Nominal
Nominal is a bootstrapped direct-to-consumer jewelry and lifestyle brand, founded in 2018 and based in Tempe, Arizona, selling Arabic calligraphy, Islamic, and Palestinian-inspired gold-plated jewelry, watches, and adjacent lifestyle goods to customers in 150+ countries through its website and iOS app.
- Company typePrivate
- Founded2018
- HeadquartersTempe, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nominal does
Nominal, founded in 2018 by CEO Akram Abdallah and operating as Nominal LLC from Tempe, Arizona, is a direct-to-consumer jewelry and lifestyle brand that retails gold-plated and solid gold jewelry through its Shopify-powered website (nominalx.com) and native iOS application, shipping to customers in 150+ countries. Its catalog spans necklaces, rings, earrings, bracelets, anklets, hand chains, and watches, with differentiated product lines built around Arabic calligraphy (including Ayatul Kursi and 'With Hardship Comes Ease' Quranic phrases), Palestinian cultural motifs (keffiyeh, tatreez, olive branches, country map), and broader Levantine and South Asian heritage themes. Co-developed collections with VELA and Aadil, alongside non-jewelry categories such as bags, home goods, greeting cards, and keychains, broaden the assortment beyond core jewelry.
The business runs on a one-time-purchase commerce model with prices ranging from approximately $20 in clearance to $750 for solid 14K gold custom name necklaces, supported by a lifetime warranty, a 100-day moneyback guarantee, tiered free-shipping thresholds (US $75, Canada $160, UK free), and an email subscription offering 20% off. Production reportedly utilizes 18K gold plating on nickel-free steel in waterproof constructions, and the brand donates a meal to Palestine with every order, embedding a charitable hook into the transaction. Proprietary design assets are protected via US copyright.
The go-to-market is exclusively direct-to-consumer with no third-party retail or marketplace presence. Customer acquisition leans on Instagram, an email newsletter, earned media placements (Allure, Forbes, PopSugar), and word-of-mouth within the Muslim and Middle Eastern diaspora communities it serves. Internal scale markers include 2 million+ pieces sold lifetime, 350,000+ customers served, and 23,000+ verified reviews averaging 4.7 stars. The company is bootstrapped, privately held, and operates with 1-10 employees, indicating a lean, capital-light operating model.
Nominal firmographics
Firmographics- Name
- Nominal
- Legal name
- Nominal LLC
- Website
- https://nominalx.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nominal is a bootstrapped direct-to-consumer jewelry and lifestyle brand, founded in 2018 and based in Tempe, Arizona, selling Arabic calligraphy, Islamic, and Palestinian-inspired gold-plated jewelry, watches, and adjacent lifestyle goods to customers in 150+ countries through its website and iOS app.
- Ownership category
- akta.pro rank
Nominal industry classification
Industry- Product category
- Fashion Jewelry
- NAICS
- Jewelry Retailers (45831), Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Custom Religious, Cultural & Ceremonial Jewelry (CRAKAHAK)
- akta.pro secondary industries
- Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI), Fashion Jewelry Sets & Giftable Collections (CRAKABAL)
Keywords
Where Nominal is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nominal business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others
Revenue model
- Jewelry Product Sales: One-time purchase model for jewelry products including necklaces, rings, earrings, bracelets, anklets, watches, and hand chains. Products are sold at various price points ranging from $20 to $750 for premium solid gold items. No recurring subscription model; revenue is generated entirely through individual product transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard 18K Gold Plated jewelry ($30-$100) |
| One time/ perpetual license | Pay-as-you-go | Premium 14K Solid Gold Custom Name Necklace ($750) |
| Unit Pricing | Pay-as-you-go | Clearance/Sale items (~$20-$105) |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Nominal product offering
Product offeringCore offering
Nominal designs, produces, and retails a direct-to-consumer jewelry line of 18K gold-plated and solid 14K gold pieces including necklaces, rings, bracelets, earrings, anklets, hand chains, and watches. The catalog emphasizes Arabic calligraphy, Islamic religious verses, and Palestinian cultural symbolism (keffiyeh, tatreez, olive branches, poppies), and offers custom personalization in any name and any language. Every order is paired with a charitable meal donation to Palestine.
Product overview
Nominal is a direct-to-consumer jewelry brand offering a unified e-commerce platform with physical jewelry products across multiple categories. The core offering consists of gold-plated and solid gold jewelry featuring Arabic calligraphy, cultural symbols, and personalized designs. Key product lines include the Custom Name Necklace (customizable in any language), Ayatul Kursi Collection (Quranic verse jewelry), Keffiyeh Collection (Palestinian cultural patterns), With Hardship Comes Ease Collection (inspirational Quranic phrases), Palestine Collection (cultural heritage pieces), and cultural/embroidery-inspired lines including Henna, Tatreez, and Damascus Tile collections. The brand also offers collaborative lines with VELA (crescent moon designs) and Aadil (calligraphy pieces), plus a watches category. All products are marketed as waterproof with lifetime warranty and the brand donates a meal to Palestine with every order.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Name Necklace
Quantifiable outcome
- Over 2 million pieces sold across 150+ countries
- +3 more outcomes
Companies that use Nominal
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Nominal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nominal partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- VELAcoreCollaboration with VELA x Nominal on exclusive jewelry collections including Jasmine Crescent Necklace, Jasmine Crescent Hoop Earrings, Damask Rose Crescent Necklace, and Phases Ring. Products feature VELA's signature crescent moon and floral designs integrated with Nominal's gold plating craftsmanship.
- AadilcoreAadil x Nominal collaboration featuring exclusive ring designs including SABIREEN (EASE) Ring and Serenity Necklace. Designs incorporate intricate Arabic calligraphy with contemporary jewelry aesthetics.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Nominal competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nominal social profiles
Digital presenceNominal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nominal leadership team
Management profileNumber of profiles
Profiles1 record
Nominal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nominal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nominal
What does Nominal do?
Nominal designs, produces, and retails a direct-to-consumer jewelry line of 18K gold-plated and solid 14K gold pieces including necklaces, rings, bracelets, earrings, anklets, hand chains, and watches. The catalog emphasizes Arabic calligraphy, Islamic religious verses, and Palestinian cultural symbolism (keffiyeh, tatreez, olive branches, poppies), and offers custom personalization in any name and any language. Every order is paired with a charitable meal donation to Palestine.
Is Nominal a public or private company?
Nominal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nominal founded?
Nominal was founded in 2018. It employs 1 to 10 people.
Where is Nominal based?
Nominal is headquartered in Tempe, United States, in the North America region.
How does Nominal make money?
One revenue line is on record: jewelry Product Sales.
Does Nominal have an API?
No public API is recorded for Nominal.
What industry is Nominal in?
Nominal's product category is Fashion Jewelry. Its primary akta.pro industry code is CRAKAHAK, Custom Religious, Cultural & Ceremonial Jewelry, with a secondary code of CRAKAAAI, Personalized Fine Jewelry (Nameplates/Initials/Engraved). Its NAICS code is 45831 and its SIC code is 5944.