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ChemDirect

Full company profile

uuid0008bkh

Namestring
ChemDirect
Websiteurl
chemdirect.com
Company typeenum
Private
Founded yearint
2018
Descriptiontext

ChemDirect is a B2B online marketplace for chemicals, founded in 2018 and headquartered in Green Bay, Wisconsin. The company operates a digital platform that connects chemical buyers and sellers — including manufacturers, chemical distributors, and industrial buyers — enabling direct transactions between counterparties rather than routing through traditional chemical distribution intermediaries. The platform is a single-product offering focused on three functional layers: marketplace discovery/listing, integrated payment processing for B2B chemical trade, and logistics coordination for shipment of chemicals to buyers or their end customers. The core technology is a standard two-sided marketplace stack; no proprietary AI, data, or workflow integrations are disclosed.

The business model is a marketplace transaction-fee structure, with revenue generated as a take rate on chemical sales facilitated through the platform. ChemDirect serves enterprise buyers on a global basis through its own e-commerce storefront, and its go-to-market motion is product-led/platform-led, with adoption driven by the breadth of supplier listings and the friction reduction in chemical procurement. The company is venture-backed, having raised a Seed/early round from TitletownTech in July 2020 and a Series A led by Schneider (Schneider National) in July 2022, with Series A proceeds specifically allocated to platform growth, new logistics capabilities, and payment technology enhancement. Co-founders Tyler Ellison (CEO) and David Zey (CTO) lead a team of 11-50 employees.

A material caveat: the company's primary domain (chemdirect.com) currently resolves to a GoDaddy parked landing page rather than an active marketplace, which is inconsistent with the firmographic data indicating an operating status and raises unresolved questions about the company's current operating state post-Series A.

Short descriptiontext

ChemDirect is a B2B online marketplace connecting chemical buyers and sellers, founded in 2018 and headquartered in Green Bay, Wisconsin. The platform facilitates direct chemical transactions with integrated logistics and payment processing, targeting manufacturers, distributors, and industrial buyers globally.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersGreen Bay, United States
HQ citystring
Green Bay
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
chemical marketplace, B2B chemicals, chemical procurement, chemical distribution, industrial chemicals
Industry2 codes
1Chemicals, Ingredients & Raw Materials Marketplaces
CodeCRAFAHAKPrimaryYes
2B2B Marketplaces & Wholesale Platforms
CodeBPAMAGADPrimaryNo
NAICS code2 codes
  • Chemical and Allied Products Merchant Wholesalers4246
  • Other Chemical and Allied Products Merchant Wholesalers42469
SIC code1 code
  • Wholesale-Chemicals & Allied Products5160
Product category
Chemical B2B Marketplace
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Marketplace Transaction Fees
TypeTransaction Fee
Description

As a B2B online marketplace for chemicals, ChemDirect likely generates revenue through transaction fees or commissions on chemical sales facilitated through the platform. The Series A funding specifically mentions support for payment technology development, indicating transaction-based revenue mechanics.

decarbonfuse.com
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

ChemDirect operates a B2B online marketplace where third-party chemical suppliers list industrial and specialty chemicals and industrial buyers discover, transact on, and arrange shipment of those chemicals. The platform centralizes fragmented chemical sourcing, supports product search and listing, and provides transaction, payment, and logistics coordination workflows for the chemical supply chain.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

ChemDirect is a single-product B2B online marketplace platform for chemicals. It serves as a centralized digital marketplace connecting chemical buyers and sellers, with the platform focusing on enabling transactions, logistics fulfillment, and integrated payment processing capabilities.

Product and service1 record
1ChemDirect Marketplace Platform
CategoryChemical B2B Marketplace
Description

Online B2B marketplace platform where third-party chemical suppliers list industrial and specialty chemicals and where industrial buyers search, discover, and transact on those chemicals. The platform supports product listing, discovery, transaction processing, and shipment coordination between suppliers and buyers in the chemical industry.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Market position
Weaknesses1 record

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

ChemDirect

Chemical B2B Marketplacechemdirect.com

ChemDirect is a B2B online marketplace connecting chemical buyers and sellers, founded in 2018 and headquartered in Green Bay, Wisconsin. The platform facilitates direct chemical transactions with integrated logistics and payment processing, targeting manufacturers, distributors, and industrial buyers globally.

What ChemDirect does

ChemDirect is a B2B online marketplace for chemicals, founded in 2018 and headquartered in Green Bay, Wisconsin. The company operates a digital platform that connects chemical buyers and sellers — including manufacturers, chemical distributors, and industrial buyers — enabling direct transactions between counterparties rather than routing through traditional chemical distribution intermediaries. The platform is a single-product offering focused on three functional layers: marketplace discovery/listing, integrated payment processing for B2B chemical trade, and logistics coordination for shipment of chemicals to buyers or their end customers. The core technology is a standard two-sided marketplace stack; no proprietary AI, data, or workflow integrations are disclosed.

