Gravita
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
Gravita firmographics
Firmographics- Name
- Gravita
- Legal name
- Gravita
- Website
- https://gravita.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Gravita is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Gravita business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services Fees: Fee-based professional services including audit, tax, advisory, accounting, payroll, and company secretarial services. Revenue generated through engagement-based fees, retainer arrangements, and project-based billing for SMEs and growing businesses.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Gravita product offering
Product offeringCore offering
Gravita is a tech-enabled chartered accountancy and business advisory firm that delivers audit and assurance, corporate and private tax (including R&D tax relief and transactional tax), managed business services (accounts, payroll, outsourced finance, company secretarial, HR), VAT services, and advisory services to UK SMEs, technology companies, charities, financial services firms, and high-net-worth individuals. Services are delivered through five UK offices and via cloud platforms including Xero and a proprietary digital document hub.
Product overview
Gravita is a tech-enabled accountancy, tax and business advisory firm offering a comprehensive suite of services organized around three core pillars: Advisory Services (transactions, succession, dispute resolution, probate, HR support, tax investigations), Audit and Assurance (statutory, charity, financial services, grant, and tech audits), and Tax services (corporate tax, transactional tax, R&D tax relief, VAT, private clients). The Managed Business Services umbrella provides integrated support combining Accounts, Payroll, Company Secretarial, HR Services (via Breathe HR), and Outsourced Finance. The firm leverages technology platforms including cloud-based document hubs for audits and Xero for accounting migrations. All services are delivered through regional offices in London, Bristol, Essex, Exeter, and Oxford, backed by private equity firm Tenzing.
Differentiator
Problem solved
Functional benefit
Products and services
- Advisory Services Gravita's Advisory Services bring together accounting, tax and specialist expertise to support informed decision-making. Services include transactions, succession planning, financial performance, people issues, and estate administration.
- Audit and Assurance High-quality, independent audit services for organizations from small teams of two to AIM-listed firms. Features streamlined, tech-enabled processes where clients upload documents to a simple hub.
- Charity and Non-Profit Audits Leading provider of audit services to local, national and international non-profits, including independent schools, academy trusts, and Oxford and Cambridge Colleges.
- Financial Services Audits Specialized audit services for financial services sector including CASS audits (CASS 5, 6, 7, and 15), multi-jurisdictional operations, and FCA compliance for banks, brokers, and e-money entities.
- Grant Audits Timely, reliable grant audit support for companies, charities and schools with experience across funders including Innovate UK, Norad, Government Departments, and Arts Council England.
- Tech Audits Financial audit services for technology companies designed as a strategic tool to drive growth, build investor trust, and identify opportunities for improvement.
- Corporate Tax Corporate tax compliance and planning services including tax return preparation, utilizing tax relief and deductions, with support for acquisitions, mergers, and overseas expansion.
- Transactional Tax Tax consultancy supporting transactions including structuring shareholdings, employee incentives (EMI, CSOP, Growth Shares), EIS/SEIS investment, and exit planning.
- Research and Development (R&D) Tax Relief End-to-end R&D tax relief support combining technical consultants with tax specialists to prepare defensible claims and represent clients in HMRC enquiries.
- Managed Business Services Integrated service combining Accounts, Outsourcing, Payroll, Company Secretarial, and HR Services under one umbrella to help businesses stay efficient, compliant and in control.
- Outsourced Finance Flexible professional finance support without full-time staff costs, handling bookkeeping, management accounts, FD work, forecasting, and virtual CFO services.
- Payroll Services Cloud-based payroll processing including PAYE registration, auto-enrolment, salary calculations, overtime and pension payments with secure employee portal for payslips.
- Company Secretarial Statutory compliance services including Companies House filings, company formations, changes to officers and share capital, and registered office facility.
- HR Services HR support including contracts, employee relations, strategic projects, and HR software subscription through Breathe HR. Offers both ongoing support and one-off project assistance.
- VAT Services VAT advisory services including business model design, sales management, cost reclamation, and accounting system mastery to build resilient, compliant businesses.
- Private Clients Wealth protection and planning services including inheritance tax, CGT, capital gains planning, trust and estate planning, and international tax matters for high net worth individuals.
Quantifiable outcome
- UK businesses collectively overpaid £11.5bn in corporation tax in 2021 alone - Gravita helps ensure businesses only pay what they need
Companies that use Gravita
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles5 records
Gravita technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Gravita partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Taylor RoseminorCo-hosted webinar partnership on 'Arriving in the UK: Tax and legal considerations' with Taylor Rose's Head of Business Immigration, Victoria Welsh.
- Haines Watts WesterncoreAcquisition of Haines Watts Western in February 2025 was part of sustained growth strategy, contributing to Bristol expansion and regional capability enhancement.
