Elizabeth Cooper Design

What Elizabeth Cooper Design does

Elizabeth Cooper Design (ECD) is a privately held modest-bridal design house founded in July 2010 by the mother-daughter design team of Arin Elizabeth and Carrie Cooper in Provo, Utah. The company designs, manufactures and sells custom and ready-to-wear modest wedding gowns, organizing a portfolio of over 40 gown SKUs into collections including Modest Wedding Dresses, Decade, Diamonds In The Sky, Slim Fit, Ball Gowns and Classics. Core technical differentiators are coverage customizability (sleeve length, sleeve lining, neckline, back coverage, color and gown length), a corset lacing system for adjustable fit, and 16-20 week custom-order lead times with 2-14 week rush options; all gowns are designed in the U.S.A.

The business model is direct-to-consumer e-commerce with a 3-day home try-on return policy and virtual consultation support, complemented by a single retail partnership with Statements Bridal in Provo, Utah and recurring in-person trunk shows across Utah venues such as The Bell Room and Castle Park Events Center. Gowns are priced $1,389-$2,175 and accessories such as the Pandora Cape at $389; customized and sale-priced gowns are non-returnable. ECD serves an individual-bride long-tail with strong resonance among LDS/temple and other modesty-preferring customer segments, and markets through Instagram (@elizabethcooperdesign, #ecdbride), blog content, and the ECD Bride feature program. The founders retain full operational and ownership control; no institutional funding, M&A or parent-company relationships are disclosed.

Name

Elizabeth Cooper Design

Legal name

Elizabeth Cooper Design

Website

https://elizabethcooperdesign.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Founded in 2010 in Provo, Utah by mother-daughter duo Arin Elizabeth and Carrie Cooper, Elizabeth Cooper Design designs and sells customizable modest wedding gowns globally through direct-to-consumer e-commerce, a Statements Bridal retail partnership, and Utah trunk shows.

Ownership category

akta.pro rank

Product category

Bridal Wear

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Luxury Bridal & Occasionwear (CRAAAFAI)

akta.pro secondary industries

Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF), Formalwear Alterations (Bridal, Bridesmaid, Prom, Tuxedo) (HSAJAFAJ)

Keywords

• Modest wedding dresses
• Bridal gowns
• Custom wedding dresses
• Bridal couture
• Modest bridal wear

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Wedding Gown Sales: One-time purchase of wedding gowns ranging from approximately $1,389 to $2,175. Standard orders take 16 weeks; rush orders available for 8-12 weeks at varying prices.
2. Accessory Sales: Sale of bridal accessories including the Pandora Cape at $389. Accessories complement the gown purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Elizabeth Cooper Design designs, manufactures, and sells modest wedding gowns featuring fully customizable coverage including sleeve length and design, neckline options, lining, color, and gown length. The company offers over 40 gown styles across multiple collections (Modest Wedding Dresses, Ball Gowns, Slim Fit, Decade, Diamonds In The Sky, Classics) plus bridal accessories such as the Pandora Cape. All gowns are designed in the U.S.A. by the founding mother-daughter design team and sold primarily through direct-to-consumer e-commerce with a home try-on model, complemented by a single retail partner and regional trunk shows.

