North Atlantic
North Atlantic is a privately held Canadian diversified energy company operating 110 retail fuel stations across Atlantic Canada (via the North Sun Energy JV with Petro-Canada), commercial fuel distribution, global marine bunkering, and a newly acquired 230,000 bpd French refinery, with a 1.1 GW wind-to-hydrogen green energy initiative in development.
- Company typePrivate
- Founded1990
- HeadquartersSt. John's, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What North Atlantic does
North Atlantic is a privately held diversified energy company headquartered in St. John's, Newfoundland and Labrador, Canada, operating across retail fuel, commercial fuel distribution, marine bunkering, and emerging green hydrogen production. The company runs 110 retail fuel and convenience locations across Newfoundland and Labrador, Nova Scotia, and Prince Edward Island through the North Sun Energy joint venture with Petro-Canada (Suncor Energy), serving both individual consumers via the Orangestore convenience brand and the YAY! Rewards loyalty program, and commercial customers via Island Pass and SuperPass fleet card programs. Its commercial fuels business supplies gasoline, propane, aviation fuel, marine diesel, heating fuel, dyed diesel, and ultra-low sulphur diesel to transportation, construction, mining, government, and industrial sectors, with named customers including the RCMP and Canadian Armed Forces.
On November 28, 2025, North Atlantic completed the acquisition of an 82.89% controlling stake in Esso Société Anonyme Française SA (renamed North Atlantic Energies) at €26.19 per share, plus 100% of ExxonMobil Chemical France SAS, gaining the Gravenchon refinery in Normandy — France's second-largest refinery with 230,000 barrels/day processing capacity — and marking the company's entry into European refining and chemicals. Marine bunkering services are delivered globally via the North Atlantic Kairos vessel (3,200 metric tonne capacity) supporting ship-to-ship fuel delivery to vessels from Europe, the Arctic, and the Eastern seaboard.
The forward-looking green energy platform centers on the Wind-to-Hydrogen Project in Placentia Bay — a 1.1 GW facility designed to produce 90,000 tons of green hydrogen annually using water electrolysis, with downstream conversion to green ammonia and Liquid Organic Hydrogen Carriers (LOHCs) for export to European markets via a partnership with HES International and the Bull Arm Fabrication site (leased under a 30-year MOU with the Government of Newfoundland and Labrador). Revenue is generated primarily through unit-pricing transaction fees on fuel sales at retail, commercial, and marine channels; no consolidated revenue figure is disclosed.
North Atlantic firmographics
Firmographics- Name
- North Atlantic
- Legal name
- North Atlantic
- Website
- https://northatlantic.ca
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- North Atlantic is a privately held Canadian diversified energy company operating 110 retail fuel stations across Atlantic Canada (via the North Sun Energy JV with Petro-Canada), commercial fuel distribution, global marine bunkering, and a newly acquired 230,000 bpd French refinery, with a 1.1 GW wind-to-hydrogen green energy initiative in development.
- Ownership category
- akta.pro rank
North Atlantic industry classification
Industry- Product category
- Petroleum & Fuel Distribution
- NAICS
- Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (45721), Support Activities for Water Transportation (4883)
- SIC
- Wholesale-Petroleum Bulk Stations & Terminals (5171), Petroleum Refining (2911), Water Transportation (4400)
- akta.pro primary industry
- Marine Bunkering & Port Fuel Supply (EUALAIAG)
- akta.pro secondary industry
- Conventional Marine Fuel Bunkering (HFO/VLSFO/MGO/ULSFO) (TLAHAKAA)
Keywords
Where North Atlantic is headquartered
LocationHeadquarters
- HQ city
- St. John's
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
North Atlantic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Fuel Sales: Revenue from retail fuel sales through 110 gas stations across Newfoundland, Nova Scotia, and PEI operating under the North Sun Energy brand
- Commercial Fuel Distribution: B2B fuel distribution to enterprise customers including government, mining, construction, aviation, and maritime sectors
- Marine Bunkering Services: Ship-to-ship and truck delivery marine bunkering services for global maritime clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail fuel pricing per liter/gallon |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
North Atlantic product offering
Product offeringCore offering
North Atlantic is a diversified energy company that distributes retail and commercial fuels, operates marine bunkering services, and runs convenience stores across Atlantic Canada. It supplies gasoline, diesel, propane, aviation fuel, and marine fuels to consumers, businesses, governments, and maritime operators. Through its North Sun Energy joint venture with Petro-Canada, it operates 110 retail fuel and convenience locations, and it has expanded into European refining and green hydrogen production.
