Izvestia
Izvestia is a Russian multi-platform news media company operating iz.ru, a print newspaper, a television channel, and mobile apps. It serves a mass-market Russian-speaking audience across politics, economy, society, culture, and sports, funded by advertising and Russian government support.
- Company typePrivate
- Founded1924
- HeadquartersMoscow, Russia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Izvestia does
Izvestia (Известия, 'News') is a Russian multi-platform news media company operating under the legal entity OOO MIK Izvestiya and headquartered in Moscow. Founded in 1924 as a Soviet-era publication and now operating as a private company with 51-100 employees, Izvestia produces editorial content across 15+ categories including politics, economy, society, culture, sports, science, technology, and international affairs, with explicit coverage of contested territories (DPR, LPR, Ukraine conflict). Its product portfolio comprises the iz.ru digital news portal, the print newspaper Газета «Известия», the Izvestia television channel, iOS and Android mobile applications, and a subscription service at subscribe.iz.ru.
The underlying technology is a digital news platform delivering text articles, video, infographics, 3D models, and live streaming, with recommendation technologies applied to personalize content for readers. Distribution extends to VKontakte, Odnoklassniki, Telegram, and Rutube, and the outlet is integrated with the National Media Group (NMG) ecosystem alongside REN TV, Channel 5, Channel 78, Sport-Express, and Documentary Cinema through shared navigation and cross-promotion.
Revenue mechanics combine advertising on iz.ru with direct financial support from the Russian Ministry of Digital Development, Communications and Mass Communications. The customer base is a horizontal mass-market audience of Russian-speaking general readers, supplemented by secondary usage from media professionals and organizations citing Izvestia content. Izvestia holds active Roskomnadzor media registrations (ЭЛ № ФС 77-72003 dated December 2017 and ЭЛ № ФС 77-76208 dated July 2019), making it a formally registered Russian mass media entity.
Izvestia firmographics
Firmographics- Name
- Izvestia
- Legal name
- ООО «МИЦ «Известия»
- Website
- https://iz.ru
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Izvestia is a Russian multi-platform news media company operating iz.ru, a print newspaper, a television channel, and mobile apps. It serves a mass-market Russian-speaking audience across politics, economy, society, culture, and sports, funded by advertising and Russian government support.
- Ownership category
- akta.pro rank
Izvestia industry classification
Industry- Product category
- News Publishing
- NAICS
- Periodical Publishers (513120), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Television Broadcasting Stations (4833)
- akta.pro primary industry
- 24/7 National & International News Channels (MPABAIAA)
- akta.pro secondary industries
- National Broadcast News Networks (MPABAAAB), News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where Izvestia is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Izvestia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising revenue: The site displays advertising materials and generates revenue through ad placements. The site operates with financial support from the Ministry of Digital Development, Communications and Mass Communications of the Russian Federation.
Distribution channels4 records
Marketing channels4 records
Izvestia product offering
Product offeringCore offering
Izvestia is a Russian news media organization that publishes original journalism across politics, economics, society, culture, sports, and international affairs. It distributes content through a multi-channel portfolio including the digital portal iz.ru, a printed newspaper, mobile applications for iOS and Android, and the Izvestia television channel. The business also sells subscriptions for print and digital editions and generates advertising revenue on its digital properties, with operating financial support from the Russian Ministry of Digital Development.
Product overview
Izvestia operates as a multi-platform media company offering a unified news portfolio across digital and traditional channels. The core product is the iz.ru news portal providing news, articles, opinions, photo reports, and video content. The company also publishes the traditional print newspaper 'Газета Известия' (Izvestia Newspaper), available through subscription services, and offers mobile applications for iOS and Android. The portal uses recommendation technologies to personalize content delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Izvestia TV Channel: Television channel associated with the Izvestia media brand, broadcasting news content 24/7
Products and services
- iz.ru News Portal (Известия портал) Comprehensive Russian-language digital news portal providing breaking news, articles, opinion columns, photo reports, video content, infographics, and 3D models across 15+ editorial categories for general readers.
- Gazeta Izvestia (Газета «Известия») The traditional print newspaper edition of Izvestia offering in-depth coverage of politics, economy, society, culture, and current events, also available digitally on iz.ru.
- Izvestia Mobile Applications (Приложения Известия) Native mobile applications for iOS and Android providing users with access to news articles, videos, and live streams from the Izvestia newsroom on mobile devices.
