AutoGrab
AutoGrab is an Australian automotive data intelligence company that provides API-based pricing, valuation, sourcing, and analytics to 1,000+ dealerships, 90%+ of Australian motor insurers, lenders, and OEMs across 500+ vehicle brands in five countries.
- Company typePrivate
- Founded2020
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AutoGrab does
AutoGrab is an Australian automotive data intelligence company founded in 2020 and headquartered in Melbourne. The company operates an API-first platform that delivers pricing, valuation, sourcing, and market intelligence to automotive market participants — including dealerships, motor insurers, lenders, OEMs, and fleet operators — across Australia, New Zealand, Malaysia, the United Kingdom, and the Philippines. Underlying the platform is a proprietary dataset covering 500+ vehicle brands, transaction histories, and valuation references that feeds machine learning pricing models, natural language processing, computer vision, and recommendation engines.
The product suite is organised around dealer workflows (Sourcing, Realtime Pricing, Pipeline), insurer and lender workflows (Fleet Pricing, Pre-Accident Valuation), and analytical products (CarAnalysis, AutoGauge, AutoMate, Appraisals). Customers include 1,000+ Australian dealerships and over 90% of Australian motor insurers, with additional relationships in lending (notably Commonwealth Bank of Australia) and global data (JATO Dynamics partnership). Revenue is generated through SaaS subscriptions, transactional API usage, and enterprise data licensing, with the customer mix spanning both long-tail SMB dealerships and concentrated enterprise insurers and lenders.
AutoGrab employs 120+ staff and has scaled materially, ranking #1 on the Deloitte Technology Fast 50 Australia 2024 list and winning Insurance Business Global 5-Star recognition in 2025. The company closed an AUD $80M Series B in January 2026 at an AUD $230M valuation, acquired AdTorque Edge in February 2025, expanded into the UK, and added senior CRO and CPO leadership to professionalise go-to-market and product functions ahead of further international and product expansion.
AutoGrab firmographics
Firmographics- Name
- AutoGrab
- Legal name
- Auto Grab Pty Ltd
- Website
- https://autograb.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AutoGrab is an Australian automotive data intelligence company that provides API-based pricing, valuation, sourcing, and analytics to 1,000+ dealerships, 90%+ of Australian motor insurers, lenders, and OEMs across 500+ vehicle brands in five countries.
- Ownership category
- akta.pro rank
AutoGrab industry classification
Industry- Product category
- Automotive Data Intelligence & Vehicle Valuation Software
- NAICS
- Other Motor Vehicle Dealers (4412)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Commercial Auto & Fleet Insurance (FSAJAMAB)
- akta.pro secondary industries
- Usage-Based / Telematics Personal Auto Insurance (FSAJAAAB), New & Used Auto Purchase Loans (FSAKADAA)
Keywords
Where AutoGrab is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
AutoGrab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-based SaaS: Recurring subscription revenue from dealerships, insurers, fleet operators, lenders, and wholesalers accessing the platform's automotive intelligence tools. Pricing tiers (Gold, Platinum) for AIR Pro reports.
- API/Developer Access: Revenue from developers and platforms integrating AutoGrab's valuation, search, and data products via API. Embeddable products including valuation widgets and price gauges.
- Data Monetisation: Vehicle data catalogue access and bulk data feeds for identification, specifications, and market pricing across multiple vehicle classes.
- Market Intelligence Reports: AIR Pro (Automotive Insights Report Pro) subscription providing monthly market data, state-level breakdowns, and analytics. Gold tier at $833/mo, Platinum tier at $2,000/mo.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AIR Pro Gold - National Report |
| Subscription | Monthly | AIR Pro Platinum - Delve & Special Reports |
| Subscription | Annual | Enterprise/Custom Plans |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
AutoGrab product offering
Product offeringCore offering
AutoGrab operates an API-first automotive intelligence platform that provides on-demand vehicle identification, real-time valuation, and market intelligence for car dealerships, motor insurers, fleet operators, lenders, and wholesalers. Its proprietary machine learning pricing engine, comprehensive vehicle data catalogue covering cars, motorcycles, caravans, and trucks across Australia, New Zealand, Malaysia, UK and the Philippines, and REST APIs power sourcing, inventory management, trade-in workflows, and pre-accident valuations for the automotive industry.
