Tokaora Diagnostics
Tokaora Diagnostics is a New Zealand agritech company developing a rapid, on-farm antigen-style diagnostic test for facial eczema in ruminants (cattle and sheep), targeting New Zealand sheep, beef, and dairy farmers and their veterinarians as a pre-commercial, grant-funded venture founded in 2021.
- Company typePrivate
- Founded2021
- HeadquartersNew Plymouth, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Tokaora Diagnostics does
Tokaora Diagnostics Ltd is a privately held New Zealand agritech company founded in late 2021 in Taranaki by Frey Livingston, following his Master of Science research at Victoria University into facial eczema biomarkers. The company is developing a single core product: a rapid diagnostic test (designed in a RAT/lateral-flow format) that detects biomarkers associated with facial eczema — specifically gamma-glutamyltransferase (GGT) and phytoporphyrin — enabling low-cost, on-site detection of the disease in ruminants before clinical signs appear. Facial eczema, caused by the toxin sporidesmin from Pithomyces chartarum spores, is described as causing approximately NZD $250 million in annual losses to New Zealand agriculture through production losses, animal deaths, and welfare impacts, and the company positions its test as the first reliable on-farm rapid diagnostic for a disease that has historically remained 'invisible' until clinical symptoms emerge.
The product is designed to be used by farmers on-farm without laboratory infrastructure, and to function as a tool for veterinarians in their diagnostic kits, supporting pre-purchase screening, end-of-season decisions, and selective management (prevention, breeding, culling) rather than blanket zinc dosing. Tokaora's intended go-to-market is a dual-channel model: primary distribution through livestock veterinarians, complemented by direct farm sales for self-administered testing. The company is pre-revenue and pre-commercial, having concluded its Proof of Concept in 2024 and now seeking additional funding to move into field trials and commercial deployment. To date, Tokaora has been funded entirely by non-dilutive grants from New Zealand government and trust sources — including Callaghan Innovation, AGMARDT, Vernon Willey Trust, MPI Sustainable Food and Fibre Futures, and The Prince's Trust Aotearoa — with no institutional equity investment disclosed.
The company operates with a small, family-led team of approximately four core members (the Livingston family) and draws on expert validation partnerships with Dr Emma Cuttance of Epivets Ltd, Professor Richard Laven of Massey University, and Dr Axel Heiser of AgResearch. No patents, trademarks, or proprietary IP filings have been disclosed, and product pricing has not been publicly set. The current geographic focus is New Zealand only, with the addressable market potentially expanding as facial eczema spreads into the South Island under climate change.
Tokaora Diagnostics firmographics
Firmographics- Name
- Tokaora Diagnostics
- Legal name
- Tokaora Diagnostics Ltd
- Website
- https://tokaoradiagnostics.nz
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tokaora Diagnostics is a New Zealand agritech company developing a rapid, on-farm antigen-style diagnostic test for facial eczema in ruminants (cattle and sheep), targeting New Zealand sheep, beef, and dairy farmers and their veterinarians as a pre-commercial, grant-funded venture founded in 2021.
- Ownership category
- akta.pro rank
Tokaora Diagnostics industry classification
Industry- Product category
- Livestock Diagnostics
- SIC
- In Vitro & In Vivo Diagnostic Substances (2835)
- akta.pro primary industry
- Veterinary POCT & Rapid Diagnostics (Animal health rapid tests) (HLAHAOAL)
- akta.pro secondary industries
- Veterinary Microbiology & Infectious Disease Testing (Culture/PCR/Serology) (HLAMADAC), Pathogen & Disease Diagnostics Services (Plant, Soil, Water) (AFACAKAG)
Keywords
Where Tokaora Diagnostics is headquartered
LocationHeadquarters
- HQ city
- New Plymouth
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Tokaora Diagnostics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain
Revenue model
- Diagnostic Kit Sales: Revenue is expected to be generated through the sale of diagnostic kits to veterinarians and directly to farmers. The product is conceived as a commercial off-the-shelf (similar to a RAT test) format, sold per unit. Revenue model type is inferred as one-time / unit-based product sales.
