Urick Concessions
Urick Concessions is a family-owned, Carmel, Indiana-based food and beverage company that serves as the exclusive Food & Beverage provider for the Indiana State Fairgrounds & Event Center, delivering concessions and premium catering for fairs, concerts, sports, trade shows, and weddings.
- Company typePrivate
- Founded1999
- HeadquartersCarmel, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Urick Concessions does
Urick Concessions and Food Service is a family-owned food and beverage company founded in 1999 and headquartered in Carmel, Indiana. The company operates as the exclusive primary Food & Beverage provider for the Indiana State Fairgrounds & Event Center in Indianapolis, delivering concessions for the annual Indiana State Fair, concerts, sporting events, consumer shows, and trade exhibitions, as well as premium catering for weddings, corporate events, and backstage/VIP functions at the same venue. Distribution is entirely venue-locked; the company does not offer off-site catering, meaning all customer access is funneled through Fairgrounds bookings.
The operating model is event-driven and labor-intensive, with headcount of 51-100 and a seasonal hiring cycle peaking for the State Fair (bartenders, cashiers, catering attendants, sous chefs, line cooks, and prep cooks at $15-$22/hour). Within the venue, Urick has segmented its offering into multiple branded concepts: Margaritas on Main, Backyard Brats n Brews, The Fair Taproom, and the ISF Wine Garden, each with a dedicated Instagram presence. The catering arm (Premium Catering, Wedding Catering) provides customized menus, specialty cocktails, and on-site culinary teams, monetized through quote-based event pricing rather than standardized rates.
The business generates revenue through three streams: high-volume concessions during public events (transaction-fee model), premium catering for private and corporate occasions (professional services model), and backstage/VIP catering for performers and production crews. Named enterprise customers include Marketplace Events, Mecum Auctions, PNC Bank, and Denton's, all contracting through Fairgrounds events. The company is privately held with no disclosed external funding, no parent company, and no public-market listing; ownership remains with the founding family, including founder/owner Monica Urick.
Urick Concessions firmographics
Firmographics- Name
- Urick Concessions
- Legal name
- Urick Concessions
- Website
- https://urickconcessions.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Urick Concessions is a family-owned, Carmel, Indiana-based food and beverage company that serves as the exclusive Food & Beverage provider for the Indiana State Fairgrounds & Event Center, delivering concessions and premium catering for fairs, concerts, sports, trade shows, and weddings.
- Ownership category
- akta.pro rank
Urick Concessions industry classification
Industry- Product category
- Event Catering and Concessions Services
- NAICS
- Food Service Contractors (722310), Special Food Services (7223)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Concession & Stadium / Arena Catering (THAFAIAG)
- akta.pro secondary industry
- Concessions, Pop-Ups & Temporary Foodservice for Events (THAHAKAL)
Keywords
Where Urick Concessions is headquartered
LocationHeadquarters
- HQ city
- Carmel
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Urick Concessions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Event Concessions: Food and beverage concessions at large public events including concerts, sporting events, and consumer/trade shows. Revenue generated through rapid service to high-volume crowds during events.
- Catering Services: Premium catering for weddings, corporate events, and special occasions at the Indiana State Fairgrounds. Includes customized menus, professional service staff, and event coordination.
- Backstage/VIP Catering: Specialized catering services for performers, VIP guests, and staff at events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bartender positions starting at $15/hour plus tips |
| Unit Pricing | Pay-as-you-go | Cashier positions starting at $15-17/hour |
| Unit Pricing | Pay-as-you-go | Catering and culinary positions ranging $17-22/hour |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Urick Concessions product offering
Product offeringCore offering
Urick Concessions operates as the exclusive Food & Beverage provider for the Indiana State Fairgrounds & Event Center, delivering large-scale concessions for concerts, sporting events, and consumer shows, along with premium catering for weddings, corporate events, and VIP/backstage occasions. The company provides both rapid-service concessions during high-volume public events and fully customized catering menus with professional service staff for private and corporate functions.
Product overview
Urick Concessions is a family-owned concession and food service company operating as the primary Food & Beverage provider for the Indiana State Fairgrounds & Event Center. The company offers two core product lines: (1) Large-scale concessions and food service for concerts, sporting events, consumer shows, and trade exhibitions; and (2) Premium catering services for weddings, corporate events, and special occasions. Catering operates as a distinct service module with customizable menus and dedicated event staff, while concessions handle high-volume event catering with rapid service systems. Employment services for Indiana State Fair seasonal positions are offered as an additional module.
