OGI
OGI Ltd is a privately held, founder-led fine jewelry company headquartered in Manhattan that handcrafts 14k and 18k gold jewelry with diamonds and precious stones, selling direct-to-consumer online, via 1stDibs, and through authorized retailers in the US and UK.
- Company typePrivate
- Founded1990
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What OGI does
OGI Ltd is a privately held, founder-led fine jewelry company headquartered at 608 Fifth Avenue in Manhattan, New York, that designs, handcrafts, and sells gold and gemstone jewelry for women. The product portfolio centers on 14-karat and 18-karat gold pieces including stud, hoop, and drop earrings; cross and charm bracelets; pendants and necklaces; engagement rings and wedding bands; cocktail rings; and a Haute Couture bespoke design service. Materials include white and black diamonds, rubies, sapphires, emeralds, citrine, and peridot, with gemstones sourced directly from India, Myanmar (Burma), Sri Lanka (Ceylon), and Colombia, and diamonds procured in compliance with the Kimberley Process. All pieces are handcrafted in the USA.
OGI operates a hybrid go-to-market model. The primary channel is direct-to-consumer e-commerce through a Shopify-hosted storefront (ogi-ltd.com), with the entire catalog priced between $80 and $1,800. The company distributes secondarily through the 1stDibs luxury marketplace, which targets collector buyers, and through a network of 20+ authorized independent jewelry retailers spanning 19+ US states, plus an international authorized retailer, Michael D. Rose, located in Burlington Arcade, London. Marketing relies on content-led demand generation through blog categories covering jewelry trends, gem-buying travel narratives, jewelry history, and bridal themes, alongside email newsletters and earned media placements including Martha Stewart Weddings Magazine and an NBC segment.
The business is led by founder and president Osnat Gad, whose family is described as part of one of the largest jewel dynasty families in the industry. Gad authored the bridal reference book "With This Ring..." published by Harry N. Abrams in 2004, reinforcing brand authority in the bridal segment. With 1–10 employees, no external funding, no parent company, and no disclosed revenue, OGI operates as a small-scale, self-funded lifestyle brand targeting fashion-conscious women, bridal customers, and jewelry collectors. Pricing is one-time purchase, supplemented by a Partial.ly installment payment plan, free US shipping, and a 60-day repair warranty.
OGI firmographics
Firmographics- Name
- OGI
- Legal name
- OGI Ltd.
- Website
- https://ogi-ltd.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OGI Ltd is a privately held, founder-led fine jewelry company headquartered in Manhattan that handcrafts 14k and 18k gold jewelry with diamonds and precious stones, selling direct-to-consumer online, via 1stDibs, and through authorized retailers in the US and UK.
- Ownership category
- akta.pro rank
OGI industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Bridal & Engagement Jewelry Retail (CRAKAGAC)
- akta.pro secondary industries
- Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), Bridal & Engagement Jewelry Manufacturing (CRAKAIAC)
Keywords
Where OGI is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OGI business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Direct Product Sales: OGI generates revenue through direct one-time sales of fine jewelry products including engagement rings, wedding bands, earrings, pendants, bracelets, and cocktail rings. Products range from $80 to $1,800, with special order items commanding higher prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level gold stud earrings |
| One time/ perpetual license | Pay-as-you-go | Mid-range fashion jewelry |
| One time/ perpetual license | Pay-as-you-go | Premium/special order pieces |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
OGI product offering
Product offeringCore offering
OGI Ltd designs, handcrafts, and sells fine gold jewelry (14k and 18k, in yellow, white, and rose gold) set with genuine diamonds and precious stones including rubies, sapphires, emeralds, and citrines. The product range covers earrings (stud, hoop, drop), bracelets, pendants, necklaces, bridal engagement rings, wedding bands, and cocktail rings, priced from $80 to $1,800+ with custom Haute Couture commissions available. Pieces are handmade in the USA and distributed through the company's own e-commerce site, the 1stDibs marketplace, and authorized retailers in the US and UK.
Product overview
OGI Ltd is a jewelry company specializing in high-end gold and gemstone jewelry. The product portfolio centers on handcrafted fine jewelry including earrings (stud, hoop, drop styles in 14k and 18k gold), bracelets, necklaces/pendants, engagement rings, wedding bands, and cocktail rings. Products feature diamonds (white and black), rubies, sapphires, emeralds, and other precious stones. The company offers bespoke Haute Couture custom jewelry design services and operates primarily through its Shopify e-commerce platform with additional distribution via 1stdibs. Founder Osnat Gad has authored a wedding ring book published by Harry N. Abrams. The company maintains Kimberley Process compliance for diamond sourcing.
Differentiator
Problem solved
Functional benefit
Products and services
- Earrings Collection 14k and 18k gold earrings in stud, hoop, and drop styles featuring diamonds, rubies, sapphires, emeralds, citrines, and peridots, sold to women seeking fine jewelry for everyday and special-occasion wear.
