TagsforHope

What TagsforHope does

TagsforHope is a privately held pet accessories brand and manufacturer founded in 2014 and headquartered in London, Canada. The company operates as a direct-to-consumer eCommerce retailer in the pet products category, marketing and selling its own branded accessories through its website at tagsforhope.com. The firm is led by founder and chief executive officer Dmitri P., who serves as co-founder.

The company's business model combines in-house product design and manufacturing with online retail distribution, allowing it to capture both brand-level margins and production economics across its pet accessories catalog. With a headcount of 11-50 employees, TagsforHope operates at small-to-mid scale relative to mass-market pet retailers, suggesting a focused product line and direct relationship with end consumers rather than broad wholesale distribution.

The available source material does not disclose revenue, funding history, customer concentration, technology stack, partnerships, certifications, or product-level detail; the company's own web properties returned only loading/verification pages during data collection, and the third-party firmographic snapshot did not include financials. As a result, scale, growth rate, and unit economics cannot be quantified from the present evidence base.

Name

TagsforHope

Website

https://tagsforhope.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

TagsforHope is a privately held pet accessories eCommerce brand and manufacturer founded in 2014 in London, Canada. It sells its own branded pet accessories direct-to-consumer online under founder and CEO Dmitri P., with 11-50 employees.

Ownership category

akta.pro rank

Product category

Pet Accessories

NAICS

Pet and Pet Supplies Retailers (45991), Dog and Cat Food Manufacturing (311111)

SIC

Dolls & Stuffed Toys (3942)

akta.pro primary industry

Pet Care & Pet Supplies DTC (CRAFACAH)

akta.pro secondary industry

General Pet Supplies Retail (Multi-category) (CRALAHAA)

Keywords

• Pet accessories
• Pet ID tags
• Pet products
• Pet collar accessories
• Pet merchandise

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Core offering

TagsforHope designs, manufactures, and sells pet accessories through its e-commerce storefront. The company operates as both a manufacturer and direct-to-consumer brand for pet-themed merchandise, primarily focused on pet ID tags and related accessories.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Max and Neo: Max and Neo is a smaller DTC pet accessories brand focused on dog collars, leashes, and harnesses with a social mission component. Comparable to TagsforHope as a niche eCommerce-first accessories brand targeting similar customers.

Direct peers

• Blueberry Pet: Blueberry Pet is a DTC pet accessories brand specializing in collars, leashes, harnesses, and apparel. It directly competes with TagsforHope in the branded, design-forward pet accessories category and operates a similar eCommerce-first model.
• Lupine Pet: Lupine Pet manufactures and sells collars, leashes, and harnesses, including a "guaranteed for life" replacement program. Comparable to TagsforHope because both are vertically integrated manufacturer-brands focused on everyday pet accessories.
• Country Brook Petz: Country Brook Petz designs and sells pet collars, leashes, harnesses, and bandanas through its own eCommerce site and Amazon. Comparable to TagsforHope as a design-focused, vertically integrated accessories brand in the same mid-market price tier.
• Red Dingo: Red Dingo designs and manufactures pet ID tags, collars, leads, and bandanas sold through DTC and specialty retail globally. Comparable to TagsforHope on both product category (tags and collars) and brand-led eCommerce distribution.
• Voyager Pet Products: Voyager Pet Products manufactures step-in harnesses, collars, and leashes, selling through DTC and Amazon. Comparable to TagsforHope in the everyday pet accessories segment with overlapping product lines.
• Mighty Paw: Mighty Paw designs and sells pet accessories including collars, leashes, harnesses, and training gear through DTC channels. Comparable to TagsforHope as a vertically oriented accessories brand serving similar consumer needs.

Broad incumbents

• PetSmart (online + retail): PetSmart is the largest North American specialty pet retail chain, offering a broad accessories assortment across stores and eCommerce. Comparable to TagsforHope as a distribution channel for branded pet accessories and a competitor for category share.
• Chewy: Chewy is the largest U.S. online pet retailer, selling collars, tags, leashes, and apparel from hundreds of brands. Comparable to TagsforHope as a destination for pet accessory purchases, though Chewy is a multi-category marketplace rather than a single brand.
• PetSafe (Radio Systems Corporation): PetSafe is a major pet product brand offering collars, harnesses, and accessories alongside containment, training, and wellness products. Comparable as a broader incumbent in the same pet accessories category, though PetSafe spans many more product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights5 records

Customer concentration

• Xx.com/tagsforhope
• Facebookfacebook.com/tagsforhope

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TagsforHope