Demos, UK

What Demos, UK does

Demos, UK is an independent cross-party think tank headquartered in London, founded in 1993. It produces original policy research, publishes innovative thinkers, and runs events aimed at shaping UK public policy and democratic debate. The organization employs between 251 and 500 staff and operates across the United Kingdom as its sole served market. Its research agenda in recent activity has centred on the intersection of AI, synthetic media, and democratic processes — including commissioned polling on UK voter exposure to AI-generated political deepfakes ahead of local elections.

The organization's commercial activity is structured around commissioned research and professional services rather than product sales. Demos does not disclose pricing for commercial offerings and research outputs are largely published publicly or shared with government and policy stakeholders. Its named partners include Opinium, which has executed representative polling on Demos's behalf, generating headline statistics on AI-generated political content reach and informing Demos's advocacy for legislative safeguards such as the Representation of the People Bill. Distribution is mediated through earned media coverage in outlets such as The Independent and direct engagement with UK government bodies and parliamentary committees.

Demos serves two principal segments: UK government and policymakers (primary), who consume its research for legislative and regulatory decision-making; and the UK general public / electorate (secondary), who are the subject of its public-awareness work on election integrity. No revenue figures, funding rounds, investor base, or M&A activity are disclosed in the available source material, and leadership references are limited to two named research directors.

Name

Demos, UK

Legal name

Demos

Website

https://demos.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Demos, UK is an independent cross-party London-based think tank founded in 1993 that produces original policy research and events, primarily serving UK government policymakers and the public on issues including AI, synthetic media, and democratic integrity.

Ownership category

akta.pro rank

Product category

Policy Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Research and Development in the Social Sciences and Humanities (54172), Public Relations Agencies (541820)

SIC

Services-Advertising (7310)

akta.pro primary industry

Electoral Support & Election Observation (BPADAGAA)

akta.pro secondary industry

Education, Research & Academic Congresses (THAHAJAD)

Keywords

• Policy research
• Think tank services
• Public opinion polling
• Election integrity research
• Democratic governance studies

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Research Grants and Commissioned Studies: Demos conducts polling and research commissioned by other organizations, such as the Opinium polling conducted for the think tank, which generates revenue for research operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Demos is an independent cross-party think tank that produces original policy research, commissions public opinion polling, and convenes events on democratic processes, election integrity, and the societal impact of emerging technologies. Its work generates evidence-based recommendations for UK government bodies, parliamentary committees, and the broader public, often disseminated through media partnerships and direct advocacy.

Product overview

Demos is a UK-based think tank that conducts research and polling on political and social issues, including public opinion surveys and policy analysis. The provided source data describes their polling research on political deepfakes and AI-generated content awareness among UK voters, rather than a commercial product or technology offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Policy Research and Analysis Original research and policy analysis on democratic processes, AI governance, election integrity, and civic technology, produced for UK government bodies, parliamentary committees, and the general public.
• Commissioned Public Opinion Polling Commissioned polling studies (e.g., Opinium polling on political deepfakes) that measure UK voter exposure to AI-generated political content and related civic issues, delivered to government and media stakeholders.
• Events and Publications Programme Publishing of innovative thinkers and hosting of events that disseminate Demos research findings and foster dialogue on democratic and social issues.

Quantifiable outcome

• 30% of UK voters reported seeing AI-generated content about election candidates or politicians

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OpiniumcoreStrategic or Co-development PartnerOpinium conducted polling research on behalf of Demos to assess UK voter exposure to political deepfakes ahead of local elections. The research found that 30% of voters had seen AI-generated content about election candidates, with approximately 16.5 million UK adults affected.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/demos
• Facebookfacebook.com/demosonline
• LinkedInlinkedin.com/company/demos_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demos, UK