Terreal
Terreal is a French manufacturer of clay-based building envelope products and integrated photovoltaic solar roofing, serving construction professionals and building material dealers across Europe and the United States. It operates 25 French production sites plus international subsidiaries under parent company Wienerberger AG.
- Company typePrivate
- Founded1855
- HeadquartersSuresnes, France
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Terreal does
Terreal is a French manufacturer of clay-based building envelope products and integrated photovoltaic roofing solutions, headquartered in Suresnes near Paris La Défense. The company operates 25 production sites and 34 quarries in France, supplemented by wholly-owned subsidiaries and brands in Spain (TERREAL España), Italy (SanMarco, Italy's leading facade brick brand with 26% market share), the United States (Ludowici in New Lexington, Ohio, producing premium terracotta tiles since 1888), and Central Europe (Creaton, serving Germany, Poland, and Hungary since the 2021 acquisition). Terreal is a wholly-owned subsidiary of Wienerberger AG, the Vienna-listed global leader in clay building materials, with the corporate form of a French SAS carrying €87,176,320 in share capital and consolidated reporting migrating into the parent group's systems as of 2025.
Terreal's product portfolio is organized around the complete building envelope: Tile & Insulation (barrel tiles, deep-curve and slight-curve large formats, small formats, plain tiles, insulation and roof screens); Solar roof (the Solterre integrated photovoltaic system); Roof components (rainwater evacuations, ridge and hips, valley gutters and flashing, finishing profiles, banks and sewers, flat roof solutions, roof slope products); Façade (rainscreen, sunscreen, insulating panels, terracotta facing); Structure (building bricks, monolith accessories, terracotta partitions, flue pipes, window sills); and Terracotta layout (barbecue and chimney bricks, outdoor decoration, outdoor floor). Product development is anchored by the in-house CRED R&D center at Castelnaudary, operational since 1973.
Terreal operates a B2B distribution model exclusively through professional building material dealers and distributors across France, Belgium, Spain, the UK, Italy, the USA, and Central Europe, with no direct-to-consumer sales. Products are quote-based and priced by specification, volume, and region. The company employs over 3,300 people worldwide and reports 56 alternates in France with 34 new alternates added in 2022, supporting workforce renewal. ESG positioning includes EcoVadis Silver Medal status (69/100, top 8% in sector), a public commitment to 30% Scope 1 CO2 reduction by 2030 and carbon neutrality by 2050, and an 82/100 Gender Equality Index score from the French government.
Terreal firmographics
Firmographics- Name
- Terreal
- Legal name
- TERREAL
- Website
- https://terreal.com
- Company type
- Private
- Founded year
- 1855
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Terreal is a French manufacturer of clay-based building envelope products and integrated photovoltaic solar roofing, serving construction professionals and building material dealers across Europe and the United States. It operates 25 French production sites plus international subsidiaries under parent company Wienerberger AG.
- Ownership category
- akta.pro rank
Terreal industry classification
Industry- Product category
- Clay Building Materials
- NAICS
- Clay Building Material and Refractories Manufacturing (327120)
- SIC
- Structural Clay Products (3250)
- akta.pro primary industry
- Clay & Concrete Roof Tiles (IMADAFAC)
- akta.pro secondary industries
- Stonework & Masonry (Stone Veneer, Brick, Block) (HSAIACAI), Clay Bricks (Facing & Common) (IMADABAA)
Keywords
Where Terreal is headquartered
LocationHeadquarters
- HQ city
- Suresnes
- HQ country
- France
- HQ region
- Europe
Offices21 records
Markets served
Terreal business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Building Materials Sales: Sale of clay-based building products including roof tiles, insulation, roofing components, facades, structures, and terracotta fittings through distribution channels
- Solar/PV Solutions: Photovoltaic solar roof solutions and components including the Solterre brand
- Roof Components: Rainwater evacuations, ridge & hips, valley gutters & flashing, finishing profiles, banks & sewers, flat roof solutions, and roof slope products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B product sales through professional distribution network |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Terreal product offering
Product offeringCore offering
Terreal manufactures and sells clay-based building materials and photovoltaic solutions for the building envelope, including roof tiles and insulation, integrated solar roofing (Solterre), roof components (rainwater evacuations, ridges, valleys, flashings), terracotta façade systems, structural clay products (bricks, partitions, flue pipes), and terracotta landscaping fittings. The company distributes its products exclusively through professional building material dealers and distributors across France and international markets.