Differentiator
Problem solved
Functional benefit
Brands
- Margaritas on Main: Instagram account for margaritas brand
- Backyard Brats n Brews
- The Fair Taproom
- ISF Wine Garden
Products and services
- Concessions and Food Service
Quantifiable outcome
- Rave reviews from visitors and exhibitors at Indiana State Fairgrounds events
- +1 more outcomes
Companies that use Urick Concessions
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Urick Concessions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Urick Concessions partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Indiana State Fairgrounds & Event CenterflagshipUrick Concessions serves as the exclusive primary Food & Beverage provider for the Indiana State Fairgrounds & Event Center. This is a core, strategic partnership where Urick provides all concessions and catering services for events held at the venue, including the annual Indiana State Fair, concerts, sporting events, trade shows, and weddings.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Urick Concessions competitors and assessment
Company assessmentBroad incumbents
- Aramark: Aramark is one of the largest food service and concessions operators in the U.S., serving sports venues, convention centers, and entertainment facilities. It is comparable as a large-scale venue concessions competitor that could pursue the Indiana State Fairgrounds contract on renewal.
- Delaware North: Delaware North operates food, beverage, and hospitality services at major sports and entertainment venues nationwide. It is comparable as an incumbent venue concessions operator with the scale and capabilities to compete for exclusive venue F&B contracts like Urick's.
- Levy Restaurants: Levy (part of Compass Group) is a premium concessions and hospitality provider for stadiums, arenas, and entertainment venues. It is comparable as a premium-positioned venue F&B competitor that could challenge Urick's exclusive partnership.
- Centerplate: Centerplate (now part of Sodexo Live!) provides food and beverage services to sports venues, convention centers, and entertainment facilities. It is comparable as a direct venue F&B concessions competitor operating at similar venue types.
- Sodexo Live!: Sodexo Live! (formerly Centerplate and Sodexo Sports & Leisure) operates venue food and beverage services for stadiums, convention centers, and entertainment venues globally. It is comparable as a large-scale venue F&B competitor with cross-vertical event capabilities.
- Legends Hospitality: Legends Hospitality provides premium hospitality, concessions, and merchandise services to sports and entertainment venues. It is comparable as a venue concessions competitor with capabilities spanning food, beverage, catering, and VIP services similar to Urick's offering.
- Compass Group: Compass Group is one of the largest contract foodservice companies globally, with a venue and events division through Levy and others. It is comparable as a broad incumbent with the scale and venue-specialized sub-brands to compete for exclusive venue contracts.
Direct peers
- Ovations Food Services: Ovations operates food and beverage concessions at fairgrounds, stadiums, and entertainment venues with a similar regional exclusive-provider model. It is the most directly comparable peer to Urick in terms of fairground/event-center concession specialization.
Regional players
- Premier Food Services: Premier Food Services operates concessions and catering at venues across the Midwest and U.S. It is comparable as a regional concession and catering operator with overlapping event verticals (sports, fairs, corporate) and similar exclusive-venue dynamics.
- Stadia Sports Group: Stadia Sports Group provides event-day concessions and catering at sports and entertainment venues in the Midwest. It is comparable as a regional competitor with similar focus on sports concessions, halftime surge service, and high-volume event execution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Urick Concessions social profiles
Digital presenceUrick Concessions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urick Concessions leadership team
Management profileNumber of profiles
Profiles1 record
Urick Concessions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urick Concessions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urick Concessions
What does Urick Concessions do?
Urick Concessions operates as the exclusive Food & Beverage provider for the Indiana State Fairgrounds & Event Center, delivering large-scale concessions for concerts, sporting events, and consumer shows, along with premium catering for weddings, corporate events, and VIP/backstage occasions. The company provides both rapid-service concessions during high-volume public events and fully customized catering menus with professional service staff for private and corporate functions.
Is Urick Concessions a public or private company?
Urick Concessions is a private company. It is classified as family owned and is currently operating.
When was Urick Concessions founded?
Urick Concessions was founded in 1999. It employs 51 to 100 people.
Where is Urick Concessions based?
Urick Concessions is headquartered in Carmel, United States, in the North America region.
How does Urick Concessions make money?
Three revenue lines are on record. Event Concessions are the primary driver. The others are catering Services and backstage/VIP Catering.
Who are Urick Concessions's main competitors?
Broad incumbents on record are Aramark, Delaware North, Levy Restaurants, Centerplate, Sodexo Live!, Legends Hospitality and Compass Group. Ovations Food Services is listed as a direct peer. Regional players are Premier Food Services and Stadia Sports Group.
Does Urick Concessions have an API?
No public API is recorded for Urick Concessions.
What industry is Urick Concessions in?
Urick Concessions's product category is Event Catering and Concessions Services. Its primary akta.pro industry code is THAFAIAG, Concession & Stadium / Arena Catering, with a secondary code of THAHAKAL, Concessions, Pop-Ups & Temporary Foodservice for Events. Its NAICS code is 722310 and its SIC code is 5810.