- Bracelets Collection 14k gold charm bracelets in white or yellow gold, handcrafted in the USA, targeted at fashion-conscious women.
- Pendants and Necklaces Collection 14k gold pendant necklaces, including cross designs on 16-inch chains, handcrafted in the USA, sold to women for everyday and gifting occasions.
- Bridal Collection Diamond engagement rings and wedding bands including cathedral-set solitaires, claw prong, cushion cut, radiant cut, three-stone engagement rings, men's wedding bands, and precious stone designs, sold to couples for engagements and weddings.
- Cocktail Ring Collection
Companies that use OGI
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
OGI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
OGI partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
OGI competitors and assessment
Company assessmentDirect peers
- Gorjana: DTC fine jewelry brand offering accessible gold and gemstone pieces (earrings, bracelets, necklaces) at similar $80-$1,500 price points. Comparable to OGI's women's everyday fine-jewelry assortment and core e-commerce-led distribution.
- VRAI: Vertically integrated DTC diamond and fine jewelry brand with proprietary sourcing (lab-grown and natural) and strong bridal focus. Comparable to OGI's bridal emphasis and direct ethical-sourcing story.
- Catbird: Brooklyn-based independent fine jewelry retailer offering handmade gold jewelry, engagement pieces, and a curated multi-brand assortment in a small-footprint boutique. Comparable to OGI as an artisanal fine-jewelry brand focused on bridal and women's gold pieces.
- Brilliant Earth: DTC fine jewelry retailer specializing in ethically sourced diamonds, engagement rings, and wedding bands. Comparable to OGI as a digitally native jewelry brand emphasizing conflict-free sourcing and bridal customers.
- Ritani: Online bridal-jewelry retailer offering engagement rings and wedding bands through both DTC and a network of local jewelers. Comparable to OGI's hybrid DTC plus authorized-retailer go-to-market in bridal.
- Mejuri: DTC fine jewelry brand targeting fashion-conscious women with everyday gold jewelry, customization, and limited drops. Comparable to OGI's street-style and women's fine-jewelry positioning via DTC e-commerce.
- Blue Nile: Online-focused diamond and bridal jewelry retailer offering engagement rings, wedding bands, and fine jewelry across price points. Directly comparable to OGI as an e-commerce-led bridal and fine-jewelry brand with a multi-channel retail strategy.
Broad incumbents
- Etsy (Handmade Jewelry Sellers): Massive online marketplace aggregating independent handmade and vintage jewelry sellers. Comparable to OGI's handmade-in-USA gold jewelry and artisan positioning as a discovery channel alongside 1stDibs.
- Tiffany & Co. Global luxury jewelry incumbent with iconic bridal franchise (engagement rings, wedding bands), Fifth Avenue presence, and vertically integrated diamond sourcing. Comparable as a broader incumbent operating in OGI's bridal and fine-jewelry categories.
Regional players
- 1stDibs (marketplace peers): Global luxury online marketplace where OGI already sells, populated by independent fine-jewelry dealers across the US and Europe. Comparable as a peer channel environment for OGI's haute couture and collector-gemstone positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
OGI social profiles
Digital presenceOGI financial estimates
Financial estimateRevenue estimate
Valuation estimate
OGI leadership team
Management profileNumber of profiles
Profiles1 record
OGI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OGI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OGI
What does OGI do?
OGI Ltd designs, handcrafts, and sells fine gold jewelry (14k and 18k, in yellow, white, and rose gold) set with genuine diamonds and precious stones including rubies, sapphires, emeralds, and citrines. The product range covers earrings (stud, hoop, drop), bracelets, pendants, necklaces, bridal engagement rings, wedding bands, and cocktail rings, priced from $80 to $1,800+ with custom Haute Couture commissions available. Pieces are handmade in the USA and distributed through the company's own e-commerce site, the 1stDibs marketplace, and authorized retailers in the US and UK.
Is OGI a public or private company?
OGI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OGI founded?
OGI was founded in 1990. It employs 1 to 10 people.
Where is OGI based?
OGI is headquartered in New York, United States, in the North America region.
How does OGI make money?
One revenue line is on record: direct Product Sales.
Who are OGI's main competitors?
Direct peers on record are Gorjana, VRAI, Catbird, Brilliant Earth, Ritani, Mejuri and Blue Nile. Broad incumbents are Etsy (Handmade Jewelry Sellers) and Tiffany & Co.. 1stDibs (marketplace peers) is listed as a regional player.
Does OGI have an API?
No public API is recorded for OGI.
What industry is OGI in?
OGI's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAGAC, Bridal & Engagement Jewelry Retail, with a secondary code of CRAKAHAA, Bespoke Fine Jewelry (Precious Metals & Gemstones). Its NAICS code is 458310 and its SIC code is 5944.