Aurum Equity Partners

Name

Aurum Equity Partners

Legal name

Aurum Equity Partners LLP

Website

https://aurumequity.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Investment Banking Services

NAICS

Investment Banking and Securities Intermediation (52315), Portfolio Management and Investment Advice (523940)

SIC

Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

M&A Advisory (Buy-side/Sell-side) (BPAHADAC)

akta.pro secondary industries

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI), Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE), Industry-Specialist / Sector-Focused M&A Advisory (FSAEAGAJ)

Keywords

• Investment banking advisory
• Mergers and acquisitions
• Private equity fundraising
• Corporate restructuring services
• Strategic advisory services

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Mergers and Acquisitions Advisory: Transaction-based advisory fees for sell-side and buy-side M&A mandates, corporate alliances, JVs, and business divestitures. Revenue recognized upon successful deal closure.
2. Fundraising Advisory: Fees for capital raising services including private equity & venture capital fundraising, mezzanine finance, real estate finance, infrastructure finance, impact funding, and ESG funding mandates.
3. Restructuring Advisory: Advisory fees for balance sheet recapitalization, special situations financing, distressed M&A, liquidation, litigation support, NPA resolution, and distressed debt sale.
4. Corporate Strategic Advisory: Fees for valuations, fairness opinions, group reorganization, capital structure planning, and general corporate advisory services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Aurum Equity Partners LLP is an India-focused investment banking firm that provides advisory services across Mergers and Acquisitions (sell-side, buy-side, JVs, divestitures, takeover strategies, acquisition financing), Fundraising (PE/VC, mezzanine, real estate, infrastructure, impact, ESG), Restructuring (balance sheet recapitalization, special situations, distressed M&A, NPA resolution, distressed debt sale), and Corporate Strategic Advisory (valuations, fairness opinions, group reorganization, capital structure planning). Services are delivered across nine sector verticals — Consumer Markets, Industrials, Healthcare & Pharmaceuticals, BFSI, Technology (TIDE), Education, Infrastructure & Energy, Real Estate & Hospitality, and Supply Chain & Logistics — to mid-market and large corporates, multinational corporations, and institutional financial investors.

Product overview

Aurum Equity Partners LLP is an India-focused investment banking firm established in 2012 that provides advisory services rather than a technology product. The firm offers a comprehensive suite of financial services including Mergers and Acquisitions (Sell-Side M&A, Buy-Side M&A, Corporate Alliances and JVs, Business Divestitures, Takeover Strategies, Acquisition Financing), Fundraising (Private Equity & Venture Capital, Mezzanine Finance, Real Estate Finance, Infrastructure Finance, Impact Funding, ESG Funding), Restructuring (Balance Sheet Recapitalization, Special Situations Financing, Distressed M&A, Liquidation, Litigation Support & NPA Resolution, Distressed Debt Sale), and Corporate Strategic Advisory (Valuations & Fairness Opinions, Group Reorganization, Capital Structure and Financial Planning, General Corporate Advisory). These services are delivered across nine sector coverage areas: Consumer Markets, Industrials, Healthcare & Pharmaceuticals, BFSI, Technology (TIDE), Education, Infrastructure & Energy, Real Estate & Hospitality, and Supply Chain & Logistics. No discrete branded product names or technology modules were identified in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Mergers and Acquisitions Advisory Full-suite M&A advisory covering sell-side M&A, buy-side M&A, corporate alliances and joint ventures, business divestitures, takeover strategies, and acquisition financing for Indian mid-market and large corporates, multinational corporations, and institutional investors.
• Fundraising Advisory Capital raising advisory covering private equity & venture capital fundraising, mezzanine finance, real estate finance, infrastructure finance, impact funding, and ESG funding mandates for Indian corporates and projects.
• Restructuring Advisory Financial restructuring advisory covering balance sheet recapitalization, special situations financing, distressed M&A, liquidation, litigation support and NPA resolution, and distressed debt sale for stressed corporates and lenders.
• Corporate Strategic Advisory Corporate advisory services covering valuations, fairness opinions, group reorganization, capital structure and financial planning, and general corporate advisory for transactions and strategic decisions.

Quantifiable outcome

• 200+ transactions successfully closed
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• The Indus Entrepreneurs (TiE)coreOthersFounder & Managing Partner Sanjay Bansal is a charter member of TiE, providing access to the entrepreneurial ecosystem and potential deal flow through the organization's network of entrepreneurs and investors.
• Indian Angel NetworkcoreOthersFounder & Managing Partner Sanjay Bansal is a charter member of Indian Angel Network, enabling access to angel investment ecosystem and early-stage deal flow opportunities.
• IVCA (Indian Venture and Alternate Capital Association)coreStrategic or Co-development PartnerAurum Equity Partners collaborated with IVCA to release the IVCA-Aurum Buyouts Report 2026, a survey of private equity practitioners indicating structural shifts in India's buyout market. This co-branded research initiative positions Aurum as a thought leader in the Indian private equity ecosystem.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• MAPE Advisory: Emerging boutique Indian investment bank focused on M&A and private capital advisory for mid-market companies; comparable on boutique positioning and sector specialisation.
• Indium Capital Advisors: India-focused boutique investment bank with M&A and PE placement; comparable on boutique mid-market positioning and cross-border deal capability for Indian clients.

Direct peers

• Avendus Capital: One of India's largest domestic investment banks, providing M&A advisory, fundraising, and restructuring across consumer, financial services, and technology sectors — directly comparable in mid-to-large cap Indian M&A and capital raising mandates.
• Spark Capital (India): India-focused mid-market investment bank offering M&A advisory and capital raising; closely comparable boutique positioning serving Indian corporates and institutional investors.
• Ambit Corporate Finance: Indian mid-market investment bank where Senior Partner Vikram Bihani started his career; provides M&A advisory and capital markets services to Indian corporates and is a direct comparable on boutique Indian IB services.
• Antique Capital (India): India-focused boutique investment bank offering M&A, equity capital markets, and advisory services to mid-market corporates; comparable in scale and mandate mix.

Broad incumbents

• Axis Capital: Investment banking arm of Axis Bank offering M&A advisory, equity capital markets, and restructuring; broader platform but overlaps significantly on Indian mid-to-large cap M&A mandates.
• Kotak Mahindra Capital: Domestic bulge-bracket IB covering M&A, IPOs, and PE placement across Indian corporates; competes with Aurum for the larger end of mid-market and family-business mandates.
• ICICI Securities: Full-service Indian investment bank with M&A advisory, ECM, and DCM capabilities; competes in the same Indian corporate advisory market with broader product breadth.
• JM Financial: India-based financial services group with investment banking, equity capital markets, and advisory arms; comparable in M&A advisory and restructuring for Indian corporates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aurum-equity-partners-llp
• Xx.com/aurumep
• Facebookfacebook.com/aurumequity

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurum Equity Partners