Go-to-market motion2 records
Distribution channels2 records
Tokaora Diagnostics product offering
Product offeringCore offering
Tokaora Diagnostics is developing a commercial rapid antigen test (RAT-style kit) that detects facial eczema biomarkers in ruminants at low cost and onsite on the farm. The test enables farmers and veterinarians to identify the disease early, before clinical signs appear, supporting informed management, breeding, and culling decisions. The product targets sheep, beef, and dairy cattle producers in New Zealand and is currently in the prototype/proof-of-concept stage.
Product overview
Tokaora Diagnostics is developing a single core product: the Facial Eczema Rapid Diagnosis Test, a rapid antigen test (RAT) for detecting facial eczema in ruminants. The product is designed for on-farm, low-cost, onsite use by farmers, allowing disease detection without specialized laboratory equipment. The test aims to detect biomarkers (GGT and phytoporphyrin) to enable timely management and treatment decisions. The company is currently in the prototype/Proof of Concept stage with plans to move into field trials and commercial deployment.
Differentiator
Problem solved
Functional benefit
Products and services
- Facial Eczema Rapid Diagnosis Test A commercial rapid antigen test (RAT-style kit) for detecting facial eczema in ruminants (sheep, beef, and dairy cattle). The test detects biomarkers including gamma-glutamyltransferase (GGT) and phytoporphyrin, which accumulate as a result of liver damage caused by the sporidesmin toxin produced by Pithomyces chartarum spores. It is designed for low-cost, onsite use by farmers and veterinarians without requiring specialized laboratory equipment, enabling early disease detection before clinical signs appear and supporting management, pre-purchase, breeding, and culling decisions.
Quantifiable outcome
- Facial eczema costs the New Zealand agricultural economy approximately $250 million per year through production losses, animal deaths, and welfare impacts — representing the addressable problem size.
Companies that use Tokaora Diagnostics
Customer profileSegments2 records
Ideal customer profiles2 records
Tokaora Diagnostics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tokaora Diagnostics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Epivets LtdcoreDr Emma Cuttance of Epivets Ltd, an expert on facial eczema, provided samples for field testing of Tokaora's diagnostic test. Epivets is a specialist veterinary consultancy providing expertise in facial eczema management.
- Massey UniversitycoreProfessor Richard Laven from Massey University, a recognized expert on facial eczema, has been involved in the project, providing academic expertise and validation support.
- AgResearchcoreDr Axel Heiser, Chief Scientist at AgResearch, a Crown Research Institute focused on agricultural science, has been involved in supporting the project.
- Sprout AcceleratorcoreTokaora completed the Sprout Agritech Accelerator Cohort IX programme, gaining mentorship, agritech network access, and visibility within the New Zealand agritech ecosystem.
- Venture TaranakiminorVenture Taranaki awarded Tokaora the Power Up Awards 2022, providing regional recognition and supporting the company's profile within the local innovation community.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Tokaora Diagnostics competitors and assessment
Company assessmentDirect peers
- IDEXX Laboratories: Global leader in veterinary diagnostics with rapid in-clinic and on-farm livestock test kits (e.g., SNAP, IDEXX Catalyst). Comparable to Tokaora as it sells consumable diagnostic tests used by veterinarians and producers to detect livestock disease biomarkers.
- Bionote: Korean-based manufacturer of rapid veterinary diagnostic kits (Anigen brand) for companion animals and livestock. Highly comparable to Tokaora as a focused producer of lateral-flow / rapid antigen tests sold through veterinary channels for animal disease detection.
- Heska (Mars Petcare): Veterinary point-of-care diagnostics company (now part of Mars Petcare) producing rapid in-clinic analyzers and tests for livestock and companion animals. Comparable to Tokaora in delivering near-patient, consumable diagnostics to veterinary practitioners.
