Neodigital
Neodigital Versicherung AG is a German digital property and casualty insurer selling personal lines (household, liability, motor, pet, accident, mobile phone) to individual consumers through the myNeo portal, a nationwide broker network, and an Insurance-as-a-Service B2B platform.
- Company typePrivate
- Founded2017
- HeadquartersNeunkirchen, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Neodigital does
Neodigital Versicherung AG is a German digital property and casualty (P&C) insurance company founded in 2017–2018 and headquartered in St. Ingbert, Saarland. The company sells a portfolio of personal insurance lines — personal liability, household contents, residential building, accident, dog and horse liability, bicycle, motor vehicle, mobile phone, and general object insurance — exclusively through digital channels. The entire policy lifecycle is managed online via the myNeo customer service portal, with no paper documents or postal correspondence; policies are offered in multi-tier configurations (NEO S, NEO M, NEO L) and most carry daily cancellation rights after the initial one-year term.
The underlying technology is a fully digital insurance platform featuring automated underwriting that screens applicants against predefined criteria including prior claims history, risk characteristics, and credit checks. Underwriting is currently rule-based rather than machine-learned, though the company has introduced a telematics product line and publishes an AI transparency notice referencing the EU AI Act. Neodigital is regulated as a German public limited insurance company (AG) under BaFin supervision, registered at the Saarbrücken commercial register, and is GDPR-compliant.
The business model generates revenue through recurring annual insurance premiums, distributed via three channels: direct-to-consumer online sales through neodigital.de and the myNeo portal, a nationwide network of brokers, distribution companies, pools, and multipliers across Germany, and an Insurance-as-a-Service (B2B) platform for partners seeking to embed insurance products. The company has raised multiple funding rounds from 2017 through 2021, with investors including Alstin Capital, coparion, Deutsche Rückversicherung, Elevat3 Capital, LA ROCA Capital, SchneiderGolling & Cie, BA4V, and HUK COBURG.
Neodigital firmographics
Firmographics- Name
- Neodigital
- Legal name
- Neodigital Versicherung AG
- Website
- https://neodigital.de
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Neodigital Versicherung AG is a German digital property and casualty insurer selling personal lines (household, liability, motor, pet, accident, mobile phone) to individual consumers through the myNeo portal, a nationwide broker network, and an Insurance-as-a-Service B2B platform.
- Ownership category
- akta.pro rank
Neodigital industry classification
Industry- Product category
- Digital Property & Casualty Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro primary industry
- Accidental Death & Dismemberment (AD&D) (FSAJAJAC)
- akta.pro secondary industry
- Individual AD&D Insurance (Direct-to-Consumer) (FSAIALAC)
Keywords
Where Neodigital is headquartered
LocationHeadquarters
- HQ city
- Neunkirchen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Neodigital business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Premiums: Neodigital generates revenue through insurance premiums paid by customers for property and casualty insurance products including household, building, personal liability, accident, pet liability, bicycle, and motor vehicle insurance. Policies have minimum one-year terms with daily cancellation rights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Multi-tier pricing structure with NEO S, NEO M, NEO L, and specialized tiers for different products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Neodigital product offering
Product offeringCore offering
Neodigital is a digital-only property and casualty insurer that sells personal insurance products — including household contents, residential building, personal liability, accident, object/mobile phone, dog and horse liability, bicycle, and motor vehicle insurance — through online channels and the myNeo customer portal. All policies are managed digitally with no paper documents, feature daily cancellation rights (except fixed-term products), and are available either directly online or through a nationwide network of brokers and partners. The company also provides an Insurance-as-a-Service (B2B) offering for partners wanting to embed insurance products.
Product overview
Neodigital is a digital property and casualty insurance provider offering a portfolio of insurance products across personal (personal liability, accident, object, mobile phone), home (household contents, residential building), animal (dog liability, horse liability), and mobility (bicycle, motor vehicle, telematics) categories. All products are managed exclusively online through the myNeo customer service portal, which allows customers to adjust contracts, submit claims, and access documents digitally without postal mail. The company also offers Insurance-as-a-Service for B2B partners and intermediaries. Products are available in multiple performance classes (NEO S, NEO M, NEO L, L Spezial) and can be purchased directly or through brokers, distribution companies, and multipliers. All insurance policies feature daily cancellation rights (except fixed-term products like mobile phone and motor vehicle insurance).
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Liability Insurance (Privathaftpflicht) Personal liability insurance for private individuals, providing protection against claims from third parties for bodily injury, property damage, and financial loss caused by the policyholder.
- Accident Insurance (Unfallversicherung) Accident insurance offering worldwide protection 365 days a year, available without health questions.
- Object Insurance (Gegenstandsversicherung) Insurance for personal belongings and valuables, covering items from mobile phones to gas grills, designed to be purchased in a few clicks.
- Mobile Phone Insurance (Handyversicherung) Insurance coverage specifically designed for mobile phones, sold on a fixed-term basis (excluded from daily cancellation right).
- Household Contents Insurance (Hausratversicherung) Insurance protecting personal belongings and household items, positioned as simple, digital, and flexible.
