Colonial Candle
Colonial Candle provides scented and nonscented candles.
- Company typePrivate
- Founded1909
- HeadquartersElkin, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Colonial Candle does
Colonial Candle provides wax and home fragrance products. They are committed to upholding over a century of high standards of candle craftsmanship while sharing our passion for ever-evolving fragrance and style.
Colonial Candle firmographics
Firmographics- Name
- Colonial Candle
- Legal name
- Colonial Candle
- Website
- https://colonialcandle.com
- Company type
- Private
- Founded year
- 1909
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Colonial Candle provides scented and nonscented candles.
- Ownership category
- akta.pro rank
Colonial Candle industry classification
Industry- Product category
- Home Fragrance Candles
- akta.pro primary industry
- Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)
- akta.pro secondary industries
- Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Reed Diffusers & Passive Diffusion Fragrance (CRAJAEAE)
Keywords
Where Colonial Candle is headquartered
LocationHeadquarters
- HQ city
- Elkin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Colonial Candle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Primary revenue stream through colonialcandle.com online storefront. Customers purchase directly through the website with standard pricing, promotional discounts (seasonal sales, bundle deals), and free shipping threshold of $100. The company captures full margin without channel intermediary markups.
- Retail/Wholesale Distribution: Wholesale channel selling to retailers and small business owners. Bulk taper promotions available for event planners and small businesses. Products also available through Amazon marketplace and other retail partners.
- Affiliate/Referral Revenue: Commission-based revenue through ShareASale affiliate program where partners earn referral fees for driving sales to the Colonial Candle e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic Taper Candles 12-inch, 12-pack at $70 |
| Unit Pricing | Pay-as-you-go | Classic Taper Candles 10-inch, 12-pack at $65 |
| Unit Pricing | Pay-as-you-go | Classic Taper Candles 8-inch, 12-pack at $60 |
| Unit Pricing | Pay-as-you-go | Handipt Taper Candles 10-inch, 12-pack at $65 |
| Unit Pricing | Pay-as-you-go | Handipt Taper Candles 12-inch, 12-pack at $70 |
| Unit Pricing | Pay-as-you-go | Handipt Taper Candles 6-inch, 12-pack at $57 |
| Unit Pricing | Pay-as-you-go | Signature Oval Jar Candles 8oz at $25 |
| Unit Pricing | Pay-as-you-go | Mini Oval Candles 3.5oz at $9-10 |
| Unit Pricing | Pay-as-you-go | Wellness Candles 16oz at $18 |
| Unit Pricing | Pay-as-you-go | Manly Indulgence Candles $9.95-$15.95 |
| Unit Pricing | Pay-as-you-go | Wax Melts 2.75oz at $9.95-$12 |
| Unit Pricing | Pay-as-you-go | Bayberry Candle Sets $14-$99 |
| Unit Pricing | Pay-as-you-go | Seasonal/Bundle Promotions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Colonial Candle product offering
Product offeringCore offering
Colonial Candle manufactures and sells scented and unscented candles including taper candles, jar candles, wax melts, and complementary accessories such as electric wax melt warmers. The company offers over 430 products across multiple specialized collections including Handipt™ virtually dripless tapers, Classic Dinner Candles, Signature Oval Jar Candles, Manly Indulgence, M. Baker Apothecary, Wellness, Freshens odor-eliminating candles, and Pop of Color.
Product overview
Colonial Candle is a candle manufacturer offering a diversified portfolio centered on taper candles and scented jar candles. The core product lines include Handipt™ Taper Candles (premium hand-dipped style, virtually dripless) and Classic Dinner Candles (beveled base for standard holders), available in multiple sizes and colors. The scented candle portfolio spans 3-Wick Candles, Wooden Wick Candles, and Signature Oval Jar Candles in various sizes. Specialty sub-brands include M. Baker Apothecary (essential oil-based, apothecary jars), Manly Indulgence (masculine fragrances across Classic+, Signature, Adventure, and Off Script collections), Pop of Color (bold matte jars), and the 1909 Heritage Collection. Complementary products include Freshens odor-eliminating candles, Wax Melts & Warmers (flame-free alternatives), and Advent/Seasonal candles. The company operates direct-to-consumer e-commerce with wholesale and international distribution channels.
Differentiator
Problem solved
Functional benefit
Brands
- M. Baker: Apothecary-style collection inspired by founder Mabel Baker, crafted with pure essential oils and natural soy blend wax in custom apothecary-style translucent jars.
- Manly Indulgence
- Wellness by Carolina
- Freshens
- 1909 Collection
- Pop of Color
- Classic Oval
Products and services
- Handipt™ Taper Candles Premium hand-dipped style taper candles that taper narrower from base to top, designed to be virtually dripless with up to 10 hours burn time. Available in 6-inch, 10-inch, and 12-inch sizes across multiple colors for individual consumers and event planners seeking decorative candles.