Product overview
North Atlantic is a diversified energy company offering a vertically integrated portfolio of fuel retail, commercial fuels, and marine bunkering services across Atlantic Canada, complemented by a strategic expansion into European refining through its French subsidiary. The core business includes 110 gas and convenience retail locations operated through North Sun Energy (joint venture with Petro-Canada), commercial fuel distribution across multiple industry sectors, and marine bunkering services using the North Atlantic Kairos vessel. The company's green energy initiatives center on the Green Energy Hub and Wind-to-Hydrogen Project producing 90,000 tons of green hydrogen annually. In 2025, North Atlantic completed acquisition of Esso S.A.F. (renamed North Atlantic Energies), France's second-largest refinery with 230,000 barrels per day capacity. Loyalty offerings include the YAY! Rewards program and fleet management tools (Island Pass and SuperPass).
Differentiator
Problem solved
Functional benefit
Brands
- YAY! Rewards: Loyalty rewards program for customers at North Atlantic and Petro-Canada locations in Newfoundland
- Orangestore
- North Atlantic Kairos
- Café Orange
- GUZZ'L
- Island Pass
- SuperPass
Products and services
- Gas & Convenience Retail Retail fuel sales and convenience store merchandise sold to individual consumers and motorists across 110 locations in Atlantic Canada.
- Commercial Fuels Wholesale and contract fuel distribution supplying gasoline, diesel, propane, aviation fuel, heating fuel, and ultra-low sulphur diesel to commercial, industrial, government, and institutional customers.
- Marine Bunkering Ship-to-ship and truck-delivered marine fuel supply services for global shipping operators, using the North Atlantic Kairos bunkering vessel and shore-based delivery at port and offshore locations.
- YAY! Rewards Loyalty Program Customer loyalty program offering points on fuel and in-store purchases at North Atlantic and Petro-Canada locations in Newfoundland, redeemable for fuel, snacks, and store items with exclusive promotions.
- Island Pass Fleet Card Commercial fleet credit card accepted at all North Atlantic and Petro-Canada locations in Newfoundland, providing 24-hour cardlock pump access for fleet operators at three sites.
- SuperPass Fleet Card National fleet fuel card accepted at Petro-Canada truck stops and gas stations with access to 290+ Petro-Pass cardlock locations across Canada.
- North Atlantic Energies Refining (Gravenchon Refinery) Petroleum refining and chemical operations in Normandy, France through the Gravenchon refinery (second-largest in France) with 230,000 barrels/day processing capacity, acquired from ExxonMobil and rebranded to North Atlantic Energies.
- North Atlantic Kairos Bunkering Vessel Dedicated marine bunkering vessel with 3,200 metric tonnes fuel capacity that enables ship-to-ship marine fuel delivery worldwide for shipping operators.
Quantifiable outcome
- 90,000 tons of hydrogen produced annually
- +1 more outcomes
Companies that use North Atlantic
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
North Atlantic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
North Atlantic partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Petro-Canada (Suncor Energy)corePartnership through North Sun Energy joint venture for retail fuel operations. Petro-Canada brand is integrated into the North Sun Energy retail network across Atlantic Canada locations.
- HES InternationalminorMemorandum of Understanding for LOHC Hydrogen import route via Wilhelmshaven. Strategic partnership for green hydrogen import logistics to European markets.
- Government of Newfoundland and LabradorcoreMemorandum of Understanding for Bull Arm Fabrication site lease. Government partnership supporting energy infrastructure development in the province.
- Energy NLminorProvincial energy industry association that endorsed the partnership deal. Energy NL represents the provincial energy industry and provides market visibility.
- ExxonMobilminorAcquisition of refinery and marine operations from ExxonMobil at Come By Chance facility, representing a significant asset acquisition in the energy sector.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
North Atlantic competitors and assessment
Company assessmentDirect peers
- Irving Oil: New Brunswick–headquartered integrated petroleum company with refining, retail, and marine bunkering operations concentrated in Atlantic Canada. Most directly comparable competitor across refining, retail, and commercial fuels in the same core geography.