The business model is a marketplace transaction-fee structure, with revenue generated as a take rate on chemical sales facilitated through the platform. ChemDirect serves enterprise buyers on a global basis through its own e-commerce storefront, and its go-to-market motion is product-led/platform-led, with adoption driven by the breadth of supplier listings and the friction reduction in chemical procurement. The company is venture-backed, having raised a Seed/early round from TitletownTech in July 2020 and a Series A led by Schneider (Schneider National) in July 2022, with Series A proceeds specifically allocated to platform growth, new logistics capabilities, and payment technology enhancement. Co-founders Tyler Ellison (CEO) and David Zey (CTO) lead a team of 11-50 employees.

A material caveat: the company's primary domain (chemdirect.com) currently resolves to a GoDaddy parked landing page rather than an active marketplace, which is inconsistent with the firmographic data indicating an operating status and raises unresolved questions about the company's current operating state post-Series A.

ChemDirect firmographics

Firmographics
Name
ChemDirect
Website
https://chemdirect.com
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
11–50 employees
Short description
ChemDirect is a B2B online marketplace connecting chemical buyers and sellers, founded in 2018 and headquartered in Green Bay, Wisconsin. The platform facilitates direct chemical transactions with integrated logistics and payment processing, targeting manufacturers, distributors, and industrial buyers globally.
Ownership category
akta.pro rank

ChemDirect industry classification

Industry
Product category
Chemical B2B Marketplace
NAICS
Chemical and Allied Products Merchant Wholesalers (4246), Other Chemical and Allied Products Merchant Wholesalers (42469)
SIC
Wholesale-Chemicals & Allied Products (5160)
akta.pro primary industry
Chemicals, Ingredients & Raw Materials Marketplaces (CRAFAHAK)
akta.pro secondary industry
B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

  • Chemical marketplace
  • B2B chemicals
  • Chemical procurement
  • Chemical distribution
  • Industrial chemicals

Where ChemDirect is headquartered

Location

Headquarters

HQ city
Green Bay
HQ country
United States
HQ region
North America

Markets served

ChemDirect business model

Business model
GTM type
B2B
Offering type
Digital Commerce or Content
Cost components
Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

  1. Marketplace Transaction Fees: As a B2B online marketplace for chemicals, ChemDirect likely generates revenue through transaction fees or commissions on chemical sales facilitated through the platform. The Series A funding specifically mentions support for payment technology development, indicating transaction-based revenue mechanics.

Go-to-market motion1 record

Distribution channels1 record

ChemDirect product offering

Product offering

Core offering

ChemDirect operates a B2B online marketplace where third-party chemical suppliers list industrial and specialty chemicals and industrial buyers discover, transact on, and arrange shipment of those chemicals. The platform centralizes fragmented chemical sourcing, supports product search and listing, and provides transaction, payment, and logistics coordination workflows for the chemical supply chain.

Product overview

ChemDirect is a single-product B2B online marketplace platform for chemicals. It serves as a centralized digital marketplace connecting chemical buyers and sellers, with the platform focusing on enabling transactions, logistics fulfillment, and integrated payment processing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

  • ChemDirect Marketplace Platform Online B2B marketplace platform where third-party chemical suppliers list industrial and specialty chemicals and where industrial buyers search, discover, and transact on those chemicals. The platform supports product listing, discovery, transaction processing, and shipment coordination between suppliers and buyers in the chemical industry.

Companies that use ChemDirect

Customer profile

Segments1 record

Ideal customer profiles2 records

ChemDirect technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

ChemDirect partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

ChemDirect competitors and assessment

Company assessment

Market position

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

ChemDirect social profiles

Digital presence

ChemDirect financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ChemDirect leadership team

Management profile

Number of profiles

Profiles2 records

ChemDirect funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ChemDirect M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChemDirect

What does ChemDirect do?

ChemDirect operates a B2B online marketplace where third-party chemical suppliers list industrial and specialty chemicals and industrial buyers discover, transact on, and arrange shipment of those chemicals. The platform centralizes fragmented chemical sourcing, supports product search and listing, and provides transaction, payment, and logistics coordination workflows for the chemical supply chain.

Is ChemDirect a public or private company?

ChemDirect is a private company. It is classified as venture growth investor backed and is currently operating.

When was ChemDirect founded?

ChemDirect was founded in 2018. It employs 11 to 50 people.

Where is ChemDirect based?

ChemDirect is headquartered in Green Bay, United States, in the North America region.