- Classic Dinner Candles Traditional taper candles with beveled base for stability in standard taper holders, available in 6-inch, 8-inch, 10-inch, and 12-inch sizes with over 15 color options including White, Ivory, Red, Colonial Green, and specialty colors for dinner entertaining and home décor.
- 3-Wick Scented Jar Candles Multi-wick scented candles in glass jars with strong fragrance throw, available in 14-14.5 oz sizes with seasonal and year-round fragrance options for consumers seeking room-filling scent.
- Wooden Wick Candles Scented candles featuring wooden wicks that crackle when burned, primarily within the Manly Indulgence Signature Collection for a premium sensory experience for male consumers and gift buyers.
- Signature Oval Jar Candles Distinctive oval-shaped jar candles with mottled wax finish for enhanced fragrance dispersion, available in 3.5 oz mini sizes and 8 oz standard sizes with various fragrances like Pumpkin Pie, Wild Mulberry, and Holiday Sparkle for home fragrance consumers.
- Aromatherapy/Wellness Candles Scented candles designed for wellness and relaxation purposes, including the Wellness by Carolina line in 16 oz frosted white jars with wooden lids featuring scents like Vanilla Sandalwood, Rain Showers, and Enchanting Lavender for wellness and mindfulness practitioners.
- Freshens Odor-Eliminating Candles Specialized scented candles designed to eliminate odors while providing fragrance for pet owners, smokers, and consumers dealing with persistent household odors.
- Wax Melts Flame-free scent solutions available in multiple brands (Colonial Candle, Carolina Candle Wellness, Manly Indulgence) in 2.75 oz cubes for consumers seeking flameless home fragrance options.
- M. Baker Apothecary Collection Premium collection inspired by founder Mabel Baker, crafted with pure essential oils from natural botanicals in custom apothecary-style translucent jars with cotton wicks, targeting consumers seeking authentic, aromatic fragrances with natural ingredients.
- Manly Indulgence Collection Masculine-themed candle line featuring bold, woodsy, and sporty fragrances with sub-collections Classic+ (traditional jar), Signature (wooden wick premium), Adventure, and Off Script (GenZ-inspired), targeting male consumers seeking candles with traditionally masculine scents.
- Pop of Color Collection Bold-colored 3-wick candles in matte-finish colored jars with gold lids, featuring vivid hues and strong fragrance throw for vibrant home décor.
- 1909 Heritage Collection Heritage collection celebrating the company's founding year, representing the original bayberry taper candle tradition started by Mabel Baker for consumers seeking heritage and tradition-themed candles.
- Bayberry Candles Traditional scented tapers replicating the colonial-era bayberry candle tradition, available as Christmas taper kits and advent sets symbolizing prosperity and good fortune when burned to the socket on Christmas or New Year's Eve.
- Advent/Seasonal Candles Specialty candles for holiday and seasonal celebrations including multicolor advent taper sets, holiday traditional tapers in reds and greens, and seasonal collections for Spring and Fall.
- Electric Wax Melt Warmers Electrical devices for flame-free wax melt scent diffusion, including 3-in-1 models from Colonial Candle, Wellness, and Manly Indulgence variants for consumers seeking flameless fragrance solutions.
Quantifiable outcome
- Trusted by over 100,000 American homes
- +4 more outcomes
Companies that use Colonial Candle
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles3 records
Colonial Candle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Colonial Candle partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Amazon MarketplacecoreAmazon serves as a primary third-party marketplace channel for Colonial Candle products, enabling reach to mass market consumers beyond the direct e-commerce platform. Products are available alongside the direct website sales channel.
- TargetcoreTarget retail stores serve as a physical retail distribution point for Colonial Candle products. Referenced in customer testimonials as a purchasing location alongside the direct e-commerce channel.
- ShareASale (Affiliate Marketing)minorShareASale affiliate program (merchantID: 103053) enables partner websites and influencers to earn commission by referring customers to Colonial Candle. Commission-based marketing partnership expanding digital reach.
- ShopifycoreE-commerce platform powering colonialcandle.com online storefront. Provides secure payment processing infrastructure supporting multiple payment methods including American Express, Apple Pay, Google Pay, Mastercard, PayPal, Shop Pay, Visa, and Diners Club.
- Judge.mecoreVerified review platform integrated into Colonial Candle's e-commerce experience, providing customer review verification, rating displays, and review badges (Diamond Verified Reviews, Top 1% Shops, Top 5% Trending Shops).
