Demos, UK
Demos, UK is an independent cross-party London-based think tank founded in 1993 that produces original policy research and events, primarily serving UK government policymakers and the public on issues including AI, synthetic media, and democratic integrity.
- Company typePrivate
- Founded1993
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Demos, UK does
Demos, UK is an independent cross-party think tank headquartered in London, founded in 1993. It produces original policy research, publishes innovative thinkers, and runs events aimed at shaping UK public policy and democratic debate. The organization employs between 251 and 500 staff and operates across the United Kingdom as its sole served market. Its research agenda in recent activity has centred on the intersection of AI, synthetic media, and democratic processes — including commissioned polling on UK voter exposure to AI-generated political deepfakes ahead of local elections.
The organization's commercial activity is structured around commissioned research and professional services rather than product sales. Demos does not disclose pricing for commercial offerings and research outputs are largely published publicly or shared with government and policy stakeholders. Its named partners include Opinium, which has executed representative polling on Demos's behalf, generating headline statistics on AI-generated political content reach and informing Demos's advocacy for legislative safeguards such as the Representation of the People Bill. Distribution is mediated through earned media coverage in outlets such as The Independent and direct engagement with UK government bodies and parliamentary committees.
Demos serves two principal segments: UK government and policymakers (primary), who consume its research for legislative and regulatory decision-making; and the UK general public / electorate (secondary), who are the subject of its public-awareness work on election integrity. No revenue figures, funding rounds, investor base, or M&A activity are disclosed in the available source material, and leadership references are limited to two named research directors.
Demos, UK firmographics
Firmographics- Name
- Demos, UK
- Legal name
- Demos
- Website
- https://demos.co.uk
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Demos, UK is an independent cross-party London-based think tank founded in 1993 that produces original policy research and events, primarily serving UK government policymakers and the public on issues including AI, synthetic media, and democratic integrity.
- Ownership category
- akta.pro rank
Demos, UK industry classification
Industry- Product category
- Policy Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Research and Development in the Social Sciences and Humanities (54172), Public Relations Agencies (541820)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Electoral Support & Election Observation (BPADAGAA)
- akta.pro secondary industry
- Education, Research & Academic Congresses (THAHAJAD)
Keywords
Where Demos, UK is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Demos, UK business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Research Grants and Commissioned Studies: Demos conducts polling and research commissioned by other organizations, such as the Opinium polling conducted for the think tank, which generates revenue for research operations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Demos, UK product offering
Product offeringCore offering
Demos is an independent cross-party think tank that produces original policy research, commissions public opinion polling, and convenes events on democratic processes, election integrity, and the societal impact of emerging technologies. Its work generates evidence-based recommendations for UK government bodies, parliamentary committees, and the broader public, often disseminated through media partnerships and direct advocacy.
Product overview
Demos is a UK-based think tank that conducts research and polling on political and social issues, including public opinion surveys and policy analysis. The provided source data describes their polling research on political deepfakes and AI-generated content awareness among UK voters, rather than a commercial product or technology offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Policy Research and Analysis Original research and policy analysis on democratic processes, AI governance, election integrity, and civic technology, produced for UK government bodies, parliamentary committees, and the general public.
- Commissioned Public Opinion Polling Commissioned polling studies (e.g., Opinium polling on political deepfakes) that measure UK voter exposure to AI-generated political content and related civic issues, delivered to government and media stakeholders.
- Events and Publications Programme Publishing of innovative thinkers and hosting of events that disseminate Demos research findings and foster dialogue on democratic and social issues.
Quantifiable outcome
- 30% of UK voters reported seeing AI-generated content about election candidates or politicians
Companies that use Demos, UK
Customer profileSegments2 records
Ideal customer profiles2 records
Demos, UK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Demos, UK partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OpiniumcoreOpinium conducted polling research on behalf of Demos to assess UK voter exposure to political deepfakes ahead of local elections. The research found that 30% of voters had seen AI-generated content about election candidates, with approximately 16.5 million UK adults affected.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Demos, UK competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Demos, UK social profiles
Digital presenceDemos, UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Demos, UK leadership team
Management profileNumber of profiles
Profiles2 records
Demos, UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Demos, UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Demos, UK
What does Demos, UK do?
Demos is an independent cross-party think tank that produces original policy research, commissions public opinion polling, and convenes events on democratic processes, election integrity, and the societal impact of emerging technologies. Its work generates evidence-based recommendations for UK government bodies, parliamentary committees, and the broader public, often disseminated through media partnerships and direct advocacy.
Is Demos, UK a public or private company?
Demos, UK is a private company. It is classified as unknown and is currently operating.
When was Demos, UK founded?
Demos, UK was founded in 1993. It employs 251 to 500 people.
Where is Demos, UK based?
Demos, UK is headquartered in London, United Kingdom, in the Europe region.
How does Demos, UK make money?
One revenue line is on record: research Grants and Commissioned Studies.
Does Demos, UK have an API?
No public API is recorded for Demos, UK.
What industry is Demos, UK in?
Demos, UK's product category is Policy Research Services. Its primary akta.pro industry code is BPADAGAA, Electoral Support & Election Observation, with a secondary code of THAHAJAD, Education, Research & Academic Congresses. Its NAICS code is 54191 and its SIC code is 7310.