Product overview
Terreal is a French manufacturer of clay-based building materials and photovoltaic solutions. The company offers a comprehensive portfolio organized around the building envelope: roof tiles and insulation (Tile & Insulation), integrated solar roofing (Solar roof/Photovoltaic Solterre), roof components (Rainwater evacuations, Ridge & Hips, Valley Gutters & Flashing, Finishing profiles, Banks & Sewers, Flat roof solutions, Roof slope), façades (Rainscreen & sunscreen, Insulating panels, Terracotta facing), structural products (Building bricks, Monoliths Accessories, Terracotta partitions, Flue pipes, Window sills and sills), and terracotta landscaping (Barbecue and chimney bricks, Outdoor decoration, Outdoor floor). The product line includes specialized offerings like refractory bricks for high-temperature applications, Occitan tiles for exterior flooring, and the Photovoltaic Solterre system for solar energy generation. This is a multi-product portfolio of physical building materials rather than a unified software platform.
Differentiator
Problem solved
Functional benefit
Brands
- SanMarco: Italian brand of moulded terracotta facade bricks, leader in Italy with 26% market share.
- Ludowici
- Solterre
- Creaton
Products and services
- Tile & Insulation
Quantifiable outcome
- 30% CO2 reduction per m2 of fired clay products (scope 1) by 2030 vs 2015 baseline
- +3 more outcomes
Companies that use Terreal
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Terreal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Terreal partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered supporting, minor and core.
- Conservatoire d'Espaces Naturels de BourgognesupportingPartnership for proper management of two woodland areas totaling 26 hectares in Chagny and nearby for biodiversity compensation related to quarry operations.
- Special OlympicsminorParticipation in the Special Olympics relay race at La Défense for the 6th time, supporting people with intellectual disabilities through sport. 12 collaborators from Suresnes participated.
- DuodayminorParticipation in the European Week for Employment of Disabled Persons through Duoday initiative. 5 pairs formed across 4 sites including accounting, sales administration, commerce, IT, and financial control departments.
- Elles bougentsupportingPartnership with the association 'Elles bougent' to promote scientific and engineering professions among young girls and women, breaking stereotypes about industry careers. 6 'marraines' (mentors) participate in various events across France to encourage gender equality in industrial and technological sectors.
- WienerbergercoreWienerberger is the parent company and global leader in clay-based building materials. Terreal operates as part of the Wienerberger Group, unified under one brand name. Wienerberger has committed to sustainability, innovation, and community engagement including ESG-aligned investments and product development.
- Office National des Forêts (ONF)supportingPartnership to develop and manage 85 hectares of additional compensation areas for biodiversity related to quarry operations.
- SIRTOM de la Région de ChagnyminorLocal partnership for waste management in the Chagny region.
- Communes de Fontaines et Farges-lès-ChalonminorPartnership with local communes for biodiversity compensation projects.
- Centre Hospitalier William MoreyminorPartnership with local hospital for biodiversity compensation and community engagement.
- Charte Achats ResponsablessupportingResponsible procurement charter with Wienerberger establishing lasting relationships with suppliers, strengthening partnerships and promoting expertise exchange.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Terreal competitors and assessment
Company assessmentDirect peers
- Wienerberger AG: Parent company and the global market leader in clay building materials. Directly comparable because it sells the same clay-tile, brick and façade product families across Europe and North America; Terreal operates as one of its operating divisions and competes with other Wienerberger units in overlapping markets.