- Carter Backer WintercorePartnership with Carter Backer Winter in May 2023 contributed to 67% headcount increase, moving Gravita toward UK top 30 accounting firms. Brought expertise and client base in the Essex region.
- Davis GrantcorePartnership with Davis Grant in May 2023 added significant headcount and established Essex presence. Team joined with loyal client base including fast-growing technology businesses.
- DFK InternationalcoreIndependent member firm of DFK International, a global alliance of accounting firms with 430+ offices in 90+ countries. Provides international support capabilities for clients.
- ANTEAminorInternational association with representatives in 70+ countries and nearly 350 offices worldwide. Teams in Bristol and Exeter are members.
- Tech London Advocates (TLA)minorNetwork of 19,000+ startups, scaleups, corporates, founders, investors and policymakers driving knowledge exchange for the global tech sector.
- BioUKminorNot-for-profit membership organisation dedicated to catalysing success in life sciences with 530 members, focused on early-stage UK life science SMEs.
- Quoted Companies Alliance (QCA)minorMember supporting the UK's community of 1000+ small and mid-sized publicly traded businesses and advising firms.
- Anaerobic Digestion and Bioresources Association (ADBA)minorRepresents over 300 organisations in the UK AD and bioresources industry including operators, equipment suppliers, and academics.
Scale indicators5 records
Recent moves11 records
Expansion highlights5 records
Gravita competitors and assessment
Company assessmentDirect peers
- Azets: PE-backed (Bridgepoint, then Hg Capital) UK and Nordics accounting/business services roll-up that scaled via acquisitions and cross-sell — same playbook as Gravita, covering audit, tax, and outsourced finance for SMEs.
- Crowe UK: Mid-tier UK accounting, audit, tax and advisory firm with comparable sector specializations (financial services, charities, technology) and similar London plus regional delivery model.
- PKF Smith Cooper: UK mid-market accounting and advisory firm pursuing an active acquisition-led roll-up strategy across the regions — directly comparable to Gravita's PE-backed consolidation model and SME/owner-managed client mix.
- Kreston Reeves: South East and London-based chartered accountancy firm providing audit, tax, advisory and outsourcing to ambitious SMEs, charities and financial services clients — comparable regional-office delivery model.
- Moore Kingston Smith: UK chartered accountancy firm emphasizing charity/non-profit, tech, and financial services clients with comparable audit, tax and advisory services — direct vertical-segment overlap with Gravita.
- MHA (formerly MacIntyre Hudson): Top-20 UK chartered accountancy network with similar full-service audit, tax, advisory and outsourcing offering for SMEs, mid-market and AIM-listed clients across UK regional offices.
- Haines Watts: UK chartered accountancy network of which Haines Watts Western was a member before being acquired by Gravita in Feb 2025 — directly comparable regional SME/tax/advisory focus and a previous owner of one of Gravita's acquired practices.
Broad incumbents
- Mazars UK: Larger international accounting firm with broad UK presence, competing with Gravita in audit, tax and advisory for mid-market and regulated clients (financial services, charities) but operating at significantly greater scale.
- RSM UK: Mid-tier international accounting network with strong UK regional and SME audit/tax/advisory practice — competes with Gravita for owner-managed and AIM-quoted clients.
- BDO UK: Top-10 UK accounting network with full audit, tax and advisory coverage across all of Gravita's verticals, including AIM-listed, financial services and charities — much larger incumbent competing for the same enterprise-finance mandates.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gravita social profiles
Digital presenceGravita compliance and trust
Trust signalCompliance1 record
Gravita financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gravita leadership team
Management profileNumber of profiles
Profiles11 records
Gravita subsidiaries and ownership
Company hierarchySubsidiaries3 records
Gravita funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gravita M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gravita
What does Gravita do?
Gravita is a tech-enabled chartered accountancy and business advisory firm that delivers audit and assurance, corporate and private tax (including R&D tax relief and transactional tax), managed business services (accounts, payroll, outsourced finance, company secretarial, HR), VAT services, and advisory services to UK SMEs, technology companies, charities, financial services firms, and high-net-worth individuals. Services are delivered through five UK offices and via cloud platforms including Xero and a proprietary digital document hub.
Is Gravita a public or private company?
Gravita is a private company. It is classified as private equity controlled and is currently operating.
When was Gravita founded?
Gravita was founded in 2021. It employs 251 to 500 people.
Where is Gravita based?
Gravita is headquartered in London, United Kingdom, in the Europe region.
How does Gravita make money?
One revenue line is on record: professional Services Fees.
Who are Gravita's main competitors?
Direct peers on record are Azets, Crowe UK, PKF Smith Cooper, Kreston Reeves, Moore Kingston Smith, MHA (formerly MacIntyre Hudson) and Haines Watts. Broad incumbents are Mazars UK, RSM UK and BDO UK.
Does Gravita have an API?
No public API is recorded for Gravita.