What Foley does

Foley (legal entity: Foley and Associates Pty Ltd, ABN 16 101 894 160) is a privately held trade and investment advisory firm headquartered in Sydney, Australia, with a secondary office in Brisbane. Founded in 2002 by Angela Foley, the firm assists international organizations, Australian and New Zealand companies, and government economic development agencies with cross-border business development. Its service portfolio consists of five core offerings: Market Research, Business Matching, Establishing A Global Presence, Corporate Services, and Foreign Direct Investment, delivered through direct engagement with a team of consultants and directors.

The firm's underlying technology is minimal: Foley is a relationship-driven advisory practice rather than a software or platform business. Its principal technical asset is its partnership with IBG Global, the world's largest network of international trade consultancies, through which Foley accesses 300+ advisors across 53 countries and 200+ markets, contributing to a cumulative 25,000+ market entry projects and 5,000+ clients served by the network. Foley monetizes through professional services fees on a quote-based, project-by-project basis, with no publicly disclosed pricing.

Foley's go-to-market centers on three primary customer segments: overseas companies expanding into Australia/NZ, Australian/NZ companies going global, and government economic development agencies requiring in-country representation. Named clients include U.S. state delegations (Maryland, Virginia, Washington, Oregon), Canadian ICT and Smart Cities companies, Enterprise Ireland's clean tech innovators, and various international manufacturers. The firm is led by Owner and Director Geoff Charnock and Managing Director Giovanni (Gio) Munoz, supported by a team of directors and consultants. Active marketing channels include content marketing via the company website, participation in defence and manufacturing trade shows (Avalon Airshow, Land Forces, APPEX), LinkedIn presence, and facilitation of government-led trade missions.

Name

Foley

Legal name

Foley and Associates Pty Ltd

Website

https://foley.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Foley is a Sydney-based trade and investment advisory firm helping international companies, Australian/NZ businesses, and government economic development agencies with cross-border market entry, business matching, and FDI attraction across Australia and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Trade and Investment Advisory Services: Foley generates revenue through providing advisory services to international companies seeking to expand into or out of Australia and New Zealand. Services include market research, business matching, regulatory guidance, and trade mission facilitation. The firm works with companies of all sizes as well as government economic development agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Foley is a trade and investment advisory firm that helps international, Australian, and New Zealand companies expand into new markets. Its core services include market research, business matching, establishing a global presence, corporate services, and foreign direct investment attraction, delivered through direct consultant engagement and supported by its IBG Global partner network across 53 countries.

Product overview

Foley is a trade and investment advisory firm offering a unified suite of advisory services rather than a software product. The core service portfolio consists of Market Research, Business Matching, Establishing A Global Presence, Corporate Services, and Foreign Direct Investment. These services work together as an integrated offering: Market Research provides intelligence and competitive insights, Business Matching facilitates partner connections through B2B meetings, and Establishing A Global Presence provides strategic planning and execution support. Corporate Services and Foreign Direct Investment round out the offering by addressing operational setup and investment attraction needs respectively. The firm serves as an in-country representative for government agencies and economic development organizations, and operates as IBG Global's partner firm in Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research Provides detailed competitive insights, market analysis, and qualified business partner identification to help international and Australian/NZ clients understand target markets.
• Business Matching Facilitates connections between international business partners through tailored B2B meetings and introductions with key Australian and New Zealand stakeholders.
• Establishing A Global Presence Assists companies in developing roadmaps, business plans, and budgets for international expansion, including simplifying regulatory, tax, legal, and HR obligations.
• Corporate Services Provides advisory services for companies looking to expand operations internationally or establish corporate structures in Australia and New Zealand.
• Foreign Direct Investment Attracts and supports foreign direct investment into Australia, acting as in-country representatives for international economic development agencies.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship and core.

• Enterprise IrelandflagshipStrategic or Co-development Partner · 1 January 2025Foley partnered with Enterprise Ireland to deliver a pathfinder program launching in 2025, connecting Irish sustainability innovators with key decision-makers in Australia's mining sector. The program facilitates strategic B2B meetings and supports Irish companies with existing Australian operations.
• Maryland (U.S. State)flagshipGTM or Marketing Partner · 1 January 2025Foley worked closely with Maryland to facilitate its 2025 trade mission to Australia. Previously supported delegations from Virginia, Washington, and Oregon at Australian defence events.
• Canada (Trade Mission)flagshipGTM or Marketing Partner · 1 January 2025Foley was selected to assist the Canadian delegation during their trade mission to Australia in February 2025. Services included in-country briefing, tailored B2B meetings, and logistical support for Canadian ICT and Smart Cities companies.
• Oregon (U.S. State)flagshipGTM or Marketing Partner · 1 January 2024Foley supported Oregon-based companies at Land Forces 2024, providing tailored strategies to help identify potential partners and maximize presence at the exhibition for defence technology companies.
• IBG Global LLCcoreStrategic or Co-development Partner · 1 January 2002Foley has been IBG Global's partner firm in Australia and New Zealand for over 20 years. IBG Global is the world's largest network of international consultancies serving 200+ markets from offices in 53 countries. This partnership provides Foley clients with access to a global network of experts in law, accounting, banking, finance, and marketing.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Trade and Investment Queensland: State-level economic development agency with mandate for FDI attraction and trade — overlaps with Foley's government-segment work, particularly given Foley's Brisbane secondary office in Queensland.
• Australian Trade and Investment Commission (Austrade): Australian government agency promoting trade and inbound investment; overlaps with Foley's foreign direct investment and business matching services but operates as a government body rather than a private advisory.

Direct peers

• Acclime: Asia-Pacific-focused corporate services and FDI advisory firm offering entity setup, market entry, tax, and regulatory support — directly comparable to Foley's Establishing A Global Presence and Corporate Services offerings for companies entering the region.
• Asialink Business: Australia-based programme (University of Melbourne) helping Australian businesses expand into Asia through advisory, research, and business matching — comparable in target market and market-entry-adjacent service mix to Foley.
• IBG Global LLC: World's largest network of international trade and investment consultancies spanning 53 countries and 200+ markets; Foley's strategic partner and closest operational cousin globally.

Others

• Enterprise Ireland: Irish government agency supporting Irish companies to internationalise; Foley's named client and partner on the 2025 Australia mining-sector pathfinder — operates adjacent to Foley's mission from a public-sector perspective.
• HLB International: Global network of accounting and advisory firms providing cross-border market-entry and corporate services — adjacent ecosystem that competes for some of the same international expansion engagements as Foley.

Broad incumbents

• EY-Parthenon (FDI & Strategy): Global advisory firm serving inbound investors and governments on market entry, FDI attraction, and cross-border strategy — broader scope than Foley but directly competes for the same mandates.
• KPMG Australia (FDI & International Business Advisory): One of the Big 4 with a dedicated FDI and market-entry advisory practice in Australia — competes with Foley on inbound investment mandates but as part of a much broader professional services portfolio.
• Deloitte Australia (FDI & Trade Advisory): Big 4 firm with established FDI, trade, and economic development advisory practices across Australia; broader portfolio and larger teams than Foley but overlaps on government and multinational market-entry work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInau.linkedin.com/company/foley-&-associates-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foley