- World Fuel Services: Global marine, aviation, and land fuel supplier with a meaningful marine bunkering business. Closest pure-play comparable in ship-to-ship marine fuel delivery and international commercial fuel distribution.
- Parkland Corporation: Canadian fuel retailer and convenience store operator (On the Run / Marché Express) with commercial fuel and bunker fuel businesses. Closest comparable in Canadian retail/convenience, commercial fuels, and marine bunkering mix.
- Bunker Holding: World's largest marine fuel supplier with physical and ship-to-ship bunkering operations across global ports. Comparable in marine bunkering delivery model, scale of physical supply, and customer base of international shipping operators.
Broad incumbents
- Imperial Oil: Major Canadian integrated oil company with refining, retail (Esso), and chemical operations. Comparable scope and product mix — particularly relevant given North Atlantic's acquisition of Esso S.A.F., Imperial's historical Esso franchise in Canada.
- Shell: Global integrated energy major with marine bunkering as a core focus area. Comparable in marine fuels distribution scale and the strategic integration of retail, commercial fuels, and bunkering.
- Alimentation Couche-Tard: Global convenience and fuel retail giant (Circle K) with significant Canadian and European presence. Sets the competitive benchmark for retail density and convenience store economics that North Atlantic's Orangestore brand is competing against.
- Suncor Energy (Petro-Canada): Canada's largest integrated energy company and JV partner through North Sun Energy. Overlaps across retail (Petro-Canada), refining, and commercial fuels; significantly larger but shares strategic alignment through the Atlantic Canada retail JV.
- TotalEnergies: Global integrated energy major with refining, retail, and marine bunkering operations — directly comparable to North Atlantic's post-acquisition French operations. Industry leader in marine bunkering globally and a benchmark for European refining footprint.
Emerging players
- EverWind Fuels: Atlantic Canada–based developer of green hydrogen and ammonia projects using wind power. Direct regional peer in the wind-to-hydrogen space, pursuing similar offtake pathways to European markets from Nova Scotia.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
North Atlantic social profiles
Digital presenceNorth Atlantic compliance and trust
Trust signalCompliance1 record
North Atlantic financial estimates
Financial estimateRevenue estimate
Valuation estimate
North Atlantic leadership team
Management profileNumber of profiles
Profiles16 records
North Atlantic subsidiaries and ownership
Company hierarchySubsidiaries5 records
North Atlantic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North Atlantic M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North Atlantic
What does North Atlantic do?
North Atlantic is a diversified energy company that distributes retail and commercial fuels, operates marine bunkering services, and runs convenience stores across Atlantic Canada. It supplies gasoline, diesel, propane, aviation fuel, and marine fuels to consumers, businesses, governments, and maritime operators. Through its North Sun Energy joint venture with Petro-Canada, it operates 110 retail fuel and convenience locations, and it has expanded into European refining and green hydrogen production.
Is North Atlantic a public or private company?
North Atlantic is a private company. It is classified as management employee owned and is currently operating.
When was North Atlantic founded?
North Atlantic was founded in 1990. It employs 51 to 100 people.
Where is North Atlantic based?
North Atlantic is headquartered in St. John's, Canada, in the North America region.
How does North Atlantic make money?
Three revenue lines are on record. Retail Fuel Sales are the primary driver. The others are commercial Fuel Distribution and marine Bunkering Services.
Who are North Atlantic's main competitors?
Direct peers on record are Irving Oil, World Fuel Services, Parkland Corporation and Bunker Holding. Broad incumbents are Imperial Oil, Shell, Alimentation Couche-Tard, Suncor Energy (Petro-Canada) and TotalEnergies. EverWind Fuels is listed as an emerging player.
Does North Atlantic have an API?
No public API is recorded for North Atlantic.
What industry is North Atlantic in?
North Atlantic's product category is Petroleum & Fuel Distribution. Its primary akta.pro industry code is EUALAIAG, Marine Bunkering & Port Fuel Supply, with a secondary code of TLAHAKAA, Conventional Marine Fuel Bunkering (HFO/VLSFO/MGO/ULSFO). Its NAICS code is 424710 and its SIC code is 5171.