Forte Medical

What Forte Medical does

Forte Medical Limited is a UK private medical device company founded in 2002 that develops and sells precision urine collection devices. The company's core product, Peezy Midstream, is an automated midstream urine collection device designed for women, collecting specimens directly into 10ml lab-compatible tubes to eliminate decanting and reduce contamination in urinary tract infection (UTI) diagnosis and prenatal screening. The device is MHRA registered and FDA listed, with UK manufacturing handled by Pennine Healthcare. Peezy First Stream (first-void collection for STI and early-stage cancer screening) and Peezy Twin Stream (dual-specimen collection for sports dope testing and evidential forensic medicine) are in the product pipeline.

Forte Medical generates revenue through hardware sales of its Peezy devices, distributed primarily via the NHS Supply Chain catalogue and, from January 2026, through Una Health as its principal UK distribution partner. The company's target customers are NHS GP surgeries, antenatal and maternity services, hospital urology departments, and other NHS trusts, making the UK NHS the dominant end customer. Future revenue streams from Peezy First Stream and Peezy Twin Stream remain in development or early collaboration stages, with partnership outreach underway in sexual health, cancer research, forensic, and sports testing verticals.

The company is family-led, with co-founder and CEO Giovanna Forte and co-founder/Medical Director Dr Vincent Forte, a former NHS GP and forensic physician who invented Peezy Midstream. Multiple innovation awards (Medical Futures 2002, Design Week 2009, NHS East of England 2010, Bladder & Bowel UK 2024, Backed By Doctors 2025) and clinical evidence from NHS evaluations — including contamination reductions from up to 30% to as low as 0% and a 66% lab spend saving in a Public Health Wales GP trial — underpin the company's clinical positioning.

Name

Forte Medical

Legal name

Forte Medical Limited

Website

https://forte-medical.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Forte Medical is a UK-based medical device company that designs precision urine collection devices, principally Peezy Midstream, sold to NHS providers for women's UTI diagnosis and prenatal screening. It also develops Peezy First Stream and Peezy Twin Stream for STI/cancer screening and forensic testing.

Ownership category

akta.pro rank

Product category

Medical Devices - Urine Specimen Collection

NAICS

Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Diagnostic & Laboratory Packaging (Specimen Containers, Transport Tubes) (IMALAIAF)

Keywords

• Urine collection devices
• Midstream urine collection
• Clinical specimen devices
• Diagnostic medical devices
• Urology diagnostic devices

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Medical Device Sales: Forte Medical generates revenue through the sale of its Peezy urine collection devices, sold primarily through the NHS Supply Chain catalogue and direct from Una Health. The company sells hardware products on a unit basis to healthcare providers.
2. Peezy First Stream and Peezy Twin Stream: Future revenue streams from Peezy First Stream (for STI/cancer screening) and Peezy Twin Stream (for forensic/sports testing) which are currently in development or early collaboration stages.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Forte Medical designs, develops, and sells precision urine collection medical devices under the Peezy brand, with Peezy Midstream currently in market for women's UTI diagnosis and prenatal screening. The devices automate midstream, first-void, and dual-stream collection directly into lab-compatible 10ml primary tubes, eliminating decanting and reducing specimen contamination. Devices are UK designed and manufactured by Pennine Healthcare, and are MHRA registered and FDA listed.

Product overview

Forte Medical is a medical technology company offering a portfolio of precision urine collection devices. The core product is Peezy Midstream, an in-market device for automated midstream urine collection targeting women's UTI diagnosis and prenatal screening. The product line includes Peezy First Stream (for STI and early-stage cancer screening, in development) and Peezy Twin Stream (for sports dope and forensic testing, in development). All devices are UK-manufactured by Pennine Healthcare, NHS GP-designed, and MHRA registered with FDA listing. The devices collect urine into standard 10ml lab-compatible tubes that fit directly into laboratory analyzers.