- Residential Building Insurance (Wohngebäudeversicherung) Insurance protecting the residential building structure against fire, water damage, storm, hail, and optionally elemental damage, with add-ons for glass breakage, photovoltaic systems, and drainage pipes.
- Dog Liability Insurance (Hundehaftpflicht) Dog owner liability insurance providing worldwide coverage for person, property, and financial damages caused by the dog, including protection when dogs are walked off-leash.
- Horse Liability Insurance (Pferdehaftpflicht) Horse owner liability insurance covering damages caused by horses, with protection when horses act independently of their owner's intentions.
- Bicycle Insurance (Fahrradversicherung) Insurance for bicycles, pedelecs, and cargo bikes covering damage and theft worldwide 365 days a year, with protection for battery and motor damage on pedelecs, and included breakdown assistance.
- Motor Vehicle Insurance (Kfz-Versicherung) Vehicle insurance allowing customers to select protection that fits their needs and vehicle, sold on a fixed-term basis (excluded from daily cancellation right).
- Insurance-as-a-Service (B2B) B2B platform providing insurance products and digital infrastructure for business partners and intermediaries seeking to embed or distribute Neodigital insurance products under their own brand.
Companies that use Neodigital
Customer profileSegments3 records
Ideal customer profiles3 records
Neodigital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Neodigital partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Neodigital competitors and assessment
Company assessmentDirect peers
- Lemonade: US-listed digital-first insurance carrier selling household, renters, pet, and auto through an AI-driven mobile-first experience. Closest international comparable to Neodigital's D2C, automated-underwriting, app-first model.
- wefox: European insurtech whose core model combines a digital broker platform with carrier partnerships. Comparable to Neodigital's hybrid distribution strategy of marrying digital underwriting with intermediary distribution.
- Getsafe: Heidelberg-based digital insurer offering liability, household, and accident online. Direct German insurtech competitor with a similar D2C, mobile-first proposition aimed at younger consumers.
Emerging players
- Luko: French digital insurer offering household and similar P&C products with mission-driven branding. Comparable emerging-market European insurtech demonstrating how the digital-only model travels across continental Europe.
- Ottonova: German digital health insurer pioneering app-first administration in a regulated line. Adjacent comparable showing how a German digital-first carrier navigates BaFin regulation and the German consumer market.
- Clark: Frankfurt-based digital insurance manager/broker rather than a carrier, but directly comparable in customer segment, UX-first proposition, and German market focus, and increasingly a distribution competitor for Neodigital's target demographic.
Broad incumbents
- Allianz Direct: Digital direct-to-consumer arm of Allianz Germany offering motor, household, and liability online. Competes head-to-head with Neodigital in the German online channel but benefits from Allianz's capital base and brand.
- HUK-COBURG: Germany's largest mutual insurer and a strategic investor in Neodigital (2021 round). Overlaps heavily in motor, household, and liability and represents both an investor and a competitive threat given its scale and digital build-out.
- CosmosDirekt: Germany's largest direct insurer (Generali group) selling motor, household, liability, and life online. A scaled pure-play direct competitor that predates Neodigital by decades and sets pricing benchmarks in the German online channel.
- ERGO: Major German P&C and life insurer (Munich Re Group) with significant digital distribution push. A broad incumbent that competes in household, building, motor, and liability while also having the capital to acquire or outpace digital natives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Neodigital social profiles
Digital presenceNeodigital compliance and trust
Trust signalCompliance4 records
Neodigital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neodigital leadership team
Management profileNumber of profiles
Profiles6 records
Neodigital funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neodigital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neodigital
What does Neodigital do?
Neodigital is a digital-only property and casualty insurer that sells personal insurance products — including household contents, residential building, personal liability, accident, object/mobile phone, dog and horse liability, bicycle, and motor vehicle insurance — through online channels and the myNeo customer portal. All policies are managed digitally with no paper documents, feature daily cancellation rights (except fixed-term products), and are available either directly online or through a nationwide network of brokers and partners. The company also provides an Insurance-as-a-Service (B2B) offering for partners wanting to embed insurance products.
Is Neodigital a public or private company?
Neodigital is a private company. It is classified as venture growth investor backed and is currently operating.
When was Neodigital founded?
Neodigital was founded in 2017. It employs 51 to 100 people.
Where is Neodigital based?
Neodigital is headquartered in Neunkirchen, Germany, in the Europe region.
How does Neodigital make money?
One revenue line is on record: insurance Premiums.
Who are Neodigital's main competitors?
Direct peers on record are Lemonade, wefox and Getsafe. Emerging players are Luko, Ottonova and Clark. Broad incumbents are Allianz Direct, HUK-COBURG, CosmosDirekt and ERGO.
Does Neodigital have an API?
No public API is recorded for Neodigital.
What industry is Neodigital in?
Neodigital's product category is Digital Property & Casualty Insurance. Its primary akta.pro industry code is FSAJAJAC, Accidental Death & Dismemberment (AD&D), with a secondary code of FSAIALAC, Individual AD&D Insurance (Direct-to-Consumer). Its NAICS code is 524126 and its SIC code is 6331.