SAESHIN

Name

SAESHIN

Legal name

SAESHIN PRECISION CO., LTD

Website

https://saeshin.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dental Handpieces

NAICS

Dental Equipment and Supplies Manufacturing (339114), Surgical and Medical Instrument Manufacturing (339112)

SIC

Dental Equipment & Supplies (3843), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Dental & Oral Care Devices (Dental Units, Handpieces, Imaging) (HLAMAFAD)

akta.pro secondary industry

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)

Keywords

• Dental handpieces
• Medical equipment manufacturing
• Precision motor systems
• Nail care devices
• Dental laboratory tools

Headquarters

HQ city

Daegu

HQ country

South Korea

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Precision Medical and Dental Equipment Sales: Saeshin generates revenue through the manufacture and sale of precision dental, medical, laboratory, and beauty equipment. Products include handpieces, motor control units, nail drills, and laboratory devices sold through authorized dealers, direct sales, and e-commerce channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

SAESHIN Precision designs, manufactures, and sells precision dental, medical/surgical, dental laboratory, and beauty (nail) equipment under the SAESHIN, TRAUS, and Brillian sub-brands. Core products include air-driven high-speed dental handpieces, electric motor control systems (TRAUS, E-CUBE, X CUBE, SIP, SUS, TD AUTO), precision laboratory devices (LABMUSE), and professional nail/beauty drills, distributed globally through subsidiaries and authorized dealers.

Product overview

SAESHIN PRECISION CO., LTD is a Korean precision equipment manufacturer producing MEDICAL (surgical), DENTAL, LABORATORY, and BEAUTY devices. The product portfolio includes the TRAUS brand for dental air motors, MEDIPRO/MEDIPOWER for pedicure drills, E-CUBE/X CUBE/SIP/SUS/TD AUTO for dental equipment, LABMUSE for laboratory devices, and multiple nail drill sub-brands including Brillian, STRONG, OZ, FORTE, and Thumb. The company also produces air-driven high-speed dental handpieces and various accessories like dust collectors and handpieces. Products span from heavy-duty desktop units to portable/mobile solutions across dental, surgical, laboratory, and nail care applications.

Differentiator

Problem solved

Functional benefit

Brands

• TRAUS: Dental product sub-brand; the name TRAUS means 'dreams' derived from a 'Growing Tree', emphasizing Technology and Trend. The TRAUS brand covers dental handpieces and equipment.
• Brillian

Products and services

• TRAUS Air Motors (TRAUS MRD10NN / MRD20NN / MRD21NN / MRD22NN / MRD23NN) TRAUS-branded air motor series for dental applications, sold as part of the TRAUS sub-brand product line for dental professionals.
• Air-Driven High-Speed Dental Handpiece (Strong 105L) Air-driven high-speed dental handpiece for dental procedures (drilling, cutting, finishing), with "Made in Korea" marking on the end cap and Strong 105L model marking.
• E-CUBE / E-CUBE Plus Dental Device Electric motor dental device in the E-CUBE series used in dental procedures requiring precision motor control.
• X CUBE / X CUBE I Dental Device Electric motor dental device in the X CUBE series for precision dental procedures.
• SIP10 / SIP20 Dental Device SIP-series dental devices for use in dental procedures.
• SUS10 / SUS20 Dental Device SUS-series dental devices for use in dental procedures.
• TD AUTO Dental Device Automated dental device in the TD AUTO series for dental applications.
• MEDIPRO Pedicure Drill BLDC Vacuum Pedicure Drill for beauty/nail salons, with a touch-control variant (MEDIPRO touch) available.
• MEDIPOWER Pedicure Drill Vacuum Pedicure Drill for professional beauty/nail salon operations.
• Brillian B-Series Nail Drills (B100, B100 White, B100 Black, B110, B111, B135, B135N, B140, B140D, B150, B160, B170, B171, B200, B210, B350, B350D) Desktop and portable digital nail drills under the Brillian sub-brand for professional nail technicians and beauty salons.
• STRONG Series Nail Drills (204, 206, 207A, 207B, 209A, 209B, 210, 90, 90N, 201, 202, 230) Desktop professional nail drills in the STRONG series for nail salon use.
• OZ Series Nail Drills (OZ, OZ-plus, OZ-black, OZ-black-D) Nail drill series including standard, plus, and black variants for professional nail salons.
• OZ ELITE Nail Drill Elite variant of the OZ nail drill series for professional nail salon operations.
• FORTE Series Nail Drills (F100, F100a, F100aDF200, F200a, F200aD, F300, F300a, F300aD, F400a, F400s, F400P) Comprehensive professional nail drill series including DF and D variants for salon operations.
• THUMB / THUMB-D Portable Nail Drill Portable nail drill (THUMB) with digital controls variant (THUMB-D) for mobile nail technicians and beauty professionals.
• MEDIAIR Nail Dust Collector Nail dust collector for professional beauty salon applications, capturing dust generated during nail drilling and shaping.
• E-TYPE Motor Electric motor for beauty/nail salon and professional applications requiring motor-driven precision tools.
• LABMUSE Laboratory Equipment (WP-1, WP-3, WP-4, WP-5, PH) Precision laboratory devices (WP and PH series) for dental laboratory use in fabricating implant models, prosthetics (crowns, bridges), and orthodontic devices.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• NSK: Japanese precision manufacturer of dental handpieces, air turbines, and motor systems — the global market leader most directly comparable to SAESHIN's core dental handpiece and TRAUS motor product lines.
• W&H: Austrian manufacturer of dental handpieces, surgical straight and contra-angle handpieces, and motor/control systems — direct competitor to SAESHIN in the same dental handpiece category with similar precision-engineering positioning.
• Bien-Air: Swiss manufacturer of dental handpieces, electric motors, and micromotor systems (iOptima, MX2, etc.) — directly competes with SAESHIN TRAUS and high-speed handpiece lines in dental clinics and labs.
• Marathon (Saeyang Microtech): Korean manufacturer of precision micro motors, dental/lab handpieces, and nail drills — the closest domestic Korean peer to SAESHIN with overlapping product categories and similar export-driven B2B model.

Broad incumbents

• KaVo Dental (Envista Holdings): German-originated dental equipment brand (now part of Envista) offering handpieces, motors, and broader dental operatory equipment; competes with SAESHIN in clinical dental handpieces while serving a much wider portfolio.
• J. Morita: Japanese dental equipment manufacturer offering handpieces, endodontic systems, imaging, and treatment chairs; overlaps SAESHIN on dental handpieces and motors with a broader product portfolio.
• Dentsply Sirona: Global dental equipment and consumables leader; competes broadly with SAESHIN via its handpiece offerings and end-to-end dental operatory solutions across much larger scale.

Emerging players

• COXO: Chinese manufacturer of dental handpieces, endodontic instruments, and motors — a low-cost APAC competitor that overlaps SAESHIN's price-positioned handpiece and motor lines.
• Foshan Topmed Dental: Chinese dental equipment manufacturer producing low-speed and high-speed handpieces competing directly with SAESHIN in price-sensitive emerging markets.
• Kupa: US-based nail drill and beauty equipment manufacturer with professional-grade portable e-files — comparable to SAESHIN's Brillian/STRONG/Thumb portable nail drill product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/saeshin
• Xx.com/saeshinkorea
• Facebookfacebook.com/saeshin.traus

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAESHIN