CollisionRight
CollisionRight is a privately held, PE-backed regional multi-shop operator providing collision repair services through 130+ corporate-owned locations across 11 U.S. states, serving individual vehicle owners and fleet operators with 100k+ vehicles repaired annually.
- Company typePrivate
- Founded2020
- HeadquartersColumbus, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What CollisionRight does
CollisionRight is a leading regional multi-shop operator (MSO) in auto body collision repair, founded in 2020 by Rich Harrison and headquartered in Dublin, Ohio. The company operates 130+ corporate-owned locations across 11 U.S. states (Ohio, Kentucky, Michigan, Pennsylvania, Maryland, West Virginia, Indiana, Illinois, Wisconsin, Virginia, and Tennessee), employs more than 1,700 collision repair professionals, and reports 100k+ vehicles repaired annually under 55+ retained local brands. Its primary customer is the individual vehicle owner following a collision, with fleet operators as a secondary segment, and channel demand is driven largely by insurance carrier referrals.
The service portfolio spans the full collision repair value chain: diagnostics and ADAS calibration, body and frame/unibody repair, auto body painting and paintless dent repair, insurance claims coordination, auto detailing, non-collision damage repair, and factory-trained Electric Vehicle repair. Technically, CollisionRight's differentiating capability is the standardized deployment of asTech (Repairify) scanning and ADAS calibration technology across the network, including the asTech All-In-One device, local and remote calibration services, and the adasThink ADAS identification platform, with full rollout expected by end of summer 2026. Certification depth is unusually broad for the MSO category, including I-CAR Gold Class, ASE certifications across technician roles, and OEM certifications from Tesla, Ford, Toyota, Honda, GM brands, Mercedes-Benz, Land Rover, Subaru, Nissan, Audi, and others. Back-office operations run on CCC's MSO management suite, and customer-facing intake is enabled through CarWise online estimates and a Refer-a-Friend program.
The business model is transaction-based collision repair revenue per job at quote-based pricing, working across all major insurance carriers as a preferred or in-network provider. Growth has been driven almost entirely by acquisition since founding, with 100+ deals completed and an aggressive 2025 push that expanded the network to 125+ locations. The company was originally backed by CenterOak Partners, sold to growth equity firm Summit Partners in November 2025 for a capital injection to support continued expansion, and in early 2026 installed former Aaron's Chairman/CEO John Robinson as CEO alongside CFO Matt Pettoni, the former finance lead of Tidal Wave Auto Spa. The RightStart apprenticeship program and partnerships with SkillsUSA and Wyotech address the industry's chronic technician shortage.
CollisionRight firmographics
Firmographics- Name
- CollisionRight
- Legal name
- CollisionRight, LLC
- Website
- https://collisionright.com/
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- CollisionRight is a privately held, PE-backed regional multi-shop operator providing collision repair services through 130+ corporate-owned locations across 11 U.S. states, serving individual vehicle owners and fleet operators with 100k+ vehicles repaired annually.
- Ownership category
- akta.pro rank
CollisionRight industry classification
Industry- Product category
- Collision Repair Services
- NAICS
- Specialized Automotive Repair (811114), General Automotive Repair (811111)
- akta.pro primary industry
- Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)
- akta.pro secondary industry
- Body Shop Mechanical & Suspension Repair (Post-Collision) (TLAKAEAH)
Keywords
Where CollisionRight is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CollisionRight business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Collision Repair Services: One-time transaction-based collision repair services for vehicle damage, including body work, painting, frame repair, and ADAS calibration. Revenue is generated per repair job with typical insurance company involvement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based collision repair pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
CollisionRight product offering
Product offeringCore offering
CollisionRight operates as a regional multi-shop operator (MSO) delivering integrated auto body collision repair services through 130+ corporate-owned locations across 11 U.S. states. Core offerings include diagnostics and ADAS calibration, body and frame repair, auto body painting, paintless dent repair, electric vehicle repair, non-collision damage repair, insurance claims coordination, and auto detailing, supported by OEM certifications across 55+ brands and a lifetime repair warranty.
Product overview
CollisionRight is a regional multi-shop collision repair operator (MSO) offering a unified portfolio of collision repair services across 130+ corporate-owned locations in 11 states. The core offering consists of integrated collision repair services including diagnostics and calibrations (including ADAS calibration), body and frame repair, auto body paint, insurance claims assistance, auto detailing, paintless dent repair, paint services, non-collision damage repair, frame/unibody repair, estimate and claim guidance, and electric vehicle repair. These services are delivered through a network of local brands (under the CollisionRight umbrella) that maintain community presence while benefiting from corporate support and resources. The company also operates the RightStart apprenticeship program for technician training and development.
Differentiator
Problem solved
Functional benefit
Brands
- RightStart: CollisionRight's apprenticeship program for aspiring collision repair technicians, providing formal non-structural training with mentorship, I-CAR curriculum, and professional tool kits. Includes non-structural and steel structural unibody programs.
- CollisionRight RightStart
Products and services
- Collision Repair Comprehensive accident repair service using latest technology and OEM parts. Certified technicians restore vehicles to original condition with full-service collision damage repair. Sold to individual vehicle owners (typically via insurance claim) across CollisionRight's 130+ locations in 11 states.
- Diagnostics and Calibrations (Including ADAS) Diagnostic testing and safety-sensor recalibration services, including ADAS calibration via asTech All-In-One devices and adasThink ADAS identification. Applied to roughly 70% of vehicles entering CollisionRight facilities. Sold to vehicle owners needing pre-/post-repair scans and to fleets requiring consistent calibration workflows.
- Body and Frame Repair Frame and unibody repair restoring components to original dimensions and structural integrity, including hidden-damage detection, using manufacturer parts and the latest technology. Sold through OEM-certified CollisionRight shops.
- Auto Body Paint and Paint Services Auto body painting using high-quality paint and finishes with expert paint-matching, plus paint touch-ups and custom paint work for accident repairs or aesthetic improvements. Sold to individual vehicle owners restoring appearance after collision.
- Insurance Claims Assistance Insurance claims coordination and estimate/claim guidance with all major U.S. insurance carriers. Provides transparent estimates and walks customers through the repair process; works with insurers to ensure repair quality, safety, and performance standards.
- Paintless Dent Repair Affordable repair of minor dents without disturbing the vehicle's original paint finish, restoring car appearance efficiently. Sold to vehicle owners with minor hail or parking-lot damage.
- Electric Vehicle (EV) Repair Factory-trained electric-vehicle repair service that rebuilds EVs to original specifications for both structural integrity and quality of finish. Sold to owners of EVs needing collision or body repair at CollisionRight's OEM-certified shops.
- Non-Collision Damage Repair Repair services for damage caused by events other than collisions, including hail storms and vandalism, restoring vehicles to like-new condition. Sold to individual vehicle owners.
Quantifiable outcome
- 100k+ vehicles repaired per year
- +3 more outcomes
Companies that use CollisionRight
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
CollisionRight technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
CollisionRight partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- asTech (Repairify)coreCollisionRight partnered with asTech to deploy scanning and ADAS calibration technology across its 130 corporate-owned locations in 11 states. The partnership brings standardized diagnostic workflows using asTech's All-In-One device, local and remote calibration services, and the adasThink ADAS identification platform. Full rollout expected by end of summer 2026, with asTech providing training and ongoing technical support.
- SkillsUSAminorCollisionRight partners with SkillsUSA for industry workforce development, including judging national and state collision estimating competitions and providing mentorship to aspiring collision repair professionals.
- WyotechminorPartnership with Wyotech and other vocational programs for technician training and workforce development.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
CollisionRight competitors and assessment
Company assessmentDirect peers
- Caliber Collision: The largest US multi-shop collision repair operator with over 1,800+ locations nationwide. Directly comparable in business model (insurance-driven MSO, OEM certifications, ADAS capability) and the most significant competitive threat to CollisionRight's growth ambitions.