Differentiator

Problem solved

Functional benefit

Brands

• Peezy Midstream: Automated midstream urine collection device for women's UTI and prenatal screening. Gold standard specimen collection that reduces contamination and false positives.
• Peezy First Stream
• Peezy Twin Stream

Products and services

• Peezy Midstream Automated midstream urine collection device designed for women's UTI diagnosis and prenatal screening. Collects guideline-compliant midstream urine samples into a 10ml lab-compatible tube, reducing contamination and false positives, eliminating the need for decanting, and providing hygiene and dignity for patients. Sold to NHS GP surgeries, antenatal clinics, and hospital departments.
• Peezy First Stream Urine collection device for capturing first-void urine specimens, designed for sexually transmitted infection (STI) diagnosis and early-stage cancer screening (testicular, ovarian, lung, prostate, bladder, pancreas). Captures 8-10ml of reliable first-void urine into a lab-compatible 10ml Primary Tube. Targeted at sexual health clinics, cancer screening programs, and cancer researchers.
• Peezy Twin Stream Urine collection device designed for sports dope testing and evidential forensic medicine. Simultaneously captures two specimens (A and B samples) from the same stream - a 65ml sample for first-line testing and a 25ml B sample frozen for dispute/confirmation. Provides hygienic, dignified, and tamper-resistant sample collection. Targeted at anti-doping agencies, forensic medicine providers, and employer testing programs.

Quantifiable outcome

• Reduces specimen contamination to as low as 0% compared to 15-30% with conventional collection
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Una HealthcoreChannel Partner/ Reseller/ Distributor · 6 January 2026Una Health serves as the primary UK sales and distribution partner for Peezy Midstream, fulfilling NHS Supply Chain and direct orders. The partnership is significant as both companies are female-founded and focused on women's health innovation.
• Pennine HealthcarecoreOEM/ Whitelabel/ Licensing PartnerPennine Healthcare is the UK-based HealthTech manufacturer producing Peezy Midstream devices, ensuring UK manufacturing quality and supply chain.
• Medic FootprintssupportingGTM or Marketing PartnerMedic Footprints organizes events connecting doctors with healthcare innovations. Founded by Dr Abeyna Jones to help doctors expand careers and introduce best-practice innovations.
• PCSIG (Primary Care Special Interest Group)supportingGTM or Marketing PartnerPCSIG hosts educational webinars on AMR and precision diagnostics where CEO Giovanna Forte presents on UTI and urine collection challenges.
• Academy of Fab StuffsupportingGTM or Marketing PartnerSocial movement for sharing NHS-generated health and social care solutions. Published the Public Health Wales GP Surgery evaluation study on Peezy Midstream.
• FemSightssupportingStrategic or Co-development PartnerConducted patient survey for Forte Medical confirming women's concerns over unnecessary antibiotic prescribing and outdated GP attitudes toward UTI.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hologic: Women's health diagnostics company with overlapping STI and oncology screening customer base. Relevant for Peezy First Stream's planned expansion into first-void STI and cancer biomarker screening markets.
• Sekisui Diagnostics: Diagnostics and clinical chemistry supplier whose laboratory customers overlap with Forte Medical's hospital and GP end users, particularly around urinalysis workflows.
• Medline Industries: Large medical-supplies wholesaler and distributor serving NHS hospitals, GP practices, and labs. Comparable from a distribution-channel perspective rather than product overlap, but material as a potential alternative route-to-market.
• BD (Becton Dickinson): Global medical-device incumbent with the Vacutainer urine and specimen collection portfolio serving the same hospital and laboratory customers as Forte Medical. Overlaps in specimen-collection hardware and broadens into diagnostics, drug delivery, and life sciences.
• QuidelOrtho: Diagnostics company providing rapid immunoassay and clinical chemistry tests consumed by the same physician-office and laboratory customers Forte Medical serves with Peezy Midstream.

Direct peers

• Sarstedt: Producer of the Urine Monovette closed-system urine collection device, directly competing with Peezy Midstream on hygienic, contamination-reducing specimen collection into lab-compatible tubes for hospital and lab customers.
• Greiner Bio-One: Manufactures Vacuette urine collection tubes and pre-barcoded specimen containers used by the same clinical laboratories and primary-care settings as Peezy Midstream. Most direct comparable in urine specimen collection hardware.
• Copan Diagnostics: Specialises in innovative diagnostic specimen collection and transport devices (e.g., flocked swabs, eNAT systems). Comparable in focusing on pre-analytical sample quality — the same problem Forte Medical solves for urine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/forte-medical-limited
• Instagraminstagram.com/peezymidstream
• Xx.com/forte_medical
• Facebookfacebook.com/peezymidstream

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forte Medical