Product overview
AutoGrab is an automotive intelligence platform providing on-demand vehicle data, scalable infrastructure, and proprietary platforms to car dealerships, financiers, ride-sharing companies, fleet operators, insurers, and wholesalers. The platform operates a platform-plus-modules architecture centred on three core pillars: Source (Sourcing tool for comprehensive market scanning across retail and wholesale/auction listings), Manage (Pipeline inventory management, Fleet Pricing, Customer Recapture, Prospects acquisition management), and Sell (Realtime Pricing, Dealer Direct wholesale, AutoGauge deal attractiveness). Supporting these are specialist modules including Pre-Accident Valuation and CarAnalysis for insurance and vehicle history, Delve and AIR Pro/AIR Reports for analytics and market intelligence, Automate (AutoMate) AI virtual assistant for conversational insights, Appraisals for unified acquisition workflows, Vehicle Data Catalogue for structured data access, EV Pulse for electric vehicle market tracking, and AutoReach for customer outreach. The company also operates sub-brands CarAnalysis (caranalysis.com.au) and ValueMyCar (valuemycar.com.au) serving both B2B and consumer markets. All core products are available via REST API for embedding into third-party platforms, with 800+ dealership websites and multiple enterprise clients integrated through the API.
Differentiator
Problem solved
Functional benefit
Brands
- CarAnalysis: Comprehensive vehicle history reports providing valuations, background checks, market analytics, odometer rollback detection, and PPSR data.
- Valuemycar
- AutoReach
Products and services
- Sourcing Australia's most comprehensive sourcing tool providing real-time visibility into vehicle listings across marketplaces. Enables dealers to find vehicles at the right price, get notified when matching vehicles come online, and access both retail and wholesale auction listings in one unified platform. For car dealerships and wholesalers.
- Realtime Pricing Market-leading on-demand vehicle valuation tool providing instant, accurate retail and trade prices using advanced algorithms and a vast database of real-world market data. Includes Market Overlay showing the data that informed each valuation. For dealerships, insurers, and fleet operators.
- Pipeline All-in-one inventory management tool providing end-to-end visibility across pre-listed, online, and delisted stock. Includes pre-listed bottleneck identification, pricing scenarios, breakeven graphs, Market Condition and Stock Health scores, lead counters, and profit/loss tracking. For dealerships.
- Customer Recapture Customer retention tool that monitors VINs, registrations, and mobile numbers to identify when vehicles re-enter the market, enabling dealers to re-engage past customers before competitors. For dealerships.
- Fleet Pricing Bulk fleet valuation tool enabling pricing of hundreds or thousands of vehicles instantly. Supports valuation periods, kilometres-per-year settings, and residual forecasting up to 6 years with PESTLE scenario modelling. For fleet operators and leasing businesses.
- Dealer Direct Wholesale trading platform enabling dealers to buy and sell vehicles through a tender process. Connects to a large network of dealers for both open and exclusive partner trading. For dealerships and wholesalers.
- Pre-Accident Valuation (PAV) Insurance-focused valuation tool that uncovers a vehicle's true pre-accident value as part of the claims process. Automates PAV reports minimising total loss claim errors and enhancing assessor productivity. For motor insurance providers.
- CarAnalysis Comprehensive vehicle history and market report combining valuations, background checks (PPSR write-off, stolen, finance status), odometer rollback detection, build data from 1999, and market positioning analytics. Offered as both an AutoGrab product and standalone brand at caranalysis.com.au. For dealerships, insurers, and consumers.
- AutoGauge Deal attractiveness indicator that reviews the market to analyse similar listings and shows whether a vehicle is priced competitively. Customisable gauge colours and wording for embedding in marketplace listings. For dealerships.
- AutoGrab Pricing Valuation product powered by advanced machine learning capturing the latest market activity from active and recently delisted listings. Delivers exceptional accuracy with confidence scoring and regional market tailoring. For dealerships and lenders.
- Delve Self-service data exploration platform providing deeper market intelligence including benchmarking, market comparisons, pricing and sales trend analysis, custom data exploration, and AI-driven automated insights with natural language querying. For dealerships, analysts, and OEM market researchers.