- Crash Champions: Top-five US collision repair MSO with hundreds of locations across multiple states. Backed by Leonard Green & Partners; competes head-to-head with CollisionRight for independent shop acquisitions and DRP relationships.
- Service King Collision: Major US collision repair MSO offering similar insurance-driven body, paint, and frame repair services. Closely comparable in scale, customer mix, and reliance on OEM certifications and DRP partnerships.
- Gerber Collision & Glass: Large North American MSO providing collision and glass repair; owned by Boyd Group Services. Directly comparable business model, with adjacent glass offering that is a meaningful differentiator from CollisionRight's pure-collision focus.
- CARSTAR: North America's largest franchise network of independently owned collision repair facilities, owned by Boyd Group. Competes with CollisionRight for both end-customer repair volume and acquisition/integration of independent shops.
- Boyd Group Services: Public parent of CARSTAR and Gerber Collision & Glass. Directly comparable as a North American MSO consolidator with a multi-brand roll-up strategy and PE-influenced growth profile.
- Crash Champions / ABRA: Combined entity following the ABRA-Caliber-merger lineage; represents the kind of large-scale MSO roll-up CollisionRight aspires to compete with. Directly relevant as both a competitor for acquisitions and as a benchmark for scaled MSO operations.
Broad incumbents
- Maaco: Franchised US paint and refinish-focused chain owned by Driven Brands. Operates in a related but narrower paint/refinish niche; an adjacent competitive threat and potential acquirer of shop-level relationships.
- Driven Brands: Public multi-brand automotive aftermarket platform (parent of Maaco, Take 5, Meineke, CARSTAR-adjacent). Provides capital, franchising, and M&A infrastructure that shapes the competitive backdrop for CollisionRight's expansion.
- Belron International: Global vehicle glass repair and replacement leader (parent of Safelite). Related given Founder Rich Harrison's prior leadership there, and increasingly relevant as windshield ADAS calibration requirements overlap with collision calibration workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CollisionRight social profiles
Digital presenceCollisionRight compliance and trust
Trust signalCompliance3 records
CollisionRight financial estimates
Financial estimateRevenue estimate
Valuation estimate
CollisionRight leadership team
Management profileNumber of profiles
Profiles14 records
CollisionRight subsidiaries and ownership
Company hierarchySubsidiaries60 records
CollisionRight funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CollisionRight M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CollisionRight
What does CollisionRight do?
CollisionRight operates as a regional multi-shop operator (MSO) delivering integrated auto body collision repair services through 130+ corporate-owned locations across 11 U.S. states. Core offerings include diagnostics and ADAS calibration, body and frame repair, auto body painting, paintless dent repair, electric vehicle repair, non-collision damage repair, insurance claims coordination, and auto detailing, supported by OEM certifications across 55+ brands and a lifetime repair warranty.
Is CollisionRight a public or private company?
CollisionRight is a private company. It is classified as private equity controlled and is currently operating.
When was CollisionRight founded?
CollisionRight was founded in 2020. It employs 1,001 to 5,000 people.
Where is CollisionRight based?
CollisionRight is headquartered in Columbus, United States, in the North America region.
How does CollisionRight make money?
One revenue line is on record: collision Repair Services.
Who are CollisionRight's main competitors?
Direct peers on record are Caliber Collision, Crash Champions, Service King Collision, Gerber Collision & Glass, CARSTAR, Boyd Group Services and Crash Champions / ABRA. Broad incumbents are Maaco, Driven Brands and Belron International.
Does CollisionRight have an API?
No public API is recorded for CollisionRight.
What industry is CollisionRight in?
CollisionRight's product category is Collision Repair Services. Its primary akta.pro industry code is TLAKAEAA, Auto Body Collision Repair (Cars & Light Trucks), with a secondary code of TLAKAEAH, Body Shop Mechanical & Suspension Repair (Post-Collision). Its NAICS code is 811114.