Product overview

Elizabeth Cooper Design is a mother-daughter (Arin Elizabeth and Carrie Cooper) founded modest wedding dress company established in 2010, specializing in unique and fashion-forward wedding gowns that offer coverage customization for brides. The product portfolio is organized as a single unified design house offering multiple gown collections: the core Modest Wedding Dresses line (with sub-collections including Saphia Blue, Seafaring, Symphony, Transcendent, Wander, and Woodland), the Ball Gowns Collection (Aria, Melody), Slim Fit Collection (Allegra, Harmony, Isabela, Madeleine), Decade Collection (Alana, Alison, Katelyn, Kyra, Lori, Megan, Tami), Diamonds In The Sky Collection (Astrid, Celestia, Pandora, Pandora Cape), and Classics Collection (Stella). Individual gowns feature fully customizable elements including sleeve length, design, lining, color options, and corset/zippered back options. The company sells directly online and through select retailers like Statements Bridal in Provo, Utah, with standard turnaround of 16-20 weeks and rush order options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Pandora wedding gown Form fitting wedding gown with hand-beaded lace and a modest scooped neckline, featuring customizable short sleeve options. Priced at $1,949.
• Victoria wedding gown Wedding gown featuring a 3D beaded lace bodice with A-line organza skirt and thin horsehair hem, with customizable long sleeve options.
• Anne wedding gown Wedding dress with a fully lined A-line silhouette featuring chantilly lace and chiffon inserts, with customizable short sleeve options.
• Aretha wedding gown Wedding dress with crepe bodice, modest boat neckline, three-quarter length sleeves, and full pleated satin skirt with pockets.
• Holly wedding gown Wedding gown with fully lined lace bodice, modest neckline, and dramatic A-line organza skirt with horsehair hem.
• Pandora Cape accessory Long tulle cape with 3D lace beaded appliqués and hook clasps for attachment to gown, sold as a separate bridal accessory priced at $389.
• Decade Collection Collection of classic elegant modest gowns including Alana, Alison, Katelyn, Kyra, Lori, Megan, and Tami, priced from $1,627 to $1,849 with fully lined lace bodices, modest necklines, and A-line or trumpet silhouettes.
• Diamonds In The Sky Collection Collection of glamorous beaded modest gowns including Astrid ($1,819), Celestia ($1,919), Pandora ($1,949), and Pandora Cape ($389), featuring hand-beaded lace and 3D beaded elements.
• Classics Collection Timeless gown collection featuring the Stella gown at $1,649.
• Slim Fit Collection Collection of form-fitting silhouettes including Allegra ($1,749), Harmony ($2,049), Isabela ($1,949), and Madeleine ($1,745), featuring trumpet and sheath silhouettes.
• Ball Gowns Collection Dramatic ball gown silhouettes including Aria ($1,939) and Melody ($1,749), featuring dramatic A-line organza skirts with horsehair hems.
• Modest Wedding Dresses Collection Core collection of modest wedding gowns featuring full-coverage designs with customizable sleeve length and neckline options, including sub-collections Saphia Blue, Seafaring, Symphony, Transcendent, Wander, and Woodland.
• Custom Order and Virtual Consultation Service Customization service allowing brides to modify sleeve length/design/lining, neckline, custom hems, and color options. Custom orders take 16-20 weeks; rush orders available for 8-12 weeks with variable pricing. Virtual appointments available for consultations.
• Home Try-On Service Direct-to-consumer try-on program where brides enter measurements, order a gown, try it on at home, and can return within 3 days if not satisfied (subject to $100 restocking fee). Customized and sale-priced gowns are not returnable.

Quantifiable outcome

• Over 40 gown styles across multiple collections
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• InstagramcoreTechnology or Integration · 20 April 2015Elizabeth Cooper Design maintains an active presence on Instagram @elizabethcooperdesign for marketing, customer engagement, and community building through the #ecdbride hashtag.
• Anonymous Bride (Pay It Forward)minorOthers · 21 February 2015At the February 2015 ECD trunk show, an anonymous bride anonymously purchased a gown for another bride. This act of kindness received nationwide media coverage.
• Statements BridalcoreChannel Partner/ Reseller/ DistributorRetail partnership where ECD gowns are available for purchase at Statements Bridal location in Provo, Utah. This provides physical retail presence for brides who prefer in-person shopping experiences.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Studio Levana: Direct-to-consumer modest and inclusive bridal and occasionwear brand. Comparable to ECD as a smaller, digitally native modest bridal label with customization and at-home try-on positioning.

Broad incumbents

• BHLDN: Anthropologie's bridal brand selling occasionwear and gowns with vintage, romantic styling. Comparable to ECD on premium DTC bridal positioning and curated design-led assortment.
• David's Bridal: Largest U.S. bridal retailer offering modest and custom gowns alongside broad assortment. Comparable to ECD as a bridal destination but operates at vastly greater scale across physical and digital channels.

Direct peers

• Casablanca Bridal: Designs bridal gowns with strong customization and couture options across multiple collections. Comparable to ECD on bridal design customization and direct-to-bride sales model.
• Allure Bridals: Designs and manufactures bridal gowns including modest and plus-size collections. Comparable to ECD across bridal product category, customization depth, and wholesale-plus-DTC distribution.
• Essense of Australia: International bridal label with broad gown assortment including modest and sleeve-forward styles. Comparable to ECD on bridal occasionwear, multi-channel retail distribution, and global customer base.
• Maggie Sottero: Major bridal designer with a modest-friendly assortment and extensive customization options, sold through authorized retailers worldwide. Comparable to ECD on bridal occasionwear and customization, though at significantly larger scale.
• Modest by Mon Cheri: Designs and distributes modest bridal gowns as a dedicated sub-line of Mon Cheri. Closest direct peer to ECD given its exclusive focus on modest bridal wear with sleeves and higher necklines, sold through bridal retailers.
• Lillian West: Designs bridal gowns including romantic, modest-friendly silhouettes sold through authorized retailers. Comparable to ECD on bridal gown category, design aesthetic, and wholesale retail distribution.

Regional players

• Flair Bridesmaid: Specialty retailer and designer offering modest and customizable bridesmaid and bridal options. Comparable to ECD on customization capabilities and occasionwear focus, though primarily regional U.S. presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/elizabethcooperdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elizabeth Cooper Design