How does ChemDirect make money?

One revenue line is on record: marketplace Transaction Fees.

Does ChemDirect have an API?

No public API is recorded for ChemDirect.

What industry is ChemDirect in?

ChemDirect's product category is Chemical B2B Marketplace. Its primary akta.pro industry code is CRAFAHAK, Chemicals, Ingredients & Raw Materials Marketplaces, with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 4246 and its SIC code is 5160.

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Live signals
PYMNTS.comThe Invoice Becomes the Shopping Cart in B2B PaymentsThe B2B payments landscape is undergoing a fundamental shift from invoice-based transactions to eCommerce-style shopping carts, with platforms like Amazon Business (projected to capture $80 billion in volume), Walmart Business, and vertical exchanges like Bryzos and ChemDirect enabling buyers to purchase, negotiate, and pay in a single checkout flow. Virtual cards are emerging as the dominant payment mechanism for these embedded transactions, solving working capital challenges and enabling instant settlement—U.S. virtual card volume reached $662 billion in 2025, growing 25% year-over-year. The article predicts that AI agents will accelerate this shift by requiring suppliers to be findable, buyable, and payable through APIs and carts, as agents can only transact with platforms they can read, access, and settle with automatically.ForbesBuilding A New Supply Chain For The Global Chemicals IndustryCalifornia-based start-up Mstack is leveraging its AI platform, Chemstack, to help chemical manufacturers develop new production methods for off-patent chemicals, thereby enabling supply chain diversification amid geopolitical tensions. The company has seen a ten-fold revenue increase and achieved profitability, with plans to reach $100 million in sales by year-end as US buyers seek alternatives to traditional suppliers. This shift is driven by tariff pressures and the need for broader supplier bases, positioning Mstack against competitors like ChemDirect and Valdera in the specialty chemicals market.BalanceHow One Marketplace Leveraged Payments to Double Down on Ecommerce GrowthChemDirect, a B2B chemical marketplace, partnered with Balance to implement ChemPay, a flexible financing and payment solution designed to streamline its checkout process. Since the implementation in March 2023, the platform has facilitated over $20 million in buying power and financed 24% of all transactions for more than 2,000 buyers. This integration allowed ChemDirect to replace inefficient manual processes with a scalable system that offers multiple payment methods and reduces underwriting overhead.clinicallab5 Steps to Ensure Safety and Compliance in Chemical ProcurementDave Haase, founder of ChemDirect, outlines a five-step framework for clinical laboratories to ensure safety and compliance during chemical procurement. The process involves comprehensive risk assessment, developing robust environmental health and safety policies, sourcing from reliable suppliers, training staff on safety protocols, and managing chemical handling and waste effectively. This guidance aims to help labs mitigate risks associated with hazardous materials and adhere to evolving regulatory standards.SubstackLogistics and Supply Chain in B2B DistributionA two-part weekly post on B2B distribution covers logistics, featuring an interview with ChemDirect CEO and founder Tyler Ellison on how the company's logistics services streamline operations and drive growth. ChemDirect closed a Series A round in June 2022 led by Schneider National, a transportation and logistics provider.DecarbonfuseChemDirect Closes Series A Funding Round Led byChemDirect has closed a Series A funding round led by Schneider to expand its B2B online marketplace for specialty chemicals. The financing will support the development of new logistics and payment technologies, such as ChemPay, and scale go-to-market efforts to improve efficiency in the chemical supply chain.FinSMEsChemDirect Closes Series A Funding RoundChemDirect, a Green Bay-based B2B specialty chemicals marketplace, raised an undisclosed Series A round led by Schneider. The company will use the funds to grow its marketplace, build logistics and payment technologies, and scale go-to-market efforts. The round follows the launch of ChemPay, its new payment platform.Venture Capital Access OnlineChemDirect Closes Series A Funding Round Led by SchneiderChemDirect has closed a Series A funding round led by Schneider, with proceeds designated to expand its team and scale its logistics and payment technologies. The company's platform facilitates B2B specialty chemical transactions, offering buyers significant cost savings and faster fulfillment times compared to traditional channels.PR NewswireMcFadyen Digital Client ChemDirect Launches Transformational Chemical MarketplaceMcFadyen Digital, a marketplace strategy and implementation agency, assisted client ChemDirect in launching a redesigned B2B chemical marketplace featuring an efficient online ordering process with fast delivery times for buyers and an additional sales channel for suppliers. The new platform was built using composable technology from vendors including Adobe, Stripe, Algolia, and Contentful, and is designed to provide a B2C-like purchasing experience for the chemical industry. McFadyen Digital and ChemDirect continue to scale the marketplace, with new suppliers and products being added weekly.