- BMI Group: European leader in pitched and flat roofing systems (Braas, Monier, Icopal, Siplast legacy brands). Directly comparable because it manufactures clay and concrete roof tiles, roof components and integrated solar roofing across the same European geographies where Terreal sells.
- Etex Group: Belgian building-materials group with strong positions in roofing (Creaton prior to Terreal's acquisition, Eternit fibre-cement) and façade systems. Directly comparable due to overlapping clay tile, fibre-cement roofing and rainscreen cladding product lines serving European construction markets.
- Creaton GmbH: German clay-roof-tile specialist serving Germany, Poland and Hungary, acquired by Terreal/Wienerberger in 2021. Directly comparable product family (clay roof tiles and accessories) in Central Europe, now operating as a sub-brand of Terreal.
- Nelskamp Dachziegelwerke: German independent manufacturer of clay roof tiles and accessories. Comparable direct peer producing competing clay-tile product ranges for the German and broader European pitched-roof market served by Terreal's Creaton operations.
- Laumans GmbH & Co. KG: German premium clay roof-tile manufacturer with deep heritage in hand-finished tiles. Comparable direct peer competing in clay roof tiles across Germany and Western Europe with overlapping customer base of roofers and building-material dealers.
Broad incumbents
- Saint-Gobain: French multinational building-materials group; previous owner of Terreal prior to 2003. Comparable as a broad incumbent offering roofing, façades, insulation and distribution across the same segments, though its scope extends far beyond clay building materials.
- CRH plc: Global building-materials conglomerate with European operations in masonry, roofing and façade products. Comparable as a broad incumbent competing in clay/concrete masonry and roof systems across European and North American markets.
- Holcim Ltd: Swiss-based global building-materials leader in cement, aggregates and roofing solutions (Firestone Building Products). Comparable as a broad incumbent in roofing and building envelope, competing with Terreal indirectly via systems and components.
Regional players
- Boral Limited: Australia and US-focused building-materials group with brick, masonry and façade products. Comparable through product mix (clay bricks, façade systems) and roofing-adjacent categories but primarily serves Asia-Pacific rather than Terreal's European core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Terreal social profiles
Digital presenceTerreal compliance and trust
Trust signalCompliance1 record
Terreal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terreal leadership team
Management profileNumber of profiles
Profiles3 records
Terreal subsidiaries and ownership
Company hierarchySubsidiaries5 records
Terreal funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terreal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terreal
What does Terreal do?
Terreal manufactures and sells clay-based building materials and photovoltaic solutions for the building envelope, including roof tiles and insulation, integrated solar roofing (Solterre), roof components (rainwater evacuations, ridges, valleys, flashings), terracotta façade systems, structural clay products (bricks, partitions, flue pipes), and terracotta landscaping fittings. The company distributes its products exclusively through professional building material dealers and distributors across France and international markets.
Is Terreal a public or private company?
Terreal is a private company. It is classified as corporate owned and is currently operating.
When was Terreal founded?
Terreal was founded in 1855. It employs 5,001 to 10,000 people.
Where is Terreal based?
Terreal is headquartered in Suresnes, France, in the Europe region.
How does Terreal make money?
Three revenue lines are on record. Building Materials Sales are the primary driver. The others are solar/PV Solutions and roof Components.
Who are Terreal's main competitors?
Direct peers on record are Wienerberger AG, BMI Group, Etex Group, Creaton GmbH, Nelskamp Dachziegelwerke and Laumans GmbH & Co. KG. Broad incumbents are Saint-Gobain, CRH plc and Holcim Ltd. Boral Limited is listed as a regional player.
Does Terreal have an API?
No public API is recorded for Terreal.
What industry is Terreal in?
Terreal's product category is Clay Building Materials. Its primary akta.pro industry code is IMADAFAC, Clay & Concrete Roof Tiles, with a secondary code of HSAIACAI, Stonework & Masonry (Stone Veneer, Brick, Block). Its NAICS code is 327120 and its SIC code is 3250.