- Automate (AutoMate) AI-powered virtual assistant (LLM-based) paired with AutoGrab's entire vehicle database. Functions as a 'Chat GPT for cars' providing instant valuations, market trends, and insights via conversational AI. Detects key market changes and delivers tailored recommendations automatically. For all AutoGrab platform users.
- Prospects All-in-one vehicle acquisition management platform centralising buying pipelines from Sourcing, RTP, Appraisals, website widgets, trade-in forms, and LMS channels. Includes lifecycle tracking, team assignment, built-in valuation, profit estimator, and OEM ecosystem retention with customer reacquisition notifications. For dealerships.
- AIR Pro Professional-grade automotive insights reporting with deeper metrics and granular state-level breakdowns. Two tiers: Gold (national aggregated volume, $833/month) and Platinum with Delve access and natural language querying ($2,000/month). Delivered in PDF and Excel formats. For dealerships, OEMs, and financial institutions.
- Appraisals Unified workflow tool for trade-ins, wholesale acquisitions, and private purchases. Features VIN/registration/image recognition, Market Value Insights, PPSR reporting, media capture, damage documentation, real-time notifications, offline capability, shareable offer links, and DMS sync. For dealerships.
- Vehicle Data Catalogue Comprehensive catalogue of cars, motorcycles, caravans, and trucks with detailed specifications and on-demand market pricing across Australia. Four vehicle classes identified to variant level, each tied to valuations via open API and REST endpoints. For developers, platforms, and enterprises requiring vehicle data feeds.
- EV Pulse Daily tracker monitoring the Australian used EV market (vehicles 2021-2025). Tracks three key metrics: Supply & Demand, Retained Value (%) movement, and Days to Sell, smoothed over a rolling 7-day window. For dealerships and EV market analysts.
- AutoReach Smart outbound campaign tool for connecting with customers. Part of the lead generation suite alongside Recapture for nurturing leads through targeted outreach. For dealerships.
- AutoGrab Mobile App Mobile application for iOS (App Store) and Android (Google Play Store) bringing AutoGrab's tools including Sourcing, Realtime Pricing, Appraisals, AutoGauge, CarAnalysis and AutoReach into a mobile experience for users on the go. For dealerships and automotive professionals.
- Valuemycar Standalone consumer-facing brand providing free and instant car valuations in 30 seconds. Complements AutoGrab's B2B platform by capturing consumer demand for individual vehicle valuations. For individual consumers and car buyers/sellers.
Quantifiable outcome
- 37% closing ratio on CarAnalysis leads for South Australia dealer group, generating 40 additional leads per month
- +3 more outcomes
Companies that use AutoGrab
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
AutoGrab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability10 records
Feature13 records
AutoGrab partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, flagship and core.
- AdTorque EdgeminorAutoGrab Group acquired AdTorque Edge's Australian auto websites business, sitting alongside existing website offerings.
- JATO DynamicsflagshipExclusive strategic partnership with JATO Dynamics to support international expansion into UK and Europe. Leverages JATO's global vehicle data expertise.
- CommBank (Commonwealth Bank of Australia)flagshipStrategic partnership to assist consumers navigate Australia's car buying market using AI-powered automotive intelligence from AutoGrab.
- Slattery AuctionscoreFirst auction house partner integrating with AutoGrab's Wholesale Sourcing platform. Makes listings visible to 3,500+ Australian dealerships.
- GrayscoreAuction partner integrating inventory into AutoGrab's Wholesale Sourcing platform, enabling dealers to access, evaluate, and bid on wholesale vehicles.
- Auto AuctionscoreAuction partner integrating inventory into AutoGrab's Wholesale Sourcing platform for streamlined acquisition process.
Scale indicators8 records
Recent moves8 records
Expansion highlights7 records
AutoGrab competitors and assessment
Company assessmentBroad incumbents
- Edmunds: US automotive data platform offering pricing, reviews, and dealer tools. Comparable dealer-facing pricing intelligence and consumer valuation features, with broader consumer content orientation.
- Carfax: Vehicle history and valuation leader with comparable PPSR/odometer/build data products (analog to CarAnalysis sub-brand). Direct competitive overlap in vehicle history reporting space.
- Cox Automotive (Manheim): Large incumbent providing dealer software, vehicle valuations, and auction services (Manheim, Autotrader, Kelley Blue Book). Overlaps AutoGrab's wholesale sourcing and dealer intelligence products as part of a broader portfolio.
