Reservoir Communications Group

Name

Reservoir Communications Group

Legal name

Reservoir Communications Group, LLC

Website

https://reservoircg.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communications Consulting: Professional consulting services for health care communications, advocacy, policy, and market readiness. Revenue generated through retainer agreements and project-based engagements with corporations, trade associations, and nonprofits.
2. Research and Analytics Services: HAIG (Health Analytics & Insights Group) delivers research and analytics services including proprietary audience intelligence, policy research, and custom market studies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Reservoir Communications Group is a healthcare-focused consultancy that delivers strategic communications, policy advocacy, public affairs, and market readiness services to life sciences companies, trade associations, nonprofits, and large healthcare organizations. The firm provides retainer-based and project-based engagements supported by proprietary research methodologies (ValueGPS™, PRISM, Patient Access Pathways™) and the Health Analytics & Insights Group (HAIG) for research and analytics.

Product overview

Reservoir Communications Group is a healthcare consultancy firm organized around interconnected service divisions rather than a single software product. The core offerings include: the Health Analytics & Insights Group (HAIG) providing research and analytics capabilities; PRISM audience intelligence platform; ValueGPS proprietary reputation measurement methodology; Patient Access Pathways research; the Reservoir Advocacy & Alliance Network (RAAN) coalition; and strategic communications, policy, and market access services. Following the 2026 acquisition of Applied Patient Experience (AppliedPX), the firm now integrates patient-centered research and evidence capabilities across its consulting portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Health Analytics & Insights Group (HAIG): Delivers strategic insights through advanced qualitative and quantitative methodologies, and state-of-the-art data and digital analytics for healthcare stakeholders.
• Reservoir Advocacy & Alliance Network (RAAN)
• ValueGPS
• PRISM
• Patient Access Pathways

Products and services

• Health Analytics & Insights Group (HAIG)
• PRISM
• ValueGPS
• Patient Access Pathways
• Reservoir Advocacy & Alliance Network (RAAN)
• Applied Patient Experience (AppliedPX)
• Strategic Communications Services
• Policy & Advocacy Services
• Market Access & Value Communications

Quantifiable outcome

• Help clients advance their business, reputation and advocacy goals

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Applied Patient Experience (AppliedPX)coreStrategic or Co-development Partner · 1 June 2026Acquisition completed June 2026. AppliedPX is a patient engagement and patient-centered research consultancy that advances the science of patient-focused drug development. The combination introduces fully integrated patient evidence capability to Reservoir's existing work across policy, communications and market readiness.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Edelman: Edelman is a global communications marketing firm with a large Health practice (including Edelman Alliances) that serves biopharma, NGO, and government clients in exactly the same category as Reservoir, but at materially larger scale and broader scope.
• Brunswick Group: Brunswick is a global advisory firm specializing in critical issues and corporate public affairs, with a healthcare and life sciences group that competes for the same reputation management, investor, and policy communications work as Reservoir.
• Hill+Knowlton: Hill+Knowlton is a global public relations and public affairs firm with a dedicated Health & Wellness practice serving pharmaceutical, biotech, and health policy clients with advocacy and stakeholder engagement services that overlap with Reservoir's offering.

Direct peers

• WE Communications: WE Communications (formerly Waggener Edstrom) is a global, technology and health-focused communications agency whose health practice serves biopharma, medtech, and consumer health clients — a directly comparable healthcare PR peer.
• APCO Worldwide: APCO is a global public affairs and strategic communications firm with a deep healthcare practice; Reservoir's founder was previously President, Americas of APCO and many Reservoir senior leaders are APCO alumni. APCO competes for the same biopharma, association, and policy communications mandates.
• Avalere Health: Avalere Health is a healthcare-focused consulting and advisory firm working across policy, market access, and evidence with biopharma and provider clients; multiple Reservoir senior leaders are Avalere alumni, making it a closely comparable healthcare policy/strategy peer.
• Zeno Group: Zeno Group is a global, integrated communications agency with a strong health practice serving life sciences, biotech, and consumer health clients — directly comparable in healthcare PR/communications services and client profile.
• Mission North: Mission North is a B2B and healthcare-focused PR and public affairs agency with a Life Sciences & Health practice, serving technology and life sciences clients with communications and public affairs services that closely mirror Reservoir's core offering.
• Real Chemistry: Real Chemistry is a large, healthcare-focused communications, marketing, and data firm serving many of the same life sciences, biotech, and provider clients as Reservoir, with overlapping offerings in market access communications, value storytelling, and patient engagement. It is the most directly comparable scaled peer.

Emerging players

• Merritt Group: Merritt Group is a boutique PR and marketing agency with a Healthcare & Life Sciences practice serving emerging and mid-market health companies, often competing for the same smaller biopharma and digital health accounts that Reservoir targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/reservoircg

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reservoir Communications Group