- Eurolyser Diagnostica: Austrian manufacturer of veterinary point-of-care analyzers and rapid test kits for livestock and companion animals. Comparable to Tokaora as a smaller-scale specialist in on-site animal health diagnostics sold through vet and farm channels.
- BioChek: Dutch developer and manufacturer of veterinary diagnostic test kits (ELISA, PCR, rapid immunoassays) for poultry, swine, ruminants and aquaculture. Comparable to Tokaora as a livestock-focused rapid diagnostics producer targeting animal health and production.
- Ring Biotechnology Co., Ltd. Chinese manufacturer of veterinary diagnostic test kits covering livestock diseases including bovine, swine and poultry pathogens. Comparable to Tokaora as a focused rapid-test kit producer for animal disease biomarkers sold into farming markets.
Broad incumbents
- Zoetis: Largest global animal health company with a broad diagnostics portfolio including Vetscan rapid tests. Comparable to Tokaora as a scaled incumbent that could enter the on-farm facial eczema diagnostic space as part of its wider livestock diagnostics offering.
- Thermo Fisher Scientific: Global life sciences tools and diagnostics company supplying diagnostic reagents, immunoassays and test development platforms. Comparable to Tokaora as a scaled provider of diagnostic substances and IVD technology that could enable or compete with on-farm rapid tests.
- Bio-Rad Laboratories: Major manufacturer of clinical and veterinary diagnostic products, including immunoassay kits and quality controls. Comparable to Tokaora as a scaled incumbent in diagnostic substances with adjacent capability in rapid test development for animal health.
Emerging players
- Randox: Diagnostic company with a dedicated veterinary diagnostics portfolio (Evidence range of analyzers and Biochip panels) covering animal health, food and disease screening. Comparable to Tokaora as a diagnostics platform company with animal health applications and a focus on biomarker detection.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tokaora Diagnostics social profiles
Digital presenceTokaora Diagnostics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tokaora Diagnostics leadership team
Management profileNumber of profiles
Profiles4 records
Tokaora Diagnostics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tokaora Diagnostics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tokaora Diagnostics
What does Tokaora Diagnostics do?
Tokaora Diagnostics is developing a commercial rapid antigen test (RAT-style kit) that detects facial eczema biomarkers in ruminants at low cost and onsite on the farm. The test enables farmers and veterinarians to identify the disease early, before clinical signs appear, supporting informed management, breeding, and culling decisions. The product targets sheep, beef, and dairy cattle producers in New Zealand and is currently in the prototype/proof-of-concept stage.
Is Tokaora Diagnostics a public or private company?
Tokaora Diagnostics is a private company. It is classified as family owned and is currently operating.
When was Tokaora Diagnostics founded?
Tokaora Diagnostics was founded in 2021. It employs 1 to 10 people.
Where is Tokaora Diagnostics based?
Tokaora Diagnostics is headquartered in New Plymouth, New Zealand, in the Oceania region.
How does Tokaora Diagnostics make money?
One revenue line is on record: diagnostic Kit Sales.
Who are Tokaora Diagnostics's main competitors?
Direct peers on record are IDEXX Laboratories, Bionote, Heska (Mars Petcare), Eurolyser Diagnostica, BioChek and Ring Biotechnology Co., Ltd.. Broad incumbents are Zoetis, Thermo Fisher Scientific and Bio-Rad Laboratories. Randox is listed as an emerging player.
Does Tokaora Diagnostics have an API?
No public API is recorded for Tokaora Diagnostics.
What industry is Tokaora Diagnostics in?
Tokaora Diagnostics's product category is Livestock Diagnostics. Its primary akta.pro industry code is HLAHAOAL, Veterinary POCT & Rapid Diagnostics (Animal health rapid tests), with a secondary code of HLAMADAC, Veterinary Microbiology & Infectious Disease Testing (Culture/PCR/Serology). Its SIC code is 2835.