Keep Omaha Beautiful

What Keep Omaha Beautiful does

Keep Omaha Beautiful, Inc. is a 501(c)(3) nonprofit organization founded in 1959 and headquartered at 1819 Farnam Street, Suite 306, in Omaha, Nebraska. It operates as the local affiliate of Keep America Beautiful, delivering environmental education, community volunteer mobilization, and public-space stewardship programs to Omaha-area residents, K-12 schools, and municipal partners. The organization does not sell commercial products; instead it offers programmatic services that include the Trees for Tomorrow School Program, the Healthy Waterways stormwater education program, the Adopt-a-Spot stewardship initiative, the Love Your Block Litter Walk, Storm Drain Art and Labeling, the Orange Bag Program for hard-to-recycle plastics, the Rain Barrel Program, and a Fireworks Cleanup Guide, supported by an Omaha Recycling Guide database. Cumulative reported impact includes 6,224+ volunteers engaged and 5,178+ trees planted in Omaha's public spaces since 2018.

The business model is donation-driven: revenue is generated through individual and organizational charitable contributions, grants, and fundraising events such as the 2026 Topgolf Fundraiser. There are no priced products, subscription tiers, or commercial contracts; participation is free and contingent on volunteer engagement or donation. The organization is lean, with 1-10 employees, and relies on a hybrid go-to-market of in-person community events, school and educator workshops, direct donor solicitation through an online donation portal, and content/email/social marketing across Facebook, Instagram, LinkedIn, and YouTube. Distribution is entirely domestic and limited to the Omaha metropolitan area.

Customer and partner relationships are diversified across enterprise adopters (Fiserv, Pacific Life, Methodist Estabrook Cancer Center, Creighton University School of Medicine), municipal and quasi-governmental bodies (City of Omaha Stormwater Program, Omaha Parks and Recreation, Omaha Downtown Improvement District), nonprofits and HOAs (Arbor Bell Restoration, Gilly's Green, Skyline Woods HOA), and a long tail of individual volunteers and donors. The organization holds the Candid Seal of Transparency, is a Keep America Beautiful affiliate, and is recognized as an Omaha STEM Ecosystem Partner. No AI/ML capabilities, software products, mobile applications, or commercial APIs are part of the current operating model; technology is limited to a content website and standard marketing/donation infrastructure.

Name

Keep Omaha Beautiful

Legal name

Keep Omaha Beautiful, Inc.

Website

https://keepomahabeautiful.org

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

Keep Omaha Beautiful is a 501(c)(3) nonprofit and local Keep America Beautiful affiliate that delivers environmental education, volunteer-driven litter and tree-planting programs, and stormwater awareness initiatives to Omaha metro residents, schools, and municipal partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Keep Omaha Beautiful operates as a 501(c)(3) nonprofit organization that relies on charitable donations from individuals, organizations, and community partners to fund environmental programs and operations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Keep Omaha Beautiful is a 501(c)(3) nonprofit that delivers environmental education, community volunteer programs, and stewardship initiatives focused on litter reduction, tree canopy improvement, stormwater pollution prevention, and waste reduction across the Omaha metropolitan area. Core offerings include the Trees for Tomorrow School Program, Healthy Waterways, Adopt-a-Spot, Love Your Block Litter Walk, Storm Drain Art, Storm Drain Labeling, the Orange Bag Program, Rain Barrel resources, and the Omaha Recycling Guide. Programs are provided at no commercial price and are supported through donations, fundraising events, and volunteer participation.

Product overview

Keep Omaha Beautiful operates as a single integrated nonprofit organization offering environmental education and community stewardship programs rather than a software product with modular architecture. The core programs include the Trees for Tomorrow School Program for tree canopy expansion, the Healthy Waterways Program for stormwater pollution prevention, community volunteer initiatives including the Love Your Block Litter Walk and Storm Drain Art Program, and the Adopt-a-Spot partnership program. These programs are supported by educational resources including the Omaha Recycling Guide, Rain Barrel Program information, and the Fireworks Cleanup Guide. The organization also provides classroom and group educational programming, volunteer service projects, and the Orange Bag Program for hard-to-recycle plastics.

