Better Off
- Company typePrivate
- Founded2022
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Better Off firmographics
Firmographics- Name
- Better Off
- Legal name
- Better Off Social, Inc.
- Website
- https://betteroffsocial.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Better Off industry classification
Industry- Product category
- Social Experience Marketplace
- NAICS
- Other Amusement and Recreation Industries (7139), All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Party Games, Activities & Interactive Entertainment (HSACACAJ)
Keywords
Where Better Off is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Better Off business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel
Revenue model
- Creator Service Fees: Better Off charges a 7% service fee on transactions processed through the platform for creators on the Creator plan. Organizers can choose to pass this fee to users or pay it themselves.
- Payment Processing (Free Plan): For organizers on the free plan, Better Off charges $0.99 + 2.9% processing fee per transaction, similar to standard payment processors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free plan for experience organizers - $0 monthly with transaction fees |
| Transaction based/ take rate | Pay-as-you-go | Creator plan - 7% service fee with unlimited experiences |
| Transaction based/ take rate | Multi-year contract | Organization plan - custom pricing for high-volume creators |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Better Off product offering
Product offeringCore offering
Better Off operates a two-sided marketplace for in-person social experiences. Consumers register, take a personality quiz, and are matched into groups for hosted activities such as brunches, sports leagues, trivia nights, and trips. On the supply side, experience creators use Better Off's platform to list events, manage registrations, payments, communications, and analytics in exchange for transaction-based fees.
Product overview
Better Off is an IRL social platform that operates as a two-sided marketplace connecting users with social experiences and enabling experience creators to run their own events. The core product is the Better Off Brunch experience, where users are matched into personality-based groups for restaurant brunches with games and social activities. The platform extends beyond brunch to a broader ecosystem of social experiences (salsa dancing, camping trips, volleyball leagues, etc.) facilitated through the Better Off for Organizers platform. The product architecture consists of a consumer-facing mobile app (iPhone/Android) and web platform for users to discover and join experiences, paired with an organizer-facing platform offering event management tools, AI-powered group matching, scheduling, analytics, and payment processing for experience creators.
Differentiator
Problem solved
Functional benefit
Products and services
- Better Off Brunch
Companies that use Better Off
Customer profileSegments2 records
Ideal customer profiles2 records
Better Off technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature4 records
Better Off partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- EventbriteminorListed as a competitive alternative in Better Off's comparison chart for experience organizers. Not a formal partnership - positioned as a competitor Better Off differentiates from in terms of sophisticated tools for recurring events.
- LumaminorListed as a competitive alternative in Better Off's comparison chart. A ticketing and event platform that Better Off differentiates from based on features for sports leagues, trips, and complex recurring events.
- PartifulminorListed as a competitive alternative. Social event planning platform that Better Off competes with for experience organizer market share.
- SweatpalsminorListed as a competitive alternative. Fitness and social sports platform that Better Off differentiates from by offering broader experience types beyond fitness.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Better Off competitors and assessment
Company assessmentOthers
- Bumble BFF: Friendship mode of the Bumble dating app, focused on helping adults meet new friends. Addresses the same adult social isolation problem Better Off solves but via 1:1 digital matching rather than curated in-person group experiences.
Emerging players
- Timeleft: App that matches strangers for weekly group dinners using compatibility algorithms. Closely comparable to Better Off's core brunch-matching concept — small group, restaurant-based, AI-matched social experiences for adults seeking connection.
- Squad: Social app focused on helping teens and young adults find groups for activities and hangouts. Comparable in matching young people to small-group activities but targets a younger demographic and lacks the recurring community/event management focus.
Direct peers
- Luma: Event management platform popular with organizers running tech, startup, and social events. Better Off differentiates itself against Luma based on richer tooling for sports leagues, trips, and complex recurring events.
- Partiful: Social event planning platform focused on helping people host parties and gatherings. Better Off lists Partiful as a direct competitor, competing for the same experience organizer and young professional social market.
- Sweatpals: Fitness and social sports platform that builds community through group workouts and sports activities. Better Off lists Sweatpals as a competitor but differentiates by offering broader experience types beyond fitness.
Broad incumbents
- Airbnb Experiences: Online experiences marketplace hosted by Airbnb where locals run small-group activities for travelers and locals. Comparable as a two-sided platform connecting experience hosts with attendees, but operates inside Airbnb's broader travel ecosystem.
- Eventbrite: Large, established ticketing and event management platform. Better Off explicitly lists Eventbrite as a competitor in its organizer comparison materials, positioning itself as more sophisticated for recurring social experiences versus Eventbrite's broader event ticketing focus.
- Fever: Large-scale experiences marketplace offering curated local events and immersive experiences. Operates in adjacent space to Better Off's organizer marketplace but at much greater scale and with a focus on ticketed attractions rather than recurring community building.
- Meetup: Long-established platform for organizing local community groups and recurring in-person events. Comparable to Better Off in serving adults seeking community and recurring group experiences, but with a much broader scope and larger user base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Better Off social profiles
Digital presenceBetter Off financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Off leadership team
Management profileNumber of profiles
Profiles2 records
Better Off funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Off M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Off
What does Better Off do?
Better Off operates a two-sided marketplace for in-person social experiences. Consumers register, take a personality quiz, and are matched into groups for hosted activities such as brunches, sports leagues, trivia nights, and trips. On the supply side, experience creators use Better Off's platform to list events, manage registrations, payments, communications, and analytics in exchange for transaction-based fees.
Is Better Off a public or private company?
Better Off is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Better Off founded?
Better Off was founded in 2022. It employs 11 to 50 people.
Where is Better Off based?
Better Off is headquartered in Brooklyn, United States, in the North America region.
How does Better Off make money?
Two revenue lines are on record. Creator Service Fees are the primary driver. The others are payment Processing (Free Plan).
Who are Better Off's main competitors?
Bumble BFF is listed as an others. Emerging players are Timeleft and Squad. Direct peers are Luma, Partiful and Sweatpals. Broad incumbents are Airbnb Experiences, Eventbrite, Fever and Meetup.
Does Better Off have an API?
No public API is recorded for Better Off.
What industry is Better Off in?
Better Off's product category is Social Experience Marketplace. Its primary akta.pro industry code is HSACACAJ, Party Games, Activities & Interactive Entertainment. Its NAICS code is 7139 and its SIC code is 7900.