- GOVXminorGOVX verification platform enables exclusive 20% discount for Military, Medical Workers, and First Responders. Partnership program supporting community appreciation initiatives.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Colonial Candle competitors and assessment
Company assessmentDirect peers
- Yankee Candle: Yankee Candle is the largest U.S. scented candle brand, selling jar candles, tapers, and wax melts through DTC, wholesale, and its own retail villages. It is the most direct comparable to Colonial Candle in product category, fragrance breadth, and channel mix (DTC + big-box retail).
- Chesapeake Bay Candle: Chesapeake Bay Candle is a U.S.-based scented candle brand selling jar candles, tin candles, and diffusers through DTC and retailers like Target and HomeGoods. It is highly comparable to Colonial Candle in channel mix, product format, and mid-premium positioning.
- Voluspa: Voluspa is a premium U.S. candle brand known for decorative embossed glass jars and clean fragrances, sold via DTC, department stores, and specialty retail. Directly comparable to Colonial Candle's premium M. Baker Apothecary and Signature Oval positioning.
- Capri Blue: Capri Blue is a U.S. lifestyle candle and home fragrance brand famous for its signature patterned glass jars and cult fragrances, sold DTC and through specialty retail. Comparable to Colonial Candle in scented jar candles, gift sets, and wax melts across a similar mid-premium price band.
- Paddywax: Paddywax is a Nashville-based candle manufacturer producing decorative jar candles, tapers, and diffusers for both its own brand and private-label customers, sold DTC and through wholesale. Comparable to Colonial Candle in multi-format candle manufacturing, decorative jar focus, and DTC-plus-wholesale channel mix.
- DW Home: DW Home is a U.S. home fragrance manufacturer offering jar candles, wax melts, and diffusers distributed heavily through mass and club channels. Comparable to Colonial Candle in core scented candle and wax melt product lines and mass/wholesale distribution approach.
- NEST Fragrances: NEST Fragrances is a premium home fragrance brand offering scented candles, diffusers, and bath/body products sold through DTC, department stores, and specialty retail. Directly comparable to Colonial Candle's premium positioning and M. Baker Apothecary essential-oil candle line.
- Illume: Illume is a U.S. specialty candle and home fragrance brand producing decorated jar candles, tin candles, and gift sets for its own brand and private-label customers. Comparable to Colonial Candle in mid-premium scented candles, decorative jars, and gifting-focused collections.
Broad incumbents
- Bath & Body Works: Bath & Body Works is a major specialty retailer and candle manufacturer with a large 3-wick scented candle line, broad fragrance portfolio, and strong DTC plus mall/store footprint. It overlaps Colonial Candle in the scented jar candle category but operates at significantly larger scale across body care as well.
- Mrs. Meyer's Clean Day: Mrs. Meyer's (SC Johnson) is an established home care and home fragrance brand offering candles, room sprays, and cleaning products through mass retail. Comparable to Colonial Candle in home fragrance and the Freshens odor-elimination category, though it operates across a broader home care portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Colonial Candle social profiles
Digital presenceColonial Candle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colonial Candle leadership team
Management profileNumber of profiles
Colonial Candle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colonial Candle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colonial Candle
What does Colonial Candle do?
Colonial Candle manufactures and sells scented and unscented candles including taper candles, jar candles, wax melts, and complementary accessories such as electric wax melt warmers. The company offers over 430 products across multiple specialized collections including Handipt™ virtually dripless tapers, Classic Dinner Candles, Signature Oval Jar Candles, Manly Indulgence, M. Baker Apothecary, Wellness, Freshens odor-eliminating candles, and Pop of Color.
Is Colonial Candle a public or private company?
Colonial Candle is a private company. It is classified as family owned and is currently operating.
When was Colonial Candle founded?
Colonial Candle was founded in 1909. It employs 51 to 100 people.
Where is Colonial Candle based?
Colonial Candle is headquartered in Elkin, United States, in the North America region.
How does Colonial Candle make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail/Wholesale Distribution and affiliate/Referral Revenue.
Who are Colonial Candle's main competitors?
Direct peers on record are Yankee Candle, Chesapeake Bay Candle, Voluspa, Capri Blue, Paddywax, DW Home, NEST Fragrances and Illume. Broad incumbents are Bath & Body Works and Mrs. Meyer's Clean Day.
Does Colonial Candle have an API?
No public API is recorded for Colonial Candle.
What industry is Colonial Candle in?
Colonial Candle's product category is Home Fragrance Candles. Its primary akta.pro industry code is CRAJAEAD, Scented Candles & Wax Melts (Home Fragrance), with a secondary code of CRABADAE, Home Fragrance (Candles, Diffusers, Room Sprays).