Differentiator

Problem solved

Functional benefit

Products and services

• Trees for Tomorrow School Program A school-based curriculum that engages students in semester-long learning and tree plantings on school grounds, supporting KOB's tree canopy improvement initiative for K-12 schools and educators in the Omaha area.
• Healthy Waterways Program Stormwater awareness and pollution prevention education program that helps Omaha residents understand how the storm drain system connects to local rivers, lakes, and waterways. Delivered in partnership with the City of Omaha's Stormwater Program.
• Adopt-a-Spot Program Community stewardship initiative where businesses, nonprofits, HOAs, and government entities adopt specific public locations in Omaha to maintain and beautify, including trail sections, neighborhoods, and public spaces.
• Love Your Block Litter Walk An urban nature scavenger hunt and litter cleanup activity for all ages that encourages Omaha community members to explore their neighborhoods while picking up litter.
• Storm Drain Art Program Public art initiative where volunteers paint storm drains with educational artwork to raise awareness about preventing water pollution in Omaha.
• Storm Drain Labeling Volunteer initiative to label storm drain inlets with 'No Dumping, Drains to Waterways' decals and distribute educational materials to Omaha community members.
• Omaha Recycling Guide A searchable online database covering hundreds of household items that provides answers to recycling questions and local resources for recycling right in Omaha.
• Orange Bag Program Program that uses orange bags for the proper disposal and recycling of hard-to-recycle plastics in the Omaha area.
• Rain Barrel Program Program providing information and resources about rain barrels that capture rainwater from roofs, slowing runoff and conserving water for lawn and garden use in Omaha.
• Fireworks Cleanup Guide Step-by-step guide for cleaning up fireworks debris to prevent pollution after holiday celebrations in the Omaha community.

Quantifiable outcome

• 6,224+ volunteers engaged in community environmental projects
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• City of Omaha Stormwater ProgramcoreStrategic or Co-development PartnerKeep Omaha Beautiful collaborates with the City of Omaha's Stormwater Program to educate the public about stormwater pollution prevention. KOB's Healthy Waterways program helps residents understand how the storm drain system connects to local waterways.
• City of OmahacoreStrategic or Co-development PartnerKeep Omaha Beautiful partners with the City of Omaha to plant trees in public spaces throughout the city. The organization works with City Forestry on tree planting permits and maintenance coordination.
• Nebraska Forest ServicecoreStrategic or Co-development PartnerKOB refers community members to the Nebraska Forest Service for recommended tree species, tree-planting guides, and tree care resources. Collaborative partnership for urban forestry education.
• Omaha Parks and Recreation DepartmentcoreStrategic or Co-development PartnerPartnership on litter ordinances, weed complaints, and environmental education initiatives. The department handles enforcement and provides resources for community compliance.
• Keep America BeautifulcoreStrategic or Co-development PartnerNational affiliation providing organizational support, resources, and recognition for the local Omaha affiliate. Part of a network of 600+ affiliates nationwide.
• Nebraska Extension Douglas-Sarpy CountiesminorStrategic or Co-development PartnerKOB refers community questions about garden, tree, or insect issues to the Extension office for expert guidance and research-based information.
• Metropolitan Utilities DistrictminorStrategic or Co-development PartnerKOB provides education about local drinking water sources (Missouri and Platte Rivers, Dakota Sandstone Aquifer) and how pollution affects water treatment, in coordination with M.U.D.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/channel/UCSSs5pL9jj2d0PJl31BY3qg
• Facebookfacebook.com/KeepOmahaBeautiful
• LinkedInlinkedin.com/company/keep-omaha-beautiful-inc
• Instagraminstagram.com/keepomahabeautiful
• Xx.com/komahabeautiful

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keep Omaha Beautiful