- Izvestia TV Channel (Телеканал «Известия») 24/7 television news channel associated with the Izvestia media brand, broadcasting continuous news coverage to viewers.
- Izvestia Subscription Service (Подписка на газету) Subscription service offering various plans for the print and digital editions of the Izvestia newspaper, allowing readers to subscribe to receive regular content.
Companies that use Izvestia
Customer profileSegments2 records
Ideal customer profiles2 records
Izvestia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Izvestia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Media Group (NMG / НМГ)coreIzvestia is part of the National Media Group (NMG) media holding, appearing alongside other NMG properties including REN TV, Channel 5, Channel 78, Sport-Express, Documentary Cinema on the media platform footer. NMG is a major Russian media conglomerate.
Recent moves1 record
Expansion highlights5 records
Izvestia competitors and assessment
Company assessmentDirect peers
- Lenta.ru: One of Russia's largest online news outlets, offering broad-coverage news, articles, and multimedia content. Comparable as a Russian-language digital news publisher competing for the same general audience and ad budget.
- RIA Novosti: Major Russian state-affiliated news agency operating a large news portal with multimedia coverage of politics, economy, and society. Closely comparable to Izvestia in scope, audience, and multi-platform format.
- Vedomosti: Russian business-focused newspaper and digital news outlet covering economics, politics, and finance. Comparable as a Russian-language multi-platform news brand serving overlapping advertiser and reader segments.
- Gazeta.ru: Major Russian online news portal covering politics, society, sports, and culture, with multimedia content. Directly comparable as a Russian digital-first news outlet in the same coverage categories and audience.
- Kommersant: Leading Russian daily newspaper and news website covering politics, business, and society. Comparable as a Russian-language news brand with print and digital editions serving similar advertiser and reader segments.
- TASS: Russian state news agency providing politics, economics, and general news in Russian and English across web, print, and broadcast. Directly comparable as a national multi-platform Russian news publisher.
- Rossiyskaya Gazeta: Official Russian government newspaper publishing state documents and general news in print and online. Comparable as a state-affiliated Russian news outlet with cross-format (print/digital) operations.
- Sport-Express: Leading Russian sports newspaper and digital portal, co-listed with Izvestia under the NMG umbrella. Directly comparable as a niche Russian news brand within the same media holding, with overlapping multimedia capabilities.
Regional players
- BBC News Russian Service: International broadcaster's Russian-language news service delivering politics, economics, and world news to Russian-speaking audiences. Comparable as a multi-platform Russian-language news brand, though based outside Russia and with a different editorial stance.
Broad incumbents
- REN TV: Major Russian federal TV channel and news portal owned by National Media Group, the same holding that includes Izvestia. Comparable as a broader NMG-affiliated news/broadcast outlet with overlapping audience and advertiser base.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Izvestia social profiles
Digital presenceIzvestia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Izvestia leadership team
Management profileNumber of profiles
Izvestia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Izvestia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Izvestia
What does Izvestia do?
Izvestia is a Russian news media organization that publishes original journalism across politics, economics, society, culture, sports, and international affairs. It distributes content through a multi-channel portfolio including the digital portal iz.ru, a printed newspaper, mobile applications for iOS and Android, and the Izvestia television channel. The business also sells subscriptions for print and digital editions and generates advertising revenue on its digital properties, with operating financial support from the Russian Ministry of Digital Development.
Is Izvestia a public or private company?
Izvestia is a private company. It is classified as corporate owned and is currently operating.
When was Izvestia founded?
Izvestia was founded in 1924. It employs 51 to 100 people.
Where is Izvestia based?
Izvestia is headquartered in Moscow, Russia, in the Europe region.
How does Izvestia make money?
One revenue line is on record: advertising revenue.
Who are Izvestia's main competitors?
Direct peers on record are Lenta.ru, RIA Novosti, Vedomosti, Gazeta.ru, Kommersant, TASS, Rossiyskaya Gazeta and Sport-Express. BBC News Russian Service is listed as a regional player. REN TV is listed as a broad incumbent.
Does Izvestia have an API?
No public API is recorded for Izvestia.
What industry is Izvestia in?
Izvestia's product category is News Publishing. Its primary akta.pro industry code is MPABAIAA, 24/7 National & International News Channels, with a secondary code of MPABAAAB, National Broadcast News Networks. Its NAICS code is 513120 and its SIC code is 2711.