Direct peers
- JATO Dynamics: Global provider of automotive market intelligence, vehicle specifications, and pricing data. Most direct competitor in vehicle data/valuation space, now also a strategic partner of AutoGrab for UK expansion.
- Carsales.com: Australia's dominant automotive marketplace and data platform, providing vehicle listings, pricing, and valuation tools comparable to AutoGrab's Sourcing and Pricing products in the same core geography.
- CarGurus: Global automotive marketplace and pricing analytics platform, with comparable dealer-facing pricing intelligence, valuation transparency, and inventory tools. Direct competitor for dealer-side analytics outside Australia.
Emerging players
- iSeeCars: Data-driven car search and valuation platform using analytics to price vehicles and identify deals. Comparable to AutoGrab's AutoGauge and Realtime Pricing products with a US-centric focus.
Regional players
- AutoTrader UK: UK's leading automotive marketplace with valuation and dealer analytics, directly overlapping AutoGrab's UK expansion focus area. Comparable automotive intelligence and dealer pricing tools in the UK market.
- Drive (thrify.com.au): Australian automotive marketplace and editorial platform, providing vehicle data, reviews, and valuations to consumers and dealers. Comparable to AutoGrab's ValueMyCar and CarAnalysis consumer-facing offerings.
- Autoridata (Cap HPI): UK/European vehicle data and valuation specialist providing dealer and insurer valuation tools. Most direct competitor in AutoGrab's UK insurance expansion target market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AutoGrab social profiles
Digital presenceAutoGrab financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoGrab leadership team
Management profileNumber of profiles
Profiles9 records
AutoGrab subsidiaries and ownership
Company hierarchySubsidiaries2 records
AutoGrab funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoGrab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoGrab
What does AutoGrab do?
AutoGrab operates an API-first automotive intelligence platform that provides on-demand vehicle identification, real-time valuation, and market intelligence for car dealerships, motor insurers, fleet operators, lenders, and wholesalers. Its proprietary machine learning pricing engine, comprehensive vehicle data catalogue covering cars, motorcycles, caravans, and trucks across Australia, New Zealand, Malaysia, UK and the Philippines, and REST APIs power sourcing, inventory management, trade-in workflows, and pre-accident valuations for the automotive industry.
Is AutoGrab a public or private company?
AutoGrab is a private company. It is classified as venture growth investor backed and is currently operating.
When was AutoGrab founded?
AutoGrab was founded in 2020. It employs 11 to 50 people.
Where is AutoGrab based?
AutoGrab is headquartered in Melbourne, Australia, in the Oceania region.
How does AutoGrab make money?
Four revenue lines are on record. Subscription-based SaaS are the primary driver. The others are API/Developer Access, data Monetisation and market Intelligence Reports.
Who are AutoGrab's main competitors?
Broad incumbents on record are Edmunds, Carfax and Cox Automotive (Manheim). Direct peers are JATO Dynamics, Carsales.com and CarGurus. iSeeCars is listed as an emerging player. Regional players are AutoTrader UK, Drive (thrify.com.au) and Autoridata (Cap HPI).
Does AutoGrab have an API?
Yes. AutoGrab offers a full suite of API products for vehicle valuations, search, data enrichment, and market intelligence. APIs are available for valuations, vehicle search (by VIN, registration, facets, free text), vehicle data (specifications, factory data), market intelligence/sourcing, and embeddable products (Valuation Widget, Deal Gauge). Supports REST endpoints, bulk feeds, iFrame embedding, and webhook-style integrations. The API uses the AutoGrab ID as the primary catalogue identifier across all endpoints. High uptime infrastructure built on Google Cloud Platform with Google Cloud SQL, Compute Engine, and Pub/Sub. Developer documentation is at devhub.autograb.com/autograb-api-doc.
What industry is AutoGrab in?
AutoGrab's product category is Automotive Data Intelligence & Vehicle Valuation Software. Its primary akta.pro industry code is FSAJAMAB, Commercial Auto & Fleet Insurance, with a secondary code of FSAJAAAB, Usage-Based / Telematics Personal Auto Insurance. Its NAICS code is 4412 and its SIC code is 5500.