and hotels near Barcelona. Overlaps with Looping's Isla Mágica (Spain) and water-park offerings; similar theme + lodging model.
• Tivoli Gardens: Historic Danish amusement park in Copenhagen, plus seasonal parks. Comparable European regional park operator with strong brand heritage and seasonal operating model.

Broad incumbents

• Merlin Entertainments: Global attractions operator (LEGOLAND, Madame Tussauds, SEA LIFE, Alton Towers). Privately owned by KIRKBI/Blackstone. Competes in adjacent categories (aquariums, IP-licensed parks) with greater scale.
• Six Flags Entertainment: US/Canada-listed regional theme park operator with ~40 parks. Benchmarks capital intensity, seasonal operating leverage, and visitor spend dynamics relevant to Looping's regional-park portfolio.
• SeaWorld Entertainment: US-listed operator of theme parks and animal/marine attractions. Comparable in animal-park and aquarium regulatory exposure and ticket-based revenue model; broader portfolio.
• Cedar Fair Entertainment: US-listed owner of ~13 regional amusement parks and water parks. Comparable as a publicly-traded pure-play regional park consolidator, useful for capex and operating-margin benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/looping-group-leisure-parks

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Looping Group